What plan do see does

Plan Do See Inc. is a privately held Japanese hospitality management company headquartered in Tokyo at Azabudai Hills Mori JP Tower, where it relocated in March 2024. Founded in April 1993, the company operates a diversified portfolio of more than 40 directly-owned and managed venues across Japan (spanning Tokyo, Yokohama, Hakone, Izu, Nagoya, Nara, Kyoto, Osaka, Kobe, Fukuoka, and Okinawa) and internationally (Bali, Hanoi, Ho Chi Minh City, and Kuala Lumpur). The portfolio is organized into hotels and resorts (THE AOYAMA GRAND HOTEL, THE MARITIME HOTEL YOKOHAMA BAY, MARUFUKURO, WITH THE STYLE FUKUOKA, THE LUIGANS Spa & Resort, ONE FUKUOKA HOTEL, HÔTEL du PARC HANOÏ, The River Oriental Saigon, etc.), heritage ryokan and ryotei (Ochiairo, established 1874 and registered as a cultural property; KAWABUN, with 400 years of tradition; KIKUSUIRO, over 120 years old), restaurants spanning Japanese, French, Italian, sushi, teppanyaki, and Japanese-Latin fusion formats, and wedding/banquet venues, which are the primary commercial segment. Beyond venues, the group operates a B2B cloud platform called Phorbs (developed by wholly-owned AnalySys.) for wedding/banquet operations management, a staffing subsidiary, UNIX TOKYO for uniform design, an in-house construction subsidiary, and consumer brands including p/d cosmetics, BECCIU. lifestyle goods, and TEBIYAMAYA.

Name

plan do see

Legal name

株式会社Plan･Do･See

Website

https://plandosee.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Plan Do See is a Japanese hospitality management company operating 40+ premium hotels, traditional ryokan, restaurants, and wedding venues across Japan and Asia. Founded in 1993 and headquartered in Tokyo, it serves couples, leisure travelers, and dining guests through owned properties plus B2B wedding software.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Caterers (722320), Traveler Accommodation (7211), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Hotel & Resort Restaurants (THAFACAH), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Wedding venue services
• Hospitality management
• Hotel operations
• Restaurant services
• Luxury ryokan

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wedding and Banquet Services: Comprehensive wedding services including venue rental, catering, photography, videography, sound, ceremonies, receptions, flower arrangements, dress rental, makeup, accommodation arrangements for guests. Banquet services for private events, exhibitions, and meeting room usage.
2. Restaurant Operations: Multiple restaurant venues offering Japanese, French, Italian, steakhouse, sushi, and Latin-Japanese fusion cuisine across Japan and international locations. Includes all-day dining, bars, and lounges.
3. Hotel and Accommodation Services: Hotel operations including THE AOYAMA GRAND HOTEL, THE MARITIME HOTEL YOKOHAMA BAY, RESIDENCE G HAKONE, THE ALPS HOTEL HAKUBA, MARUFUKURO, and international properties. Includes spa services.
4. Product Sales: P/d (cosmetics/skincare brand), BECCIU. (lifestyle products), wedding-related merchandise, and gift items through e-commerce and venue shops.
5. Membership Program: CRANE MEMBERS loyalty program offering special discounts at restaurants and hotels for wedding/banquet customers. Annual/perpetual membership with exclusive benefits.
6. Human Resources Services: Staffing, temporary staffing, and career support services including dispatch management and recruitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Plan Do See Inc. operates and manages a diversified portfolio of 40+ hospitality venues across Japan and internationally, including boutique hotels, traditional ryokan (Japanese inns), wedding and banquet venues, and restaurants offering Japanese, French, Italian, sushi, steakhouse, and fusion cuisine. The company provides end-to-end wedding planning services including venue rental, catering, photography, flowers, dress, and accommodation coordination. It also operates a membership loyalty program (CRANE MEMBERS), wedding consultation salons, and e-commerce brands for cosmetics and lifestyle products.

