What Mayada does

Mayada is a Canadian designer modest fashion brand founded in 2017 by Felicia Parker, a revert to Islam and mother of five. The company designs and sells modest apparel including Premium Chiffon Hijabs (12 colors, $15 USD), a Dresses & Abayas line (Bishop Dress, Open Abaya, Cascading Ruffle Open Abaya, Sasha, Amira, Aya, Glam, Ruffle, and Sway Dresses, priced $95-$120), Bow Blouses ($75), and Classic Pleated Skirts ($53). Distinctive design features include breastfeeding-friendly construction and wudhu-friendly elastic cuffs, positioning the brand for Muslim women seeking faith-aligned, functional fashion for daily, work, and formal-occasion wear.

The company operates a direct-to-consumer e-commerce model through its WooCommerce-powered storefront at mayada.com, with payments processed via Stripe (alongside PayPal, Apple Pay, and Google Pay) under SSL encryption. The single fulfillment center is located at 108 Summerlea Road in Brampton, Ontario, shipping globally with free-shipping thresholds set at $75 USD for the US/Canada and $100 USD internationally. There is no wholesale or third-party retail channel. The technology stack is commodity e-commerce infrastructure with no proprietary AI, data, or platform differentiation.

Mayada generates revenue through one-time product sales with no subscription component, supplemented by gift cards ($5-$100 denominations). Marketing is centered on organic social (Instagram @mayada_brand), content (blog and The Mayada Podcast hosted by Felicia Parker), community (Facebook group), and earned media — notably coverage from The National UAE, UAE Style Magazine, Dazasia, and the Government of Dubai Media Office following its 2019 Roots Collection debut at Dubai Modest Fashion Week. The company is bootstrapped, founder-led, privately held, and reports 1-10 employees with no disclosed institutional funding.

Name

Mayada

Legal name

Mayada

Website

https://mayada.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayada is a Canadian designer modest fashion e-commerce brand selling hijabs, dresses, abayas, blouses, and skirts to Muslim women globally, with distinctive breastfeeding-friendly and wudhu-friendly designs, fulfilled via direct-to-consumer from its Brampton, Ontario warehouse.

Ownership category

akta.pro rank

Product category

Modest Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

akta.pro secondary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

Keywords

• Modest fashion apparel
• Hijabs and abayas
• Designer modest wear
• Islamic women's clothing
• Modest dresses

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales through e-commerce platform. Products include hijabs, dresses, abayas, tops, blouses, skirts, and gift cards. Transaction-based revenue model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mayada designs and sells modest fashion apparel for women through its direct-to-consumer e-commerce site (mayada.com). The product line includes Premium Chiffon Hijabs, a Dresses & Abayas collection (Bishop Dress, Open Abaya, Cascading Ruffle Open Abaya, Sasha Dress, Amira Dress, Aya Dress, Glam Dress, Ruffle Dress, Sway Dress), Bow Blouses, Classic Pleated Skirts, digital Gift Cards, and seasonal designer collections such as the Roots Collection and Fall Edit. Products feature breastfeeding-friendly and wudhu-friendly construction and are shipped worldwide from a Brampton, Ontario warehouse.

