Association of Gaming Equipment Manufacturers

Name

Association of Gaming Equipment Manufacturers

Legal name

Association of Gaming Equipment Manufacturers

Website

https://agem.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industry Trade Association

akta.pro industry

PRIMARYMPAEAKAE

Geolocation, Age Verification & Responsible Gambling Tech

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

Keywords

• Gaming industry advocacy
• Trade association services
• Regulatory advocacy
• Membership organization
• Gaming supplier support

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: AGEM generates revenue through annual membership dues structured in four tiers based on company revenue size. Gold members pay $11,000 annually (revenues $150M+), Silver members pay $5,500 (revenues $50-150M), Bronze members pay $2,750 (revenues $0-50M), and Associate members pay $1,100 annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AGEM is a non-profit international trade association that represents manufacturers and suppliers of electronic gaming devices, lotteries, systems, iGaming/online, game content, table games, sports betting, key components, and support products and services for the gaming industry. It advances members' interests through political action, regulatory influence, trade show partnerships, educational alliances, information dissemination, and good corporate citizenship, with more than 135 member companies based in 23 countries.

Product overview

AGEM is a non-profit international trade association (not a product company) representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, iGaming/online, game content, table games, sports betting, key components, and support products and services for the gaming industry. AGEM's offerings include a tiered membership program with advocacy, trade show discounts, and industry intelligence; the monthly AGEM Index tracking gaming supplier equity valuations; exclusive research reports; the triennial International Conference on Gambling & Risk Taking; an annual memorial awards program; and a members-only digital portal with meeting resources and member directory. The organization operates through political action, regulatory influence, trade show partnerships, educational alliances, and information dissemination rather than commercial product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• AGEM Membership Program Tiered membership program (Gold, Silver, Bronze, Associate) providing gaming equipment manufacturers and suppliers access to advocacy, trade show discounts, educational resources, networking, and industry intelligence.
• AGEM Index Monthly equity valuation index tracking nine global gaming suppliers (five US-listed, three Australian, one Japanese), computed by Applied Analysis based on month-end stock prices weighted by market capitalization, indexed to 100 points as of January 2005.
• AGEM Global Insights Update Monthly intelligence report provided exclusively to AGEM members via the Gambling Compliance information service.
• International Conference on Gambling & Risk Taking Triennial international conference held at Bellagio Hotel & Casino in Las Vegas, bringing together researchers and industry professionals to discuss gambling studies topics including business, economics, public policy, mathematics, social sciences, and harm prevention.
• AGEM Memorial Awards Program Annual awards program honoring Jens Halle Memorial Award for Excellence in Commercial Gaming Professionalism and Peter Mead Memorial Award for Excellence in Gaming Media & Communications, presented at Global Gaming Expo.
• Members-Only Portal Password-protected member area providing access to monthly meeting agendas, reports, meeting summaries, enhanced member directory with direct contacts, and content sharing capabilities.
• Economic Impact Analysis Reports Annual comprehensive economic impact studies commissioned by AGEM and conducted by Applied Analysis, quantifying the global gaming supplier industry's economic output, value added, wages, and employment.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Global Gaming Expo (G2E)coreGTM or Marketing PartnerG2E is the catalyst for gaming - fostering innovation and driving growth by convening the global industry. AGEM works closely with G2E to create an environment where its members can collaborate effectively, sharing insights and addressing industry challenges. AGEM members receive up to 20% discount off non-premium space at G2E Las Vegas.
• G2E AsiacoreGTM or Marketing PartnerG2E Asia is the must-attend marketplace for the Asian gaming-entertainment industry. AGEM members receive up to 35% discount off non-premium space at G2E Asia in Macau.
• American Gaming Association (AGA)coreStrategic or Co-development PartnerAGEM benefits from an affiliate relationship on key industry issues with the AGA. They co-host the AGEM & AGA Golf Classic which has raised $3.2 million over 27 years for responsible gaming research.
• Indian Gaming Association (IGA)coreStrategic or Co-development PartnerAGEM benefits from an affiliate relationship on key tribal issues with the IGA. AGEM's new logo debuted at the Indian Gaming Tradeshow and Convention.
• European Casino Association (ECA)majorStrategic or Co-development PartnerECA partners with AGEM and sponsors scholarships to the Executive Development Program co-sponsored by the Universities of Nevada in Las Vegas and Reno.
• International Center for Responsible Gaming (ICRG)coreStrategic or Co-development PartnerCornerstone U.S. group that AGEM provides essential support to for responsible gaming initiatives. The AGEM & AGA Golf Classic raised $185,000 for ICRG in 2026.
• National Council on Problem Gambling (NCPG)coreStrategic or Co-development PartnerKey organization on the front lines of RG and problem gaming solutions that AGEM supports.
• National Association of Manufacturers (NAM)majorStrategic or Co-development PartnerAGEM benefits from an organizational relationship with D.C.-based NAM for broader industry advocacy.
• Global Gaming WomenminorStrategic or Co-development PartnerAGEM supports scholarship funds with Global Gaming Women as part of educational initiatives.
• American Indian College FundminorStrategic or Co-development PartnerAGEM supports scholarship funds with the American Indian College Fund as part of educational initiatives.
• Spread The Word NevadaminorStrategic or Co-development PartnerAGEM is a proud champion of childhood literacy with Spread The Word Nevada as part of community support initiatives.
• Discovery Children's MuseumminorStrategic or Co-development PartnerAGEM is a partner in curiosity with the Discovery Children's Museum as part of community development.
• UNLVmajorStrategic or Co-development PartnerAGEM serves as a foundational partner in advancing the industry's intellectual infrastructure, helping to establish UNLV's pioneering centers for both gaming innovation and regulation.
• Global Gaming Business MagazinemajorGTM or Marketing PartnerNorth America's only dedicated trade publication for the international casino industry. AGEM members receive strong editorial coverage and visibility.
• G3 NewswiremajorGTM or Marketing PartnerB2B publishing company focused on the global gaming industry, delivering news, analysis and thought leadership. AGEM provides RSS feed content.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Indian Gaming Association: U.S. trade association focused on tribal gaming operators and the sovereign regulatory environment. Direct peer because AGEM maintains an affiliate relationship with NIGA/IGA on tribal gaming supplier issues, with overlapping membership bases and shared regulatory priorities around tribal gaming jurisdictions.
• European Casino Association: Trade body representing European casinos and the broader gaming ecosystem across the EU. Direct peer because AGEM already partners formally with ECA (e.g., UNLV scholarship co-sponsorship), and both organizations perform parallel cross-jurisdictional advocacy and education roles for the gaming supply chain.
• American Gaming Association: The primary U.S. gaming industry trade association representing casino operators, suppliers, and other stakeholders. Direct peer because AGEM and AGA serve overlapping gaming industry constituents and co-host the AGEM & AGA Golf Classic, with AGEM focused on the supplier side and AGA on the operator side.

