Noris Spiele
Noris Spiele is a German manufacturer of physical board, card, dice, and educational games, founded in 1907, headquartered in Fürth, and operating as a wholly-owned brand under the SIMBA-DICKIE Group, selling D2C online and via parent-group retail across 100+ countries.
- Company typePrivate
- Founded1907
- HeadquartersFürth, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Noris Spiele does
Noris Spiele is a German manufacturer and online retailer of physical board games, card games, dice games, educational games, puzzles, and related accessories, founded in 1907 and headquartered at Werkstraße 1, 90765 Fürth, Germany. The company operates as a wholly-owned brand within the SIMBA-DICKIE Group, sharing distribution, service portals, and marketing infrastructure with 13 sister brands spanning over 9,000 SKUs. Its product portfolio spans children's games (First Play Series, Learn-Electric, Noris Kids Mail Bundle), family games (Mau Mau, Kugelblitz), social and parlor games (Paint Date, Pandemiepoker, The Opposite Game), educational and logic titles (IQ Series), classics (Chess, Draughts, Roulette, Mikado), escape room and detective experiences (Escape Room The Game, Crime Story – Vienna), and accessories such as mechanical and electric card shufflers, dice cups, and playing card holders.
The business generates revenue primarily through one-time unit sales of physical game products priced between approximately €2.99 and €22.99 per item, with bundle discounts (e.g., a 26% bundle discount on the Noris Kids Mail Bundle). Go-to-market is a hybrid direct-to-consumer e-commerce model via noris-spiele.de — supporting English, German, and French storefronts with payments including PayPal, Apple Pay, Google Pay, Klarna, and WeChat Pay — combined with retail distribution through the broader SIMBA-Dickie Group network. The company ships to over 100 countries via DHL Premium, with free domestic (Germany) shipping above €25 and free EU shipping above €75. Customer segments are horizontally segmented across Children (ages 2+), Families, and Adults, with no enterprise or B2B accounts disclosed; no AI/ML, API, SDK, or mobile app capabilities are documented in the source data. Management of the parent operating company SIMBA-DICKIE-Vertriebs-GmbH & Co. KG includes Florian Sieber, Moritz Duschl, Uwe Weiler, and Andreas Schmitt, with Detlef Jösch serving as Online Coordination Manager.
Noris Spiele firmographics
Firmographics- Name
- Noris Spiele
- Legal name
- SIMBA-DICKIE-Vertriebs-GmbH & Co. KG
- Website
- https://noris-spiele.de
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Noris Spiele is a German manufacturer of physical board, card, dice, and educational games, founded in 1907, headquartered in Fürth, and operating as a wholly-owned brand under the SIMBA-DICKIE Group, selling D2C online and via parent-group retail across 100+ countries.
- Ownership category
- akta.pro rank
Noris Spiele industry classification
Industry- Product category
- Board Games
- NAICS
- Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Board Game & Puzzle Specialty Retailers (CRALALAA)
- akta.pro secondary industries
- Family/Party Board Games Retail (CRALALAB), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)
Keywords
Where Noris Spiele is headquartered
LocationHeadquarters
- HQ city
- Fürth
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Noris Spiele business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Physical Game Products Sales: Noris Spiele generates revenue through the sale of physical board games, card games, dice games, educational games, puzzles, and accessories directly to consumers through its e-commerce platform. The company also sells through retail channels via the Simba-Dickie Group distribution network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual game products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Noris Spiele product offering
Product offeringCore offering
Noris Spiele designs, manufactures, and sells physical board games, card games, dice games, educational games, puzzles, escape room and detective games, and related accessories for children, families, and adults. Products are sold direct-to-consumer via the official multilingual online shop and distributed globally through the Simba-Dickie Group retail network, with most games made in Fürth, Germany.
Product overview
Noris Spiele is a German board game manufacturer and online retailer offering a diverse portfolio of games for children and adults. The company operates under the SIMBA-DICKIE Group with 14 brands and over 9,000 items. The product line includes core game categories such as children's games, family games, educational games, classic games, dice games, card games, puzzles, escape room and detective games, activity games, and creative games. Key products include Paint Date (a drawing reveal game), Brabbelkrabben (language game), Kugelblitz (action game), the IQ Series (puzzle/logic games), Children's Electric/Learn-Electric educational series, The Opposite Game, First Play Series for toddlers, classic games (Chess, Roulette, Mikado), and Escape Room The Game. The company also offers accessories including card shufflers (mechanical and electric), dice cups and dice sets, and playing card holders. Many products are manufactured in Fürth, Germany (Made in Germany). The company was founded in 1907 and emphasizes quality, environmental responsibility through use of recycled materials, and product durability.
