What Positive dream persons does

Positive Dream Persons Inc. (株式会社ポジティブドリームパーソンズ) is a privately held Japanese experiential hospitality company founded in July 1997 in Tokyo, operating six integrated service divisions: Hotel, Restaurant, Wedding, Banquet, Flower, and Consulting. The company directly operates two hotels (SCAPES THE SUITE in Hayama, a Michelin-recognized property, and Nagaragawa Seiryu Hotel in Gifu), approximately 20 restaurant concepts across Japan, five or more directly operated wedding venues (including THE LANDMARK SQUARE OSAKA, THE MARCUS SQUARE KOBE, SCAPES THE SUITE, THE TENDER HOUSE, THE VILLAS Nagasaki, and Takamiya-en Chaya in Fukuoka), and the Saint Jordi Flowers brand across six cities. As of May 1, 2026, the company employs 1,154 people including part-time staff and operates directly in 10 Japanese prefectures, with a wholly owned Korean subsidiary (Positive Dream Persons Worldwide Korea) established in 2011.

The company's core technology is its proprietary "Kando no Gijutsuka" (感動の技法化, Emotional Impact Technology) methodology, codified as Memory × Emotional Curve × Chain Reaction. The Emotional Curve uses five emotion categories (fascination, acceptance, joy, awakening, nostalgia) to systematically design emotional journeys, with chain-reaction amplification via sound, light, and scent. The methodology is validated through an academic partnership with Kanazawa Institute of Technology using heart-rate monitors and eye cameras. More than 10,000 weddings have been produced under this approach since founding, and the company has won multiple Michelin Guide and Booking.com awards.

The company makes money through per-event wedding and banquet fees, restaurant transaction revenue across dine-in, takeout (PDP Online Restaurant) and Uber Eats delivery, hotel room and F&B revenue, custom flower sales (~3,000 cases annually), and B2B consulting fees from third-party hotels and wedding venues. Pricing is custom quote-based for weddings and banquets, while restaurant pricing ranges from ¥800-5,000 per person depending on concept. Go-to-market is sales-led through directly operated venues, with dedicated proposal, wedding, and anniversary planners. The company pursues a multi-channel marketing approach combining owned social media (Instagram, X, Facebook, YouTube), long-form content (PDP NOW, PDP MOVE STORIES), a quarterly printed internal tabloid (PDP WAY SYMPATHY), and annual internal competitions (Kando Grand Prix, Restaurant Grand Prix). Its stated ambition is to operate for 200+ years.

Name

Positive dream persons

Legal name

株式会社ポジティブドリームパーソンズ

Website

https://positive.co.jp

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Positive Dream Persons is a Japanese experiential hospitality company founded in 1997 that operates hotels, restaurants, wedding venues, banquet facilities, flower services, and consulting across 10 Japanese prefectures using its proprietary Emotional Impact Technology methodology.

Ownership category

akta.pro rank

Product category

Wedding and Event Hospitality Services

NAICS

Caterers (722320), Other Traveler Accommodation (72119), Food Service Contractors (722310)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Wedding & Reception Catering (HSACAGAD), Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)

Keywords

• Wedding planning services
• Hospitality services
• Restaurant operations
• Corporate event planning
• Hotel accommodations

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. ウェディング事業 (Wedding Services): Revenue from wedding ceremony planning, venue rental, and related services. Core business since founding in 1997, providing full-service wedding planning with dedicated planners who create custom ceremonies and receptions.
2. レストラン事業 (Restaurant Services): Revenue from operating multiple restaurant concepts across Japan, including fine dining, casual dining, and specialty restaurants. Includes takeout and delivery services.
3. ホテル事業 (Hotel Services): Revenue from hotel accommodations, primarily at SCAPES THE SUITE (Hayama) and Nagaragawa Seiryu Hotel, including wedding and event services within hotels.
4. バンケット事業 (Banquet/Event Services): Revenue from corporate events, parties, conferences, and private events. Event planning and venue rental services for businesses and organizations.
5. フラワー事業 (Flower Services): Revenue from Saint Jordi Flowers, a custom flower shop providing wedding flowers, gift bouquets, and Porter delivery services. Over 3,000 cases handled annually.
6. コンサルティング事業 (Consulting Services): Revenue from consulting services helping other hotels and wedding venues improve operations, including performance improvement, staff motivation, facility launch support, and business regeneration.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Positive Dream Persons is a Japanese integrated hospitality group operating six service divisions: Wedding (full-service wedding planning and production), Hotel (SCAPES THE SUITE in Hayama and Nagaragawa Seiryu Hotel in Gifu), Restaurant (20+ concepts nationwide), Banquet (corporate and private events), Flower (Saint Jordi Flowers), and Consulting (advisory services for other hospitality operators). The company designs emotional experiences using its proprietary 感動の技術化 (Emotional Impact Technology) methodology, delivered through both directly-operated and alliance venues across 10 Japanese prefectures.

