Meira Nova Oy
Meira Nova Oy is a Finnish foodservice wholesale company, wholly owned by S-ryhmä (S-Group), distributing fresh, frozen, industrial, beverage, and non-food products to restaurants, hotels, gas stations, and public-sector customers across Finland.
- Company typePrivate
- Founded1988
- HeadquartersTuusula, Finland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Meira Nova Oy does
Meira Nova Oy is a Finnish foodservice wholesale company operating as a wholly-owned subsidiary of S-ryhmä (S-Group), Finland's largest retail cooperative. Headquartered in Tuusula with a secondary operational site in Lieto, the company employs 251–500 staff and distributes a broad B2B product portfolio organized into six categories: fresh fruits and vegetables, fresh products (meats, dairy), industrial food products, frozen products, beverages, and non-food supplies (packaging, tableware, hygiene, textiles, tobacco). It is one of the leading foodservice wholesalers in Finland, selling to restaurants, hotels, gas stations, and public-sector organizations through a sales-led go-to-market backed by direct warehouse-to-customer delivery and a proprietary e-commerce ordering platform (verkkokauppa) with a dedicated support team.
Underlying operations include in-house logistics run by a dedicated logistics director, with terminal management, warehouse receiving, yard operations, and demand-planning functions documented in the organizational structure. Procurement depth is reflected in 20+ category-specialist purchasing managers spanning produce, dairy, bakery, beverages, wines and spirits, frozen categories, and non-food segments. Demand planning and forecasting functions are staffed internally, supporting inventory and replenishment decisions across the two-hub distribution network.
Revenue is generated through wholesale transaction-based sales of foodservice and non-food products at quote-based, non-publicly-disclosed B2B prices. The go-to-market combines direct account management, a customer service function, an e-commerce channel, and marketing activities via the company website, newsroom content, seasonal product catalogs (Mother's Day, Easter, Vappu, fish and produce calendars), and trade-show participation such as Gastro Helsinki. The 2025 sustainability report and recent newsroom coverage of data-driven kitchen decision-making signal incremental emphasis on ESG positioning and analytics-enabled services, though no proprietary AI/ML capabilities, patents, or third-party AI products are disclosed in available sources.
Meira Nova Oy firmographics
Firmographics- Name
- Meira Nova Oy
- Legal name
- Meira Nova Oy
- Website
- https://meiranova.fi
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Meira Nova Oy is a Finnish foodservice wholesale company, wholly owned by S-ryhmä (S-Group), distributing fresh, frozen, industrial, beverage, and non-food products to restaurants, hotels, gas stations, and public-sector customers across Finland.
- Ownership category
- akta.pro rank
Meira Nova Oy industry classification
Industry- Product category
- Foodservice Wholesale Distribution
- akta.pro primary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
Keywords
Where Meira Nova Oy is headquartered
LocationHeadquarters
- HQ city
- Tuusula
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Meira Nova Oy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Foodservice wholesale distribution: Revenue generated through the wholesale distribution of foodservice products including fresh produce, frozen goods, industrial foods, beverages, and non-food items to professional customers such as restaurants, hotels, gas stations, and public sector organizations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Meira Nova Oy product offering
Product offeringCore offering
Meira Nova Oy is a Finnish foodservice wholesale distributor that supplies fresh produce, frozen goods, industrial foods, beverages, and non-food supplies to professional foodservice customers including restaurants, hotels, gas stations, and public sector organizations. The company operates as part of S-ryhmä (S-Group) and delivers products nationwide through direct distribution and an e-commerce platform, supported by dedicated customer service and account management.
Product overview
Meira Nova Oy is a Finnish foodservice wholesale company operating as part of the S-ryhmä (S-Group). It offers a comprehensive B2B product portfolio organized into six main categories: Hedelmät ja vihannekset (fruits and vegetables), Tuoretuotteet (fresh products), Teolliset elintarvikkeet (industrial food products), Pakasteet (frozen products), Juomat (beverages), and Non Food -tuotteet (non-food supplies). The company serves restaurants, gas stations, hotels, and public sector organizations across Finland. Supporting services include product catalogs, seasonal guides, and a continuous flow of new product arrivals through the Nova customer magazine. The company operates from two locations in Tuusula and Lieto, Finland.
Differentiator
Problem solved
Functional benefit
Products and services
- Hedelmät ja vihannekset (Fresh Fruits and Vegetables)
Companies that use Meira Nova Oy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Meira Nova Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meira Nova Oy partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Meira Nova Oy competitors and assessment
Company assessmentRegional players
- Eurocash Group: Polish wholesale distribution group serving HoReCa and retail customers across Central Europe. Operates comparable B2B foodservice and FMCG wholesale model, though focused on different geographies than Meira Nova's Finnish footprint.
- Booker Group: UK foodservice and retail wholesale operator (Tesco subsidiary) serving pubs, restaurants, and caterers. Comparable broadline B2B wholesale model, though operating primarily in the UK market rather than the Nordics.
- Bidfood: UK-headquartered foodservice wholesale operator with presence across Europe. Operates a comparable broadline foodservice distribution model serving restaurants and hospitality, though focused on different geographies than Meira Nova.
Emerging players
- Restaurant Depot: US foodservice membership-based cash-and-carry wholesaler serving independent restaurants and foodservice operators. Comparable B2B foodservice wholesale model with broad multi-category assortment, though operates via warehouse-club format rather than traditional delivery.
Broad incumbents
- US Foods: Major US foodservice distributor serving independent restaurants, healthcare, and hospitality operators with broad product assortment and private label. Comparable B2B foodservice wholesale model with similar multi-category structure.
- Sysco: World's largest foodservice distribution company, serving restaurants, healthcare, education, and hospitality customers across North America. Shares the broad-line foodservice wholesale model and multi-category product strategy with Meira Nova.
- Gordon Food Service: North American broadline foodservice distributor serving restaurants, schools, and healthcare. Comparable in B2B foodservice wholesale model, multi-category assortment, and reliability-driven customer value proposition.
- Metro AG: International cash-and-carry and foodservice wholesale group operating across Europe and Asia. Comparable in business model (B2B foodservice wholesale, multi-category assortment) but operates at much greater geographic scale than Meira Nova.
- Performance Food Group: US foodservice distribution company serving restaurants, convenience stores, and specialty customers. Comparable broadline B2B foodservice wholesale model with multi-category assortment and logistics-driven reliability positioning.
Direct peers
- Kespro: Finnish foodservice wholesale company operated by K-Group (Kesko), serving HoReCa customers with comparable product breadth across fresh, frozen, beverages, and non-food categories. The closest domestic head-to-head competitor to Meira Nova in the Finnish foodservice wholesale market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Meira Nova Oy social profiles
Digital presenceMeira Nova Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meira Nova Oy leadership team
Management profileNumber of profiles
Profiles9 records
Meira Nova Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meira Nova Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meira Nova Oy
What does Meira Nova Oy do?
Meira Nova Oy is a Finnish foodservice wholesale distributor that supplies fresh produce, frozen goods, industrial foods, beverages, and non-food supplies to professional foodservice customers including restaurants, hotels, gas stations, and public sector organizations. The company operates as part of S-ryhmä (S-Group) and delivers products nationwide through direct distribution and an e-commerce platform, supported by dedicated customer service and account management.
Is Meira Nova Oy a public or private company?
Meira Nova Oy is a private company. It is classified as corporate owned and is currently operating.
When was Meira Nova Oy founded?
Meira Nova Oy was founded in 1988. It employs 251 to 500 people.
Where is Meira Nova Oy based?
Meira Nova Oy is headquartered in Tuusula, Finland, in the Europe region.
How does Meira Nova Oy make money?
One revenue line is on record: foodservice wholesale distribution.
Who are Meira Nova Oy's main competitors?
Regional players on record are Eurocash Group, Booker Group and Bidfood. Restaurant Depot is listed as an emerging player. Broad incumbents are US Foods, Sysco, Gordon Food Service, Metro AG and Performance Food Group. Kespro is listed as a direct peer.
Does Meira Nova Oy have an API?
No public API is recorded for Meira Nova Oy.
What industry is Meira Nova Oy in?
Meira Nova Oy's product category is Foodservice Wholesale Distribution. Its primary akta.pro industry code is AFAIALAK, Food Preparation Equipment & Smallwares Wholesale.