What The Opus Group does

The Opus Group, founded in 1993 and headquartered in Beaverton, Oregon, is a private global network of experiential, event, and brand marketing agencies serving over 70 enterprise clients including Amazon, BMW, Diageo, Google, Salesforce, Microsoft, Dell, Atlassian, Coca-Cola, LinkedIn, TikTok, Intel, Visa, and IBM. The network is organized around three core operating brands—Opus Agency (flagship global event marketing), MAS (bespoke creative and technology-led experiences), and Verve (EMEA-based brand experience agency)—supplemented by two recent acquisitions: The Company We Keep (APAC, acquired February 2025) and Wave Marketing Communications (UK, acquired April 2026). The platform delivers end-to-end services spanning strategy, creative, content, production, event management, and technology, with on-the-ground presence across the United States, the United Kingdom, Ireland, the Netherlands, Australia, Singapore, and New Zealand, and event delivery footprint spanning 33+ cities.

Revenue is generated through professional services engagements—project-based, quoted per scope, and customized per client requirement—with no public pricing tiers disclosed. The go-to-market is enterprise field sales: direct relationships with global brands requiring integrated multi-region event programs, supported by strategic account management teams in each geography. The network has invested heavily in sustainability infrastructure, achieving ISO 20121 certification across all three core agencies, B Corp certification for Verve, becoming a signatory to The Climate Pledge, and being the first event agency network to implement Salesforce's Net Zero Cloud for carbon footprint tracking and ESG reporting across client portfolios. Following the April 2026 acquisition by EagleTree Capital (a $4.4B AUM middle-market PE firm) from Growth Catalyst Partners, the company now operates with explicit strategic intent to accelerate growth through organic initiatives and additional acquisitions.

Name

The Opus Group

Legal name

The Opus Group

Website

https://theopusgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Opus Group is a global network of experiential, event, and brand marketing agencies (Opus Agency, MAS, Verve) that delivers end-to-end strategy, creative, production, and event management services to over 70 enterprise clients across the US, EMEA, and APAC.

Ownership category

akta.pro rank

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential and Event Marketing Services: Professional services revenue from delivering integrated experiential, event, and brand marketing programs for global enterprise clients. Services include strategy, creative, content, production, event management, and technology across global delivery network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Opus Group is a network of experiential, event, and brand marketing agencies that delivers integrated marketing programs for global enterprise brands. Services span strategy, creative, content, production, event management, and technology, executed through three core agency brands — Opus Agency, MAS, and Verve — with additional APAC and UK capabilities via The Company We Keep and Wave Marketing Communications. The network serves over 70 global companies with offices across the US, EMEA, and APAC regions.

Product overview

The Opus Group is a purpose-built network of three leading experiential, event, and brand marketing agencies: Opus Agency (flagship global event marketing), MAS (bespoke creative and technology experiences), and Verve (brand experiences and sponsorship activations in EMEA). The network provides scalable, end-to-end solutions designed to drive action and impact, with specialized expertise across strategy, creative, production, event management, and technology. The agencies operate from offices across the U.S., EMEA, and APAC regions, serving over 70 global companies including Amazon, BMW, Google, and Salesforce.

Differentiator

Problem solved

Functional benefit

Products and services

• Opus Agency The flagship agency of The Opus Group network. A global event marketing partner that combines strategy, creativity, and execution to create human-centric experiences for brands. Operates from offices across the United States, London, Sydney, and Singapore, offering end-to-end event capabilities spanning strategy, creative, content, production, event management, and technology.
• MAS A bespoke experience agency of audacious creatives and technologists working from ideation to execution to evoke emotion through bold moments — both physical and digital. Established in 2007, MAS is renowned for creativity, agility, and innovative virtual and IRL events.
• Verve Ireland's largest multidisciplinary brand experience agency, founded in 1991. Delivers brand experiences, sponsorship activations, and live events from offices in Dublin, London, Amsterdam, and Singapore. Known for award-winning creative work and B Corp certification.
• The Company We Keep (The CWK) Asia-Pacific-based experiential marketing agency recognized as Asia-Pacific's Event Marketing and Brand Experience Agency of the Year, with offices in Australia, Singapore, and New Zealand. Now part of the Opus Agency brand, bringing content, broadcast, and film capabilities and regional expertise across APAC.
• Wave Marketing Communications UK-based full-service creative events agency known for its technical production strength, with a dedicated technical division and significant equipment inventory. Acquired by Opus Agency to strengthen EMEA presence and scale technical event delivery.

Quantifiable outcome

• 69% three-year revenue growth
• +4 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Event Leaders Exchange (ELX)coreStrategic or Co-development Partner · 19 December 2022Industry-leading peer-to-peer network of senior event professionals. The Opus Group serves as founding partner, providing ELX members with agency perspective on experience design and strategy. Partnership includes hosting group discussions at ELX Annual Congress, thought leadership sharing, and collaboration throughout the partnership.
• Copia ConnectminorStrategic or Co-development PartnerSustainability partner collaborating with The Opus Group to drive innovation across the events ecosystem.
• Greener by DefaultminorStrategic or Co-development PartnerSustainability partner collaborating to drive innovation across the events ecosystem for sustainable event practices.
• islaminorStrategic or Co-development PartnerSustainability partner collaborating with The Opus Group to drive innovation across the events ecosystem.
• Salesforce (Net Zero Cloud)coreTechnology or IntegrationThe Opus Group is the first event agency network to implement Salesforce's Net Zero Cloud technology for data-driven sustainability solutions. Enables carbon footprint tracking and ESG reporting across client portfolios using Agentforce for Net Zero Cloud.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Havas Events: Global communications group with a dedicated experiential marketing arm. Offers overlapping event and brand experience capabilities as part of a much wider advertising and media portfolio.
• Endeavor Group Holdings: Public entertainment and representation holding company that owns 160over90 and other experiential/marketing assets. Operates a broader portfolio spanning sports, talent, and brand experiences.
• Stagwell Global: Public marketing and communications holding company with multiple experiential and PR brands. Broader competitor at the network level with significantly larger scale than The Opus Group.

Direct peers

• GMR Marketing: Global experiential marketing agency with strong sports, sponsorship, and event activation capabilities. Directly comparable to Verve's sponsorship activation business.
• MKG: Creative experiential marketing agency serving enterprise brands with integrated campaigns, live experiences, and content. Comparable in creative-led positioning to MAS within The Opus Group network.
• Sparks: Brand experience agency specializing in experiential marketing, retail, and digital experiences for enterprise clients. Direct competitor in the brand activation and event marketing space.
• George P. Johnson Experience Marketing: Large global experiential marketing agency best known for tech and B2B user conferences (e.g., Google, Salesforce, Adobe keynotes). Closely comparable in offering mix and enterprise customer profile to The Opus Group's Opus Agency brand.
• Freeman: One of the world's largest event and experience companies, providing event strategy, design, digital, and logistics services globally. Comparable scale and breadth of service to The Opus Group's full network.
• Jack Morton Worldwide: Global brand experience agency and the long-standing scale leader in experiential marketing. Competes head-to-head with Opus Agency and Verve for the same enterprise brand experience mandates, particularly in tech, automotive, and B2B verticals.
• 160over90: Full-service creative agency within Endeavor that blends brand storytelling, content, and experiential marketing. Competes with Opus Group agencies for integrated global mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-the-opus-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Opus Group