What Ascot Radiology does

Auckland-based diagnostic radiology practice operating 9 clinic locations across the Auckland region, founded in 1998 and rebranded to Astra Radiology in 2023 under the Integral Diagnostics (ASX: IDX) group. The practice provides a comprehensive suite of imaging services spanning X-ray, MRI, CT, ultrasound, PET/CT, breast imaging, fertility imaging, bone densitometry, interventional radiology, nuclear medicine, cardiac imaging, and wellness screening — covering nearly the full diagnostic modality spectrum available in the New Zealand market. Its technology stack includes the MyRad mobile application for patient booking and result access, InteleViewer for clinical image review, and a PACS portal for image sharing with referrers.

The business model is predominantly fee-for-service diagnostic imaging, with patient referrals driven by GPs and specialists. Revenue is generated through a mix of direct patient out-of-pocket payment, private health insurance, and the NZ Accident Compensation Corporation (ACC) for accident-related imaging. The Astra Wellness program introduces a direct-to-consumer preventive screening channel, representing a modest shift away from pure referral-dependent volumes. As a wholly-owned subsidiary of Integral Diagnostics, the company benefits from group-level procurement, capital allocation, and cross-Tasman clinical linkages, while operating within NZ-specific regulatory and accreditation frameworks.

The competitive position rests on multi-modality breadth and Auckland geographic density — a combination that supports strong referral relationships with primary care and specialist practices across the region. The PACS portal and MyRad app provide lightweight digital engagement layers but do not, on the disclosed evidence, incorporate AI-assisted imaging or reporting workflows that would constitute a defensible technology differentiator.

Name

Ascot Radiology

Legal name

Astra Radiology

Website

https://ascotrad.co.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Auckland-based diagnostic radiology practice operating 9 clinic locations across the region, providing X-ray, MRI, CT, PET/CT, ultrasound, and interventional imaging services to patients referred by GPs and specialists, as a subsidiary of Integral Diagnostics (ASX: IDX).

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Computed Tomography (CT) Systems (HLAHABAB)

Keywords

• Diagnostic imaging services
• Medical radiology
• Radiology clinic
• Imaging modalities
• Patient radiology services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Radiology Imaging Services: Revenue generated from providing diagnostic radiology imaging services to patients, billed per examination or service performed. Services covered include X-ray, MRI, CT, Ultrasound, PET/CT, Breast Imaging, Fertility Imaging, Bone Densitometry, Interventional Radiology, and Nuclear Medicine.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ascot Radiology operates a network of nine diagnostic imaging clinics across Auckland, New Zealand, delivering multi-modality radiology services including X-ray, MRI, CT, Ultrasound, PET/CT, Nuclear Medicine, Interventional Radiology, Breast Imaging, Fertility Imaging, Bone Densitometry, Wellness Screening, and Cardiac Imaging. Services are delivered to patients on referral from GPs and specialists, supported by the MyRad patient app and InteleViewer/PACS platform for medical professionals.

Product overview

Astra Radiology is a specialized radiology clinic network offering comprehensive diagnostic imaging services across multiple Auckland locations. The service portfolio includes eleven core imaging modalities: X-ray, MRI, CT, Ultrasound, PET/CT, Breast Imaging, DEXA Bone Mineral Densitometry, Fertility Imaging, Interventional Radiology, Nuclear Medicine, and Wellness Screening, plus Cardiac Imaging and Astra Wellness programs. The company provides a patient-facing mobile application (MyRad) for viewing medical images, and professional access through InteleViewer and PACS Portal for healthcare providers. The organization operates nine clinic locations across Auckland including Ascot Hospital, Ascot Central, AUT Millennium, Green Lane Imaging, Highland Park, Mauranui Clinic, OneHealth Remuera, Parnell, and St Heliers.

Differentiator

Problem solved

Functional benefit

Products and services

• X-ray imaging General X-ray diagnostic imaging services for patients referred by GPs and specialists across Ascot Radiology's Auckland clinics.
• MRI imaging Magnetic Resonance Imaging diagnostic service for referred patients across Ascot Radiology's Auckland locations.
• CT imaging Computed Tomography diagnostic imaging service offered to referred patients at Ascot Radiology's Auckland clinics.
• Ultrasound imaging Ultrasound diagnostic imaging service for referred patients across the Auckland clinic network.
• PET/CT imaging Positron Emission Tomography combined with CT diagnostic imaging service offered to referred patients in Auckland.
• Nuclear Medicine imaging Nuclear medicine diagnostic imaging service for referred patients across the Auckland clinic network.
• Interventional Radiology Image-guided interventional radiology procedures delivered to referred patients at Ascot Radiology's Auckland clinics.
• Breast Imaging Specialist breast diagnostic imaging services, including mammography, for referred patients at Ascot Radiology's Auckland clinics.
• Fertility Imaging Specialised fertility imaging services provided to patients at Ascot Radiology's Auckland clinics.
• Bone Densitometry DEXA bone densitometry scanning service for referred patients across Ascot Radiology's Auckland clinics.
• Wellness Screening Elective wellness screening imaging services available to patients at Ascot Radiology's Auckland clinics.
• Cardiac Imaging Specialised cardiac diagnostic imaging service for referred patients at Ascot Radiology's Auckland clinics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Healius: ASX-listed healthcare operator with significant diagnostic imaging and pathology services in Australia. Comparable broad-portfolio healthcare-services peer, with significant imaging scale relevant to IDX/Astra's strategic context.
• Sonic Healthcare: Global diagnostics powerhouse including radiology. While not a direct radiology-clinic competitor, it operates diagnostic imaging at scale and represents a major incumbent whose strategic moves shape the broader imaging services market.
• Integral Diagnostics: ASX-listed parent company of Astra Radiology; a major diagnostic imaging operator across Australia and New Zealand. Directly comparable as the parent group whose strategy, capital allocation, and referral footprint shape Astra's growth path.
• Capitol Health: ASX-listed diagnostic imaging operator in Australia. Similar listed-imaging-group business model and modality mix to Astra's parent Integral Diagnostics, making it a relevant listed-comp comparable.
• I-MED Radiology Network: Australia's largest diagnostic imaging network with hundreds of clinics. Comparable modality portfolio and multi-site operating model, serving as a leading Trans-Tasman benchmark for Astra's parent and broader competitive context.

Regional players

• Horizon Radiology: New Zealand diagnostic imaging provider operating in regional centers. Comparable modality mix and multi-site model, with overlap in imaging services but largely non-overlapping geography with Auckland-focused Astra.

Direct peers

• Mercy Radiology: Auckland-based diagnostic imaging provider with multiple clinic locations and broad modality coverage. Directly comparable multi-site radiology clinic competing in the same Auckland market.
• Pacific Radiology: Largest New Zealand-owned radiology provider, operating across multiple regions with full imaging modality coverage. Directly competes with Astra in MRI, CT, Ultrasound, and other diagnostic imaging in the New Zealand market.
• TRG Imaging: New Zealand-wide radiology network offering MRI, CT, Ultrasound, X-ray, and other imaging services. Comparable multi-modality, multi-site operator with similar referral-driven business model.
• Auckland Radiology Group: Auckland-based multi-site radiology group offering diagnostic imaging across multiple modalities. Direct competitor in the same Auckland geography with overlapping GP and specialist referral base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascot Radiology