Events Travel

What Events Travel does

Events Travel is an Australian privately-held sports travel company founded in 1993 by Director Glenn Hedley, headquartered in Melbourne (Merricks North). The company curates and sells ticket-inclusive travel packages to the world's largest sporting events, bundling official event tickets with hand-picked accommodation, flights, ground transport, curated experiences, and travel insurance. Core product offerings span Australian Open (Official Travel Agent since 1997), Rugby World Cup (Official Travel Agent across nine campaigns since 1995), Singapore Grand Prix (Official Reseller since 2014), The Open Championship (Authorised Provider since 2019), LIV Golf (Authorised Reseller since 2024), Wimbledon, AFL, NRL, Netball Australia, Hong Kong Sevens, and Formula 1 races. Package price points observed range from A$689 for a 3-night Australian Open explorer to A$9,649 for Finals Week, with RWC 2027 packages starting from A$1,189 per person.

The business operates a direct sales-led, event-driven go-to-market: customers engage an Australian-based team via phone, email, or online enquiry, with an official-event partnership moat enabling guaranteed ticket access ahead of public ballots. Revenue is generated on package margins and service fees (transaction-fee model), with 25% deposits and staged payment plans. Pricing varies by event, ticket category, and accommodation tier; multi-currency processing is offered across AUD, USD, GBP, EUR, and NZD. The company is IATA, ATAS, ATIA, ASTA, and IAGTO accredited and operates a sub-brand, Voyages.Golf, for golf-specific travel. Lifetime metrics disclosed include 250,000+ trips delivered, 550+ verified Trustpilot reviews, and 200,000+ newsletter subscribers, with customers served from over 100 countries.

Strategic posture is defined by long-tenured official partnerships (one of the longest in any sport globally), a forward book heavily weighted to Rugby World Cup 2027 in Australia, and the active development of a Corporate Solutions B2B segment. The operation is run by a small team (1–10 employees) with no disclosed external funding, M&A activity, or institutional ownership; the company remains founder-owned and managed. No AI, machine learning, or data-product capabilities are referenced in source materials, and revenue is undisclosed.

Name

Events Travel

Legal name

Events Travel

Website

https://events.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Travel Services

NAICS

Tour Operators (561520), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Sports Ticketing (HSACALAB), Sports Event Promotion & Ticketing (MPAGAMAH)

Keywords

• Sports travel packages
• Official event tickets
• Tournament hospitality
• Corporate group travel
• Event travel packages

Headquarters

HQ city

Merricks North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Travel Packages: Bundled travel packages combining event tickets, accommodation, flights, transport, experiences, and travel insurance into complete travel experiences. Revenue earned on package margin and service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Events Travel curates and sells ticket-inclusive travel packages to major global sporting events, combining guaranteed official event tickets (via Official Travel Agent, Authorised Reseller, or Sub-Agent partnerships) with hand-picked accommodation, flights, ground transport, curated experiences, and travel insurance into bundled packages. The packages are sold per person in multiple currencies to individual sports fans, groups, and corporate clients across multiple sports including tennis, rugby, Formula 1, golf, AFL, cricket, and NFL.

Product overview

Events Travel is a sports travel company operating since 1993 that offers ticket-inclusive travel packages to major sporting events worldwide. The core product is the travel package, which combines official event tickets (as an Official Travel Agent or Authorised Reseller for major events), accommodation, flights, transport, and curated experiences into flexible, customisable bundles. The product portfolio spans multiple sports categories including Tennis (Australian Open, Wimbledon, Roland Garros, United Cup), Golf (The Open Championship, LIV Golf, Masters, Presidents Cup), Rugby (Rugby World Cup, Sevens, Union), Formula 1 (Singapore, Monaco, Australian, Japanese, Italian, Abu Dhabi Grand Prix), AFL, Cricket (Ashes), NFL (Super Bowl), Horse Racing (Melbourne Cup Carnival), Netball, and Soccer (FIFA World Cup). Core offerings include: Official Event Tickets (Australian Open Packages, Rugby World Cup 2027 Packages, Open Championship Packages, Singapore Grand Prix Packages, Wimbledon Packages, LIV Golf Adelaide Packages); plus sub-products for Accommodation Services, Flight Services, Transport Services, Travel Experiences and Extensions, Travel Insurance, and Groups/Corporate Packages. The company also offers Build Your Own/Custom Packages for personalised itineraries. All packages are supported by IATA-certified ticketing, payment plans (25% deposits), and dedicated Australian-based team support.

