Sunshine International

What Sunshine International does

Sunshine International Co., Ltd is a Thailand-based fruit processing and export company founded in 1992, operating its consumer-facing business under the Fruit King brand. The company sources from its own durian farm supplying 10,000+ tons annually and applies two core processing technologies: vacuum freeze-drying (sublimation-based moisture removal that preserves nutritional content) and liquid nitrogen rapid freezing at -196°C. Its portfolio spans eight product categories — freeze-dried fruits (21 SKUs), soft-dried fruits, fruit chips, snacks, frozen fruits, chilled fruits, fruit powders, and commercial bulk products — totaling roughly 49+ stock-keeping units across durian, mango, mangosteen, banana, jackfruit, rambutan, and dragon fruit varieties.

The company sells through a multi-channel go-to-market model combining Thai modern trade (King Power, Big C, Gourmet Market, Tops Market, and 7-Eleven's 1,100+ Tourist Store branches), e-commerce platforms (Lazada, Shopee, Facebook, LINE, TikTok), and direct international export to Asia, Europe, and America, with a new Hong Kong beachhead established via an MOU with Big C Hong Kong in March 2024. B2B revenue is generated from fruit powders sold to hotels, beverage shops, ice cream shops, and food processors. Pricing is quote-based with wholesale distribution and no publicly disclosed price list. Certifications — ISO, GMP, Halal, Kosher, Carbon Footprint Organization (TGO), and Green Industry Level 4 — function as market-access credentials for institutional and export buyers.

The company is privately held, founder/management-owned with no disclosed institutional investors or parent company. Leadership includes Mr. Liu Pin-er as Chief Executive Officer (transitioned from Chairman) and Mr. Phanthakan Bangkhuntian as Sales Director. Recent awards include the Prime Minister's Outstanding SME Award in International Business Administration (2023) and selection for Anuga 2025 alongside 100+ Thai exporters. The business has not raised outside funding and has no disclosed M&A activity, growth being funded internally through processing-margin cash flow.

Name

Sunshine International

Legal name

Sunshine International Co., Ltd

Website

https://sunshine-th.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunshine International is a Thailand-based fruit processor founded in 1992 that, under the Fruit King brand, applies vacuum freeze-drying and -196°C liquid nitrogen technology to durian, mango, mangosteen, and other tropical fruits, selling to Thai retail chains, B2B food-service buyers, and export markets across Asia, Europe, and America.

Ownership category

akta.pro rank

Product category

Processed Fruits

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAFAE

Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders)

Agriculture & Food Production/Food Processing & Manufacturing/Fruit & Vegetable Processing (Fresh-Cut, Juices, Purees)

SECONDARYAFAKACAF

Frozen Fruits & Vegetables Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Canned, Frozen & Preserved Foods Manufacturing

SECONDARYAFAKAFAD

Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum)

Agriculture & Food Production/Food Processing & Manufacturing/Fruit & Vegetable Processing (Fresh-Cut, Juices, Purees)

SECONDARYCRADABAJ

Fruit Snacks & Dried Fruit

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Freeze dried fruits
• Frozen fruit processing
• Fruit powder ingredients
• Soft dried fruits
• Commercial fruit products

Headquarters

HQ city

New Romney

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fruit Product Sales: The company generates revenue through manufacturing and selling processed fruit products under the Fruit King brand including freeze-dried fruits, frozen fruits, soft-dried fruits, fruit chips, snacks, and fruit powders. Products are sold through retail channels, e-commerce platforms, and direct B2B sales to food service and hospitality industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

Sunshine International manufactures and sells premium processed Thai fruit products under the Fruit King brand, including freeze-dried fruits, frozen fruits, soft-dried fruits, fruit chips, fruit snacks, chilled fruits, and fruit powders. Products are produced from own-farm and sourced Thai fruits using vacuum freeze-drying and liquid nitrogen freezing at -196°C, and are sold wholesale to retail chains, food service operators, hospitality businesses, and export distributors across Asia, Europe, and America.

Product overview

Sunshine International Co., Ltd is a Thai fruit processing company established in 1992, offering a comprehensive portfolio of premium Thai fruit products under the Fruit King brand. The product line spans eight core categories: Freeze Dried Fruits (21 varieties including durian, mango, mangosteen, banana, jackfruit, and rambutan processed via vacuum freeze-drying technology); Soft Dried Fruits (3 varieties with natural soft texture); Fruit Chips (4 varieties including coconut and durian chips, baked not fried); Snacks (4 varieties including durian and mango sticky rice); Frozen Fruits (9 varieties including whole durian, pulp, seedless, and liquid nitrogen frozen products); Chilled Fruits (1 variety - durian pulp at 2-5°C); Fruit Powder (7 varieties for B2B food service and processing); and Commercial Products for bulk/hospitality applications. The company employs liquid nitrogen technology at -196°C for rapid freezing and vacuum freeze-drying to preserve nutritional value. Products are sold at major Thai retail chains (King Power, Big C, Gourmet Market, Tops Market, 7-Eleven with 1,100+ branches) and exported internationally to markets in Asia, Europe, and America.

Differentiator

Problem solved

Functional benefit

Brands

• Fruit King: Primary consumer brand for premium Thai fruits including freeze-dried, soft-dried, frozen, and fresh fruit products sold in Thailand and internationally.

Products and services

• Freeze Dried Fruits

Quantifiable outcome

• Products maintain 90% of nutritional value through freeze-drying process
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Big C Hong KongcoreChannel Partner/ Reseller/ Distributor · 11 March 2024Sunshine International signed an MOU with Big C Hong Kong on March 11, 2024, participating alongside 10 other Thai exporting companies. The initiative aims to expand Thai consumer goods, SMEs, OTOP products, and agricultural items to Hong Kong's retail market, adding over 250 new products. The signing ceremony was witnessed by Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Del Monte Foods: Multinational fruit and vegetable processor with preserved, canned, and frozen fruit products. Comparable on fruit preservation and packaging for international retail and food-service channels.
• Dole Food Company: Global fruit producer and processor with extensive frozen, canned, and dried fruit lines. Comparable on processing technology for tropical fruit, international distribution scale, and food-service ingredient supply.
• Chiquita Brands International: Global fruit producer and processor with extensive tropical fruit operations. Comparable on tropical fruit sourcing, international cold-chain distribution, and food-service ingredient supply.
• Ocean Spray Cranberries: Large fruit cooperative producing dried fruit, juices, and fruit-based snacks. Comparable on dried fruit CPG manufacturing, food-service ingredient supply, and branded retail distribution.

Direct peers

• Sunsweet Growers: Specialist dried-fruit cooperative focused on premium dried fruit snacks globally. Comparable on drying/preservation technology, branded dried-fruit retail SKUs, and food-service ingredient supply.
• Malee Group: Thai fruit processor producing juices, canned fruit, and fruit-based snacks for domestic and export markets. Closely comparable on Thai-origin, fruit-processing manufacturing, branded consumer products, and export focus.
• Graceland Fruit: Specialty dried fruit and fruit ingredient producer for food service, baking, and snack applications. Comparable on specialty ingredient-grade fruit products, B2B food-service supply, and premium positioning.
• Tipco Foods: Major Thai fruit and beverage processor with pineapple and tropical fruit products sold domestically and internationally. Comparable on Thai fruit processing, B2B food-service ingredients, and branded retail SKUs.
• Sun-Maid Growers: Iconic dried-fruit brand (raisins, dried fruit snacks) with international distribution. Comparable on branded dried fruit consumer products and food-service ingredient lines.
• Mariani Packing Company: Premium dried-fruit manufacturer serving retail and ingredient markets. Comparable on premium-positioned dried fruit, retail and bulk channels, and food-service ingredient supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FruitKING7
• YouTubeyoutube.com/channel/UCzojETBji83RIpeHv3Jnd7g
• Facebookfacebook.com/fruitkingbrand
• Instagraminstagram.com/fruitking_official
• TikToktiktok.com/@fruitkingg
• LinkedInlinkedin.com/company/sunshine-co-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine International