Emergency Lighting Supplies
Emergency Lighting Supplies (E.L.S.) is a Canadian-owned distributor of emergency lighting equipment, replacement batteries, and life safety products, serving commercial, industrial, retail, and residential customers across Canada since 1983 via e-commerce and two GTA locations.
- Company typePrivate
- Founded1983
- HeadquartersEtobicoke, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Emergency Lighting Supplies does
Emergency Lighting Supplies (E.L.S.), operating through the legal entity 646321 Ontario Ltd., is a Canadian-owned and operated distributor of emergency lighting equipment and life safety products, headquartered in Etobicoke, Ontario with a second location in Scarborough. Founded in 1983 and trading as E.L.S., ELS-Fire.com, and ELS-Batteries.com, the company positions itself as "Canada's Emergency Lighting Experts" and distributes products from 14+ factory-authorized manufacturers including Stanpro, Emergi-Lite/Lumacell, BRK, Kidde, Beghelli, Thomas & Betts, System Sensor, Dual Lite, STI, Ecoglo, Duracell, IDEALPOWER, and FDD. Its product catalog spans battery units, sealed lead-acid and nickel-cadmium batteries (1.3AH to 180AH), LED remote heads, exit signs and running-man combination signs, smoke and CO alarms with strobes, fire alarm devices, charger boards, transformers, and higher-wattage central mini-inverter systems (300W-1440W), maintained under a "Stocked and Waiting" inventory policy.
The business operates a hybrid B2B/B2C distribution model anchored by an e-commerce storefront at emergencylighting.ca, supplemented by toll-free phone and fax ordering, and local pickup at both GTA locations. Pricing is listed in Canadian dollars and ranges from approximately CAD $37.95 for small sealed lead-acid batteries to over CAD $593.99 for large-capacity batteries, with larger commercial units quoted on request. Shipping is fulfilled within Canada only (excluding Saskatchewan) via UPS Expedited (2-day) and Canpar Ground (5-day), and the company accepts purchase orders from established commercial credit accounts.
E.L.S. serves commercial, industrial, retail, and residential end-markets, with a dedicated contractor channel offering preferred pricing and credit terms to electrical and fire/safety contractors. The company generates revenue through transactional product sales (one-time license-style revenue per unit) rather than subscriptions or recurring service contracts, and publishes technical resources covering Canadian building, fire, and electrical code extracts, MSDS sheets, battery recycling, and warranty/return policies. There are no patents, certifications, AI/ML capabilities, mobile apps, APIs, funding rounds, acquisitions, or leadership changes documented in the available data, indicating a stable, traditional distribution operator with 40+ years of operating history.
Emergency Lighting Supplies firmographics
Firmographics- Name
- Emergency Lighting Supplies
- Legal name
- 646321 Ontario Ltd.
- Website
- https://emergencylighting.ca
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emergency Lighting Supplies (E.L.S.) is a Canadian-owned distributor of emergency lighting equipment, replacement batteries, and life safety products, serving commercial, industrial, retail, and residential customers across Canada since 1983 via e-commerce and two GTA locations.
- Ownership category
- akta.pro rank
Emergency Lighting Supplies industry classification
Industry- Product category
- Emergency Lighting Equipment & Life Safety Products
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electrical Equipment Manufacturing (33531), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup) (IMAGAIAD)
- akta.pro secondary industries
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)
Keywords
Where Emergency Lighting Supplies is headquartered
LocationHeadquarters
- HQ city
- Etobicoke
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Emergency Lighting Supplies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct online sales of emergency lighting equipment, replacement batteries, parts and accessories through their website. Standard retail pricing shown in Canadian Dollars. Commercial/contractor accounts eligible for preferred pricing.
- Commercial/Corporate Accounts: Business customers (distributors, contractors, trades) can apply for commercial accounts with potential credit terms and preferred contractor pricing. Purchase orders accepted from established credit accounts.
