eTyres

What eTyres does

eTyres, legally registered as Electronic Tyres Online Ltd, is a UK-based online tyre retailer founded in 1992 (per firmographic data; corporate filing data cites 1999) and headquartered in Stockton-on-Tees. The company operates a direct-to-consumer e-commerce platform selling car, van, and 4x4 tyres across premium (Bridgestone, Continental, Dunlop, Goodyear, Michelin, Pirelli), mid-range (Toyo, Firestone, GT-Radial, Kormoran), and budget (Rotalla, Comforser, Fullrun, Mazzini, Minerva) brand tiers. Its core differentiator is a dual last-mile fitting model: a national network of mobile tyre fitters who service customers at home or work, supplemented by a partner local garage network offering professional in-store fitting. The platform supports inventory management, fitting scheduling, vehicle/tyre-size search, and price comparison. Additional products include a Tyre Protection add-on (£10.99/tyre, up to 100% replacement coverage) and complementary services such as Aircon Regas and Car Batteries.

The business monetizes through three primary revenue streams: (1) one-time online tyre sales at unit-based pricing, (2) fitting service fees bundled with tyre purchases via mobile or partner garage channels, and (3) the Tyre Protection ancillary product. Marketing is executed through SEO-optimized brand and tyre-type pages, manufacturer co-funded promotional campaigns offering £10-£70 cashback or gift card incentives, and a 7-day price-match guarantee. Geographic reach spans England, Scotland, Wales, and Northern Ireland, with promotional offers explicitly restricted to UK customers. The company maintains strategic partnerships with all major tyre manufacturers for co-marketing, and operates with a headcount of 11-50 employees with no disclosed external funding, M&A activity, or parent company ownership.

Name

eTyres

Legal name

Electronic Tyres Online Ltd

Website

https://etyres.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

eTyres is a UK online tyre retailer offering premium to budget tyres through a dual mobile-fitter and partner-garage fitting network, serving individual car, van, and 4x4 owners across all four UK nations.

Ownership category

akta.pro rank

Product category

Online Tyre Retail

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Tires & Inner Tubes (3011)

akta.pro primary industry

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Online tyre retail
• Mobile tyre fitting
• Car tyre sales
• Automotive tyres
• Tyre fitting services

Headquarters

HQ city

Stockton-on-tees

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tyre Sales: Online retail of car, van, and 4x4 tyres from premium, mid-range, and budget brands. Products sold directly through e-commerce platform.
2. Fitting Services: Mobile tyre fitting and local garage fitting services bundled with tyre purchases. Same-day fitting available in certain locations.
3. Tyre Protection: Accidental damage protection plans sold at £10.99 per tyre, covering replacement costs or puncture repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

eTyres is an online tyre retailer offering car, van, 4x4, and SUV tyres across premium, mid-range, and budget brand tiers, supported by a dual fitting delivery model. Customers purchase tyres online and choose between mobile tyre fitting at their home or workplace, or fitting at a trusted partner local garage across the UK. The retailer also supplies car batteries and air conditioning regassing, and offers an optional Tyre Protection plan covering accidental damage.

Product overview

eTyres is an online tyre retailer operating as a multi-brand e-commerce platform offering tyres across three tiers: premium brands (Pirelli, Michelin, Bridgestone, Continental, Goodyear, Dunlop), mid-range brands (Toyo, Firestone, GT Radial, Kormoran), and budget brands (Rotalla, Comforser, Fullrun, Mazzini, Minerva). The core offering is the online tyre sales platform complemented by two fitting delivery models: Mobile Tyre Fitting (coming to the customer's location) and Local Garage Fitting (at trusted national garages). Additional services include Tyre Protection (accidental damage coverage), Aircon Regas, Car Batteries, and Home Delivery. The product portfolio spans tyre types including summer, winter, all-season, run-flat, hybrid/electric, van, and 4x4 tyres.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Tyre Fitting Mobile tyre fitting service that brings professional tyre fitting to the customer's chosen location (home or workplace), operated by a network of mobile fitters across the UK.
• Local Garage Fitting

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Garage NetworkcoreChannel Partner/ Reseller/ DistributorPartnership with local garages across the UK providing professional tyre fitting services. Customers can choose local garage fitting as an alternative to mobile fitting.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Halfords: UK's largest motoring and cycling retailer with 400+ stores and a Halfords Autocentres garage network. Sells tyres online with in-centre fitting, overlapping with eTyres' retail-plus-fitting proposition at much greater scale.
• ATS Euromaster: Major UK tyre fitting and vehicle maintenance chain with 200+ centres. Provides tyre retail alongside broader automotive services, competing for the same consumer replacement and fitting demand as eTyres.
• Protyre: UK garage network specialising in tyres, MOTs, and servicing. Operates ~160 centres with online booking, competing in the same mobile/garage fitting space as eTyres' partner network.
• Kwik Fit: UK's largest tyre and automotive service chain with ~600 centres. Offers tyres, MOT, servicing, and repairs; competes with eTyres in fitting services and increasingly in online tyre sales through kwik-fit.com.

Direct peers

• Tyre Shopper: UK online tyre price-comparison retailer with national fitting network. Closest direct competitor to eTyres in pure e-commerce-led tyre retail with partner-garage fulfilment.
• Black Circles: UK's leading online tyre retailer offering home/work fitting via partner garages. Direct competitor with nearly identical business model to eTyres; acquired by Michelin in 2019, giving it significant supplier and capital advantages.
• National Tyres: UK tyre and exhaust retailer with branches nationwide and online booking. Directly comparable to eTyres in offering multi-brand tyres with fitting services across both physical and digital channels.

Others

• Micheldever Tyre Services: UK's largest tyre wholesaler supplying independent retailers and e-commerce players including competitors of eTyres. Relevant as the upstream distribution layer that eTyres relies on for inventory.

Regional players

• Point S: Global tyre retailer and franchise cooperative with UK presence. Comparable multi-brand tyre retail model but with deeper physical footprint and member-centre network outside eTyres' mobile-led proposition.

Emerging players

• Tyreplus: International Michelin-affiliated tyre retail franchise with UK locations. Comparable multi-brand retail-and-fitting model; smaller UK footprint than eTyres but benefits from Michelin supplier backing.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/etyres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eTyres