Bradbury & Bradbury Art Wallpapers

What Bradbury & Bradbury Art Wallpapers does

Bradbury & Bradbury Art Wallpapers, Inc. is a privately held American manufacturer and direct-to-consumer retailer specializing in historically accurate reproduction wallpapers and complementary decorative arts, founded in 1979 and based in Benicia, California. The company produces pre-trimmed, eco-friendly, PVC-free non-woven wallpaper rolls across six principal style categories — Victorian, Arts & Crafts, Art Deco, Japanese, Damask and Vintage (1920s-1960s) — at price points ranging from $209 to $419 per roll. It holds a core licensing agreement with Morris & Co. granting rights to reproduce canonical William Morris designs such as Bird & Anemone, Marigold, Willow Boughs and Trellis. Notable technical differentiators include 60-inch wide pattern rolls for fewer seams and integration with Spoonflower for print-on-demand fabric variants.

Beyond wallpaper, Bradbury & Bradbury sells coordinated room-architecture products (friezes, borders, ceiling elements), large-format Art Posters, Art Deco jacquard-woven upholstery fabric (manufactured by Cooper Lace), lace curtain panels, hand-knotted Tibetan wool rugs (manufactured by Tiger Rug), and dollhouse-scale wallpapers. Revenue is generated almost entirely through unit-priced, made-to-order sales via the company's e-commerce storefront at bradbury.com, supplemented by a Trade Accounts program serving interior designers and film, television and theatrical set designers. The customer base consists primarily of period home restoration enthusiasts and individual decor buyers, with no large enterprise anchors or recurring contract revenue evident. The firm operates with 11-50 employees and discloses no funding, M&A or leadership transitions in the available data.

Name

Bradbury & Bradbury Art Wallpapers

Legal name

Bradbury & Bradbury Art Wallpapers, Inc.

Website

https://bradbury.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradbury & Bradbury Art Wallpapers is a Benicia, California-based manufacturer and direct-to-consumer retailer of historically accurate reproduction wallpapers, friezes and complementary textiles serving period home restorers, interior designers and set designers; products are made-to-order using eco-friendly non-woven materials and include licensed William Morris designs.

Ownership category

akta.pro rank

Product category

Historic Wallpaper Manufacturing

NAICS

Paint and Wallpaper Retailers (44412), Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Colored, Art & Premium Paper Manufacturing (IMAMAEAG)

akta.pro secondary industry

Area Rug Manufacturing (IMAOAJAC)

Keywords

• Historic wallpaper reproductions
• Victorian interior designs
• Arts and Crafts wallpapers
• Art Deco wallcoverings
• Period wallpaper manufacturer

Headquarters

HQ city

Benicia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Wallpaper Sales: Primary revenue stream from selling pre-trimmed wallpaper rolls in Victorian, Arts & Crafts, Art Deco, Japanese, Damask, and Vintage style collections. Products sold in small and large roll formats with pricing from $209-$229 for standard rolls.
2. Frieze and Border Sales: Specialized decorative borders and friezes sold in roll format. Priced at $249 for small rolls (19 feet) and $419 for large rolls (32 feet).
3. Art Poster Sales: Art posters featuring wallpaper designs and landscape scenes in Arts & Crafts style. Sold at $30.00 per poster.
4. Textile Sales: Sales of Art Deco fabric, lace curtains, and the Bradbury Rug Collection featuring hand-knotted Tibetan Himalayan Wool rugs. Vintage Collection fabrics also available through Spoonflower.
5. Sample Sales: Sample strips sold at $6.00 each for wallpaper and frieze testing before full purchase. Wallpaper samples are 12x16 inches; frieze samples are 8x20 inches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bradbury & Bradbury Art Wallpapers designs, manufactures, and sells pre-trimmed, machine-printed wallpaper rolls, friezes, borders, and ceiling elements reproducing authentic Victorian, Arts & Crafts, Art Deco, Japanese, Damask, and Vintage (1920s-1960s) patterns. The company holds licensing rights to reproduce William Morris designs from Morris & Co. and complements its wallpaper portfolio with art posters, jacquard-woven Art Deco fabric (made by Cooper Lace), lace curtains, and hand-knotted Tibetan Himalayan wool rugs (made by Tiger Rug).

