What Bayard Média Développement does

Bayard Média Développement (BMD) is the centralized advertising sales regie of Groupe Bayard, a major French diversified media group. Founded in 2007 and headquartered in Malakoff, France, the company sells print and digital advertising across a portfolio of 60+ media brands spanning youth (0–19 years), news, spirituality, and general interest. Flagship titles include Notre Temps (5.2M monthly readers-internauts, 50+ audience), La Croix (3.8M monthly, premium news), Le Pèlerin, and the Bayard Jeunesse Milan stable of youth publications such as Pomme d'Api, Astrapi, Wapiti, Julie, Phosphore, and Okapi. The company is led by François Morinière as Président du Directoire and operates as a wholly-owned SAS subsidiary of Groupe Bayard.

The underlying platform is a multi-channel media portfolio combining print magazines, websites, newsletters (e.g., La Croix's 3 daily and 7 weekly thematic newsletters), and mobile web applications, with no disclosed proprietary ad-tech stack. Disclosed full-page (1 SPQ) rates range from €4,200 HT (Notre Temps Jeux) to €14,000 HT (Pomme d'Api), with pricing published in per-title media kits. The business operates a direct-sales GTM ([email protected]) and participates in the SRP industry consortium to simplify media buying. Revenue is generated through three primary streams: print advertising, digital advertising across web and newsletter inventory, and Special Operations (OPS) — custom branded-content campaigns for enterprise clients such as Refashion, Groupama, CNIL, and the FFF, with named campaigns reaching up to 5 million children and 750,000 parents.

The business model is anchored in multi-generational reach and RSE-certified responsible advertising (Positive Company® 2-star label, first advertising regie at that level). Youth publications command subscription loyalty rates of 79–96%, while senior and premium titles index strongly on purchasing power (Notre Temps readers index 134 on willingness to pay more for responsible products). The company does not disclose revenue, headcount beyond the 11–50 bracket, or app-store presence, and operates exclusively in France with no stated international expansion.

Name

Bayard Média Développement

Legal name

BAYARD MEDIA DEVELOPPEMENT

Website

https://bayardmediadeveloppement.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bayard Média Développement is the advertising sales regie of Groupe Bayard, selling print and digital advertising across 60+ French media brands spanning youth, news, spirituality, and senior audiences. It connects enterprise advertisers with engaged audiences through rate-card media kits and custom branded-content (OPS) campaigns.

Ownership category

akta.pro rank

Product category

Media Advertising Sales

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Advertising sales agency
• Media advertising services
• Print advertising
• Digital advertising
• Multi-platform media

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Print Advertising: Sale of advertising space in print magazine publications across the Bayard portfolio of titles including Notre Temps, La Croix, Le Pèlerin, and numerous youth publications. Pricing is typically quoted per 1 SPQ (full page) with rates varying by publication.
2. Digital Advertising: Sale of digital advertising inventory across websites including La-croix.com, notretemps.com, and other digital properties. Includes display advertising, sponsored content, and digital media packages.
3. Special Operations (OPS): Custom branded content and awareness campaigns for corporate clients targeting the company's magazine readership, such as the Refashion circular economy education kit sent to 174,000 child subscribers and the Groupama cycling safety campaign reaching 5 million children.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bayard Média Développement is the advertising sales agency (régie publicitaire) of the Bayard Group, selling print and digital advertising inventory across a portfolio of 60+ media brands covering youth (0-19 years), families, seniors (50+), and premium news readers. The company connects advertisers with engaged French audiences through magazine advertising, digital display ads, newsletters, mobile web-apps, and bespoke Special Operations (OPS) branded content campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Bayard Média Développement: The company's own brand name - advertising sales agency of the Bayard Group covering all generations through various media brands
• Les Rencontres du Consommer Mieux

Products and services

• Print Advertising Sales Sale of advertising space in print magazine publications across the Bayard portfolio including Notre Temps, La Croix, Le Pèlerin, and youth publications. Pricing is quoted per 1 SPQ (full page) with rates varying by publication.
• Digital Advertising Sales Sale of digital advertising inventory across websites including La-croix.com, notretemps.com, and other digital properties. Includes display advertising, sponsored content, and digital media packages.
• Special Operations (OPS) Campaigns Custom branded content and awareness campaigns for corporate clients targeting magazine readership, such as the Refashion circular economy education kit sent to 174,000 child subscribers and the Groupama cycling safety campaign reaching 5 million children.
• Media Consulting (Conseil Média) Media strategy consulting services supporting advertisers in implementing media and non-media strategies, leveraging Bayard's portfolio of engaged media brands across generations.
• Les Rencontres du Consommer Mieux (Webinar Series) Webcast series on responsible consumption and marketing created in partnership with Adetem and La Villa Numeris, targeting the 50+ demographic. Covers themes including Manger Mieux (Eating Better) and Habiter Mieux (Living Better). Awarded Positive Award 2024 for best business model change initiative.

