Gorilla Media
- Company typePrivate
- Founded2002
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Gorilla Media firmographics
Firmographics- Name
- Gorilla Media
- Legal name
- Gorilla Media Limited
- Website
- https://mobile-billboards.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gorilla Media industry classification
Industry- Product category
- Mobile Billboard Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
- akta.pro secondary industries
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Gorilla Media is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Gorilla Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Vehicle Hire Services: Core revenue from renting mobile billboard vehicles (AdVans, AdBikes, AdTrailers, AdPacks) on daily or consecutive-day rates. Pricing varies by vehicle type, configuration (single/twin/tri-sided), and duration (1-day, 2-6 days, 7+ days). Additional production fees for custom banner creation.
- Banner/Display Production: Production of reusable vinyl banners and displays for mobile billboard vehicles. Prices vary by size: 48-sheet AdVan banners at £750 per pair, 96-sheet AdTrailer banners at £1,500 per pair, 6-sheet AdBike banners at £175 per pair.
- Creative Design Services: Optional design services for campaign creative development from concept to finished artwork, typically around £300 per campaign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital AdVan Single-Side 10sq mtr: £795-£996/day |
| Unit Pricing | Pay-as-you-go | Digital AdVan Twin-Side 20sq mtr: £955-£1,195/day |
| Unit Pricing | Pay-as-you-go | Digital AdVan Tri-Side 26sq mtr: £1,035-£1,295/day |
| Unit Pricing | Pay-as-you-go | AdVan Banner Display 'A' Frame: £510-£625/day |
| Unit Pricing | Pay-as-you-go | AdVan Lightbox Display: £610-£725/day |
| Unit Pricing | Pay-as-you-go | Recumbent AdBike: £510-£625/day |
| Unit Pricing | Pay-as-you-go | Electric Lightbox AdBike: £610-£725/day |
| Unit Pricing | Pay-as-you-go | 96-Sheet AdTrailer: £620-£850/day |
| Unit Pricing | Pay-as-you-go | AdPack (Walking Personnel): £250/day |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Gorilla Media product offering
Product offeringCore offering
Gorilla Media operates a UK-wide fleet of mobile billboard advertising vehicles including Digital AdVans (with high-resolution LED screens), traditional AdVan banner displays, AdBikes, and AdTrailers. Services include pre-scheduled route planning, professional driver operation, real-time GPS tracking with GeoTime photo reporting via WhatsApp, optional creative design, and quick-turnaround vinyl banner production (6 hours from artwork to print). Campaigns are delivered to clients across mainland UK with supplementary coverage for Northern Ireland, Ireland, offshore islands, and continental Europe.
Product overview
Gorilla Media operates a fleet of mobile billboard advertising vehicles offering four core product lines: Digital AdVans (with high-resolution LED screens in single, twin, and tri-sided configurations from 10–26 sq mtr), AdVan Banner Display vehicles (48-sheet printed vinyl in 'A' Frame or lightbox variants), AdBikes (6-sheet advertising bicycles for pedestrian areas in recumbent or electric lightbox versions), and AdTrailers (96-sheet large-format trailers at 40ft x 10ft). Additional services include AdPacks with branded promotional personnel, the proprietary Advertising Vehicle Tracking System for real-time GPS monitoring and GeoTime photo reporting, and an online booking platform for route planning and live campaign tracking. All services operate across mainland UK with route planning, driver support, and post-campaign reporting included.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital AdVans Mobile billboard advertising vehicles featuring high-resolution LED screens (10–26 square metres) with ultra-low emission LPG power and integrated sound systems. Available in single-sided elevating, twin-sided (20 sq mtr), and tri-sided all-around street view (26 sq mtr) configurations for dynamic digital campaigns including video, animated graphics, and text overlays.
- AdVan Banner Display (48-sheet) Traditional mobile billboard vans displaying large-format printed vinyl banners (20ft x 10ft per side, equivalent to roadside billboards). Available in 'A' Frame construction or backlit lightbox effect for illuminated evening operation. Includes optional reusable banner production at £750 per pair for 48-sheet displays.
- AdBikes Advertising bicycles for pedestrianised town centres, featuring double-sided 6-sheet displays (1200mm x 1800mm, equivalent to bus shelter advertising). Available in recumbent manual and electric lightbox variants. Banner production available at £175 per pair for 6-sheet displays.
- AdTrailers (96-sheet) Large-format mobile billboard trailers measuring 40ft x 10ft (equivalent to supersize roadside posters). Can be positioned as static sites or maneuvered through route plans during an 8-hour operational day. Banner production available at £1,500 per pair for 96-sheet displays.
