Ahmad Hanafy
Hanafy Company is a Moscow-based, family-owned manufacturer of permanent makeup pigments (organic, mineral, hybrid) selling 49+ SKUs to professional PMU artists globally through 140+ distributors in 39 countries and a multi-language direct e-commerce storefront, with community-led demand driven by a 70+ artist Pro Team.
- Company typePrivate
- Founded2016
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ahmad Hanafy does
Hanafy Company is a Moscow-headquartered, family-owned manufacturer of permanent makeup (PMU) pigments founded in 2016 by Olga Hanafy and Mohamed Hanafy. The company designs and sells a portfolio of 49+ pigments across organic, mineral, and hybrid chemistries, including eyebrow, lip, eyeliner, areola, camouflage, microblading, SMP, and corrector lines, plus a two-step remover system and consumable accessories. Its formulation is differentiated by a proprietary green modifier that prevents red or cool-toned fading, fine particle sizing for skin absorption, and even-fading behavior without color migration, with raw materials sourced from American suppliers and products certified in Russia and the Eurasian Customs Union.
The business operates a hybrid B2B/B2C model: 140+ distributors in 39 countries purchase in bulk and resell to local PMU artists, while the company also sells direct via multi-language Shopify storefronts (hanafy.com plus regional domains in the US, Spain, Turkey, Korea, UK, and others). Unit pricing ranges from roughly $18-$65 per individual pigment bottle, $115-$605 for pigment sets, and $24-$203 for remover products. Demand is activated through a community-led GTM motion anchored by a Pro Team of 70+ international PMU artists who act as brand ambassadors, educators, and co-developers of named sub-brand collections (Pulse by Julie Kim, Dark Lips by Carolina Alfonzo, HyperRealism by Miriam Beganova, Passion Palette by Julia Vasileva, Folicule X Hanafy SMP, among others).
The company is bootstrapped with no disclosed external funding, no patents, and no AI/ML capabilities. Ownership and operational control remain concentrated within the Hanafy family. The primary customer base is professional PMU artists and studios performing cosmetic and medical tattooing (brows, lips, eyeliner, areola reconstruction, scar camouflage, SMP), with secondary demand from PMU training academies.
Ahmad Hanafy firmographics
Firmographics- Name
- Ahmad Hanafy
- Legal name
- Hanafy Company
- Website
- https://hanafy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hanafy Company is a Moscow-based, family-owned manufacturer of permanent makeup pigments (organic, mineral, hybrid) selling 49+ SKUs to professional PMU artists globally through 140+ distributors in 39 countries and a multi-language direct e-commerce storefront, with community-led demand driven by a 70+ artist Pro Team.
- Ownership category
- akta.pro rank
Ahmad Hanafy industry classification
Industry- Product category
- Permanent Makeup Pigments
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)
- akta.pro secondary industries
- Powder Brows / Ombre Brows (PMU) (HSALAIAG), Permanent Makeup (PMU) & Microblading (EDAOALAJ), Brow & Lash Correction / Removal Services (PMU Removal/Color Correction) (HSALAIAL)
Keywords
Where Ahmad Hanafy is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Ahmad Hanafy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales (B2C): The company sells pigments and accessories directly to PMU artists and studios through its e-commerce storefront (hanafy.com). Products include individual pigment bottles, pigment sets, removers, needle cartridges, and tools. Orders are processed with confirmation via WhatsApp or email within 24 hours.
- Distributor Network (B2B): Hanafy distributes products through a network of over 140 distributors in 39 countries. Distributors purchase products in bulk and resell to local PMU artists and studios. The company recruits new distributors via an application process.
- Pro Team Artist Collaborations: Collaborations with prominent PMU artists (Julie Kim, Julia Vasileva, Carolina Alfonzo, Miriam Beganova, and others) on branded product collections. These collections are sold through Hanafy's standard distribution and direct channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Pigment Bottles (5ml, 10ml, 15ml) |
| Unit Pricing | Pay-as-you-go | Pigment Sets (Mini Sets, Full Sets) |
| Unit Pricing | Pay-as-you-go | Remover and Activator Products |
| Unit Pricing | Pay-as-you-go | Needle Cartridge Kits |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Ahmad Hanafy product offering
Product offeringCore offering
Hanafy Company manufactures and sells permanent makeup (PMU) pigments for professional PMU artists and studios. The portfolio spans organic/hybrid, mineral (inorganic), and microblading pigment lines for eyebrows, lips, eyeliner, areola reconstruction, camouflage, scalp micropigmentation, and color correction, complemented by a remover system, needle cartridges, studio tools, and PMU education. Products are sold through 140+ distributors in 39 countries and through the company's own multi-language Shopify storefront.