Product overview

Bradbury & Bradbury Art Wallpapers is a manufacturer and retailer of authentic period reproduction wallpapers and decorative arts. The product portfolio centers on pre-trimmed machine-printed wallpaper rolls, friezes (border patterns), and ceiling elements organized into distinct collections: Victorian Wallpapers (including Morris Tradition patterns by William Morris and original Victorian Gothic designs), Arts & Crafts Wallpapers (craftsman-style geometric and floral designs), Art Deco, Damasks, Japanese patterns, and Vintage Wallpapers spanning the 1920s-1960s. The company extends its design library into complementary product categories including Art Posters (large-format prints), Art Deco Fabric (jacquard-woven upholstery textiles), Lace Curtains, Bradbury Rug Collection (hand-knotted Tibetan wool rugs), and Dollhouse Wallpaper. Products are distributed through their e-commerce platform, with select fabric patterns also available through Spoonflower print-on-demand service. The company operates as a single unified product line rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Morris Tradition: A collection featuring designs originally created by William Morris and his circle, including patterns like Bird & Anemone, Marigold, Willow Boughs, and other Victorian-era Morris designs.
• Victorian Collections
• Arts & Crafts
• Art Deco
• Bradbury & Bradbury Rug Collection
• Art Posters
• Vintage Collections

Products and services

• Victorian Wallpapers

Quantifiable outcome

• Over 15 distinct wallpaper collections covering Victorian, Arts & Crafts, Art Deco, Japanese, Damask, and Vintage eras

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Cooper LaceminorOEM/ Whitelabel/ Licensing PartnerCooper Lace manufactures lace curtains exclusively for Bradbury & Bradbury. The partnership produces custom lace panel products under the Bradbury & Bradbury brand.
• Tiger RugminorOEM/ Whitelabel/ Licensing PartnerTiger Rug produces the Bradbury Rug Collection featuring hand-knotted pure Tibetan Himalayan Wool rugs, transforming Bradbury & Bradbury designs into area rugs.
• SpoonflowerminorChannel Partner/ Reseller/ DistributorSpoonflower distributes Bradbury & Bradbury designs as fabrics, enabling customers to order custom-printed fabrics in various sizes and materials based on Bradbury wallpaper patterns.
• Burnaby Village MuseumminorStrategic or Co-development PartnerBurnaby Village Museum in British Columbia, Canada commissioned reproduction of the Burnaby Border pattern for the Love Farmhouse parlor. The original commission validates the historical authenticity of the design.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brunschwig & Fils: Heritage fabric and wallpaper brand (part of Kravet) specializing in archival reproductions used in historic interiors. Comparable in historic preservation focus, premium pricing, and trade distribution to interior designers.
• Cole & Son: British heritage wallpaper manufacturer established in 1875, producing period-inspired and contemporary wallpapers with extensive design archives. Comparable in heritage positioning, premium pricing, and pattern-driven product strategy.
• York Wallcoverings: Largest US-based wallpaper manufacturer offering branded and licensed designer wallpapers. Direct comparable in wallpaper manufacturing and retail, though York serves a broader mass-market and licensed designer portfolio rather than specializing exclusively in historical reproductions.
• Philip Jeffries: Premium natural wallcoverings brand offering grasscloth, silk, wood veneer, and specialty wallpapers. Comparable premium positioning serving interior designers, with focus on textured and material-driven wallcoverings rather than historical patterns.
• Scalamandre: American heritage textile and wallpaper brand known for authentic period reproductions used in historic house museums and restoration projects. Closely comparable niche positioning in the historic preservation market, with both fabrics and wallpapers.
• Farrow & Ball: British heritage paint and wallpaper brand known for period-accurate colors and patterns. Highly comparable heritage aesthetic positioning, premium pricing, and direct-to-consumer model targeting design-conscious homeowners and interior designers.
• Morris & Co. Original licensor of William Morris designs and a Sanderson Design Group brand. Closely comparable as both the source of Bradbury & Bradbury's flagship licensed patterns and a competing producer of William Morris-inspired wallpapers, fabrics, and home goods.

Emerging players

• Walls Republic: Online-first wallpaper retailer with broad assortment across contemporary, traditional, and designer categories. Emerging player with DTC e-commerce focus comparable to Bradbury & Bradbury's distribution model, though serving mass-market segments.

Others

• Spoonflower: Print-on-demand fabric, wallpaper, and home goods platform. Functions as both a distribution partner for Bradbury & Bradbury designs and an enabling platform that allows consumers and designers to print custom designs, making it an adjacent ecosystem participant.

Broad incumbents

• Brewster Home Fashions: Large US wallpaper and home decor manufacturer with broad product portfolio including licensed designer collections, traditional patterns, and contemporary designs. Broader incumbent competitor across all wallpaper categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bradburywallpaper
• Instagraminstagram.com/bradburywallpaper
• Pinterestpinterest.com/bradburywall
• Xx.com/BradburyWalls

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradbury & Bradbury Art Wallpapers