Kuperus Car Rental

What Kuperus Car Rental does

Kuperus Car Rental (legal entity: Kuperus Autoverhuur Hilversum) is a privately held, family-owned vehicle rental and leasing company founded in 1953 in Hilversum, Netherlands, currently led by third-generation director Sander Kuperus. The company operates from a single owned premises at Liebergerweg 18-26, within walking distance of Hilversum Central Station, with private secured parking, EV charging points, and a 24/7 dropbox key return system. Its core activity is daily and hourly rental of a fleet of approximately 150 vehicles spanning a wide configuration range: cargo vans from 3m³ to 20m³ (with and without tail lifts), 9-person passenger minibuses, 45m³ trucks, refrigerated/freezer vehicles including MultiTemp dual-zone units, double cabs, pick-ups, and wheelchair-accessible vehicles (cars, vans, and buses). Beyond rental, the company operates short-lease (1-12 months) and traditional leasing (2-4 years) programs, a white-label mobility platform for B2B partners, and a 100% electric vehicle sub-brand called e-Busje.

The business model is usage-based for rentals (€45 to €280 per day depending on vehicle category, with all-inclusive insurance and VAT, 100 km/day free, plus add-ons for excess reduction, glass/tire, passenger accident, additional driver, cross-border, and moving accessories) and subscription-recurring for short-lease and leasing contracts that bundle maintenance, comprehensive insurance, and road tax. Ancillary revenue streams include insurance add-ons, moving accessory rentals and sales, and moving packages (Basic €25, Family €49). The customer base is split between private individuals (moving, leisure, accessibility needs) and business customers (project-based mobility, startup fleet, temporary staffing), with specialty vehicles serving temperature-controlled logistics and accessibility-driven demand. Distribution runs through direct walk-in rental, online booking via kuperus.eu (iDEAL payments), the Hertz booking platform as an authorized agent for 't Gooi, and white-label resellers.

Distinctive commercial assets include a 40-year supplier relationship with Iveco Schouten, BOVAG trade association membership, a sponsorship with Podium De Vorstin music venue since 2013, and partnerships with accessibility-focused organizations (Uniek Sporten, Welzorg, Pon Dealer Group). Despite the small 1-10 employee headcount, the fleet's breadth in specialty categories (refrigerated, wheelchair-accessible, tail-lift) is the core competitive differentiator. The company is privately held with no disclosed institutional investment, funding rounds, or external shareholders.

Name

Kuperus Car Rental

Legal name

Kuperus Autoverhuur Hilversum

Website

https://kuperus.eu

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuperus Car Rental is a family-owned Dutch vehicle rental and leasing company operating since 1953 from Hilversum, serving private individuals and businesses with a fleet of ~150 vehicles including vans, trucks, refrigerated, and wheelchair-accessible units, plus short-lease and traditional leasing programs.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Vehicle rental services
• Short-term leasing
• Cargo van rental
• Refrigerated truck rental
• Wheelchair accessible vehicles

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental: Daily and hourly rental of passenger cars, vans, minibuses, trucks, and specialty vehicles including refrigerated vehicles and wheelchair-accessible vehicles. Revenue based on rental duration, vehicle category, and optional add-ons.
2. Short Lease: Flexible leasing for 1-12 months, includes maintenance, comprehensive insurance, and road tax. Ideal for startups and project-based businesses requiring flexibility without long-term commitments.
3. Traditional Leasing: 2-4 year lease contracts with fixed monthly rates. Includes maintenance, insurance, road tax, and tire services. Available for existing fleet vehicles.
4. Ancillary Services: Insurance add-ons (excess reduction, glass/tire insurance, passenger accident insurance), additional driver fees, cross-border surcharges, moving accessories rental and sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kuperus Car Rental is a family-owned vehicle rental company operating since 1953 from Hilversum, Netherlands. The company rents cargo vans (3m³ to 20m³ with optional tail lifts), 9-person minibuses, 45m³ trucks, refrigerated/freezer vehicles, double cabs, pick-ups, wheelchair-accessible vehicles, passenger cars (via Hertz Agent partnership), and trailers. Kuperus also offers short lease (1-12 months), traditional leasing (2-4 years), insurance add-ons, and moving accessories, operating a 100% electric vehicle subsidiary called e-Busje.

