What Tellusskolan does

Tellusskolan AB is a Swedish independent-school operator (fristående skola) founded in 2019 and wholly owned by the education-conglomerate parent Tellusgruppen AB, the group's K-9 grundskola arm alongside Tellusbarn's 27 preschools and ancillary subsidiaries (Omnipro, Omniglot, Nanny by Tellus, Tellusservice). The company runs seven compulsory schools across four municipalities (Enköping, Österåker, Stockholm/Bromma, Linköping, and newly Danderyd/Djursholm) serving approximately 900 students from förskoleklass to year 9, organized under two purpose-built brands: the Robinson profile (five schools emphasizing outdoor pedagogy, experiential learning, and values-based 'Robinson's Roots' education) and the Thea profile (two åk 7-9 schools anchored on weekly rhetoric instruction). Operationally, all schools run on the SchoolSoft school management platform for scheduling, attendance, assessment, and parent communication, and the group supports shared back-office functions (HR, IT, special pedagogy, property, kitchen) plus mother-tongue and modern-language instruction in 70+ languages through Omniglot/Omnipro. In April 2026 the group launched an 'AI in Teaching' initiative in cooperation with Google, training teachers on Gemini and NotebookLM via Undervisningsdesign for lesson planning, inclusive content adaptation, and administrative automation.

Revenue derives almost entirely from Swedish municipal per-student allocations (skolpeng) tied to enrollment at each school, with no parent-facing tuition; monetization scales linearly with seat count and per-pupil funding levels. Go-to-market is direct-to-consumer through the Swedish school-choice (skolval) system: families apply via municipal portals, schools manage internal queues and admissions via SchoolSoft using sibling-priority, proximity, and date-of-application criteria, and the company drives demand through its website, open-house visits, Instagram, and word-of-mouth. Customer segments are Swedish families with school-age children in the four operating municipalities seeking differentiated pedagogical options (outdoor learning or rhetoric) in small-school environments. Tellusskolan does not currently have a disclosed funding base, public listing, or third-party institutional investors; ownership is concentrated within Tellusgruppen AB and growth has been financed through acquisition-led expansion (Robinson 2019, Theducation/Thea 2021, Omniglot 2022, Elevverket/Småbarnsskolan March 2026) and organic build-out of Robinson Valsjön (opened 2022, scaling to F-6 by 2027).

Name

Tellusskolan

Legal name

Tellusskolan AB

Website

https://tellusskolan.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Tellusskolan AB is a Swedish independent grundskola operator owned by Tellusgruppen AB, running seven primary/lower-secondary schools (~900 students) across four municipalities under two differentiated pedagogical brands: Robinson (outdoor/experiential learning) and Thea (rhetoric for grades 7-9), funded through municipal skolpeng per-pupil allocations.

Ownership category

akta.pro rank

Product category

Primary and Secondary Education Services

NAICS

Elementary and Secondary Schools (611110), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

World Languages Instruction (School-Delivered) (EDAJAFAJ)

Keywords

• Independent primary schools
• Compulsory education services
• Outdoor pedagogy schools
• Rhetoric education programs
• Municipality-funded schools

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government-Funded Education (Skolpeng): Tellusskolan operates as a government-funded (fristående/independent) school receiving per-student funding (skolpeng) from Swedish municipalities based on enrollment. Revenue is derived from public funding tied to student attendance and enrollment numbers across its seven schools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tellusskolan operates seven grundskolor (compulsory primary/lower secondary schools) across four municipalities in Sweden, serving approximately 900 students from förskoleklass to year 9. The schools run under two distinct pedagogical profiles: Robinson (outdoor pedagogy and experiential learning) and Thea (rhetoric and communication). All schools are government-funded independent schools (friskolor) receiving per-student skolpeng allocations from Swedish municipalities.

Product overview

Tellusskolan operates as a unified school management organization running seven grundskolor (primary/secondary schools) across four municipalities in Sweden with approximately 900 students from preschool class to grade 9. The portfolio comprises two school brands: Robinson Schools (five schools emphasizing outdoor pedagogy, experiential learning, and Robinsons Rötter values-based education) and Thea Schools (two upper-secondary schools with a rhetoric communication profile). Add-on services include mother tongue instruction, modern language education, student health services, before/after-school care, and meal services through Tellusfood/Tellusservice. All schools use SchoolSoft as the digital management platform. The organization has recently launched an AI in teaching initiative with Google using Gemini and NotebookLM tools.