- Parts and Accessories: Ongoing sales of replacement parts including charger boards, transformers, bulbs (various base types), wireguards, and mounting shelves for emergency lighting systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sealed Lead-Acid Batteries (IDEALPOWER brand) - 12V series |
| Unit Pricing | Pay-as-you-go | LED Remote Heads - Stanpro brand |
| Unit Pricing | Pay-as-you-go | Emergency Lighting Units - various brands |
| Subscription | Annual | Preferred Contractor Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Emergency Lighting Supplies product offering
Product offeringCore offering
E.L.S. is a Canadian distributor that sells emergency lighting equipment, replacement batteries (sealed lead-acid and lithium), charger boards, transformers, LED remote heads, fire alarm products, exit signs, and central inverter systems to commercial, industrial, retail, and residential customers. The company operates a direct e-commerce storefront (emergencylighting.ca), with phone/fax ordering and pickup at two Greater Toronto Area locations, and ships within Canada (excluding Saskatchewan). It also offers preferred contractor pricing and credit accounts for electrical and fire/safety contractors.
Product overview
Emergency Lighting Supplies (E.L.S.) is a Canadian-owned and operated distributor specializing in emergency lighting equipment and life safety products. The company operates as an e-commerce retail platform offering a comprehensive portfolio of emergency lighting components, including battery units, LED remote heads, sealed lead acid batteries, exit/running man signs, smoke and CO alarms, fire alarm products, charger boards, transformers, and central inverter systems. Featured product brands include Stanpro, Emergi-Lite/Lumacell, BRK/First Alert, Kidde, IDEALPOWER, and Ecoglo. The company serves commercial, industrial, retail, and residential customers across Canada, providing both online purchasing and pickup options at their GTA locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergilite/Lumacell CM-PB Miniature Plastic Battery Unit - LED
Companies that use Emergency Lighting Supplies
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
Emergency Lighting Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emergency Lighting Supplies partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- StanprocoreE.L.S. is a Canadian distributor of Stanpro Emergency Lighting Products. They carry Stanpro battery units, remote heads, exit signs, running man signs, LED products, and mini-inverter systems. Stanpro products are featured prominently on the E.L.S. website with dedicated product pages and are highlighted as 'Featured New Stanpro Exit/Running Man Combo Signs'.
- Emergi-Lite/LumacellcoreE.L.S. is a Canadian distributor of Emergi-Lite and Lumacell Emergency Lighting Products. They carry Emergi-Lite/Lumacell battery units, remote heads, charger boards, transformers, exit signs, and mini-inverter systems.
- BRK/First AlertcoreE.L.S. is a Canadian distributor of BRK Emergency Lighting Products including smoke alarms, CO alarms, smoke/CO combo detectors, and strobe hearing impaired alarms.
- KiddecoreE.L.S. is a Canadian distributor of Kidde Emergency Lighting Products including smoke alarms, CO alarms, smoke/CO combo detectors, and strobe alarms. Featured Kidde 4th Edition Update (ULC S531) products are promoted on the website.
- BeghellicoreE.L.S. is a Canadian distributor of Beghelli Emergency Lighting Products including battery units, exit signs, running man signs, charger boards, and transformers.
- Thomas & BettscoreE.L.S. is a Canadian distributor of Thomas & Betts Emergency Lighting Products. Thomas & Betts is a brand under TNB (Thomas & Betts Corporation).
- System SensorcoreE.L.S. is a Canadian distributor of System Sensor Emergency Lighting Products.
- Dual LitecoreE.L.S. is a Canadian distributor of Dual Lite Emergency Lighting Products.
- STI (Safety Technology International)coreE.L.S. is an Authorized Dealer for STI Products (Safety Technology International). They carry STI Stoppers and other fire alarm devices. E.L.S. promotes STI products with a dedicated banner on their homepage.
- EcoglocoreE.L.S. is a Canadian distributor of Ecoglo self-illuminating photoluminiscent products including exit signs and running man signs.
- DuracellcoreE.L.S. is a Canadian distributor of Duracell Emergency Lighting Products, specifically Duracell sealed nickel-cadmium batteries for exit signs.
- IDEALPOWERcoreE.L.S. carries IDEALPOWER brand sealed lead-acid batteries, including a wide range of 12V models from 1.3AH to 180AH capacity. They also sell IDEALPOWER exit sign NiCad batteries.
- FDD (Fire Detection Devices)coreE.L.S. is a Canadian distributor of FDD (Fire Detection Devices) Emergency Lighting Products.
- i2b Globalminori2b Global is identified as the website developer for E.L.S. (Emergency Lighting Supplies). The footer credits 'Website Development by i2b Global'.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Emergency Lighting Supplies competitors and assessment
Company assessmentDirect peers
- Beghelli: An international emergency lighting manufacturer whose battery units, exit signs, charger boards, and transformers are distributed in Canada by E.L.S. Beghelli also sells through other Canadian channels, making it a direct competitive supplier to the same trade contractor base.