Product overview

Mayada is a Canadian designer modest fashion brand offering a unified modest apparel product line. The portfolio includes Premium Chiffon Hijabs and a comprehensive Dresses & Abaya's collection (featuring Bishop Dress, Cascading Ruffle Open Abaya, Open Abaya, Open Lace Abaya, Sasha Dress, Amira Dress, Aya Dress, Glam Dress, Ruffle Dress, and Sway Dress), complemented by Tops & Blouses (Bow Blouse) and Pants & Skirts (Classic Pleated Skirt). The brand organizes products into seasonal sub-brands including the Roots Collection (designated as flagship designer collection debuted at Dubai Modest Fashion Week) and Fall Edit seasonal line. Gift Cards are offered as an add-on product. All products are designed for modest fashion with breastfeeding-friendly features and wudhu-friendly construction. The brand operates e-commerce only, with payment processing through Stripe and accepts multiple payment methods including PayPal and digital wallets.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Chiffon Hijab Premium chiffon hijab measuring 28 x 70 inches, made from 100% polyester chiffon, available in 12 colors. Designed for daily, work, and special-occasion modest wear.
• Bishop Dress Special-occasion modest dress with elasticized waist, adjustable belt, bishop sleeves, and wudhu-friendly elastic cuffs, made from 90% polyester crepe and 10% elastane. Priced at $120 USD.
• Cascading Ruffle Open Abaya Open abaya with cascading ruffles along the neckline to hemline and an adjustable self-tie belt, designed to coordinate with breastfeeding-friendly tops or dresses. Priced at $115 USD.
• Open Abaya Elegant open abaya in 100% polyester crepe with an adjustable belt, suitable for work or everyday wear, priced at $95 USD.
• Open Lace Abaya Charming open abaya with luxurious lace appliques on the sleeve and along the hem, combining class and femininity.
• Sasha Dress Versatile sleeveless dress with a soft material and slight stretch, fitted in the bodice and semi-fitted from waist to hem, designed to be worn alone or layered under cardigans, blazers, or abayas.
• Amira Dress Elegant timeless dress with a high collar, feminine bow, and flattering gathers along the neckline and waist; soft and draping.
• Aya Dress Classy dress in light flowing fabric with gathers along the neckline and sleeves and feminine black floral appliqués accentuating the waist.
• Glam Dress Elegant and feminine mock-v-neckline dress with a fitted waist, designed to be styled from formal to casual depending on accessories.
• Ruffle Dress Dress with voluminous ruffles on the bodice, invisible centre-back zipper, and keyhole button enclosure for a feminine, chic silhouette.
• Sway Dress Statement belt dress that drapes beautifully and is suitable for any occasion, with a simple and elegant design.
• Bow Blouse Stunning 100% polyester blouse with concealed button-front (breastfeeding-friendly), suited for work, formal, or casual wear. Available in Pure White, Black Forest, and Grey Skies at $75 USD.
• Classic Pleated Skirt High-waist knife-pleated skirt available in Blush Rose, Black Forest, and Soft Bark, suited for casual or dressy styling at $53 USD.
• Mayada Gift Card Digital gift card available in $5, $10, $25, $50, and $100 denominations for use on mayada.com; no expiration and no processing fees.
• Roots Collection Curated designer modest fashion collection featuring one-of-a-kind designs from sketch to wardrobe; debuted at Dubai Modest Fashion Week.
• Fall Edit Seasonal modest fashion collection featuring options for Fall and Winter wear.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Dubai Modest Fashion WeekcoreStrategic or Co-development PartnerMayada debuted their Roots Collection SS 19 at Dubai Modest Fashion Week, gaining significant industry visibility and press coverage. This partnership elevated their international profile within the modest fashion industry.
• The National UAEminorGTM or Marketing PartnerUAE's leading English-language newspaper featured Mayada in coverage of Dubai Modest Fashion Week, providing earned media exposure to regional and international audiences.
• DazasiaminorGTM or Marketing PartnerFashion media outlet providing press coverage of Mayada's Dubai Modest Fashion Week debut and continued editorial coverage.
• UAE Style MagazineminorGTM or Marketing PartnerRegional fashion magazine featuring Mayada in Dubai Modest Fashion Week coverage.
• Government of Dubai Media OfficecoreGTM or Marketing PartnerOfficial government media office provided coverage of Dubai Modest Fashion Week featuring Mayada's collection, lending high credibility and official recognition.
• Instagram CommunitycoreGTM or Marketing PartnerCustomer community on Instagram including influencer collaborations (e.g., @coveredbliss, @covermecutee, @aweea, @modefausa, @modestly.felicia) for product promotion and brand awareness.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• East Essence: US-based modest Islamic apparel retailer covering abayas, hijabs, and dresses. Comparable to Mayada in product mix and Muslim-women target audience, with broader catalog depth.
• Niswa Fashion: Online modest fashion retailer serving Muslim women with dresses, abayas, and hijabs. Comparable to Mayada in modest apparel catalog and e-commerce-first distribution.
• Artizara (formerly SHUKR): Long-established modest fashion brand offering designer Islamic clothing for women. Comparable to Mayada in faith-aligned positioning and modest apparel assortment.
• Haute Hijab: North American DTC modest-fashion brand specializing in premium hijabs and modest activewear. Closely comparable to Mayada in target customer, premium pricing, and community-driven marketing approach.
• Aab: UK-based premium modest fashion brand offering dresses, abayas, and hijabs. Comparable to Mayada in designer-led modest apparel assortment and premium price points.
• Dainty Jewells: Canadian modest fashion brand offering abayas, dresses, and hijabs. Closely comparable to Mayada in geography (Canadian-based), target customer, and modest apparel assortment.
• Maven Modest: North American modest fashion brand offering abayas, dresses, and hijabs. Directly comparable to Mayada in product categories, target demographic, and DTC-only distribution.

Broad incumbents

• Modanisa: Large Turkey-headquartered modest fashion marketplace and brand. Comparable as a broad incumbent serving the same modest-fashion consumer with much greater catalog depth and international scale.

Emerging players

• Velvet Caviar: While not modest-focused, Velvet Caviar is a comparable DTC apparel/accessories brand using social-community-led marketing and premium positioning — relevant for benchmarking Mayada's community-driven GTM model.
• The Folklore: Multi-brand luxury e-commerce retailer featuring emerging designers, including modest and culturally-inspired labels. Relevant comparable for Mayada's premium designer positioning and selective assortment approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mayada_brand
• LinkedInlinkedin.com/company/mayada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayada