What Bioteaque does

Bioteaque GmbH & Co. KG, doing business as the "Chiemgauer Tee Manufaktur," is a privately held German specialty tea manufacturer headquartered in Traunstein with a registered limited-partnership structure managed through KOWA Verwaltung GmbH under Managing Director Armin Wagner. The company's core offering is 100% BIO-certified organic teas (certified DE-ÖKO-001 under EU Regulation 2018/848), spanning classic black, green, rooibos, herbal, and fruit varieties, alongside trend categories including Chai Latte, Matcha (in tiered quality grades), Coldbrew, zodiac-themed herbal teas, and energy-blend sports teas containing maltodextrin and coconut blossom sugar. The product portfolio has been extended into BIO-Gewürze organic spices (Avocado Anna topping, Kicher Carla hummus blend, Treue Tomate instant soup), tea accessories (thermoses, tumblers, glass bottles, enamel mugs, matcha preparation tools), lifestyle merchandise, and themed gift sets.

The business operates a direct-to-consumer go-to-market model built on an own e-commerce storefront powered by Shopware, supplemented by two physical retail touchpoints: an outlet store in Bernau am Chiemsee and warehouse sales at the Traunstein office/warehouse. Shipping is fulfilled via DHL with tiered zone-based pricing across 26+ European countries (Germany plus Austria, Netherlands, France, Nordics, Baltics, UK, Italy, Spain, Switzerland, Liechtenstein, and others, with Zone G on request). Products are priced as individual SKUs (€9.90 to €113.80) with free shipping above €40 in Germany; no subscription or recurring pricing model is in evidence, and revenue is generated on a one-time-purchase basis. Payment processing is handled by PayPal, Mollie, and Klarna Sofortüberweisung.

Bioteaque serves three primary customer segments: individual health-conscious consumers seeking organic tea with regional Alpine character, gift buyers purchasing themed sets (zodiac teas, message teas, sampler boxes), and a HoReCa/gastronomy segment supplying hotels and restaurants in the Alpine region. The brand is marketed through a multi-channel digital strategy (Shopware storefront, Facebook/Instagram/YouTube organic social, MailChimp email, recipe-blog content, Google Ads) and amplified through a sports sponsorship program featuring cross-country skier Laura Gimmler and biathlon Olympian Denise Herrmann, plus a cause-marketing tie to Bergwacht Ramsau mountain rescue donating €3 per Bergrettertee sale. Operational data signals include full GDPR compliance with appointed Data Protection Officer P2 Consult Jürgen Golda, and adherence to the EU-US Data Privacy Framework for MailChimp data transfers.

Name

Bioteaque

Legal name

Bioteaque GmbH & Co. KG

Website

https://bioteaque.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bioteaque GmbH & Co. KG is a German specialty manufacturer (Chiemgauer Tee Manufaktur) selling DE-ÖKO-001 certified organic teas, spices, accessories, and themed gift sets directly to consumers across 26+ European countries via its Shopware e-commerce storefront, an outlet in Bernau am Chiemsee, and warehouse sales in Traunstein.

Ownership category

akta.pro rank

Product category

Organic Tea and Spices

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Organic tea products
• Organic spice blends
• Tea accessories
• Gift tea sets
• Bio certified foods

Headquarters

HQ city

Traunstein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of organic teas, spices, and accessories through e-commerce platform and physical retail locations. Revenue generated from one-time product purchases with no subscription model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bioteaque manufactures and sells 100% BIO-certified organic teas (classics, matcha, chai latte, coldbrew, sports, zodiac, sampler sets), BIO spices and seasonings, tea accessories (thermoses, glass bottles, enamel mugs, matcha tools), and gift sets. Products are distributed via the company's own e-commerce shop and physical retail outlets in Bernau am Chiemsee and Traunstein, with a dedicated wholesale channel for gastronomy/hospitality. The offering is built around the Chiemgauer Tee Manufaktur regional Alpine brand identity and EU organic certification (DE-ÖKO-001).

Product overview

Bioteaque is a German organic tea manufacturer ('Chiemgauer Tee Manufaktur') offering a diversified product portfolio centered on 100% organic certified teas and spices. The core Biotee line includes classic varieties (black, green, rooibos, herbal, fruit), specialty offerings (Chai Latte, Matcha, Coldbrew, Sports Tea, Zodiac Teas), and sampler sets, complemented by a growing BIO-Gewürze (organic spices) range featuring seasoning blends, instant soups, and toppings. The company also markets branded accessories (thermoses, tumblers, glass bottles, enamel mugs, tea strainers, matcha tools) and gift sets. Products are sold through e-commerce, physical stores in Bernau and Traunstein, and wholesale to gastronomy. The portfolio emphasizes Bavarian Alpine lifestyle branding with playful product names in the local dialect.

Differentiator

Problem solved

Functional benefit

Products and services

• Biotee (Organic Tea) Core product line of 100% organic certified teas including classics (black, green, white, rooibos, herbal, fruit), trending varieties, and specialty blends. Subcategories include Chai Latte, Matcha, Coldbrew, Sports Tea, pregnancy teas, and sampler sets. Sold to individual consumers, gift buyers, and gastronomy customers.
• BIO-Gewürze (Organic Spices) 100% organic spice collection including pepper and paprika, sweet offerings, spice blends, herbs, soups and bouillons, salts, and sampler gift sets. Featured products include Avocado Anna topping, Kicher Carla hummus seasoning, and Treue Tomate instant soup. Sold to individual consumers, gift buyers, and gastronomy customers.
• Zubehör (Tea Accessories) Tea accessories including thermoses (Anouk 750ml), insulated tumblers (Ylva 1200ml), glass bottles (Finn 420ml), enamel mugs (Bulli-Haferl, Samba-Haferl), tea strainers, tea presentation items, and matcha preparation tools (Chasen bamboo whisks, Chashaku spoons, bowls). Sold to individual consumers as add-ons to tea purchases.
• Geschenke (Gift Sets) Gift collection including tea message products, sampler sets, gift boxes, and combination gift sets such as Finn & Eistee Set and the Denise Herrmann Set with book and tea. Targeted at individual consumers and gift buyers seeking premium organic gift options.
• Special Edition Gold Tea Set BIO herbal tea featuring rose-basil-fig flavor, marketed as a gift set collaboration with biathlete Denise Herrmann including her book 'Zielsicher' and the special edition tea. Targeted at gift buyers and Denise Herrmann fans.
• Sommerdosen / Winterdosen Seasonal Teas Seasonal limited edition teas packaged in themed cans. Summer Edition (Sommerdosen) and Winter Edition (Winterdosen) featuring various tea varieties in decorative packaging for gifting and seasonal consumption.
• Sports Tea Line (Ragnar, Floki, Odyns) BIO energy teas for athletes containing maltodextrin, coconut blossom sugar, and dextrose energy blend combined with herbal, green, or fruit tea bases. Includes sampler sets and gift boxes. Promoted through cross-country skier Laura Gimmler brand ambassadorship.
• Rezepte (Recipe Content Section) Recipe content section featuring culinary uses of BIO spices, including avocado toast recipe featuring Avocado Anna topping, recipe blog posts, and cooking inspiration to drive product usage among consumers.
• BIOTEAQUE Liegestuhl (Branded Lounge Chair) Wooden foldable lounge chair with 3-position adjustable backrest and ISO-certified polyester cover (310g/m²). Features designs matching Coldbrew tea patterns. Folds to 1380 x 590mm and weighs 4kg. Branded merchandise for fans.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Three partnerships are on record, tiered minor.

• Bergwacht RamsauminorStrategic or Co-development PartnerSocial impact partnership where €3 from each Bergrettertee purchase is donated to Bergwacht Ramsau mountain rescue service.
• Laura GimmlerminorOthersCross-country skier and tea enthusiast sponsored by BIOTEAQUE. Favorite tea: Himmlische Helena.
• Denise HerrmannminorOthersBiathlon Olympiasiegerin und Weltmeisterin. Author of book 'Zielsicher' sold through BIOTEAQUE with special edition tea set.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lebensbaum: German organic tea and spice brand with deep BIO certification across tea, herbs, and spices. Directly comparable in product mix (tea + spice), German DACH focus, BIO positioning, and DTC retail presence.
• Pukka Herbs: Premium organic herbal and wellness tea brand (Unilever-owned) with strong DTC and health-food retail presence. Comparable on certified-organic positioning, wellness/functional tea blends, and premium pricing.
• Dethlefsen & Balk: German tea importer/blender with multi-brand portfolio including own labels and accessories. Comparable in tea blending, German market focus, and wholesale plus DTC distribution.
• Yogi Tea: Organic herbal and functional tea brand with origins in Germany/Europe and global distribution. Comparable on organic herbal teas, wellness positioning (Ayurveda-inspired), and lifestyle branding.
• TeeGschwendner: German specialty tea retailer and blender with strong DACH presence, offering loose-leaf teas, accessories, and gift sets. Comparable target customer (premium tea drinker) and multi-channel retail approach.
• Kusmi Tea: Premium tea brand with strong retail and DTC presence across Europe. Comparable on lifestyle branding, premium pricing, gift sets, and broadening into wellness/functional lines.
• Demmers Teehaus: Austrian family-run tea manufacturer and retailer with own stores and online presence. Closely comparable in size, family/regional identity, Alpine market positioning, and tea+accessory assortment.

Broad incumbents

• Messmer: Long-established German tea brand with broad portfolio of black, green, herbal, and fruit teas. Larger incumbent competitor in the German mainstream and specialty tea market.
• Alnatura: Major German organic retailer with extensive own-brand tea and spice portfolio. Overlaps with Bioteaque on organic certification, BIO product positioning, and DACH consumer base, though Alnatura's scale and retail footprint dwarf a single-brand specialist.
• Teekanne: Major German tea brand (part of the Ostfriesische Teehaus group) with broad tea portfolio including herbal, fruit, and wellness lines. Much larger incumbent in the same German tea category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkE-4CDoXpjLhdwcjuMMw-w
• Facebookfacebook.com/bioteaque
• Instagraminstagram.com/bioteaque

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioteaque