Produits Avantage Plus

What Produits Avantage Plus does

Produits Avantage Plus, doing business as Garantie Avantage Plus, is a privately held Canadian administrator of extended vehicle mechanical protection plans. Founded in 1994 by Robert Lebel—who remains President and Founder—the company is headquartered at 2700 Boulevard des Entreprises in Terrebonne, Quebec, and has operated continuously for more than 30 years. Its principal activity is the creation and distribution of tiered warranty programs sold through automobile dealers (concessionnaires) across Canada, with roadside assistance coverage extending into the continental United States. The company's 24/7 claims and emergency roadside assistance offering is accessible via a toll-free line (1.866.666.0181).

The product portfolio comprises five vehicle categories and a complementary services suite. Passenger-vehicle programs (aP, aX, aT, aTP) offer coverage terms ranging from 6 years / 140,000 km to 15 years / 280,000 km across 24+ covered component categories, including engine, transmission, differential, electrical, brakes, steering, suspension, and air conditioning. Specialized programs cover Battery Electric, Plug-in Hybrid, and Hybrid vehicles (Avantage Electric Vehicles, aVE); recreational vehicles (Véhicules Récréatifs A+); leisure vehicles such as motorcycles, ATVs, and snowmobiles (Véhicules de Loisir A+); and heavy trucks (Camion Lourd A+). Value-added benefits include towing and rental-vehicle reimbursement, lodging reimbursement when stranded more than 300 km from home, optional premium refunds at contract end, and a no-deductible option. The administrative backbone is a bilingual (French/English) web-based dealer portal (systeme.garantieavantageplus.ca, with a v2 deployment referenced) used by authorized dealers for contract management and claims submission.

Revenue is generated through recurring subscription premiums on multi-year warranty contracts sold at the point of vehicle purchase. Pricing is not publicly disclosed and varies by vehicle type, coverage level, term length, and mileage limit. Distribution is exclusively through authorized dealer networks, with a strategic partnership formalized with La Corporation des concessionnaires automobiles de Montréal (CCAM). The end customer base spans individual vehicle owners purchasing coverage for personal passenger, EV, leisure, recreational, and light commercial vehicles. The company has no public listing, no institutional investors, no parent company, and no disclosed subsidiaries or acquisition activity. Operating geographies are Canada (primary, with headquarters and dealer distribution) and the continental United States (roadside assistance only).

Name

Produits Avantage Plus

Legal name

Les Produits Avantage Plus

Website

https://garantieavantageplus.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Produits Avantage Plus (Garantie Avantage Plus) is a Quebec-based, privately held administrator of extended vehicle warranty programs, selling multi-year mechanical protection plans for passenger, electric, recreational, leisure, and heavy-truck vehicles through Canadian automobile dealers since 1994.

Ownership category

akta.pro rank

Product category

Extended Vehicle Warranty

NAICS

Insurance Carriers and Related Activities (524)

akta.pro primary industry

Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)

Keywords

• Extended vehicle warranty
• Mechanical protection plans
• Automotive warranty services
• Vehicle protection programs
• Dealer warranty distribution

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Extended Warranty Premiums: Revenue generated from selling extended warranty and mechanical protection plans to vehicle owners through dealer networks. Plans are sold at point of vehicle purchase with various coverage terms (6-15 years) and mileage limits. Premium refunds may be applicable at contract end under certain conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Produits Avantage Plus (operating as Garantie Avantage Plus) creates, distributes, and administers extended mechanical warranty and vehicle protection programs sold through an authorized automobile dealer network across Canada. The portfolio includes tiered passenger vehicle plans (aP, aX, aT, aTP) plus specialized coverage for electric/hybrid vehicles (aVE), recreational vehicles, leisure vehicles (motorcycles, ATVs, snowmobiles), and heavy trucks, with 24/7 claims support and emergency roadside assistance across North America.