Product overview
Hanafy Company is a PMU (Permanent Makeup) pigment manufacturer founded in 2016 by Olga Hanafy and Mohamed Hanafy. The company offers over 49 pigments across multiple specialized product lines: organic/hybrid eyebrow pigments (with golden/yellow base), mineral eyebrow pigments (for microblading), lip pigments, areola/camouflage pigments, eyeliner pigments, microblading pigments, correctors, and PMU removers. The portfolio includes collaboration sub-brands with artists like Julie Kim (Pulse Eyebrows), Carolina Alfonzo (Dark Lips), Julia Vasileva (Passion Palette Lips, Bohemian Eyebrows), and Miriam Beganova (HyperRealism). Accessories include needle cartridges, removers, and studio essentials. The company operates a global distributor network across 39 countries and over 140 distributors worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Hanafy Colours Pigments: Primary brand for permanent makeup pigments including organic, hybrid, and mineral formulations
- Hanafy Colors Pigments
- Mineral Line
- Pulse by Julie Kim
- HyperRealism Collection
- Dark Lips by Carolina Alfonzo
- Bohemian Eyebrows Collection
- Passion Palette Lips Collection
- Folicule X Hanafy
- Areola Pro Collection
- Lip Pigments by Julia Vasileva
Products and services
- Mineral Eyebrow Pigments Inorganic mineral-based pigment line specifically formulated for microblading with stability, opacity, and viscosity for easy skin absorption; contains iron oxides, fades completely, allows shape and color changes, and is laser-removable. Four main shades plus correctors.
- Organic & Hybrid Eyebrow Pigments
Quantifiable outcome
- Pigments fade evenly, gradually, and slowly without migrating into unnatural shades
- +4 more outcomes
Companies that use Ahmad Hanafy
Customer profileSegments3 records
Ideal customer profiles4 records
Ahmad Hanafy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ahmad Hanafy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Julie KimflagshipJulie Kim, a PMU artist with over nine years of experience, collaborated with Hanafy to create the Pulse Eyebrow Collection. She is a prominent brand ambassador and international educator who has trained over 1,000 PMU artists across multiple countries. Her collection is specifically designed for machine work.
- Julia VasilevacoreJulia Vasileva collaborated with Hanafy on the Passion Palette Lips Collection and Bohemian Eyebrows Collection. The collections are sold through Hanafy's standard distribution channels and branded as co-developed collections.
- Carolina AlfonzocoreCarolina Alfonzo partnered with Hanafy to create the Dark Lips Collection - a specialized line of 4 pigments specifically designed for neutralizing cool tones on melanin-rich dark lips.
- Miriam BeganovacoreMiriam Beganova co-developed the HyperRealism Collection with Hanafy - 4 organic hybrid pigments designed for creating ultra-fine, lifelike hairstrokes and hyperrealistic brow results.
- Pavel SomovcorePavel Somov collaborated with Hanafy on the Areola Pro Collection - 3 deep warm pigments specifically designed for areola color correction and scar camouflage after mammoplasty.
- Irina MaximovacoreIrina Maximova partnered with Hanafy on the Areola Collection - 5 hybrid pigments specifically designed for areola reconstruction procedures.
- FoliculecoreFolicule collaborated with Hanafy to create the Folicule X Hanafy SMP Pigment - a specialized pigment for scalp micropigmentation. The product is sold through Hanafy's distribution channels and features dilution instructions from Folicule.
- Olga KostinetskayaminorOlga Kostinetskaya collaborated with Hanafy on the Eyes & Brows Set - a collection of 4 organic pigments designed for eye and brow PMU work.
Scale indicators4 records
Recent moves12 records
Expansion highlights6 records
Ahmad Hanafy competitors and assessment
Company assessmentDirect peers
- EverAfter Pigments: US PMU pigment brand offering organic and inorganic lines for brows, lips, and areola with international distributor network. Comparable to Hanafy in product structure, professional artist target customer, and global distribution model.
