DEKOR Lighting
DEKOR Lighting is a family-owned, US-based manufacturer of low-voltage 12V DC LED lighting for outdoor and indoor use, serving DIY homeowners, trade contractors (via the DEKORPRO program), and B2B OEM/private-label customers with a proprietary Plug-N-Play wiring ecosystem and Cree-LED-based products.
- Company typePrivate
- Founded2004
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What DEKOR Lighting does
DEKOR Lighting is a privately held, family-owned LED lighting manufacturer founded in 2004 and headquartered in Denver, Colorado. The company designs, engineers, and assembles low-voltage 12V DC LED lighting systems in-house, leveraging Cree LED components and a proprietary Plug-N-Play wiring architecture (twist-lock connectors with O-ring seals) that supports both 2-wire and 3-wire RGBW configurations. Its product portfolio spans outdoor categories — deck, dock, hardscape, landscape, outdoor living, and solar — plus an indoor line, supported by a sub-brand family that includes DEK·DOT®, DOCKDOTS®, PAVER DOT®, SAVVY SOLAR®, and NEXGEN™. Core technical differentiators include an RGBW color-changing system claimed at 46% greater brightness than competitors with built-in connector signal boosters, NexGen high-output LEDs rated at roughly 3x standard brightness, marine-grade waterproof and walkable construction, and smart-home connectivity via COLORKONNECT/DEKORKONNECT WiFi controllers with Ring ecosystem integration. Products carry ETL (North America), CE (Europe), and RCM (Australia) certifications and a limited lifetime warranty.
The company operates a three-pronged go-to-market: direct-to-consumer e-commerce via a Shopify storefront (free shipping over $100, 15% first-order offer, unit prices ranging $18.76–$262.66); the DEKORPRO trade-professional program offering exclusive contractor pricing, free customer leads, and project recognition, distributed through the NADRA (North American Deck and Railing Association) channel; and a B2B OEM private-label manufacturing program providing full-service design, engineering, and production for brands seeking exclusive US-made lighting under their own labels. Revenue is generated primarily from one-time hardware sales (fixtures, post caps, balusters, recessed lights, panels, transformers, controllers, and accessories) supplemented by OEM/private-label contract manufacturing — no subscription or recurring software revenue model is in evidence. Named customers are small-to-mid-market contractors (Lake Norman Electric, Infinite Decks, Winds of Change Remodeling, Sunrise Structures & Exteriors), and the business is concentrated geographically in the United States with limited Canadian shipping and no disclosed institutional investors, funding rounds, or M&A activity.
DEKOR Lighting firmographics
Firmographics- Name
- DEKOR Lighting
- Legal name
- DEKOR Lighting
- Website
- https://dekorlighting.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DEKOR Lighting is a family-owned, US-based manufacturer of low-voltage 12V DC LED lighting for outdoor and indoor use, serving DIY homeowners, trade contractors (via the DEKORPRO program), and B2B OEM/private-label customers with a proprietary Plug-N-Play wiring ecosystem and Cree-LED-based products.
- Ownership category
- akta.pro rank
DEKOR Lighting industry classification
Industry- Product category
- Outdoor LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industries
- Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Lighting Controls & Smart Lighting Systems (BPABAGAC), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
Keywords
Where DEKOR Lighting is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DEKOR Lighting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- LED Lighting Products: One-time hardware sales of LED lighting fixtures including deck lights, dock lights, landscape lights, post caps, balusters, and accessories. Revenue generated through direct e-commerce sales to consumers and contractors.
- Private Label OEM Manufacturing: B2B private label lighting manufacturing services offering custom design, engineering, and production for distribution partners and brands seeking exclusive lighting products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual LED lighting fixtures - Deck, Dock, Landscape, and Indoor categories |
| Other | Multi-year contract | B2B Private Label OEM Lighting Manufacturing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
DEKOR Lighting product offering
Product offeringCore offering
DEKOR Lighting designs, manufactures, and sells low-voltage LED lighting systems for outdoor and indoor applications, including deck lights, dock lights, landscape lighting, hardscape lighting, indoor LED fixtures, and solar lighting. The company also provides OEM/private-label LED manufacturing services to other brands seeking American-made products, supported by a proprietary Plug-N-Play wiring system that simplifies installation.
Product overview
DEKOR Lighting is a family-owned LED lighting manufacturer based in Denver, Colorado, with over 20 years of manufacturing innovation. The company offers a comprehensive portfolio of professional-grade, low-voltage LED lighting products across two main categories: Outdoor Lighting (including Deck Lighting with sub-categories Balusters, Panels, Post Caps, Rail, Recessed, and Under Deck; Dock Lighting; Hardscape Lighting; Landscape Lighting; Outdoor Living; and Solar Lighting) and Indoor Lighting (including Closet, Ceiling, Recessed, Under Cabinet, and Strip Lighting). The product line centers on Cree LED technology with waterproof construction and Plug-N-Play connectivity for easy installation. The RGBW Color-Changing LED System provides millions of color options with dedicated white channel and smartphone app control. Accessories include Plug-N-Play cables/connectors, Transformers, Controllers (COLORKONNECT WiFi, DEKORKONNECT, dimmers), and weather-resistant Enclosures. The company serves both B2C (direct-to-consumer) and B2B markets through OEM private label manufacturing and a DEKORPro contractor program. All products are manufactured in the USA with a limited lifetime warranty.