- AdPacks Branded uniform and double-sided banner packages with promotional personnel (AdCrew) who engage audiences in conversation and distribute leaflets over an 8-hour day. Includes reusable double-sided AdPack banner production at £150 per banner.
- AdWalkers Street-level promotional personnel equipped with wearable banner displays who distribute leaflets and engage directly with target audiences at events and high-footfall locations.
Quantifiable outcome
- Orchard Homes reported two homes reserved within first two days of AdVan campaign launch
- +1 more outcomes
Companies that use Gorilla Media
Customer profileNamed customers55 records
Segments7 records
Ideal customer profiles5 records
Gorilla Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Gorilla Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Macmillan Cancer SupportcoreOfficial media partner to the Macmillan Cancer Support cycling challenge, the UK's longest bike ride from Land's End to John O'Groats. Gorilla Media provides advertising support for the charity event, donating signage and promotional support. CEO Ciarán Devane praised the partnership: 'Thank you to all those involved in this fantastic event, we simply couldn't do it without your support.'
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Gorilla Media competitors and assessment
Company assessmentDirect peers
- Carvertise: US-based mobile billboard advertising operator that wraps branded ads on vehicles for route-based campaigns. Directly comparable in core offering of mobile-vehicle-based out-of-home advertising to brands and agencies.
- Movia Media: Operates mobile digital-billboard truck networks in the US for targeted out-of-home campaigns. Directly comparable in digital LED mobile billboard rental to brands and agencies.
- Wrapify: US-based vehicle wrap advertising platform turning consumer vehicles into mobile billboards with route-targeted campaigns. Compares on mobile-vehicle OOH, though execution is wrap-driven rather than fleet-owned.
- MediaCo UK: UK mobile billboard company operating advertising vans and trucks nationwide. Closest like-for-like domestic competitor to Gorilla Media in mobile-van OOH hire.
- INDOX Group: UK-based out-of-home media operator with a digital and traditional OOH portfolio including mobile formats. Overlaps with Gorilla Media on digital and flexible UK OOH inventory.
- Mobile Billboard Company: Specialist in truck-side mobile billboard advertising campaigns for brands and agencies. Directly comparable product/service offering to Gorilla Media's AdVan fleet.
Broad incumbents
- Lamar Advertising: One of the largest US outdoor advertising companies with extensive static and digital billboard networks. Comparable as a broad OOH incumbent against which mobile-billboard specialists compete for share.
- Clear Channel UK: Major UK and European outdoor advertising operator with a large static and digital billboard portfolio. Broad incumbent competing for the same advertiser budgets via traditional and digital OOH formats.
- Global (Exterion Media): Large UK and European OOH media owner operating roadside and transport advertising. Established incumbent in the same advertiser and agency demand pool as Gorilla Media.
- JCDecaux UK: World's largest out-of-home advertising company with extensive UK street furniture and digital OOH presence. Comparable as the dominant incumbent in the broader OOH category Gorilla Media competes within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gorilla Media social profiles
Digital presenceGorilla Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gorilla Media leadership team
Management profileNumber of profiles
Profiles1 record
Gorilla Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gorilla Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gorilla Media
What does Gorilla Media do?
Gorilla Media operates a UK-wide fleet of mobile billboard advertising vehicles including Digital AdVans (with high-resolution LED screens), traditional AdVan banner displays, AdBikes, and AdTrailers. Services include pre-scheduled route planning, professional driver operation, real-time GPS tracking with GeoTime photo reporting via WhatsApp, optional creative design, and quick-turnaround vinyl banner production (6 hours from artwork to print). Campaigns are delivered to clients across mainland UK with supplementary coverage for Northern Ireland, Ireland, offshore islands, and continental Europe.
Is Gorilla Media a public or private company?
Gorilla Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gorilla Media founded?
Gorilla Media was founded in 2002. It employs 1 to 10 people.
Where is Gorilla Media based?
Gorilla Media is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Gorilla Media make money?
Three revenue lines are on record. Vehicle Hire Services are the primary driver. The others are banner/Display Production and creative Design Services.
Who are Gorilla Media's main competitors?
Direct peers on record are Carvertise, Movia Media, Wrapify, MediaCo UK, INDOX Group and Mobile Billboard Company. Broad incumbents are Lamar Advertising, Clear Channel UK, Global (Exterion Media) and JCDecaux UK.
Does Gorilla Media have an API?
No public API is recorded for Gorilla Media.
What industry is Gorilla Media in?
Gorilla Media's product category is Mobile Billboard Advertising. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards), with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185 and its SIC code is 7311.