Others

• Entertainment Software Association: U.S. trade association representing video game and interactive entertainment publishers. Comparable as a non-profit membership trade association representing technology/entertainment hardware and software suppliers, similar association business model and policy advocacy function, but serving a different (consumer video games) industry.
• Consumer Technology Association: U.S. trade association representing consumer technology companies (operator of CES). Comparable through similar non-profit membership trade association business model, tiered membership dues, and trade show / advocacy model, but serving a much broader consumer electronics constituency rather than gaming suppliers.
• International Center for Responsible Gaming: Research organization focused on responsible gambling. Comparable as an ecosystem partner with which AGEM has formal ties (27-year Golf Classic beneficiary, $3.2M cumulative funding), but ICRG is a research foundation rather than a trade association and does not directly compete with AGEM.
• International Association of Gaming Regulators: Global association of gaming regulatory agencies and individuals. Comparable as a global gaming governance stakeholder with overlapping membership circles, but represents regulators rather than suppliers, making it an adjacent ecosystem participant rather than a direct trade peer.

Regional players

• Gaming Technologies Association: Australian peak industry body for gaming technology manufacturers and suppliers. Strong functional peer given overlap with AGEM's gaming equipment supplier mandate, but operating primarily in the Australian/APAC jurisdiction rather than competing head-to-head with AGEM's global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/association-of-gaming-equipment-manufacturers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Gaming Equipment Manufacturers