Product overview

株式会社ポジティブドリームパーソンズ is a '感動創出企業' (emotional experience creation company) operating six integrated service divisions — Hotel, Restaurant, Wedding, Banquet, Flower, and Consulting — across company-owned and alliance venues nationwide. The portfolio includes approximately 20 restaurant locations, 5+ wedding venues, 2 hotel properties (SCAPES THE SUITE and Nagaragawa Seiryu Hotel), and a national flower brand (Saint Jordi Flowers). Supporting services include the proprietary '感動の技術化' methodology, a takeout/delivery platform (PDPオンラインレストラン), surprise proposal planning, anniversary dining services (アニバーサリーレストラン), and an internal PR publication (PDP WAY SYMPATHY). The company was founded in 1997 and employs 1,154 people as of May 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Business (ホテル事業) Hotel operations offering stays centered on the concept of 'encountering the memory of the land.' Currently operates two properties: SCAPES THE SUITE in Hayama (4-key suite rooms, Michelin-recognized) and Nagaragawa Seiryu Hotel in Gifu. Both emphasize local culture, history, and immersive experiences. Targets leisure and event guests seeking premium accommodations in Japan.
• Restaurant Business (レストラン事業) Restaurant operations across approximately 20 locations in Japan spanning casual to fine dining, including RESTAURANT LUKE with SKY LOUNGE (47F Tokyo Skytree views), SCAPES THE SUITE restaurant, THE PENTHOUSE (Toyosu), and regional concepts in Osaka, Kobe, Fukuoka, and Nagasaki. Offers dine-in, takeout, and Uber Eats delivery for individual consumers and event guests.
• Wedding Business (ウェディング事業) Wedding planning and event production services operating at company-managed venues (THE LANDMARK SQUARE OSAKA, THE MARCUS SQUARE KOBE, SCAPES THE SUITE, THE TENDER HOUSE, RESTAURANT LUKE with SKY LOUNGE) and alliance venues (Kyukaruizawa KIKYO Curio Collection by Hilton, Hotel Monterey properties). Includes full wedding planning, ceremony production, and consulting for individual couples.
• Banquet Business (バンケット事業) Banquet and event planning services for corporate parties, product launches, and seminars. Operates at company venues including THE LANDMARK SQUARE OSAKA, THE MARCUS SQUARE KOBE, SCAPES THE SUITE, and others. Provides full-space coordination including music, cuisine, and environmental design for corporate and organizational clients.
• Flower Business / Saint Jordi Flowers (フラワー事業) Custom floral arrangement and gift delivery services under the brand Saint Jordi Flowers The Decorator, operating shops in Tokyo (Ebisu), Kanagawa (Hayama), Osaka, Hyogo (Kobe), Fukuoka, and Nagasaki. Offers porter delivery service, wedding florals, corporate gifts, and spatial decoration. Handles over 3,000 cases annually for individual and corporate customers.
• Consulting Business (コンサルティング事業) Advisory and operational support services for hotels, wedding venues, and banquet operators. Covers performance improvement, staff motivation enhancement, new facility launch support, and business turnaround for third-party hospitality operators, leveraging over 10,000 wedding production experiences. Targets general managers, owners, and operations directors of hospitality venues.
• Anniversary Restaurant (アニバーサリーレストラン) Special occasion dining and event planning umbrella covering proposals, family gatherings, birthdays, half-birthdays, and kids' birthday parties. Features dedicated Anniversary Planners deployed across company restaurants, leveraging wedding production expertise. Targets individual consumers and families across Japan.
• Surprise Proposal Planning Service (サプライズプロポーズ) Surprise proposal planning service with dedicated proposal planners. Includes chapel-exclusive proposals, course dining, scenic locations, and add-ons such as rose bouquets and anniversary arrangements. Available at 10+ restaurant and hotel venues nationwide, targeting individuals planning marriage proposals.
• PDP Online Restaurant (PDPオンラインレストラン) Takeout and delivery service for restaurant menu items from PDP-operated restaurants. Includes Uber Eats delivery and dedicated pickup service, plus meal kits supervised by Michelin-rated hotel chefs. Targets individual consumers ordering food at home across multiple Japanese prefectures.