Differentiator
Problem solved
Functional benefit
Products and services
- Paint Date
Companies that use Noris Spiele
Customer profileSegments3 records
Ideal customer profiles1 record
Noris Spiele technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Noris Spiele partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Simba-Dickie GroupcoreNoris Spiele is a subsidiary brand under the Simba-Dickie Group, one of Germany's largest toy and game companies. The Simba-Dickie Group encompasses 14 brands including Simba Toys, Dickie Toys, Smoby Toys, BIG, Eichhorn, Majorette, AquaPlay, Schipper, Zoch Verlag, Carson, Tamiya, Jada Toys, and Corolle. Noris operates within this ecosystem, sharing distribution channels, service portals, and marketing infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Noris Spiele competitors and assessment
Company assessmentBroad incumbents
- Mattel Games: Global toy giant with significant games division (UNO, Phase 10). Broad incumbent in family and card games with much larger marketing and licensing budget than Noris.
- Hasbro Gaming: Major global toy and game conglomerate (Monopoly, Scrabble). Competes broadly with Noris in family and classic games but as part of a much larger portfolio across toys, media, and entertainment.
Direct peers
- Ravensburger: German board game and puzzle manufacturer with global brand recognition. Directly competes with Noris Spiele across classic games, family games, and puzzles, and shares the 'Made in Germany' premium positioning.
- HABA: German manufacturer of children's games, toys, and educational products. Directly comparable in target segment (children and families), premium positioning, and Made in Germany manufacturing.
- Pegasus Spiele: German hobby and family game publisher with strong DTC presence. Comparable in product mix (family, strategy, party games) and distribution through German and European specialty retail.
- Asmodee: World-leading board game publisher (Catan, Ticket to Ride, Pandemic). Directly competes in the hobby/board game category with similar DTC and retail distribution, targeting the same family and adult strategy game consumers.
- Schmidt Spiele: German board game publisher known for classics like Kniffel and Mensch ärgere Dich nicht. Directly comparable as a German manufacturer of family and classic games targeting similar consumer demographics.
- Goliath Games: Owner of Schmidt Spiele and VEB Schipper. Competitor in family games and puzzles with similar European-centric distribution and comparable price points.
- Kosmos Verlag: German publisher of board games, science kits, and puzzles. Direct competitor across family games, educational games, and the Catan product family, sharing Noris's educational and family positioning.
- Amigo Spiel+Freizeit: German card and board game publisher (6 nimmt!, Bohnanza). Directly competes in the family and adult card/board game category with strong German retail presence and similar product pricing tiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Noris Spiele social profiles
Digital presenceNoris Spiele compliance and trust
Trust signalCompliance1 record
Noris Spiele financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noris Spiele leadership team
Management profileNumber of profiles
Profiles5 records
Noris Spiele subsidiaries and ownership
Company hierarchySubsidiaries13 records
Noris Spiele funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noris Spiele M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noris Spiele
What does Noris Spiele do?
Noris Spiele designs, manufactures, and sells physical board games, card games, dice games, educational games, puzzles, escape room and detective games, and related accessories for children, families, and adults. Products are sold direct-to-consumer via the official multilingual online shop and distributed globally through the Simba-Dickie Group retail network, with most games made in Fürth, Germany.
Is Noris Spiele a public or private company?
Noris Spiele is a private company. It is classified as corporate owned and is currently operating.
When was Noris Spiele founded?
Noris Spiele was founded in 1907. It employs 1 to 10 people.
Where is Noris Spiele based?
Noris Spiele is headquartered in Fürth, Germany, in the Europe region.
How does Noris Spiele make money?
One revenue line is on record: physical Game Products Sales.
Who are Noris Spiele's main competitors?
Broad incumbents on record are Mattel Games and Hasbro Gaming. Direct peers are Ravensburger, HABA, Pegasus Spiele, Asmodee, Schmidt Spiele, Goliath Games, Kosmos Verlag and Amigo Spiel+Freizeit.
Does Noris Spiele have an API?
No public API is recorded for Noris Spiele.
What industry is Noris Spiele in?
Noris Spiele's product category is Board Games. Its primary akta.pro industry code is CRALALAA, Board Game & Puzzle Specialty Retailers, with a secondary code of CRALALAB, Family/Party Board Games Retail. Its NAICS code is 45912 and its SIC code is 3944.