National Tyres
National Tyres is a privately held retail tyre sales and service company operating five stores along the Flinders Highway corridor in North Queensland, serving fleet operators, government customers, and individuals with tyre sales, fitting, balancing, and mobile services.
- Company typePrivate
- Founded2020
- HeadquartersTownsville, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What National Tyres does
National Tyres (trading as National Tyre Traders) is a privately held retail tyre sales and service company headquartered in Townsville, North Queensland, Australia. Established in September 2020, the company was built by acquiring four long-standing local tyre businesses — Twin City Tyres (Townsville/Garbutt), Towers Tyres (Charters Towers), Hughenden Tyre Centre, and Richmond Tyre Centre — and shortly after added a fifth location, Mount Isa Tyre Centre, to cover the entire Flinders Highway corridor from Townsville westward to Mount Isa. The company operates five physical retail showrooms supported by 35 staff across head office and branches, with each site offering B-double drive-through access and fully equipped workshops.
The company sells tyres from all major brands and provides fitting, balancing, and repair services. It supplements in-shop work with mobile service vehicles dispatched for on-site tyre replacement and repairs at fleet depot locations and for roadside call-outs. It also offers cross-location credit trading accounts that qualified fleet customers can use at any branch. The acquired sub-brands (Twin City Tyres, Towers Tyres, Hughenden Tyre Centre, Richmond Tyre Centre, Mount Isa Tyre Centre) are retained as storefront identities.
National Tyres generates revenue from one-time tyre sales to retail and commercial customers and from professional service fees for fitting, balancing, and mobile on-site work. Its primary customer segments are fleet operators and commercial transport companies moving freight along the Flinders Highway corridor, government departments and councils (for which it holds approved supplier status), and individual vehicle owners visiting stores directly. Go-to-market is direct-to-consumer and direct-to-enterprise via physical storefront presence, supplemented by approved-supplier tender relationships and word-of-mouth reputation inherited from the acquired businesses; no digital marketing channels, e-commerce, or proprietary technology platform is in evidence.
National Tyres firmographics
Firmographics- Name
- National Tyres
- Legal name
- National Tyres
- Website
- https://nationaltyretraders.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- National Tyres is a privately held retail tyre sales and service company operating five stores along the Flinders Highway corridor in North Queensland, serving fleet operators, government customers, and individuals with tyre sales, fitting, balancing, and mobile services.
- Ownership category
- akta.pro rank
National Tyres industry classification
Industry- Product category
- Tyre Retail and Fitting Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (44134)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industries
- Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where National Tyres is headquartered
LocationHeadquarters
- HQ city
- Townsville
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
National Tyres business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Tyre Sales: Sale of tyres from all major brands to retail, fleet, and government customers. Tyres are stocked at all branch locations with ability to move stock between locations quickly.
- Tyre Fitting and Balancing Services: Fitting and balancing services provided at all branch locations, with service vehicles equipped for on-site call-outs for tyre replacement and repairs.
- Mobile On-Site Tyre Services: Service vehicles dispatched to customer locations for tyre replacement and repairs, serving fleet customers at depot locations and while travelling on the road.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
National Tyres product offering
Product offeringCore offering
National Tyres operates a network of five retail tyre stores along the Flinders Highway corridor from Townsville to Mount Isa in North Queensland, Australia. The company sells tyres from all major brands and provides fitting, balancing, replacement, and repair services through in-store workshops and mobile on-site service vehicles for fleet operators, government departments, councils, and individual vehicle owners.
Product overview
National Tyres operates a network of five tyre retail and service stores across North Queensland, established in September 2020 through the acquisition of four long-standing local businesses (Twin City Tyres, Towers Tyres, Hughenden Tyre Centre, and Richmond Tyre Centre) with an additional location added in Mount Isa. The company offers a comprehensive range of tyre sales, fitting, balancing, replacement, and repair services to fleet companies, government departments, councils, and individual customers along major transport corridors between Townsville, Charters Towers, Hughenden, Richmond, and Mount Isa. The portfolio includes the core National Tyres brand serving as the unified network identity, five regional store brands (Twin City Tyres, Towers Tyres, Hughenden Tyre Centre, Richmond Tyre Centre, and Mount Isa Tyre Centre), and supplementary services such as credit trading accounts and mobile on-site tyre services.
Differentiator
Problem solved
Functional benefit
Brands
- Twin City Tyres: Tyre store located at 352 Ingham Road, Garbutt QLD 4814
- Towers Tyres
- Hughenden Tyre Centre
- Richmond Tyre Centre
- Mount Isa Tyre Centre
Products and services
- Tyre Sales
Companies that use National Tyres
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
National Tyres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Tyres partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Major fleet companiescoreNational Tyres is an approved and preferred supplier to several major fleet companies, managing their tyre needs at multiple depot locations and whilst travelling on the road across the Flinders Highway corridor.
