What demmer gmbh does

Demmer GmbH operates Demmers Teehaus, an Austrian specialty tea import, production, trading, and wholesale company founded in 1981 by Andrew Demmer in Vienna. The company pioneered Austria's first fruit tea blend (Obstgarten) and has since built a portfolio of over 300 quality teas sourced from growing regions including China, Japan, India, Sri Lanka, Taiwan, South Africa, and Nepal, covering black, green, white, oolong, pu-erh, mate, fruit, herbal, rooibos/honeybush, and matcha categories. It sells through an owned e-commerce platform (tee.at), a network of approximately 10 retail locations across Vienna (districts 1, 3, 6, 7, 10, 13, 18), Lower Austria (Vösendorf Shopping City Süd), Burgenland (Eisenstadt), and Carinthia (Klagenfurt), with a mix of company-owned and franchise-operated outlets, plus a dedicated B2B division serving gastronomy, hotels, retailers, and wholesale/processing customers with product lines including BIO QUICK-T and T-BAG formats.

The business model is straightforward transactional retail and wholesale: per-unit pricing on loose tea, tea bags, syrups, accessories, and gift sets, with B2C order fulfillment (free DPD shipping in Austria above €30, free tea samples) and B2B bulk supply. Pricing spans roughly €6.50 to €80+ per 100g. The company holds BIO and Fairtrade certifications, registered trademarks (Wiener Apfelstrudel®, Original Kaminfeuer®), and operates a T-Points loyalty program. Distribution channels include the proprietary e-commerce storefront, physical retail, franchise locations, and direct B2B sales.

The technology stack is a standard e-commerce storefront with no disclosed APIs, SDKs, mobile applications, or AI capabilities. There is no SaaS, subscription, or licensing revenue stream; all revenue is transactional product sales. The company is privately held with no external institutional funding, no subsidiaries, and no disclosed acquisitions. Strategic emphasis is on category expertise, content marketing (extensive tea-knowledge platform covering growing regions and cultures), multi-channel retail, and selective international franchise signaling.

Name

demmer gmbh

Legal name

Demmer GmbH

Website

https://demmer.at

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Demmer GmbH operates Demmers Teehaus, an Austrian specialty tea retailer founded in 1981. It imports, produces, and wholesales 300+ quality teas through its tee.at e-commerce store, approximately 10 retail locations across Austria, and B2B channels serving gastronomy, hotels, and retail.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail & Wholesale

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee & Tea Service Supplies Wholesale (AFAIALAH)

Keywords

• Specialty tea retail
• Tea wholesale
• Tea e-commerce
• Tea accessories
• Bio fairtrade tea

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Tea Sales (B2C): Sale of tea products directly to consumers via online shop and physical retail stores. Includes loose tea, tea bags, specialty blends, and tea accessories.
2. B2B / Wholesale: Bulk tea supply to gastronomy businesses, hotels, retailers, and corporate gifting customers. Includes dedicated B2B product lines such as BIO Quick-T tea bags and T-BAG formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Demmer GmbH imports, produces/blends, trades, and wholesales specialty teas under the Demmers Teehaus brand. It sells a curated portfolio of 300+ teas in multiple formats (loose, tea bags, syrups, iced teas), together with tea accessories and gift sets, through own retail stores, franchise locations, the tee.at e-commerce shop, and a dedicated B2B division supplying gastronomy, hotels, retail, and wholesale customers.

Product overview

Demmers Teehaus operates as a multi-channel tea retailer with a comprehensive product portfolio centered on over 300 quality teas across diverse categories (black, green, white, oolong, pu-erh, mate, fruit, herbal, rooibos, matcha), complemented by tea accessories (filters, pots, cups, caddies, matcha tools), seasonal offerings (Cold Brew iced teas, Eistee Edition), and B2B solutions (BIO QUICK-T professional tea bags, T-BAG, loose tea for hospitality). The company maintains physical retail locations throughout Austria and operates an e-commerce platform. Product lines include own blends like Bastei Mischung and Obstgarten created by founder Andrew Demmer, as well as specialty items like the Bio Hojicha Latte Mix.