Differentiator

Problem solved

Functional benefit

Brands

• Robinson: Robinson is a school brand focusing on outdoor pedagogy, experiential learning, and 'Robinsons rötter' (values). Schools include Robinson Fanna, Husberg, Svedia (Enköping), Valsjön (Österåker), and Vårfru (Enköping).
• Thea

Products and services

• Robinson Schools (Robinson Fanna, Husberg, Svedia, Valsjön, Vårfru)

Quantifiable outcome

• High merit values compared to schools with similar conditions at Thea Bromma
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Åkersberga Tennisklubb (ÅTK)minorStrategic or Co-development Partner · 28 August 2024Robinson Valsjön started a partnership with Åkersberga Tennisklubb in August 2024. The tennis club organizes weekly training sessions for students in connection with the school. Students are picked up from fritidshem, train in group sessions, and are returned to fritidshem afterward. The partnership aims to promote physical activity and a lifelong interest in health.
• OmniprocoreStrategic or Co-development PartnerOmnipro is a specialized education services company within Tellusgruppen offering language services (modern languages, mother tongue instruction, study guidance) in over 70 languages. It provides distance and classroom-based teaching to schools, including Tellusskolan. Since 2023 part of Tellusgruppen.
• OmniglotcoreStrategic or Co-development PartnerOmniglot is a sister company under Tellusgruppen specializing in mother tongue instruction for school students. It has approximately 200 dedicated teachers covering over 70 languages and serves over 50 customers (municipal and independent schools). Founded 2011; acquired by Tellusgruppen in 2022.
• GooglecoreTechnology or IntegrationGoogle partners with Tellusskolan through an education series for teachers on AI use in teaching, planning, and administration. Teachers use Google tools including Gemini and NotebookLM for lesson planning, content adaptation, and structured work. The program is delivered by Undervisningsdesign.
• Fritidsbanken i EnköpingminorStrategic or Co-development PartnerRobinson Svedia (and other Robinson schools in Enköping) partners with Fritidsbanken i Enköping to provide access to sports and recreation equipment for students, ensuring all children can participate in physical activities regardless of circumstances.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Vittraskolorna: Vittraskolorna runs a network of independent grundskolor in Sweden with distinct thematic profiles (science, language, sports). Directly comparable to Tellusskolan's brand-portfolio approach (Robinson, Thea).
• L\u00e4rande i Sverige AB: L\u00e4rande operates a chain of Swedish independent grundskolor with a focus on evidence-based pedagogy and entrepreneurship. Comparable to Tellusskolan as a small-to-mid Swedish friskola operator with profiled pedagogy.
• Pysslingen Skolor: Pysslingen operates independent preschools and schools across Sweden (part of AcadeMedia). Comparable to Tellusskolan in operating model (skolpeng-funded, mixed geography) and overlap with Tellusbarn preschools within the Tellusgruppen group.
• ProCivitas: ProCivitas runs independent grundskolor and gymnasieskolor in Sweden, with a STEM/analytical pedagogy. Comparable to Tellusskolan as a profiled Swedish friskola operator competing for the same family segment.
• Kunskapsskolan: Kunskapsskolan operates a national chain of Swedish independent grundskolor and gymnasieskolor using a proprietary personalized-learning pedagogy. Highly comparable to Tellusskolan in business model (skolpeng-funded, profiled pedagogy, multi-school platform).
• Futuraskolan: Futuraskolan operates independent schools in multiple Swedish municipalities, focused on academic excellence and international mindset. Comparable to Tellusskolan as a multi-site Swedish independent grundskola operator with a defined pedagogical concept.
• Dibber: Dibber (part of Nordstern) is a Nordic education group operating preschools, schools, and after-school programs across Sweden and Norway. Comparable in cross-Nordic scale ambition, skolpeng-funded school model, and group-services integration.
• Internationella Engelska Skolan (IES): IES is one of Sweden's largest independent K-9/secondary school chains, publicly listed and operating dozens of schools with strong brand recognition. Like Tellusskolan, it is government-funded via skolpeng and pursues a distinct pedagogical positioning (English-language instruction).

Emerging players

• Montessori Sweden (Sweden Montessori Association member schools): Independent Montessori schools in Sweden compete for the same alternative-pedagogy families that choose Tellusskolan. Comparable in niche pedagogical positioning rather than scale or business model.

Broad incumbents

• AcadeMedia: AcadeMedia is the largest independent education provider in the Nordics, operating preschools, K-12 schools, and adult education across Sweden. It is the most relevant scale benchmark for Tellusskolan's Swedish grundskola roll-up model and shared-services platform, although its portfolio is far broader.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tellusskolan_thea_bromma
• LinkedInlinkedin.com/company/tellusskolan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tellusskolan