Differentiator
Problem solved
Functional benefit
Brands
- SAVVY SOLAR®: Solar-powered LED lighting product line featuring Savona Solar Post Cap Lights and NexGen solar post cap lights.
- DEK·DOT®
- DOCKDOTS®
- PAVER DOT®
- COLORKONNECT
- DEKORPRO
Products and services
- LED Deck Lighting Low-voltage LED lighting fixtures designed for installation on residential decks, including post-cap, stair, rail, and recessed deck lights built around the Plug-N-Play wiring system. Sold to DIY homeowners and contractors through direct e-commerce and the DEKOR Pros program.
- LED Dock Lighting
Quantifiable outcome
- RGBW system provides 46% greater brightness than competitor products
- +2 more outcomes
Companies that use DEKOR Lighting
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
DEKOR Lighting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
DEKOR Lighting partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- North American Deck and Railing Association (NADRA)coreDEKOR Lighting is a member of NADRA, committing to uphold the highest standards of safety, quality, and professionalism in the outdoor living industry. This membership positions DEKOR as a trusted partner within the professional deck building community.
- Cree LED TechnologycoreDEKOR solutions are built using Cree LED technology, a leading LED chip and component manufacturer. This partnership ensures high-quality LED performance, color accuracy, and energy efficiency across DEKOR's product line.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DEKOR Lighting competitors and assessment
Company assessmentDirect peers
- Alliance Outdoor Lighting: Specialist landscape and architectural lighting manufacturer with comparable low-voltage LED product depth and a contractor-focused distribution model.
- VOLT Lighting: Direct-to-consumer and contractor-focused manufacturer of low-voltage landscape lighting, with comparable online distribution and professional installer programs to DEKOR.
- Vista Professional Outdoor Lighting: Specialist manufacturer of low-voltage landscape and architectural lighting fixtures, competing directly with DEKOR's landscape and hardscape product lines for both contractor and residential projects.
- Trex Company: Leading composite decking manufacturer that sells integrated deck lighting as part of its railing and outdoor living systems, competing head-on with DEKOR's deck lighting line among contractors and DIY deck builders.
- FX Luminaire (Hunter Industries): Premium residential and commercial landscape lighting brand owned by Hunter Industries, offering low-voltage LED fixtures and controllers that overlap directly with DEKOR's premium landscape line.
- CAST Lighting: Premium landscape lighting manufacturer targeting contractors and high-end residential installations, with comparable low-voltage LED fixture offerings and a professional channel focus.
Broad incumbents
- Kichler Lighting: Large established residential and commercial lighting brand offering extensive landscape and outdoor lines as part of a broader indoor/outdoor portfolio, competing with DEKOR through dealer networks and big-box distribution.
- Hinkley Lighting: Established decorative and landscape lighting manufacturer with broad product breadth across indoor and outdoor categories, overlapping with DEKOR in landscape and hardscape lighting.
- WAC Lighting: Diversified architectural and landscape lighting manufacturer offering a wide range of indoor and outdoor LED fixtures with strong specification-grade presence in design-build channels.
Emerging players
- Ring (Amazon): Smart home brand with outdoor lighting and pathlight products integrated into its broader security and smart home ecosystem, representing a connected-platform competitor to DEKOR's smart controller line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DEKOR Lighting social profiles
Digital presenceDEKOR Lighting compliance and trust
Trust signalCompliance4 records
DEKOR Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEKOR Lighting leadership team
Management profileNumber of profiles
DEKOR Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEKOR Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEKOR Lighting
What does DEKOR Lighting do?
DEKOR Lighting designs, manufactures, and sells low-voltage LED lighting systems for outdoor and indoor applications, including deck lights, dock lights, landscape lighting, hardscape lighting, indoor LED fixtures, and solar lighting. The company also provides OEM/private-label LED manufacturing services to other brands seeking American-made products, supported by a proprietary Plug-N-Play wiring system that simplifies installation.
Is DEKOR Lighting a public or private company?
DEKOR Lighting is a private company. It is classified as family owned and is currently operating.
When was DEKOR Lighting founded?
DEKOR Lighting was founded in 2004. It employs 11 to 50 people.
Where is DEKOR Lighting based?
DEKOR Lighting is headquartered in Denver, United States, in the North America region.
How does DEKOR Lighting make money?
Two revenue lines are on record. LED Lighting Products are the primary driver. The others are private Label OEM Manufacturing.
Who are DEKOR Lighting's main competitors?
Direct peers on record are Alliance Outdoor Lighting, VOLT Lighting, Vista Professional Outdoor Lighting, Trex Company, FX Luminaire (Hunter Industries) and CAST Lighting. Broad incumbents are Kichler Lighting, Hinkley Lighting and WAC Lighting. Ring (Amazon) is listed as an emerging player.
Does DEKOR Lighting have an API?
No public API is recorded for DEKOR Lighting.
What industry is DEKOR Lighting in?
DEKOR Lighting's product category is Outdoor LED Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of HSAPALAI, Outdoor Lighting & Electrical (Low-Voltage). Its NAICS code is 3351 and its SIC code is 3640.