Gestionet

What Gestionet does

Gestionet Multimedia S.L., operating as Grupo Gestionet, is a privately held Spanish technology company founded in 2001 in Erandio, Bizkaia, that develops digital solutions for the full talent lifecycle: attraction, development, and retention. The company serves large enterprises, SMEs, educational institutions, and public administrations across Europe and Latin America, with a visible customer base spanning Santander, BBVA, Repsol, Iberdrola, Endesa, Cepsa, DHL, Leroy Merlin, Iberia, and Gobierno Vasco among others. Its offering is structured around four proprietary platforms: Easy Learning (gamified LXP/LMS), Identia (competency evaluation), Simuladores Empresariales (business simulation engines), and Inmersis (immersive 3D and 360° virtual tours), augmented by modular solutions for digital onboarding, competency assessment, hiring, and content digitization.

The technology stack combines gamification frameworks, SCORM-compliant content delivery, AI/ML-driven personalization, semantic NLP for recruitment, and hyperrealistic 3D environments for experiential learning. An active R&D pipeline, largely co-funded through Spanish and European public programs (CDTI, HAZITEK/SPRI, Red.es, FEDER), has produced AI-powered products including SELIA (AI recruitment), SMARTSim (immersive soft skills simulation), SMARTCY (cybersecurity competency simulator), CITYSIM+ (urban digital twin), and the Simulador TCR (Triple Bottom Line sustainability simulator).

The business model blends three revenue streams: subscription-based SaaS licensing of the four core platforms, custom development and consulting services, and publicly funded R&D project partnerships. Pricing is quote-based and tailored to deployment scope. Go-to-market is sales-led with direct enterprise engagement (website demos, tailored proposals) and an Alianzas & Partners channel program for consulting firms. The company remains founder/management-owned with no disclosed external investment rounds and operates as a small, specialized team of 11–50 employees backed by 25 years of operating history.

Name

Gestionet

Legal name

Gestionet Multimedia S.L.

Website

https://gestionet.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Gestionet is a Spanish technology company (founded 2001) that builds AI-powered gamified learning (LXP), competency assessment, business simulation, and immersive 3D platforms for enterprise talent management, serving large corporates, SMEs, public institutions, and universities across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Talent Management & Learning Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK)

Keywords

• Learning management systems
• Talent management software
• Competency assessment platforms
• Simulation-based learning
• Corporate training solutions

Headquarters

HQ city

Erandio

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing (Easy Learning, Identia, Simuladores, Inmersis): Annual or multi-year subscription licensing of proprietary talent management platforms. Platforms are offered as modular solutions that can be combined (LXP, competency assessment, simulation, immersive 3D). Pricing is quote-based, tailored to organization size and scope.
2. Custom Development & Consulting: Consulting, software development, and digital transformation services tailored to client context and objectives. Includes digital content transformation, custom onboarding solutions, and bespoke software aligned to specific organizational needs.
3. R&D Project Partnerships: Collaborative R&D projects co-funded by public bodies (CDTI, HAZITEK/SPRI, Red.es, FEDER). Revenue comes from public grants and innovation project delivery for government-supported initiatives in AI, simulation, and digital talent management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gestionet develops digital platforms for talent management, learning, and competency assessment. Its product ecosystem includes four core platforms—Easy Learning, Identia, Simuladores Empresariales, and Inmersis—augmented by advanced AI simulation technologies (SMARTSim, CITYSIM+, SMARTCY, SELIA, Simulador TCR). The company sells these primarily as SaaS solutions to enterprises, SMEs, public administrations, and educational institutions in Spain.

Product overview

Gestionet operates as an ecosystem of specialized brands providing an integrated portfolio of technology products and services for talent attraction, development, and retention. The core product suite comprises four main platforms: Easy Learning (a gamified LXP for corporate training and onboarding), Identia (a competency evaluation platform for selection and talent development), Simuladores Empresariales (AI-driven business simulation environments), and Inmersis (immersive 3D and 360-degree virtual tour solutions). These four platforms are complemented by a set of modular solutions including competency evaluation software, a hiring platform, soft skills assessment, digital onboarding, e-learning LMS/LXP, content digitization consulting, custom software development, and a comprehensive talent cycle management approach. The portfolio is further supported by applied R&D+i projects and institutional programs. Gestionet also develops advanced AI-powered platforms including SMARTSim (personalized immersive simulation), the Simulador TCR (Triple Bottom Line business simulation with generative AI), SELIA (AI-based recruitment system), and SMARTCY (AI-driven cybersecurity competency simulator).