Product overview

Plan Do See Inc. is a hospitality management company operating a diversified portfolio of venues across Japan and internationally. The portfolio spans multiple segments: (1) Hotels including THE AOYAMA GRAND HOTEL, THE MARITIME HOTEL YOKOHAMA BAY, RESIDENCE G HAKONE, THE ALPS HOTEL HAKUBA, THE MARK GRAND HOTEL, MARUFUKURO (Nintendo HQ renovation), THE ORIENT KOBE, WITH THE STYLE FUKUOKA, THE LUIGANS Spa & Resort, ONE FUKUOKA HOTEL, SOUTHWEST GRAND HOTEL, South Gate Hotel Okinawa, THE UBUFURU ISHIGAKI, HÔTEL du PARC HANOÏ, and The River Oriental Saigon; (2) Traditional Japanese inns/ryokan including OCHIAIRO (est. 1874), KAWABUN (400-year history), KIKUSUIRO; (3) Restaurants including Balcony by 6th, SUSHI AZABU, OCHIAIRO STEAK HOUSE, The Lovers' Lounge, TOKYO NODE DINING, apothéose, THE SAYAN HOUSE; (4) Wedding and banquet venues including THE CONDER HOUSE, THE NANZAN HOUSE, THE SODOH HIGASHIYAMA KYOTO, FORTUNE GARDEN KYOTO, THE GARDEN ORIENTAL OSAKA; (5) Digital services including CRANE MEMBERS loyalty program, TOKYO WEDDING SALON consultation service, PDS-ID membership account, BECCIU. e-commerce, and p/d cosmetics e-commerce. The company does not offer a unified software platform but rather operates independent venue brands under corporate management.

Differentiator

Problem solved

Functional benefit

Brands

• CRANE MEMBERS: Membership program for customers who held weddings at Plan Do See venues, offering special discounts at restaurants and hotels.
• TOKYO WEDDING SALON
• TEBIYAMAYA
• BECCIU.
• p/d