- Perma Blend: US-based PMU pigment manufacturer offering organic and inorganic pigment lines for brows, lips, and eyeliner to professional artists worldwide. Direct competitor to Hanafy in the same professional PMU pigment category with similar go-to-market through educator/ambassador programs.
- Tina Davies: Canada-based PMU brand built around an eponymous master artist, with brow and lip pigments plus needles and aftercare sold globally through distributors and education. Directly comparable to Hanafy in artist-led sub-brands and professional training-led distribution model.
- Li Pigments: Long-established US PMU pigment company founded by a recognized PMU master, offering a broad portfolio of brow, lip, and areola pigments with strong global artist following. Closely comparable to Hanafy in founder-driven brand, professional artist channel, and color-theory-led formulation approach.
- Goldeneye (MT.DERM): Germany-based manufacturer of PMU pigments, machines, and needles sold globally through professional channels. Comparable to Hanafy in integrated PMU product offering and strong European and international distribution footprint.
- Pure Beau: German PMU pigment manufacturer with organic and mineral lines and a network of international trainers and distributors. Comparable to Hanafy in formulation approach (organic and mineral) and educator-driven go-to-market in European markets.
- Swiss Color: European (Swiss) PMU pigment manufacturer with a wide color range, international training academies, and strong distributor presence in EU and Latin America. Most relevant European competitor to Hanafy in formulation breadth and educator network.
- Doreme: South Korea-based PMU pigment brand sold globally with strong Asian and Eastern European distribution. Comparable to Hanafy in organic and inorganic pigment portfolios and emphasis on master-artist training as a demand driver.
Broad incumbents
- Biotouch: Long-established US-based supplier of permanent makeup pigments, machines, needles, and training, serving both cosmetic and medical PMU markets at broad scale. Broader incumbent offering a wider portfolio (equipment + pigments) that overlaps with Hanafy's professional pigment business.
Emerging players
- Killer Ink: US-based tattoo and PMU supply retailer carrying multiple professional pigment brands and offering artist training. Comparable to Hanafy as a multi-brand professional pigment supplier with growing international shipping reach, though operating more as a retailer than a manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ahmad Hanafy social profiles
Digital presenceAhmad Hanafy compliance and trust
Trust signalCompliance2 records
Ahmad Hanafy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ahmad Hanafy leadership team
Management profileNumber of profiles
Profiles2 records
Ahmad Hanafy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ahmad Hanafy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ahmad Hanafy
What does Ahmad Hanafy do?
Hanafy Company manufactures and sells permanent makeup (PMU) pigments for professional PMU artists and studios. The portfolio spans organic/hybrid, mineral (inorganic), and microblading pigment lines for eyebrows, lips, eyeliner, areola reconstruction, camouflage, scalp micropigmentation, and color correction, complemented by a remover system, needle cartridges, studio tools, and PMU education. Products are sold through 140+ distributors in 39 countries and through the company's own multi-language Shopify storefront.
Is Ahmad Hanafy a public or private company?
Ahmad Hanafy is a private company. It is classified as family owned and is currently operating.
When was Ahmad Hanafy founded?
Ahmad Hanafy was founded in 2016. It employs 1 to 10 people.
Where is Ahmad Hanafy based?
Ahmad Hanafy is headquartered in Moscow, Russia, in the Europe region.
How does Ahmad Hanafy make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are distributor Network (B2B) and pro Team Artist Collaborations.
Who are Ahmad Hanafy's main competitors?
Direct peers on record are EverAfter Pigments, Perma Blend, Tina Davies, Li Pigments, Goldeneye (MT.DERM), Pure Beau, Swiss Color and Doreme. Biotouch is listed as a broad incumbent. Killer Ink is listed as an emerging player.
Does Ahmad Hanafy have an API?
No public API is recorded for Ahmad Hanafy.
What industry is Ahmad Hanafy in?
Ahmad Hanafy's product category is Permanent Makeup Pigments. Its primary akta.pro industry code is CRABACAI, Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products), with a secondary code of HSALAIAG, Powder Brows / Ombre Brows (PMU). Its NAICS code is 32513 and its SIC code is 2844.