Quantifiable outcome

• 93% of press ads generate attention (vs. industry benchmarks)
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• RefashioncoreStrategic or Co-development Partner · 1 January 2025Second-year partnership with Refashion (eco-organization for textiles and footwear) to educate children about circular economy. Distributed 174,000 pedagogical kits about textile recycling, repair, reuse, and reduction to young subscribers of youth publications.
• GroupamaflagshipGTM or Marketing Partner · 1 January 2024Cycling safety awareness campaign for children. Created age-appropriate materials (3-6, 6-12, 12-15 years) distributed in youth magazines. 255,000+ posters sent to subscribers. Reached 5 million children and 750,000 parents.
• RefashioncoreStrategic or Co-development Partner · 1 January 2023First-year partnership with Refashion sent 74,000 educational kits about circular economy to children, including activities like true/false games, pixel art, key figures, comics, and board games about second-life products.
• CNILflagshipStrategic or Co-development Partner · 1 January 2023Data protection education partnership with CNIL (French data protection authority) to create resources for children aged 8-10 about personal data, online privacy, and digital rights. Targeted teachers, educators, and parents.
• AdetemcoreStrategic or Co-development Partner · 1 January 2021Partnership with Adetem (French Marketing Association) to create the 'Rencontres du Consommer Mieux' webcast series exploring responsible consumption and marketing for the 50+ demographic. The series provides insights on themes including Manger Mieux (Eating Better) and Habiter Mieux (Living Better).
• FFF (Fédération Française de Football)flagshipStrategic or Co-development Partner · 1 January 2021Partnership to promote FFF's Ethics and Deontology Charter through 11 videos featuring football personalities. Videos reached 25,000+ views, 80,000+ views at Stade de France, and 2+ million licensed players monthly.
• La Villa NumeriscoreStrategic or Co-development PartnerPartnership with La Villa Numeris to co-develop the 'Rencontres du Consommer Mieux' webcast series on responsible marketing and communication, offering new insights on responsible consumption for advertisers and agencies targeting the 50+ market.
• iProspectminorChannel Partner/ Reseller/ DistributorDigital agency that recommended Bayard Média Développement for the Groupama cycling safety campaign.
• Radio FrancecoreStrategic or Co-development PartnerJoint program 'J'apprends l'info!' with Radio France for media literacy education, awarded Prix Or at Grand Prix de la Responsabilité des Médias 2024.
• French GovernmentcoreStrategic or Co-development PartnerPartnership with French Government and telecom operators to create the cyberbullying awareness booklet 'Non au cyberharcèlement!' for children aged 7-12, awarded Prix Or at Grand Prix de la Responsabilité des Médias 2024.
• EIMA (École Internationale de Manga)minorStrategic or Co-development PartnerPartnership with EIMA manga school in Toulouse for the Yam Yam lifestyle magazine targeting 10-15 year-olds, combining pop culture and manga formats.
• So PressflagshipStrategic or Co-development PartnerCo-publishing partnership for So Foot Club magazine targeting teenagers aged 10-15 who are passionate about football. Bayard Jeunesse and So Press combine their expertise to create content for this audience.
• Riad SattoufminorStrategic or Co-development PartnerRenowned BD (comics) artist contributing to Notre Temps magazine's new formula with graphic storytelling.
• Alain BaratonminorGTM or Marketing PartnerCelebrity gardener joining Notre Temps magazine's garden section in the new formula.
• SRP (Syndicat des Régies Publishers)coreStrategic or Co-development PartnerMembership in SRP (Publishers' Regies Union) working to simplify media buying across French publishers through standardized formats, metrics, and tools. Manifesto initiative for automated and harmonized media purchasing.

Scale indicators14 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reworld Media: Reworld Media is a French media company with a sizable portfolio of magazines (Télé Magazine, Science & Vie, etc.) and digital properties monetized through advertising sales — a direct competitor in French multi-vertical media advertising with a stronger digital-first orientation.
• Prisma Media: Prisma Media is one of France's largest media groups (Gala, Voici, Télé-Loisirs, Capital) and operates an integrated advertising sales arm across print and digital — structurally the closest peer to BMD in terms of French press advertising-rev-share model and multi-vertical portfolio.
• Groupe Marie Claire: Groupe Marie Claire operates a portfolio of premium French magazine brands and an advertising sales arm that was awarded ex aequo with BMD in the Grand Prix de la Responsabilité des Médias 2024 — a direct peer in French press advertising with comparable ESG positioning and prestige audience targeting.

Broad incumbents

• Hearst France: Hearst France publishes Elle, Cosmopolitan, Harper's Bazaar and operates an advertising sales arm targeting premium French audiences — overlapping with BMD's premium-affluent audience targeting but operating as part of a larger global media group.
• Condé Nast France: Condé Nast France handles Vogue, GQ, AD and other premium French titles and monetizes them through advertising sales targeting affluent readers — a broader incumbent competitor for premium advertising dollars in the French market.
• Axel Springer: Axel Springer operates major European news and lifestyle media brands (BILD, WELT, Politico Europe) and runs an integrated advertising sales operation. Comparable as a broad incumbent European publisher with magazine heritage and digital transformation, though with a different geographic focus.

Regional players

• Mondadori Group: Mondadori is Italy's largest publishing house (Panorama, Grazia, Focus) and operates an advertising sales arm with comparable multi-brand, multi-demographic print-and-digital monetization; primarily serves the Italian market but operates the same business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bayardmediadeveloppement
• LinkedInlinkedin.com/company/bayard-media-developpement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayard Média Développement