Product overview

Kuperus Car Rental is a family-owned vehicle rental company operating since 1953, offering a comprehensive fleet of vehicles for rental and flexible mobility solutions (short lease and traditional leasing). The core product is the vehicle rental service encompassing multiple vehicle categories: cargo vans (3m³ to 20m³ with optional tail lifts), passenger minibuses (9-person standard and luxury), trucks (45m³ with tail lift), refrigerated/freezer vehicles (10-20m³ with MultiTemp systems), double cab vehicles, wheelchair-accessible vehicles (cars, vans, buses for 1-6 wheelchair users), passenger cars (via Hertz partnership), and trailers. The company provides integrated insurance products (excess reduction, passenger accident, windscreen/tire coverage), moving accessories packages and rentals, and operates e-Busje as a 100% electric vehicle subsidiary. Kuperus serves both private and business customers from its Hilversum location.

Differentiator

Problem solved

Functional benefit

Brands

• e-Busje: A 100% electric vehicle rental sub-brand; Kuperus claims to be the first car rental company in the Netherlands to offer exclusively fully electric vehicles. Operated from e-busje.nl.

Products and services

• Cargo Van Rental (3m³ to 20m³) Daily rental of cargo vans ranging from compact 3m³ vans for light transport to 20m³ vans with hydraulic tail lifts for heavy loads, including insurance and 100 km free per day. Targeted at private individuals and businesses for moving, deliveries, and transport needs.
• 9-Person Luxury Minibus Luxury passenger minibus rental for 9 passengers featuring privacy glass, navigation, cruise control, automatic transmission, and unbranded appearance. Priced at €165/day including insurance and 100 km free, targeted at group travel, events, and business transport.
• 45m³ Truck with Tail Lift Large truck rental with 45m³ cargo space and hydraulic tail lift (1,500 kg capacity), automatic transmission, and digital tachograph. Priced at €280/day including insurance and 100 km free, for businesses and individuals requiring heavy-duty transport.
• Refrigerated/Freezer Vehicle Rental Temperature-controlled vehicle rental in 10m³, 12m³, 15m³, 18m³, and 20m³ configurations with MultiTemp Carrier Pulsor 400 cooling systems. Priced at €180-€250/day, for catering, food transport, pharmaceutical, and event logistics customers.
• Wheelchair Accessible Vehicle Rental Accessible vehicles for wheelchair users including cars, vans, and buses with configurations for 1-6 wheelchair positions. Standard wheelchair car €100/day, luxury €125-€150/day, wheelchair bus €175/day. Targeted at disabled individuals, healthcare organizations, and disability sports.
• Passenger Car Rental (Hertz Agent) Standard passenger car rental available through Hertz Agent partnership, allowing online booking via Hertz.nl for customers in the 't Gooi region. Pickup at Kuperus Hilversum location.
• Double Cab Vehicle Rental Vehicles combining passenger seating with cargo space in 4m³ (6-person) and 8m³ (7-person luxury) configurations. Priced at €96-€150/day for crew transport with equipment.
• Short Lease Service (1-12 months) Flexible vehicle leasing for 1-12 months including maintenance, comprehensive insurance, and road tax. Targeted at startups, project-based businesses, secondment assignments, and temporary staffing. White-label programs (WhiteRent, WhiteLease) available for partners.
• Traditional Leasing (2-4 years) Long-term vehicle leasing (2-4 years) with fixed monthly rates including maintenance, insurance, road tax, and tire services. Available for businesses in North Holland, Utrecht, and Flevoland provinces using vehicles from existing fleet.
• e-Busje Electric Vehicle Rental 100% electric vehicle rental service operated via e-busje.nl as a subsidiary brand. Positioned as the first car rental company in the Netherlands to exclusively offer fully electric vehicles, marketed as the most sustainable car rental option.
• Rental Insurance Add-ons Insurance add-ons for vehicle rentals including Excess Reduction (reducing deductible from €500-€1,500 to €0-€500), Windscreen and Tire Insurance (RBV, €0 deductible), and Passenger Accident Insurance (€10,000-€20,000 payout). Available as optional add-ons to any rental.
• Moving Accessories Rental and Packages Rental equipment including moving blankets (€0.95/day), piano dollies (€9/day), hand trucks (€10/day), stair climbers (€10/day), ratchet straps, pallet trucks (€21/day), and roll containers (€13/day). Moving packages (Basic €25, Family €49) with home delivery in 't Gooi.

