MultiSport Benefit

What MultiSport Benefit does

MultiSport Benefit, s.r.o. is a Prague-based employee benefits platform that operates the MultiSport card program in the Czech Republic and Slovakia. Founded in 2010 and wholly owned by Polish parent Benefit Systems International (part of the Warsaw-listed Benefit Systems S.A. group), the company issues physical and virtual benefit cards that give employees unlimited daily access to a network of 2,600+ partner sports and relaxation facilities—including gyms, swimming pools, yoga studios, climbing walls, saunas, and wellness centers—across 400+ cities. The product line includes a standard MultiSport card, a premium Silver tier, a regional LITE variant covering 8 Czech regions, Student cards distributed through educational institutions, FKSP-funded cards for the Czech state sector, and Child cards for dependents under 15. The International Visits program extends virtual card access to partner facilities in 6 European countries via the broader Benefit Systems group.

The company operates a B2B2C distribution model: corporate employers (12,000+ clients including Kaufland, Albert, ČSOB, Porsche, Sephora, Acer, Alza, and Praha 5) purchase MultiSport subscriptions as employee benefits, and the cards are distributed to a user base of 300,000+ employees and dependents. Revenue is generated through recurring corporate subscription fees, with pricing negotiated privately with each employer rather than published. The technical platform comprises QR-code-based facility verification, the My MultiSport mobile/web application for virtual card management and facility search, and an online activity map (mapa.multisport.cz). Adjacent service integrations—Rekola bikesharing, Nutrend nutrition retail, InBody body composition measurements, and SportBox self-service access points—are bundled into the card value proposition. Complementary revenue streams include MultiSport Events (corporate sports, wellness, mental health, nutrition, and team-building services) and the MultiSport Index research publication on Czech sports behavior. The company holds GDPR compliance, is registered with the Czech Office for Personal Data Protection, and maintains active memberships in the Czech Fitness Chamber and Aktivní Česko. The company relocated its headquarters to the River Garden II/III building in Prague's Karlín district in July 2024.

Name

MultiSport Benefit

Legal name

MultiSport Benefit, s.r.o.

Website

https://multisport.cz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

MultiSport Benefit operates the Czech Republic's leading employee sports-and-wellness benefit card platform, serving 12,000+ corporate clients and 300,000+ employee users with access to 2,600+ partner facilities across Czech Republic, Slovakia, and 5 other European countries.

Ownership category

akta.pro rank

Product category

Employee Wellness Benefits

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Employee wellness benefits
• Corporate fitness programs
• Sports facility access
• Multi-employer benefit cards
• Workplace wellness platform

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Employee Benefit Subscriptions: MultiSport generates revenue by providing employee benefit cards to employers. Companies pay for their employees to receive MultiSport cards that provide unlimited daily access to partner sports and relaxation facilities. Revenue is recurring as long as the employer maintains the benefit program.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

MultiSport Benefit sells employee benefit cards (the MultiSport Card family, including Silver, LITE, Student, FKSP, and Child variants) that give employees unlimited daily free access to a network of 2,600+ partner sports and relaxation facilities across the Czech Republic and Slovakia. Employers purchase the cards as a recurring corporate benefit, employees redeem them at partner gyms, pools, studios, and wellness centers, and the International Visits program extends virtual-card access to facilities in 6 European countries.

Product overview

MultiSport Benefit operates an employee sports and wellness benefits platform offering the MultiSport Card family (Silver, LITE, Student, FKSP, and Child variants) as the core product. The cards provide employees with daily free access to a network of 2,600+ partner sports and relaxation facilities across the Czech Republic and Slovakia, with International Visits enabling cross-border usage. The platform is complemented by MultiSport Events (corporate sports, wellness, and team-building services), the online Activity Map for facility discovery, and the My MultiSport digital platform for virtual card access and account management. The company also publishes the MultiSport Index research on Czech sporting behaviors.

Differentiator

Problem solved

Functional benefit

Brands

• Karta MultiSport Stříbrná (MultiSport Silver Card): Employee benefit card offering one free daily entry to partner facilities in Czech Republic and Slovakia, plus 2x daily bikesharing and 2x annual InBody body composition measurements.
• Karta MultiSport FKSP
• Karta MultiSport Student
• Karta MultiSport LITE
• Karta MultiSport Dítě (MultiSport Child Card)
• MultiSport Events
• SportBox
• MultiSport Index
• My MultiSport