Differentiator

Problem solved

Functional benefit

Brands

• Voyages.Golf: Golf travel experiences brand founded alongside Events Travel by Glenn Hedley, Director.

Products and services

• Australian Open 2027 Packages Ticket-inclusive travel packages to the Australian Open tennis tournament in Melbourne featuring guaranteed official tickets (Rod Laver Arena, Margaret Court Arena, Grounds Passes), accommodation with daily breakfast, and optional flights, transfers, and extensions. Prices start from A$689 per person, with Finals Week packages from A$9,649 per person.
• Rugby World Cup 2027 Packages Travel packages to the Men's Rugby World Cup 2027 in Australia featuring guaranteed official tickets across seven host cities (Sydney, Brisbane, Melbourne, Perth, Adelaide, Newcastle, Townsville), 4-star and 5-star accommodation, small group tours with dedicated tour managers, and Build Your Own options. Prices start from A$1,189 per person.
• The Open Championship (St Andrews 2027) Packages Travel packages to The 155th Open at St Andrews, Scotland, including guaranteed Ticket Plus tickets, accommodation in St Andrews or Edinburgh with daily return transport, and optional hospitality upgrades. Prices start from £1,549 per person, with 5-Night St Andrews Package from £3,059 and 5-Night Edinburgh Package from £2,839.
• Singapore Grand Prix 2026 Packages Travel packages to the Formula 1 Singapore Airlines Singapore Grand Prix 2026 at Marina Bay Street Circuit including official race tickets (Walkabout, Reserved Grandstands, Paddock Club hospitality), 4 and 5-star hotel accommodation, and optional flights from Australian cities. Prices start from A$2,199 per person.
• Wimbledon 2027 Packages Travel packages to The Championships, Wimbledon 2027 in London featuring guaranteed Centre Court and No.1 Court debenture tickets, London hotel accommodation with daily breakfast, and optional flights, transfers, and extensions across the UK and Europe. Packages on waitlist, expected release August 2026.
• LIV Golf Adelaide 2027 Packages Travel packages to LIV Golf Adelaide 2027 at Kooyonga Golf Club including General Admission tickets for all four tournament days, Adelaide accommodation (4-night and 5-night options), and optional hospitality upgrades, Barossa Valley winery tours, and golf play options.
• Groups and Corporate Packages Group travel, incentives, and corporate retreat packages with dedicated group specialists, including reserved group seating, private suites, coordinated transport, and on-site support. Discounts available for groups of 10 or more.

