20(15 EyeCare

What 20(15 EyeCare does

20/15 EyeCare is a single-location independent optometry practice operating in the Dunwoody/Atlanta, Georgia trade area from a clinic at 2090 Dunwoody Club Drive in the Kroger Shopping Center. The practice delivers comprehensive optometric services across the full patient lifecycle — pediatric through geriatric — including comprehensive eye exams, contact lens fittings, emergency eye care, eye disease detection and management (glaucoma, macular degeneration, diabetic retinopathy, cataract co-management), LASIK co-management, and a specialty pediatric myopia management program offering FDA-approved modalities such as MiSight contact lenses, Essilor Stellest glasses, Ortho-k corneal reshaping lenses, and low-dose atropine drops. The clinical operation is anchored by lead optometrist Dr. Olivia Oyegunle (Ohio State College of Optometry) and is supported by advanced diagnostic equipment including an Optos Daytona Plus retinal camera providing 200-degree retinal imaging without dilation and a Topcon Maestro OCT for ocular disease detection.

The retail side of the business combines professional services revenue (eye exams, disease management, myopia programs) with consumer goods revenue from prescription eyewear, contact lenses, and a boutique optical featuring a curated portfolio of over 20 designer frame brands including Ray-Ban, Oakley, Gucci, Prada, Tom Ford, Versace, Maui Jim, and Oliver Peoples. Specialty lens products include Transitions GEN S photochromic lenses and polarized lenses. Patients access the practice via in-person visits, online appointment scheduling (Smile Reminder), online contact lens reordering with direct shipping (Arrellio), and online bill payment (InstaMed). The practice participates as an in-network provider across eight vision insurance plans (VSP, EyeMed, MetLife Vision, Spectera, Davis Vision, Avesis, NVA, Superior Vision), which is the primary patient acquisition and reimbursement channel.

Operationally, 20/15 EyeCare is affiliated with Keplr Vision, evidenced by a shared Dayforce HCM career portal and Keplr-branded accessibility contact email, suggesting a management services or affiliate network relationship rather than wholly independent ownership. The practice operates Monday through Friday from 8:30 AM to 5:00 PM with no weekend hours, employs 11-50 staff, and generates revenue entirely within the United States. There is no disclosed evidence of funding, ownership structure, parent-subsidiary formalization, or revenue scale, and the business has no disclosed AI/ML capabilities, app products, or technology integrations beyond standard optometric SaaS tooling.

Name

20(15 EyeCare

Legal name

20/15 EyeCare

Website

https://2015eyecare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

20/15 EyeCare is a single-location optometry practice in Dunwoody/Atlanta, GA offering comprehensive eye exams, contact lens fittings, designer eyewear, myopia management, and eye disease detection to families and individuals in the Atlanta DMA.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Optometry services
• Comprehensive eye exams
• Contact lens fittings
• Designer eyewear retail
• Myopia management

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Eye Exams and Consultations: Professional services revenue from comprehensive eye exams, contact lens exams, and specialty consultations including myopia management evaluations and Eye Health Wellness Assessments.
2. Eyewear Sales: Revenue from prescription eyeglasses, sunglasses, and specialty eyewear including designer frames from brands such as Ray-Ban, Oakley, Gucci, Prada, Tom Ford, and others. The practice offers prescription glasses, glasses for kids, and polarized lenses.
3. Contact Lens Sales and Fittings: Revenue from contact lens sales, fittings, and annual supply purchases. The practice offers daily disposable, biweekly, monthly, toric, multifocal, and specialty contact lenses including MiSight for myopia management and Ortho-k lenses. Offers annual supply savings up to $400.
4. Eye Disease Management Services: Ongoing management of eye diseases including glaucoma, macular degeneration, diabetic retinopathy, and cataracts with co-management for surgical procedures. Includes treatments such as anti-VEGF therapy.
5. Emergency Eye Care Services: Urgent eye care services including immediate assessment, foreign object removal, eye infection treatment, corneal abrasion treatment, trauma evaluation, and chemical exposure management.
6. Myopia Management Programs: Specialized myopia control programs for children including Essilor Stellest lenses, MiSight contact lenses, atropine drops, and Ortho-k contact lenses to slow myopia progression.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

20/15 EyeCare is a single-location optometry practice in Dunwoody, Atlanta, GA that delivers comprehensive eye health services to individual patients and families. The practice provides routine and emergency eye exams, contact lens fittings, designer eyewear, pediatric myopia management, eye disease management, and LASIK co-management as an integrated care offering.

Product overview

20/15 EyeCare is an eye care practice offering a comprehensive suite of vision care services and products. The core offering includes comprehensive eye exams and emergency eye care services, supported by advanced diagnostic technology (Optos Daytona Plus retinal camera, Topcon Maestro OCT). Their product portfolio spans prescription eyeglasses with an extensive designer frames collection (Ray-Ban, Oakley, Gucci, Prada, and 18+ other brands), contact lenses (Alcon, Johnson & Johnson Vision, MiSight, Ortho-k), and specialty lenses (Transitions GEN S, polarized lenses, Essilor Stellest myopia control lenses). Specialty services include myopia management for children using multiple modalities (glasses, contacts, atropine drops), eye diseases management (glaucoma, macular degeneration, diabetic retinopathy, cataracts), and LASIK co-management. The practice also offers an Eye Health Wellness Assessment utilizing retinal imaging for early detection of systemic and ocular conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams
• Emergency Eye Care
• Contact Lens Fittings
• Designer Eyewear
• Myopia Management
• Eye Disease Management
• LASIK Co-Management

Quantifiable outcome

• Annual supply savings on contact lenses up to $400
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Keplr Vision: Optometry practice consolidation platform that supports independent eye care practices with operational, marketing, and back-office resources. Comparable to 20/15 EyeCare via the apparent operational affiliation (career portal and email domain), and represents the platform layer that could enable the practice's expansion.

Broad incumbents

• Warby Parker: Direct-to-consumer eyewear brand with a strong retail footprint and vertical integration of frames, lenses, and eye exams. Comparable to 20/15 EyeCare in offering prescription eyewear and in-person eye exams, but competes primarily on price, convenience, and brand scale rather than medical specialty services.
• MyEyeDr. Multi-location optometry platform offering comprehensive eye exams, contact lens fittings, and a wide selection of frames. Comparable to 20/15 EyeCare in providing full-service optometric care with an eyewear retail component, but operates hundreds of locations across the U.S.
• LensCrafters: National retail optical chain owned by EssilorLuxottica offering comprehensive eye exams, prescription eyewear, and contact lenses inside multi-brand stores. Comparable to 20/15 EyeCare as a full-service optometry-plus-retail model, though operates at vastly larger scale and offers less specialty/medical depth.
• Pearle Vision: Established franchised optical chain providing eye exams, prescription eyewear, and contact lenses. Comparable to 20/15 EyeCare as an optometry-plus-dispensary model serving local communities, but operates through a franchise model with broader geographic reach.
• Target Optical: In-store optical centers operating within Target retail locations, providing eye exams and eyewear. Comparable to 20/15 EyeCare as a co-located optometry practice with eyewear dispensing, but competes on convenience and broad retail foot traffic rather than specialty clinical services.
• America's Best Contacts & Eyeglasses: High-volume optical retailer offering eye exams and discounted eyewear packages. Comparable to 20/15 EyeCare as a consumer-facing optometry practice with on-site dispensing, but competes primarily on price and convenience rather than premium designer selection or specialty medical services.
• For Eyes: Multi-location optical retailer offering eye exams, contact lenses, and eyewear. Comparable to 20/15 EyeCare in serving customers seeking full-service vision care under one roof, but operates at greater scale with standardized retail formats.

Emerging players

• Zenni Optical: Online-only eyewear retailer known for extreme value pricing on prescription glasses. Comparable to 20/15 EyeCare in addressing consumer eyewear needs, but competes purely on price and direct-to-consumer delivery without clinical exam services.

Regional players

• Clarkson Eyecare: Multi-location optometry group practice with a strong clinical focus, including medical eye care and specialty services. Comparable to 20/15 EyeCare as a clinically-led optometry practice offering both routine vision care and medical disease management, though primarily serves the Midwest rather than the Atlanta metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/2Eyecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20(15 EyeCare