Quantifiable outcome

• Minimum deposit starting at €450 with full refund within 2 working days after vehicle return
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Podium De VorstinminorGTM or Marketing Partner · 1 January 2013Music venue sponsorship since 2013, extended for two more years. Provides preferential transport rates for regional bands and artists performing at the venue. Enhances brand visibility in music and culture sector.
• HertzcoreChannel Partner/ Reseller/ DistributorKuperus is official Hertz Agent for 't Gooi region and surrounding areas. Passengers can book vehicles through Hertz.nl and pick up at Kuperus location. Hertz Agent phone: 035-760 06 17.
• BOVAGcoreStrategic or Co-development PartnerAffiliated with BOVAG (Automotive Trade Association). Operates under BOVAG General Rental Conditions for private and business customers. Provides industry-standard credibility and consumer protection.
• Iveco SchoutencoreChannel Partner/ Reseller/ DistributorLongstanding vehicle supplier relationship spanning over 40 years. Recently delivered 300th Iveco vehicle (EuroCargo ML 120E19). Purchased 15 vehicles including box trucks with tail lifts, refrigerated/freezer vehicles, and double cabs.
• e-busje.nlcoreTechnology or IntegrationSubsidiary brand offering 100% electric vehicle rental. First car rental company in Netherlands to exclusively offer fully electric vehicles. Positioned as most sustainable car rental in Netherlands.
• Pon Dealer GroupminorChannel Partner/ Reseller/ DistributorSupplier partner for wheelchair vehicles, contributing to Kuperus's leading position in accessible vehicle rental in the Netherlands.
• Welzorg Auto op MaatminorChannel Partner/ Reseller/ DistributorSupplier partner for custom wheelchair accessible vehicles, enabling specialized accessible transport solutions.
• Uniek SportenminorGTM or Marketing PartnerPartnership offering wheelchair vehicle rental at discount through Uniek Sporten platform for disabled athletes. Supports accessibility in sports.
• ExclusivaminorOthersFull-service cleaning products supplier that provided 'winter car set' including ice scraper, lock de-icer, window de-icer, anti-condensation cloth, chamois sponge, and antifreeze washer fluid.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enterprise Rent-A-Car: Global rental incumbent with deep Netherlands footprint. Comparable across passenger and commercial vehicle rental, with similar local-market operating model though at much greater scale.
• Hertz: Global car rental major whose Dutch agent network includes Kuperus. Highly comparable product set (passenger cars, vans, trucks), with Kuperus benefiting from Hertz booking platform exposure.
• Ayvens: Mobility and fleet leasing major with Dutch heritage (formerly LeasePlan). Comparable on the leasing and long-term mobility solutions side of Kuperus's business.
• ALD Automotive: Global vehicle leasing and fleet management major. Comparable as a competitor for Kuperus's traditional leasing (2-4 year) and short-lease B2B customers.
• Sixt: Major European car rental incumbent with strong Netherlands presence. Comparable as a multi-category vehicle rental brand, though Sixt operates at much larger scale with national station networks.
• Europcar: European car rental major operating in the Netherlands. Comparable as a multi-category rental brand with both passenger and commercial vehicle offerings.

Emerging players

• SnappCar: Dutch peer-to-peer car rental marketplace. Competes for the same private-customer weekend and short-trip use cases that anchor Kuperus's daily rental demand.
• MyWheels: Dutch car-sharing platform with private and business offerings. Comparable Dutch private customer base, though operating on a sharing/pool model rather than station-based rental.

Direct peers

• Bo-Rent: Dutch regional van and truck rental operator. Closely comparable business model focused on commercial vehicle rental with similar size and geographic concentration.
• Greenwheels: Dutch car-sharing platform focused on short-duration urban mobility. Comparable target customer (Dutch private consumers) though operating on a sharing rather than rental-station model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kuperus-Autoverhuur-307467726045706

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuperus Car Rental