The Blind Factory
The Blind Factory is an Australian family-owned custom window furnishings manufacturer and retailer serving residential homeowners in Melbourne, Geelong, and Sydney through seven showrooms, mobile in-home consultations, and professional installation.
- Company typePrivate
- Founded-
- HeadquartersClyde, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Blind Factory does
The Blind Factory is an Australian family-owned custom window furnishings manufacturer and retailer serving residential homeowners across Melbourne, Geelong, and Sydney. The company designs, makes-to-measure, and installs a comprehensive product portfolio spanning interior window coverings (roller, venetian, roman, honeycell, panel, and vertical blinds; curtains; plantation and aluminium shutters), exterior solutions (awnings, Ziptrak and Zipscreen outdoor blinds), and adjacent security products (Crimsafe screens). It operates through a hybrid go-to-market combining seven owned-and-operated retail showrooms across Victoria and NSW with a mobile in-home design consultation service offering free measure-and-quote and included professional installation.
Underlying technology comprises proprietary The Blind Factory App (Pulse Hub 2) for smartphone control of motorised products, supported by dual motorisation partnerships with Somfy (TaHoma switch) and Rollease Acmeda's Automate (Pulse PRO Hub). These systems integrate with Google Home, Apple HomeKit, and Amazon Alexa, enabling scheduling, room grouping, and voice control. The revenue model is one-time sale of custom window coverings priced by size, material, and operation mechanism, with bundled professional installation and motorisation as an upgrade path; a stated lifetime guarantee applies to owner-occupied residential installations. The primary customer segment is residential homeowners in three Australian metropolitan markets, and the company holds Window Shading Association of Australia membership and runs an active multi-channel marketing programme including Google Ads, organic social, content marketing, and a Channel 10 Space Invaders TV partnership.
The Blind Factory firmographics
Firmographics- Name
- The Blind Factory
- Legal name
- The Blind Factory
- Website
- https://theblindfactory.com.au
- Company type
- Private
- Operating status
- Operating
- Short description
- The Blind Factory is an Australian family-owned custom window furnishings manufacturer and retailer serving residential homeowners in Melbourne, Geelong, and Sydney through seven showrooms, mobile in-home consultations, and professional installation.
- Ownership category
- akta.pro rank
The Blind Factory industry classification
Industry- Product category
- Custom Window Coverings
- NAICS
- Blind and Shade Manufacturing (33792)
- akta.pro primary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
- akta.pro secondary industries
- Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)
Keywords
Where The Blind Factory is headquartered
LocationHeadquarters
- HQ city
- Clyde
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
The Blind Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Window Coverings Sales: One-time sale of custom-made blinds, curtains, shutters, and awnings manufactured to exact customer specifications. Products are priced based on size, material selection, customisation options, and operation mechanisms (manual vs motorised).
- Professional Installation Services: Full-service installation included with product purchase, handled by the company's own professional installers to ensure quality and warranty compliance.
- Motorisation Add-ons: Motorisation and home automation upgrades for blinds and curtains, including battery or hardwired options, smart home integration, and app-based control systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Window Coverings - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Blind Factory product offering
Product offeringCore offering
The Blind Factory designs, manufactures, and installs custom-made indoor and outdoor window coverings for residential customers, including blinds, curtains, shutters, awnings, and Crimsafe security screens. The full-service offering combines free in-home consultation and measurement, custom manufacturing, professional installation, and a lifetime guarantee, with optional motorisation and smart home automation upgrades.
Product overview
The Blind Factory is a custom window furnishings company offering a comprehensive portfolio of blinds, curtains, shutters, and outdoor solutions, all manufactured to measure. The product range is organised into four main categories: Indoor Blinds (Roller, Venetian, Roman, Honeycell, Panel, and Vertical Blinds), Curtains, Shutters (Plantation and Aluminium), and Outdoor Blinds (Awnings, Ziptrak, and Zipscreen). Security products include Crimsafe screens. The company also provides motorisation and home automation add-ons through Somfy and Automate (Rollease Acmeda) systems, enabling app-based and voice-controlled operation integrated with Google Home, Apple HomeKit, and Amazon Alexa. Services include free in-home measure and consultation, custom manufacturing, professional installation, and a lifetime guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Roller Blinds
Quantifiable outcome
- Lifetime guarantee on window coverings for owner-occupied residences
- +1 more outcomes
Companies that use The Blind Factory
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
The Blind Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
The Blind Factory partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Space Invaders (Channel 10)coreStrategic media partnership with Channel 10's home renovation TV show Space Invaders. The Blind Factory provides custom window coverings for featured home transformations across 8 episodes. The partnership generates broadcast exposure, editorial content, and before/after showcases demonstrating product quality in real-home settings.