Quantifiable outcome

• SCAPES THE SUITE achieved review score improvement from 4.39 to 4.84 out of 5.0
• +2 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• 福岡市 (City of Fukuoka)coreStrategic or Co-development Partner · 1 April 2022Partnership with Fukuoka City government to operate and manage 高宮庭園茶寮 at Takamiya South Green Space (former Kaijima Family Residence). Joint effort to preserve cultural heritage while creating a modern hospitality venue.
• ヒルトン (Hilton) - 旧軽井沢KIKYOキュリオ・コレクションcoreStrategic or Co-development PartnerAlliance partnership for wedding venue operations. PDP manages wedding services at this Hilton Curio Collection property in Karuizawa, offering staycation-style proposal packages combining accommodation with romantic experiences.
• ホテルモントレ (Hotel Monterey)coreChannel Partner/ Reseller/ DistributorAlliance venue partnership for wedding services at Hotel Monterey locations in Kyoto and Osaka. PDP provides wedding planning and execution services at these hotel properties.
• 大阪市 (City of Osaka)coreStrategic or Co-development PartnerPublic-private partnership for THE LANDMARK SQUARE OSAKA, located in historic MIRAIZA OSAKA-JO building. PDP works with the city to preserve cultural heritage while creating contemporary hospitality experiences.
• 金沢工業大学 感動デザイン工学研究所strategicTechnology or IntegrationAcademic partnership for scientific research on emotional experiences. Collaboration to scientifically measure emotional responses using heart rate monitors and eye cameras to validate and improve the 'kando no gijutsu' methodology.
• 目白の森 メーヤー・ライニンガーminorChannel Partner/ Reseller/ DistributorAlliance wedding venue partnership for events at this exclusive Mejiro venue.
• 響 風庭 赤坂minorChannel Partner/ Reseller/ DistributorAlliance wedding venue partnership for Japanese-style wedding ceremonies in Akasaka.
• 三井ガーデンホテル (Mitsui Garden Hotels)coreChannel Partner/ Reseller/ DistributorRestaurant operations within multiple Mitsui Garden Hotel locations including Toyosu Premier, Nagoya Premier, and others. PDP operates dining venues within these hotel properties.
• Booking.comminorChannel Partner/ Reseller/ DistributorDistribution partnership for hotel bookings through booking.com platform.

Scale indicators8 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Mitsui Garden Hotels: Japanese hotel chain in which PDP operates restaurants. Comparable as a broad hospitality incumbent with overlapping F&B and event capacity, though Mitsui does not specialize in weddings.
• Hilton (Japan): Global hotel operator with Japanese wedding venues including the Curio Collection property where PDP runs wedding operations. Comparable as a broad incumbent in luxury wedding hospitality.
• Resorttrust: Listed Japanese membership-based resort and hotel group with significant wedding operations. Overlaps with PDP on hotel-wedding integration but operates at larger scale across a different membership-driven model.
• Hotel Monterey: Mid-market Japanese hotel chain that operates wedding venues. PDP runs alliance wedding services inside Monterey properties, so the comparison reflects both partnership and partial overlap in offering.

Direct peers

• Stripe International: Operates wedding and event venues in Japan including resort and restaurant formats. Comparable to PDP's diversified venue and banquet operations across major Japanese cities.
• Plan·Do·See: Premium Japanese wedding and event production company with integrated restaurant, hotel, and venue operations. Closely aligned with PDP's high-end, design-led, multi-vertical positioning.
• Best Bridal: Japanese wedding venue operator running multiple house-brand ceremony and reception sites. Comparable to PDP's direct-operated venue strategy and wedding-services revenue stream.
• Take and Give Needs (T&G): Major listed Japanese wedding planner operating multiple house-brand venues across the country. Directly comparable to PDP in full-service wedding production and owned-venue model.
• Watabe Wedding: Japan's leading destination and resort-wedding operator with owned and alliance venues domestically and overseas. Closely comparable to PDP in wedding planning, venue operations, and integrated ceremony services.

Regional players

• Brillia (Tokyu): Japanese real estate and lifestyle brand under Tokyu Fudosan that has expanded into premium lifestyle venues and hospitality. Adjacent peer given focus on premium Japanese consumers and integrated hospitality concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pdp_kandou
• YouTubeyoutube.com/positivedreampersons
• Facebookfacebook.com/PositiveDreamPersons
• Instagraminstagram.com/positivedreampersons_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive dream persons