Products and services

• THE AOYAMA GRAND HOTEL A boutique hotel situated in Aoyama and Gaienmae, the center of fashion and culture in Tokyo, offering sophisticated spaces to relax and an assorted array of restaurants.
• THE MARITIME HOTEL YOKOHAMA BAY A hotel located in the former Yokohama邮船ビル building from 1936, which served as a gateway connecting Yokohama with the world.
• RESIDENCE G HAKONE A 23-room private residence-like accommodation in Hakone-Korogawa, surrounded by nature that has nurtured sensibilities since the early 1900s, featuring hot springs.
• OCHIAIRO A registered cultural property hot spring inn in Izu-Shuzenji, established in 1874, nestled among majestic mountains and where two rivers meet.
• THE ALPS HOTEL HAKUBA A ski-in/ski-out hotel directly connected to Hakuba Cortina Ski Resort, 150 minutes from Tokyo, featuring powder snow and natural hot springs.
• MARUFUKURO An 18-room hotel remodeled from Nintendo's former headquarters (built 1930) and a new annex designed by architect Tadao Ando.
• THE LUIGANS Spa & Resort Japan's only resort hotel located within a government-managed park (Uminonakamichi Seaside Park), 20 minutes from Hakata, with all 98 rooms offering ocean views.
• KAWABUN Nagoya's oldest ryotei with a 400-year history, serving as a premier guest house for historical dignitaries including Ito Hirobumi and Nogi Maresuke since the Meiji period.
• THE SODOH HIGASHIYAMA KYOTO A restaurant and wedding venue near Kiyomizu-dera and Yasaka Shrine in Kyoto, occupying a 1,700-tsubo garden that was once the private residence of Japanese painting master Takeuchi Seiho.
• THE GARDEN ORIENTAL OSAKA A restaurant, wedding, and party venue transformed from the Osaka City Hall (1959), designed by Kyoto architect Kyoso Takegahara, set on 4,000 tsubo of lush gardens.
• THE ORIENT KOBE A hotel in Kobe's former foreign settlement district, overlooking Kobe Port and facing Mt. Rokko, offering a sophisticated stay with exotic atmosphere.
• Balcony by 6th An all-day dining restaurant in Tokyo featuring a terrace and botanical atmosphere, serving lunch, café, dinner, and bar service.
• SUSHI AZABU The flagship sushi restaurant of AZABU, offering contemporary Edomae sushi in a modern space decorated with calligraphy by artist Hajime HASHIGUCHI.
• apothéose A French gastronomy restaurant by Chef Kitamura Keita, who earned a Michelin star in France, offering innovative cuisine combining Japanese terroir with French technique.
• THE SAYAN HOUSE A Japanese-Latin fusion restaurant in Ubud's Sayan area of Bali, featuring views of the Sayan Valley and Asian fusion cuisine using local ingredients.
• HÔTEL du PARC HANOÏ A refined city hotel in central Hanoi, Vietnam, combining Japanese craftsmanship with Vietnamese hospitality for a new hotel experience.
• CRANE MEMBERS (クレインメンバーズ) A membership program for customers who have held weddings or receptions at venues operated by Plan Do See, offering special discounts at restaurants and hotels.
• TOKYO WEDDING SALON A wedding salon in Tokyo Azabudai Hills where Plan Do See introduces wedding venues from across Japan, assisting with venue selection and party production through complimentary 2-hour counseling sessions.
• Phorbs Cloud Platform Cloud wedding/banquet management solution developed by affiliated company AnalySys. that helps increase productivity and work efficiency of wedding companies, offered as a B2B technology service to the wedding industry.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Mynavi Agriculture (ままナビアグリカルチャー)minorStrategic or Co-development Partner · 1 September 2026Collaboration on sustainable farming initiative with Hattendo to reduce food waste. Plan Do See participates as a sustainability partner in Hattendo's Tamba Chestnut Cream Bread limited edition product launch. Part of broader ESG/sustainability commitment.
• AnalySys. Inc.coreTechnology or IntegrationAffiliated company providing cloud wedding/banquet management solution 'Phorbs' that helps increase productivity and work efficiency of wedding companies. Core to Plan Do See's B2B technology offerings for the hospitality industry.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hoshino Resorts: Japan's leading operator of luxury ryokan, boutique hotels, and resort properties under multiple brands (Hoshinoya, Risonare, KAI). Directly comparable as a Japanese multi-format premium hospitality operator managing heritage and destination properties.
• Fujita Kanko: Operates hotels, wedding venues (Whitely), and restaurants across Japan including heritage properties. Directly comparable as a vertically integrated Japanese hospitality company with a wedding and banquet segment similar to Plan Do See.
• Resorttrust: Operates membership-based resort hotels and medical clubs in Japan, with a strong wedding and banquet business. Comparable to Plan Do See through its hospitality membership model (analogous to CRANE MEMBERS) and resort portfolio.
• Banyan Tree Group: Operates luxury hotels, resorts, and spas across Asia with integrated spa/wellness and F&B. Comparable through its Asia-focused expansion strategy and integrated hospitality experience aligned with Plan Do See's Bali and Southeast Asia presence.
• Six Senses: Boutique luxury hotel and spa operator with properties across Asia and beyond. Comparable through its destination luxury positioning, integrated wellness offerings, and heritage/sustainability-led brand that mirrors Plan Do See's premium positioning.

Broad incumbents

• Prince Hotels: Large Japanese hotel chain with extensive resort, ski, and urban properties plus wedding facilities. Comparable as a multi-property Japanese hospitality operator, though broader and less specialized in heritage/luxury venues.
• Aman Group: Ultra-luxury resort operator with heritage and destination properties across Asia. Comparable through its premium positioning, heritage-property portfolio, and expanding Asia footprint that intersects with Plan Do See's international expansion.
• Mandarin Oriental: Global luxury hotel group with strong Asia presence including Tokyo, and operated restaurant businesses. Comparable as a premium hospitality operator with destination properties and on-site dining similar to Plan Do See's venue model.
• The Oriental Hotels (ORIX Hotels & Resorts): Operates hotel and resort properties across Japan including brands like Hotel Oriental Express and CROSS HOTEL. Comparable as a Japanese multi-property hospitality operator, though broader and less focused on heritage or wedding-led venue portfolios.

Emerging players

• Ikyu (Recruit Holdings wedding platform): Japan's leading online wedding venue marketplace and booking platform. Comparable as it aggregates demand for Japanese wedding venues and competes for the same premium wedding customer that Plan Do See's Tokyo Wedding Salon targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theriveroriental
• LinkedInlinkedin.com/company/plandosee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about plan do see