- Government departments and councilscoreNational Tyres holds approved supplier status with most major government departments and councils, providing tyre supply and services to their vehicle fleets.
- All major tyre brands and supplierscoreNational Tyres has access to all major tyre brands and suppliers to offer customers a choice of preferred tyres suited to their specific application and needs.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
National Tyres competitors and assessment
Company assessmentBroad incumbents
- Bob Jane T-Marts: Australia's largest independent tyre retailer with 120+ stores nationwide. Comparable because it sells the same major tyre brands, offers fitting/balancing services, and serves both retail and fleet customers; National Tyres is a regional specialist relative to Bob Jane's national footprint.
- Dunlop Super Dealer Network: Dunlop-affiliated national tyre retail and service network. Comparable retail-and-fit model with broad tyre brand access (Dunlop is a major supplier to retailers); relevant as a supplier/competitor at the brand-network level.
- JAX Tyres & Auto: National tyre retail and automotive service chain with 100+ locations. Similar retail-and-service model with fleet customer focus and broad tyre brand access; operates at significantly larger scale than National Tyres' five-store regional network.
- Goodyear Auto Care: Goodyear-branded retail and service network across Australia offering tyres, fitting, balancing, and broader auto services. Comparable retail-and-fit model for passenger and commercial tyres; broader national scale with manufacturer backing.
- Beaurepaires: National Goodyear-affiliated tyre and automotive service network with ~250 stores across Australia. Comparable retail tyre offering, fleet servicing, and B-double-accessible workshops; larger scale but operates under a single national brand versus National Tyres' multi-brand regional network.
- Bridgestone Service Centres: Bridgestone-affiliated service centre network across Australia; notably, three of National Tyres' five stores (Hughenden, Richmond, Mount Isa) currently operate as Bridgestone Service Centres. Comparable retail-and-fit model; reflects both partnership and competitive overlap with the manufacturer's own branded network.
- Kmart Tyre & Auto Service: National discount-focused tyre and auto service retailer operating from Kmart sites. Comparable retail tyre offering with focus on price competitiveness; significantly larger scale with cross-brand retail traffic advantage that National Tyres lacks.
Direct peers
- Midas Australia: National automotive service network (brakes, tyres, suspension, servicing) operating franchise and corporate stores. Comparable service-led model with fleet customer focus; broader automotive service offering that highlights National Tyres' narrower tyre-only positioning.
- Tyrepower: Australian franchise tyre retailer network with ~260 stores. Most directly comparable business model: independently owned franchisees buying through a national buying group, selling all major tyre brands, providing fitting/balancing and fleet service. Tyrepower is a likely supplier or peer-association candidate for a multi-store regional operator like National Tyres.
Emerging players
- Tyroola: Online-first Australian tyre retailer offering price transparency, home delivery, and partner fitting network. Not a direct geographic competitor but represents the digitally-led disruption that National Tyres' lack of e-commerce leaves it exposed to.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
National Tyres social profiles
Digital presenceNational Tyres financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Tyres leadership team
Management profileNumber of profiles
National Tyres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Tyres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Tyres
What does National Tyres do?
National Tyres operates a network of five retail tyre stores along the Flinders Highway corridor from Townsville to Mount Isa in North Queensland, Australia. The company sells tyres from all major brands and provides fitting, balancing, replacement, and repair services through in-store workshops and mobile on-site service vehicles for fleet operators, government departments, councils, and individual vehicle owners.
Is National Tyres a public or private company?
National Tyres is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Tyres founded?
National Tyres was founded in 2020. It employs 1 to 10 people.
Where is National Tyres based?
National Tyres is headquartered in Townsville, Australia, in the Oceania region.
How does National Tyres make money?
Three revenue lines are on record. Tyre Sales are the primary driver. The others are tyre Fitting and Balancing Services and mobile On-Site Tyre Services.
Who are National Tyres's main competitors?
Broad incumbents on record are Bob Jane T-Marts, Dunlop Super Dealer Network, JAX Tyres & Auto, Goodyear Auto Care, Beaurepaires, Bridgestone Service Centres and Kmart Tyre & Auto Service. Direct peers are Midas Australia and Tyrepower. Tyroola is listed as an emerging player.
Does National Tyres have an API?
No public API is recorded for National Tyres.
What industry is National Tyres in?
National Tyres's product category is Tyre Retail and Fitting Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAC, Mobile Tire Service & Emergency Roadside (On-Site). Its NAICS code is 441340 and its SIC code is 5500.