Differentiator

Problem solved

Functional benefit

Brands

• Easy Learning: Gamified learning platform (LXP) for corporate training, communication, and onboarding.
• Identia
• Simuladores Empresariales
• Inmersis

Quantifiable outcome

• Improved completion rates and knowledge retention through gamification and interactive learning
• +3 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor.

• Management DrivesminorStrategic or Co-development PartnerInternational ally specialized in motivation and leadership for enhancing teams and organizations. Management Drives provides specialized motivation and leadership assessment methodologies that complement Gestionet's talent evaluation and development platforms, particularly within the Identia competency framework.
• GAIA (Red Vasca de Ciencia y Tecnología)minorStrategic or Co-development PartnerBasque Network of Science and Technology participated as validation entity in the SMARTCY project, contributing expertise in validation with companies from the Basque cybersecurity cluster to ensure developments meet the needs of Basque companies.
• XuperaminorStrategic or Co-development PartnerPartner in the SELIA AI recruitment system consortium. Xupera contributes to the collaborative development of AI-powered recruitment solutions alongside Gestionet and other consortium members.
• Ferruelo y VelascominorStrategic or Co-development PartnerPartner in the SELIA AI recruitment system consortium. Contributes to the collaborative development of AI-powered recruitment solutions.
• Mondragon Lingua-AlecopminorStrategic or Co-development PartnerPartner in the SELIA AI recruitment system consortium. Brings expertise in language, training, and competency development to the collaborative AI recruitment initiative.
• IAMETZAminorStrategic or Co-development PartnerPartner in the SELIA AI recruitment system consortium. Contributes to the collaborative development of AI-powered recruitment solutions.
• ISEA (Instituto Superior de la Empresa)minorStrategic or Co-development PartnerResearch center partner in the SELIA AI recruitment system consortium, providing research and validation expertise for AI-driven recruitment technology development.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• TalentLMS: Cloud-based LMS from Epignosis targeting SMB and mid-market enterprise customers with customizable training, gamification, and integrations. Comparable to Gestionet's SME segment offering on Easy Learning.
• Docebo: Public-listed LMS/LXP platform serving enterprise customers with corporate learning, onboarding, and AI-driven personalization. Directly comparable to Gestionet's Easy Learning and broader L&D stack, with a much larger headcount and global footprint.
• Degreed: AI-powered learning experience platform focused on skills development and content aggregation for enterprise L&D. Closely parallels Gestionet's Easy Learning and Identia positioning around competency-based learning.
• Cornerstone OnDemand: Established talent and learning management suite covering onboarding, compliance training, and competency development. Comparable to Gestionet's integrated four-platform talent ecosystem targeting enterprise HR buyers.
• 360Learning: Collaborative learning platform enabling in-house experts to author and deliver corporate training with strong engagement mechanics. Comparable to Gestionet's gamified Easy Learning offering and SME-to-enterprise GTM approach.
• Cegos: Global corporate training and consulting group with strong European footprint offering leadership, soft skills, and competency development programs. Comparable to Gestionet in the corporate L&D space and in combining consulting with digital delivery.
• CrossKnowledge: European digital learning and blended leadership development provider serving large enterprises. Closely mirrors Gestionet's corporate training, competency, and business simulation focus, with overlapping European customer base.

Broad incumbents

• Workday Learning: Learning module within Workday's enterprise cloud HCM suite, integrating training with talent, performance, and HR workflows. Competes indirectly with Gestionet for enterprise L&D budget within broader HR transformations.
• SAP SuccessFactors: Enterprise HCM suite from SAP including learning management, talent, and competency modules as part of a much broader HR platform. Overlaps with Gestionet's enterprise L&D and competency assessment capabilities at the high end of the market.
• Oracle Learning: Oracle's enterprise LMS and talent development suite, part of the broader Oracle Cloud HCM. Overlaps with Gestionet's competency and learning offerings at the enterprise tier where Oracle/HR suites dominate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/gestionetmultimedia
• Xx.com/Gestionet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gestionet