- Ecoglo: Manufacturer of self-illuminating photoluminescent exit and running-man signs, distributed in Canada by E.L.S. Ecoglo competes in the egress-signage subcategory and is a direct peer within E.L.S.'s own catalog.
- Stanpro: A core Canadian emergency lighting manufacturer (now owned by a larger lighting group) whose products form the backbone of E.L.S.'s catalog. Stanpro competes with other emergency lighting brands but is also a key supplier; treating it as a direct peer captures both supplier overlap and downstream channel competition for the same end customers.
- Dual Lite (Hubbell): Hubbell emergency lighting brand carried by E.L.S. as an authorized distributor. Dual Lite competes head-to-head on emergency battery units, exit signs, and inverters and represents a direct product/category peer.
- Emergi-Lite / Lumacell (Hubbell): Hubbell-owned emergency lighting brand and one of E.L.S.'s flagship authorized lines. Emergi-Lite/Lumacell sells both direct and through distributors in Canada, putting it in direct overlap with E.L.S. on product, customer (electrical contractors), and brand.
Broad incumbents
- Acuity Brands (Lithonia Lighting): Large North American lighting and life-safety incumbent whose Lithonia, Sure-Lites, and emergency lighting lines compete with Stanpro, Emergi-Lite, and other E.L.S.-distributed brands. It is a broad incumbent that supplies similar end customers but is not a Canada-only specialist.
- BRK / First Alert (Resideo / Newell): Smoke and CO alarm brand distributed by E.L.S. and one of the largest residential and light-commercial fire-safety incumbents in North America. It overlaps with E.L.S. on product category and end customers, but operates at significantly broader scale.
- Kidde (Carrier): Carrier-owned fire-safety manufacturer whose smoke/CO alarms and strobes are featured prominently in E.L.S.'s lineup. Kidde is a broad incumbent offering overlapping products through both distribution and direct channels across North America.
- Rexel (including Westburne): Global electrical distribution major with significant Canadian operations through Westburne. Rexel competes with E.L.S. for electrical contractor wallet share on emergency lighting, batteries, and related parts across Canada.
- Sonepar Canada (Gescan): World's largest electrical distributor with a Canadian footprint operating brands such as Gescan. Sonepar sells emergency lighting, batteries, and life-safety products into the same Canadian contractor base as E.L.S., but with materially greater scale and branch density.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Emergency Lighting Supplies social profiles
Digital presenceEmergency Lighting Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emergency Lighting Supplies leadership team
Management profileNumber of profiles
Emergency Lighting Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emergency Lighting Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emergency Lighting Supplies
What does Emergency Lighting Supplies do?
E.L.S. is a Canadian distributor that sells emergency lighting equipment, replacement batteries (sealed lead-acid and lithium), charger boards, transformers, LED remote heads, fire alarm products, exit signs, and central inverter systems to commercial, industrial, retail, and residential customers. The company operates a direct e-commerce storefront (emergencylighting.ca), with phone/fax ordering and pickup at two Greater Toronto Area locations, and ships within Canada (excluding Saskatchewan). It also offers preferred contractor pricing and credit accounts for electrical and fire/safety contractors.
Is Emergency Lighting Supplies a public or private company?
Emergency Lighting Supplies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emergency Lighting Supplies founded?
Emergency Lighting Supplies was founded in 1983. It employs 11 to 50 people.
Where is Emergency Lighting Supplies based?
Emergency Lighting Supplies is headquartered in Etobicoke, Canada, in the North America region.
How does Emergency Lighting Supplies make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are commercial/Corporate Accounts and parts and Accessories.
Who are Emergency Lighting Supplies's main competitors?
Direct peers on record are Beghelli, Ecoglo, Stanpro, Dual Lite (Hubbell) and Emergi-Lite / Lumacell (Hubbell). Broad incumbents are Acuity Brands (Lithonia Lighting), BRK / First Alert (Resideo / Newell), Kidde (Carrier), Rexel (including Westburne) and Sonepar Canada (Gescan).
Does Emergency Lighting Supplies have an API?
No public API is recorded for Emergency Lighting Supplies.
What industry is Emergency Lighting Supplies in?
Emergency Lighting Supplies's product category is Emergency Lighting Equipment & Life Safety Products. Its primary akta.pro industry code is IMAGAIAD, Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup), with a secondary code of CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 33513 and its SIC code is 3640.