Products and services

• Karta MultiSport (MultiSport Card) Core employee benefit card providing unlimited daily free access to a network of 2,600+ partner sports and relaxation facilities across the Czech Republic and Slovakia. Sold to employers as a corporate benefit and distributed to employees in physical and virtual card form.
• Karta MultiSport Stříbrná (MultiSport Silver Card)

Quantifiable outcome

• Daily free entry to partner network for employees
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• InfinitminorOthersFitness facility partner in the MultiSport network offering sports and fitness services to MultiSport card holders.
• Nutrend WorldminorOthersNutrition and sports supplement retailer partner offering products to MultiSport card holders.
• RekolaminorOthersBikesharing partner included with MultiSport cards (2 rides per day). Rekola provides bicycle sharing services accessible to MultiSport users.
• Xplore FitnessminorOthersFitness facility partner in the MultiSport network offering gym and fitness services to card holders.
• Daily FitnessminorOthersFitness center partner in the MultiSport network offering gym facilities to MultiSport card holders.
• Form FactoryminorOthersFitness studio partner in the MultiSport network offering various fitness classes and services.
• SauniaminorOthersSauna and wellness facility partner in the MultiSport network offering relaxation services to card holders.
• Benefit Systems International Spółka AkcyjnacoreOthersParent company of MultiSport Benefit, s.r.o. Based in Warsaw, Poland (Plac Europejski 2, 00-844 Warsaw). Owns the MultiSport trademark and logo. Part of the Benefit Systems group operating MultiSport programs across multiple European countries.
• Benefit Systems S.A.coreOthersParent company based in Warsaw, Poland that controls the Benefit Systems group. Responsible for international MultiSport operations and brand licensing.
• Benefit Systems Slovakia s.r.o.coreOthersSlovak subsidiary operating MultiSport benefit programs in Slovakia. Located at Prievozská 14, 821 09 Bratislava, Slovakia.
• Česká komora fitnessminorOthersProud member of the Czech Fitness Chamber (Česká komora fitness), indicating industry association and professional standards participation.
• Aktivní ČeskominorOthersProud member of Aktivní Česko (Active Czech Republic), an organization promoting physical activity and healthy lifestyle in the Czech Republic.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ClassPass: Subscription platform giving users credits to access a network of fitness studios and wellness facilities, with corporate plan offerings. Comparable aggregator business model with employer benefit channel.
• Form Factory: One of the largest fitness chains in Czech Republic, simultaneously a MultiSport partner and a potential competitor via its own corporate membership offerings. Represents the vertically integrated model MultiSport aggregates across.
• Urban Sports Club: European corporate and individual sports subscription platform providing flexible access to partner fitness and wellness facilities. Closely mirrors MultiSport's core proposition with monthly subscription, partner network, and employer-sponsored plans across multiple countries.
• Wellhub (formerly Gympass): Global corporate wellness platform offering employees subscription access to a network of gyms, studios, and wellness apps via employer benefits. Most direct functional peer to MultiSport Benefit in terms of three-sided marketplace (employers, employees, facilities) and B2B2C subscription model.

Broad incumbents

• Edenred: Global leader in employee benefits (meal vouchers, gift, mobility, wellness) with a public listing on Euronext Paris. Increasingly active in corporate wellness alongside its core voucher business, making it a broader incumbent in the same corporate benefits category as MultiSport.
• Pluxee (formerly Sodexo Benefits & Rewards): Listed spin-off of Sodexo Benefits & Rewards operating employee benefit, gift, and incentive solutions across Europe including Czech Republic. Overlapping employer channel and broader benefits portfolio positioning it as an incumbent competitor for HR benefit budgets.
• Benefit Systems S.A. Polish parent company operating MultiSport-style employee sports benefit programs across multiple European markets. Directly comparable operating model but broader geographic footprint and serves as MultiSport Benefit's strategic parent rather than direct Czech market competitor.

Regional players

• Up Česká republika (formerly Sodexo CZ): Czech employee benefits provider (meal vouchers, gift cards, benefit programs). Directly competes for the same employer HR benefit budget in Czech Republic but focused on traditional voucher products rather than sports facilities.
• Activepass: Austrian and Central European corporate sports benefit platform offering employee access to a partner network of fitness facilities. Operates the same subscription-aggregator model as MultiSport but in a different geography with limited direct overlap in Czech/Slovak markets.

Emerging players

• Basic-Fit: European low-cost gym chain with growing corporate subscription offerings that could compete with MultiSport's network in selected Czech locations. Different business model (owned facilities vs. aggregated network) but targets overlapping employer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/multisportcz
• Instagraminstagram.com/multisportcz
• LinkedInlinkedin.com/company/multisport-benefit-s-r-o-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MultiSport Benefit