Differentiator

Problem solved

Functional benefit

Products and services

• Demmers Teehaus Tea Products A comprehensive portfolio of over 300 quality teas sold to consumers and businesses across categories including black, green, white, oolong, pu-erh, mate, fruit, herbal, rooibos, honeybush, and matcha, available as loose tea, tea bags, and syrups.
• Tea Accessories Tea preparation accessories including filters and sieves, pots and cups, tea caddies, sweeteners, matcha preparation tools, and general brewing implements, sold to tea consumers for home use.
• Bio Hojicha Latte Mix A ready-to-use mix for preparing Hojicha latte at home, based on finely ground Hojicha powder from lightly roasted green tea from Kagoshima, Japan, refined with coconut blossom sugar, sold in a 200g package.
• BIO QUICK-T An organic tea bag product line for professional use in offices and commercial settings, available in wooden box packaging with multiple varieties including English Breakfast, Earl Grey, Pure Green, Red Orange, Peppermint, and Rooibos Classic.
• T-BAG (B2B tea bag line) A B2B tea bag product line tailored for the hospitality and food service industry as part of the Demmers B2B assortment.
• Loose Tea (B2B bulk) Bulk loose tea offerings for commercial clients including restaurants, hotels, and retail businesses served through the Demmers B2B division.
• Tea Gifts and Souvenirs Gift packages and souvenir items including tea gift sets, beautifully packaged presentations, decorative tea caddies, and Vienna-themed keepsakes for retail and corporate gifting.
• Cold Brew Iced Teas Ready-to-use cold brew tea products designed for iced tea preparation without hot water, offered as summer seasonal items.
• Eistee Edition A summer iced tea product line in four fruity varieties available seasonally through the Demmers online shop.
• Kombucha Brewing Products Kombucha brewing supplies, including tea bases suitable for kombucha fermentation, accompanied by step-by-step educational content for home brewers.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trzesniewski (Brötchenmanufaktur)coreChannel Partner/ Reseller/ Distributor · 17 May 2022Demmers Teehaus co-located with the Wiener Brötchenmanufaktur Trzesniewski at the Wien Hauptbahnhof location opened May 17, 2022. The partnership combines tea offerings with freshly prepared canapés, creating a combined food and beverage destination at Vienna's main train station.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• TeeGschwendner: Germany's largest specialty tea retailer with a comparable multi-channel model (company-owned stores, franchise, e-commerce) and similar deep assortment of premium loose-leaf teas. Most directly comparable European specialty tea peer in size and operating model.
• Kusmi Tea: Premium specialty tea brand with retail boutiques and DTC e-commerce across Europe. Comparable as a multi-channel specialty tea brand selling curated blends, branded gift sets, and B2B-adjacent offerings.
• Mariage Frères: Paris-based heritage specialty tea retailer operating tea salons, retail boutiques, and e-commerce with hundreds of single-origin and blended teas. Comparable assortment depth and brand-as-experience positioning.
• Harney & Sons: US specialty tea company combining DTC e-commerce, wholesale foodservice supply, and branded retail distribution. Comparable B2C/B2B split and premium loose-leaf positioning.
• Whittard of Chelsea: Heritage UK specialty tea retailer with own retail stores, DTC e-commerce, and gift-driven assortment. Comparable positioning as an established multi-channel specialty tea brand with strong souvenir/gift angle.

Broad incumbents

• Teekanne: Major German-DACH tea brand offering bagged and loose teas through grocery and food service channels. Overlaps with Demmer in B2B hospitality supply and broad tea assortment, but operates at significantly larger scale as an incumbent.
• T2 Tea: Large specialty tea retailer with global store footprint and strong gift/accessory merchandising. Comparable retail concept (curated tea + accessories + gift) but operates at significantly larger scale internationally.

Regional players

• Sonnentor: Austrian herbal tea and spice company with strong BIO/organic credentials and own retail presence. Comparable DACH-based, BIO-certified, family-founded specialty beverage business, though more herbal-focused than Demmer's core tea portfolio.
• Dethlefsen & Balk: North German specialty tea importer and wholesaler serving retail and food service. Comparable as a DACH-region B2B tea supplier with similar foodservice/hospitality customer base.

Emerging players

• The Republic of Tea: US-based specialty tea brand with curated blends, DTC e-commerce, and B2B channels. Comparable mid-sized premium tea brand with similar breadth of tea categories and lifestyle branding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about demmer gmbh