Quantifiable outcome

• Over 250,000 trips delivered worldwide
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• LIV GolfcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Authorised Reseller for LIV Golf since 2024. Provides official LIV Golf Adelaide tickets and hospitality packages including Birdie Club, Shark Shack, The Garden, and The Watering Hole experiences.
• The Open Championship (The R&A)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Official Sub-Agent with The Open Experiences and Authorised Provider of The Open Championship since 2019. Welcomed fans to The 150th Open at St Andrews in 2022. Provides official Ticket Plus tickets and hospitality packages.
• Singapore Grand PrixcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Official Reseller for the Singapore Grand Prix since 2014, making Events Travel one of the longest-running and most experienced partners globally. Partner since the race first started in 2008. Provides official race tickets, hospitality suites, and travel packages.
• Tennis Australia / Australian OpencoreChannel Partner/ Reseller/ Distributor · 1 January 1997Longest-running Official Travel Agent for the Australian Open, appointed since the program began in 1997. Provides guaranteed official tickets, hospitality packages, and curated travel experiences for tennis fans attending the Australian Open in Melbourne.
• Hong Kong China RugbyminorStrategic or Co-development Partner · 1 January 1997Deep partnership with Hong Kong China Rugby since 1997, providing official travel packages for Hong Kong Sevens and other rugby events.
• Rugby World CupcoreChannel Partner/ Reseller/ Distributor · 1 January 1995Official Travel Agent for Rugby World Cup since 1995, with nine Rugby World Cup campaigns delivered. Appointed for RWC 1995, 1999, 2003, 2007, 2011, 2015, 2019, 2023, and 2027. Provides official ticket-inclusive travel packages across all host cities.
• Wimbledon (All England Lawn Tennis Club)coreChannel Partner/ Reseller/ DistributorAuthorised Reseller of Wimbledon debenture tickets. Provides guaranteed Centre Court and No.1 Court debenture tickets with access to exclusive debenture lounges, restaurants, and bars.
• Singapore AirlinesminorGTM or Marketing PartnerPreferred airline partner for Singapore Grand Prix packages. Return flights from Australia offered as add-on to travel packages.
• EmiratesminorGTM or Marketing PartnerPreferred airline partner for Rugby World Cup 2027 packages, as indicated by Emirates logo on RWC 2027 pages.
• Cover-MoreminorChannel Partner/ Reseller/ DistributorTravel insurance provider arranged in-house through Events Travel. Australian residents receive 10% discount on annual policies.
• Go InsuranceminorChannel Partner/ Reseller/ DistributorTravel insurance provider arranged in-house through Events Travel as alternative to Cover-More.
• Rugby AustraliaminorStrategic or Co-development PartnerPartnership with Rugby Australia for official travel services including Rugby World Cup 2027 hosting.
• Netball AustraliaminorChannel Partner/ Reseller/ DistributorOfficial partnership with Netball Australia for Suncorp Super Netball and other netball events.
• NRLminorChannel Partner/ Reseller/ DistributorOfficial partnership with NRL for State of Origin, Magic Round, Grand Final, and other rugby league events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Event Hospitality & Entertainment (Event Cinemas / rentals): Australian entertainment and hospitality group with hotel and cinema operations. Not a direct competitor but a comparable Australia-based events-and-hospitality incumbent relevant for partnership and adjacency benchmarking.

Direct peers

• Roadtrips: Canadian luxury sports travel company building bespoke VIP packages to marquee events (Super Bowl, Olympics, F1, Masters, Kentucky Derby). Comparable premium sports packaging model and similar official-partner-led value proposition.
• Anthony Travel: US-based sports travel agency providing official ticket-inclusive packages to major sporting events (Super Bowl, Final Four, College Football Playoff, Kentucky Derby). Comparable business model with similar reliance on official-event partner relationships.
• Destination Sport Travel (formerly Keith Prowse Travel): UK-based sports and events travel company providing official hospitality and travel packages to major events including Wimbledon, The Open, Rugby World Cup and Ashes. Direct competitor across tennis, golf and rugby verticals.
• Gullivers Sports Travel: Long-running UK sports travel specialist (part of TUI) offering packages to major rugby, football, tennis and motorsport events. Comparable model, similar reliance on official partner relationships and event-specific packages.
• Sportsbreaks.com: UK-based sports travel package company offering ticket-inclusive packages to major events (Premier League, Champions League, F1, Rugby World Cup). Closest international direct competitor to Events Travel with the same bundled-tickets-plus-accommodation model.
• Sports Travel & Hospitality (STH): US-based official sports travel and hospitality provider for major US events (Super Bowl, MLB All-Star, College Football Playoff). Direct competitor with similar event-official model and bundled hospitality-plus-travel packages.

Broad incumbents

• Thomas Cook Sport: UK sports travel brand operated under the relaunched Thomas Cook, offering ticket-inclusive packages to Premier League, Champions League, rugby and F1 events. Wider mass-market positioning compared to Events Travel's premium specialism.
• TUI Group (Sports Division): European travel conglomerate whose sports division packages major sporting events as part of a much broader holiday portfolio. Competes with Events Travel on some event packages but offers a wider, less-specialised product range.

Emerging players

• Velvet Journal: Premium UK-based sports hospitality and travel start-up curating access to F1, Wimbledon, golf majors and royal events. Comparable niche focus on premium ticket-inclusive experiences but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EventsTravelOfficial
• LinkedInlinkedin.com/company/eventstravel
• Instagraminstagram.com/eventstravelofficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Events Travel