Product overview

Produits Avantage Plus (operating as Garantie Avantage Plus) is a Quebec-based extended vehicle warranty provider with over 30 years of experience. The company offers a portfolio of tiered extended warranty programs (aP, aX, aT, aTP) for passenger vehicles, alongside specialized coverage for electric/hybrid vehicles (aVE), leisure vehicles (motorcycles, ATVs, snowmobiles), recreational vehicles (RVs), and heavy trucks. The product suite ranges from basic powertrain coverage to comprehensive plans including 24-33 covered component categories, roadside assistance, replacement vehicle reimbursement, and lodging benefits. The company operates through an authorized dealer network and maintains a dealer portal system for contract management and claims processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Program aP Extended warranty program for passenger vehicles providing 15 years or 280,000 km of coverage on engine, transmission, and related vehicle components. Sold through authorized dealers.
• Program aX Extended warranty program for passenger vehicles providing 12 years or 225,000 km of coverage on powertrain and comprehensive vehicle components, with 4 coverage amount options.
• Program aT (L'Avantageuse Sécuri-T) Mid-tier extended warranty program (L'Avantageuse Sécuri-T) for passenger vehicles, covering 10 years or 180,000 km including brakes, electrical, and electronic components.
• Program aTP (L'Avantageuse Sécuri-T Plus) Entry-level extended warranty program (L'Avantageuse Sécuri-T Plus) for passenger vehicles, providing 6 years or 140,000 km of coverage across up to 24 component categories, with premium options including A.V.N. entertainment system coverage.
• Avantage Electric Vehicles (aVE) Specialized extended warranty for Battery Electric Vehicles (BEV), Plug-in Hybrid Vehicles (PHEV), and Hybrid Vehicles (HEV), covering electric drive motors, inverters, battery systems, and traditional powertrain components.
• Véhicules de Loisir A+ (Leisure Vehicles) Extended warranty protection for motorcycles, ATVs (VTT), and snowmobiles (motoneiges), covering engine, drive system, electrical, and brake components specific to leisure vehicles.
• Véhicules Récréatifs A+ (Recreational Vehicles) Extended warranty protection for recreational vehicles (RVs), including motorized components and covered interior systems.
• Camion Lourd A+ (Heavy Truck) Extended warranty program for heavy trucks covering engine assembly, transmission, differential, and related components.
• Emergency Roadside Assistance 24/7 emergency roadside assistance covering towing up to 75 km, jump starts, flat tire replacement, fuel delivery up to 10 liters, winching, and vehicle unlocking, available across Canada and the continental United States.
• Avantage Plus Système (Dealer Portal) Web-based portal used by authorized dealers to manage warranty contracts, submit claims, and access administrative functions for Avantage Plus warranty programs.

Quantifiable outcome

• 24/7 roadside assistance coverage across Canada and continental United States
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• La Corporation des concessionnaires automobiles de Montréal (CCAM)coreChannel Partner/ Reseller/ DistributorStrategic partnership with CCAM for distribution of extended warranty products through Montreal-area automobile dealers. CCAM logo displayed on partner section of website indicating collaborative relationship with the dealer corporation.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Endurance Warranty Services: Major North American extended auto warranty provider offering mechanical breakdown coverage across vehicle categories. Comparable in product breadth (multi-year, multi-mileage tiers) though distributed direct-to-consumer rather than exclusively through dealers.
• CarShield: Large direct-to-consumer vehicle service contract provider in the US offering extended mechanical protection plans similar to Avantage Plus's tiered programs. Differentiated by online D2C distribution rather than dealer channel, but directly comparable in product category.
• Warranty Solutions (Dealers Assurance Company): US-based vehicle service contract administrator specializing in extended mechanical protection plans sold through franchised dealer networks. Directly mirrors Avantage Plus's dealer-channel model and product tiering structure.
• LGM Financial Services: Canadian provider of F&I products (extended warranties, appearance protection, finance products) sold through automotive dealer networks across Canada. Operates the same B2B2C warranty administration model with dealer channel distribution, making it the most direct comparable in the Canadian market.
• CARCHEX: US extended vehicle warranty provider offering tiered mechanical protection plans marketed to consumers. Comparable product structure (multiple coverage levels, multi-year terms) and an indirect competitor for the same end consumer F&I wallet.
• Easycare (Automobile Protection Corporation): US-based extended vehicle warranty administrator operating through franchised auto dealer networks. Closely mirrors Avantage Plus's dealer-channel B2B2C model with multi-tiered mechanical protection programs and is one of the largest US comparables in the space.

Broad incumbents

• Assurant (Vehicle Protection): Large publicly traded insurance and warranty provider with a significant vehicle protection business that underwrites and administers extended warranties through dealer channels and finance partners. Much larger and more diversified than Avantage Plus, but a key broad incumbent in the same product category.
• Zurich North America (Auto): Major global insurer with North American auto product offerings including service contracts and dealer F&I products. Operates as a broad incumbent with a much larger capital base and broader portfolio than the focused Avantage Plus offering.
• Allianz Partners (Roadside & Warranty): Global insurance and assistance provider offering roadside assistance, extended warranty, and mobility protection products across North America. Directly comparable on roadside assistance infrastructure, though warranty is one of many product lines.

Others

• RouteOne / Dealertrack (F&I technology): F&I software and menu-selling platforms used by auto dealers to present warranty and protection products to consumers. Adjacent technology ecosystem rather than a competitor, but the platform partner through which dealers experience warranty products alongside Avantage Plus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/garantieavantageplus
• LinkedInlinkedin.com/company/produits-avantage-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Produits Avantage Plus