Stratics

What Stratics does

Stratics is a Belgian data and marketing technology firm founded in 2003 and headquartered in Aartselaar, Belgium. The company serves mid-market organizations across retail/e-commerce, nonprofit/fundraising, sports and leisure, FMCG/food, and B2B sectors, helping them convert fragmented customer data into actionable decisions, campaigns, and audience segments. Its customer base spans large multinationals (Nestlé, Mars, Whiskas, Pedigree, Ogilvy, Engie, Kinepolis, Red Cross Flanders) and mid-market brands (ZEB, The Fashion Store, Standard Bookstore, Veritas, Primagas).

The company's core offering is the Master Intelligence Platform (MIP), a proprietary integration layer that combines CRM, CDP, marketing automation, AI, and social media management into a unified 360-degree customer view. MIP is architected to coexist with customers' existing tools (Mailchimp, Salesforce, Copernica, Meta, Power BI) rather than replacing them. It is delivered through a modular architecture covering Target (audience segmentation and multi-channel campaign execution via SMS, WhatsApp, email, and social), Socials (social media management), Insights (analytics, RFM segmentation, churn prediction, dashboards), Data Quality (continuous cleaning and deduplication), Contacts (CRM with GDPR tracking), and a Fundraising Module for nonprofits. AI/ML capabilities, including churn prediction models, workflow automation, and AI agent deployment, are embedded in the Insights Module and exposed as a standalone service pillar.

Stratics monetizes through a mix of professional services (strategic coaching, data analytics engagements) and recurring platform revenue (MIP licensing, data quality managed services). The commercial model is quote-based with a deliberate low-friction entry: a six-week pilot phase delivers tangible results before any long-term contractual commitment, after which customers can proceed with combined services or a platform-only path. Go-to-market is sales-led, targeting mid-market buyers in Belgium and adjacent European markets, supported by a multilingual website (English, Dutch, French), content marketing, organic social channels, and Calendly-based demo scheduling.

Name

Stratics

Legal name

Stratics

Website

https://stratics.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Stratics is a Belgian data and marketing technology firm offering the Master Intelligence Platform (MIP), an integration layer combining CRM, CDP, marketing automation, AI, and social media for mid-market organizations across retail, nonprofit, sports, FMCG, and B2B sectors.

Ownership category

akta.pro rank

Product category

Marketing Analytics Platform

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

akta.pro secondary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Marketing analytics platform
• Customer data platform
• Marketing consulting services
• Data integration services
• AI marketing services

Headquarters

HQ city

Aartselaar

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Coaching: Strategic coaching partnership working alongside executive teams and tactical guidance from senior team for hands-on support with campaigns, segments, or dashboards.
2. Data Analytics Services: From raw customer data to segments, dashboards, and decisions. Two layers: strategic thinking about the right questions plus hands-on work delivering actionable dashboards and analyses.
3. MIP Platform: Platform licensing with optional onboarding and support services. Can be used independently or alongside coaching/analytics services.
4. Data Quality & Deduplication Services: Integrated data quality services for continuous data optimization, one-time audits, and validation via web services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Stratics operates a marketing agency combining proprietary software (the Master Intelligence Platform, or MIP) with consulting services. The firm helps mid-market organizations unify customer data, apply AI/ML-driven analytics such as RFM and churn prediction, and translate those insights into commercial marketing actions through a senior-led coaching model, typically beginning with a 6-week diagnostic engagement and expanding into ongoing platform access via the myMIP portal.

Product overview

Stratics offers a platform-plus-modules architecture centered on the Master Intelligence Platform (MIP), which combines CRM, CDP, marketing automation, AI, and social media capabilities. MIP serves as an integration layer that connects existing tools (Mailchimp, Salesforce) while providing a unified 360° customer view. The platform is complemented by specialized modules including Target (marketing automation and campaign execution), Socials (social media management), Insights (dashboards and AI analytics), Data Quality (data cleaning and deduplication), Contacts (CRM), and Fundraising (for nonprofits). Three services—Coaching, Data Analytics, and AI & ML—support the platform. Access is provided through myMIP, the client portal for platform management.

Differentiator

Problem solved

Functional benefit

Brands

• MIP: Master Intelligence Platform - An integration layer that combines CRM, CDP, marketing automation, AI and social media to provide a 360° customer view.
• myMIP

Products and services

• Master Intelligence Platform (MIP) Proprietary customer data and analytics platform that consolidates first-party marketing, sales, and operational data and applies AI/ML models such as RFM segmentation and churn prediction. Used by mid-market B2B clients in retail, FMCG, and nonprofit sectors.
• myMIP Client Portal Online portal providing clients with ongoing access to insights and outputs generated by the Master Intelligence Platform.
• Marketing Coaching Engagements Senior-led coaching engagements that translate analytics into commercial marketing actions, typically beginning with a 6-week diagnostic phase.
• Data Analytics Services Custom data analytics services covering customer segmentation, customer intelligence, and reporting for marketing and commercial teams.
• AI and ML Services Applied AI and machine learning services including AI agents and predictive models (e.g., churn prediction, RFM) integrated with the MIP platform.

Quantifiable outcome

• Initial results visible within weeks, not quarters
• +2 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Listrak: Retail-focused CDP and marketing automation platform with strong email, SMS, and personalization capabilities. Comparable overlap in retail customer base and feature surface (RFM, segmentation, multi-channel orchestration).
• Selligent (Marigold Engage): European omnichannel marketing automation and CDP platform with strong retail and brand focus. Competes directly with Stratics on integrated customer data, segmentation, and cross-channel campaign capabilities.
• BlueConic: Pure-play customer data platform focused on mid-market and enterprise brands, emphasizing unified profiles and activation across channels. Highly comparable product positioning and target buyer to MIP.
• Sailthru (Marigold): Retail and nonprofit-specialized CDP and personalization platform within the Marigold portfolio. Directly comparable to Stratics' retail and nonprofit fundraising vertical focus.
• Splio: European-headquartered CDP and marketing automation platform targeting mid-market retailers and brands. Closely comparable in offering (CRM, CDP, loyalty, multi-channel campaign execution) and customer profile to Stratics' MIP.
• Actito: Belgian-origin marketing automation and CDP platform serving mid-market brands across Europe. Direct geographic and product overlap with Stratics — both target European retailers and brands needing customer data activation without rip-and-replace projects.

Broad incumbents

• Bloomreach: European-origin commerce-focused CDP, search, and content platform serving enterprise retail and brand customers. Overlaps with Stratics on CDP/segmentation/activation but operates at significantly larger scale.
• Salesforce Marketing Cloud: Enterprise marketing platform including CDP (Data Cloud), automation, and personalization. Stratics explicitly integrates with Salesforce, and competes for the same enterprise marketing budget at a different scale.
• Adobe Experience Platform: Enterprise CDP and customer experience platform from Adobe. Competes with Stratics for enterprise marketing data and activation workloads, though at significantly larger scale and broader feature surface.

Regional players

• Dept Agency: Benelux-headquartered digital marketing and technology services agency with data and engineering capabilities. Comparable regional focus and agency-plus-platform model overlapping Stratics' Belgian mid-market positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Straticsbe
• YouTubeyoutube.com/channel/UCqJ72Iirj9QmPCuvNK9tW6w
• Facebookfacebook.com/stratics.be
• LinkedInlinkedin.com/company/849496
• Instagraminstagram.com/stratics_be

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stratics