- Refuge VictoriaminorCharitable partnership supporting Refuge Victoria's crisis accommodation facilities for women and children fleeing domestic violence. The Blind Factory donates custom blinds to enhance living spaces and provide comfort and privacy in refuge homes.
- Rollease Acmeda (Automate)coreTechnology partnership for motorisation systems. Automate, a division of Rollease Acmeda, provides whisper-quiet motors for The Blind Factory's roller blinds, curtains, and awnings. Features include smart home integration with Google Home, Amazon Alexa, Apple HomeKit, and the proprietary Pulse Hub 2 system.
- SomfycoreTechnology partnership for motorisation products. Somfy's 50+ years of motorisation expertise is leveraged through The Blind Factory's product range. Somfy motors offer smart home integration and are available for roller blinds, curtains, and awnings with TaHoma switch connectivity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Blind Factory competitors and assessment
Company assessmentRegional players
- Aurelsa Group / Decor Blinds: Australian custom window coverings and shutters manufacturer-retailer serving a similar residential homeowner segment across east-coast markets.
- Hillarys Blinds: UK market leader in made-to-measure blinds, curtains, and shutters sold through in-home consultation; analogous to The Blind Factory's model but operating in a different geography.
Emerging players
- Blinds.com: US online direct-to-consumer window coverings retailer that competes on price and convenience, applying pressure on traditional custom-retail models like The Blind Factory's.
Direct peers
- Kresta Blinds: Australia's largest custom window coverings retailer with a national showroom and mobile-consultant model, directly competing with The Blind Factory across the same residential product categories.
- Budget Blinds: US-based franchise network for custom blinds, shutters, and shades with in-home consultation, serving residential customers through a similar showroom-and-field service model.
- 3 Day Blinds: US custom window coverings retailer offering in-home consultation, manufacturing, and installation across blinds, shutters, and drapery — a closely comparable vertically integrated service model.
Others
- Lutron Electronics: US manufacturer of premium automated shading systems (Serena, Triathlon) and lighting controls; a potential competitor in the high-end motorised blind category where The Blind Factory also plays.
- Somfy: Global motorisation technology partner and supplier to The Blind Factory; also supplies competing window-covering retailers, making it both an enabler and a structural channel-compression risk.
Broad incumbents
- Hunter Douglas: Global manufacturer and retailer of premium window coverings (Hunter Douglas, Luxaflex) with Australian distribution; competes at the premium end of the same categories The Blind Factory serves.
- Bunnings Warehouse: Australia's dominant home-improvement retailer offering an adjacent range of DIY blinds, curtains, and awnings; competes with The Blind Factory primarily on price and convenience rather than custom service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Blind Factory social profiles
Digital presenceThe Blind Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Blind Factory leadership team
Management profileNumber of profiles
The Blind Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Blind Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Blind Factory
What does The Blind Factory do?
The Blind Factory designs, manufactures, and installs custom-made indoor and outdoor window coverings for residential customers, including blinds, curtains, shutters, awnings, and Crimsafe security screens. The full-service offering combines free in-home consultation and measurement, custom manufacturing, professional installation, and a lifetime guarantee, with optional motorisation and smart home automation upgrades.
Is The Blind Factory a public or private company?
The Blind Factory is a private company. It is classified as family owned and is currently operating.
When was The Blind Factory founded?
The Blind Factory was founded in -1.
Where is The Blind Factory based?
The Blind Factory is headquartered in Clyde, Australia, in the Oceania region.
How does The Blind Factory make money?
Three revenue lines are on record. Custom Window Coverings Sales are the primary driver. The others are professional Installation Services and motorisation Add-ons.
Who are The Blind Factory's main competitors?
Regional players on record are Aurelsa Group / Decor Blinds and Hillarys Blinds. Blinds.com is listed as an emerging player. Direct peers are Kresta Blinds, Budget Blinds and 3 Day Blinds. Others are Lutron Electronics and Somfy. Broad incumbents are Hunter Douglas and Bunnings Warehouse.
Does The Blind Factory have an API?
No public API is recorded for The Blind Factory.
What industry is The Blind Factory in?
The Blind Factory's product category is Custom Window Coverings. Its primary akta.pro industry code is CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical), with a secondary code of CRAIAKAE, Shutters Retail (Plantation, Interior/Exterior). Its NAICS code is 33792.