House of Holland

What House of Holland does

House of Holland is a UK-based direct-to-consumer women's fashion brand operated by Dollhouse Fashions Ltd, a private limited company registered in England and Wales (Company No. 07060559). The brand sells contemporary apparel and accessories — including dresses, tops, trousers, suits, knitwear, outerwear, jumpsuits, bags, jewelry, and a Beauty collection — through a single owned e-commerce storefront at houseofholland.co.uk. Its target customer is fashion-forward women seeking bold prints, playful feminine silhouettes, and statement accessories spanning everyday to occasion wear. Unit pricing ranges from approximately $60 for jewelry to $258 for tailored jackets, with no subscription or recurring revenue model.

The business is built on a Shopify e-commerce platform that supports multi-currency checkout across dozens of countries and global shipping via Royal Mail (UK and select international) and DHL (European Union). Order economics are augmented by Klarna's buy-now-pay-later offering (14/30 days) and an email acquisition strategy run through Mailchimp that includes a 10% first-order discount incentive. There are no physical retail stores, no wholesale channel, and no third-party retail partnerships; distribution is exclusively owned and digital. Marketing is concentrated on organic social channels — Instagram, Facebook, Twitter/X, TikTok, Pinterest, and YouTube — with no disclosed paid acquisition infrastructure.

The company has no disclosed funding rounds, no named institutional investors, no management team bios in the source data, and no published revenue or headcount figures. Operations include a London registered office and a Dagenham warehouse/returns facility, with active product listings indicating ongoing operations. The brand name "House of Holland" is a registered trademark held by Dollhouse Fashions Ltd.

Name

House of Holland

Legal name

Dollhouse Fashions Ltd

Website

https://houseofholland.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Holland is a UK-based direct-to-consumer women's fashion brand operating through a single Shopify storefront, selling contemporary apparel, bags, jewelry, and beauty products globally to fashion-forward women consumers.

Ownership category

akta.pro rank

Product category

Women's Fashion & Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

Keywords

• Women's apparel
• Fashion accessories
• Direct-to-consumer fashion
• Contemporary clothing
• Handbag collections

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Fashion Product Sales: One-time product sales of clothing, accessories, and bags through direct-to-consumer e-commerce. Products include dresses, tops, trousers, suits, bags, and jewelry. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

House of Holland is a direct-to-consumer fashion brand that designs and sells women's apparel and accessories through its own e-commerce website. Its product range spans suits, tops, dresses, trousers, skirts, outerwear, knitwear, jumpsuits, bags, jewelry, and beauty items, with pricing from approximately $60 to $258. The brand relies exclusively on online sales with no physical retail or third-party wholesale.

Product overview

House of Holland is a UK-based fashion retail brand operating under Dollhouse Fashions Ltd, offering a comprehensive portfolio of women's clothing and accessories. The brand's product ecosystem spans multiple apparel categories including Suits (Jackets & Trousers), Tops & T-Shirts, Dresses, Skirts & Trousers, Jumpers & Hoodies, Outerwear, and Jumpsuits. Accessories include Bags & Wallets featuring various handbag styles (crossbody bags, tote bags, hobo bags, bucket bags) in leather and metallic finishes, plus jewelry items like handmade porcelain earrings. The brand also offers a Beauty collection and Sale items. Products range from everyday basics like cotton shirts and denim jeans to statement pieces featuring distinctive prints (polka dots, gingham, cherry embroidery), bold metallic accessories, and embroidered details. The brand targets fashion-conscious consumers with designs that blend playful, feminine aesthetics with contemporary styling.

Differentiator

Problem solved

Functional benefit

Products and services

• Suits Collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• KlarnacoreTechnology or IntegrationKlarna is a Swedish payment service provider that enables House of Holland customers to make purchases using 'Pay later' option (14/30 days). Klarna handles payment processing and provides customers flexibility to pay after receiving goods. Payment information is processed securely by Klarna with no card details stored by House of Holland.
• MailchimpsupportingTechnology or IntegrationMailchimp is used as a marketing agency and service provider to assist in delivering House of Holland's email marketing strategy. Handles email campaigns, newsletters, and promotional communications to subscribers.
• Royal MailcoreChannel Partner/ Reseller/ DistributorRoyal Mail is the primary shipping carrier for UK domestic orders and international shipments. UK standard shipping (2-4 working days) available for £5.00. Free shipping on orders over £100 via Royal Mail.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL handles international shipping for European Union destinations. Shipping costs vary: Europe EU £30, Australia/NZ £40. Provides reliable international delivery service for overseas orders.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering houseofholland.co.uk. Handles online store functionality, payment processing integration, inventory management, and order fulfillment. 'Ecommerce Software by Shopify' noted in footer.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kitri: UK contemporary womenswear brand with bold prints and playful styling sold via own DTC site; closely comparable assortment, aesthetic, and price band to House of Holland.
• Rixo: London-based contemporary womenswear label selling dresses, tops, and accessories DTC and through wholesale; competes directly with House of Holland for the same fashion-forward customer at similar accessible-premium price points.
• ME+EM: British contemporary womenswear brand operating DTC and select concessions with a versatile work-to-evening assortment; overlaps directly with House of Holland's suits, dresses, and knitwear categories.
• Never Fully Dressed: UK-based contemporary womenswear and accessories label with strong print and color identity sold DTC; comparable target customer, price band, and category mix.
• Albaray: British contemporary womenswear brand with playful, feminine styling and a DTC-led model; competes for the same occasionwear and everyday-statement customer.

Broad incumbents

• Reformation: Larger US-based contemporary womenswear brand with strong DTC e-commerce and global shipping; broader assortment and bigger marketing budget but overlapping customer demographic.
• & Other Stories: H&M Group-owned contemporary womenswear and accessories concept with global DTC and physical stores; broader portfolio but overlapping contemporary-fashion positioning.
• Monsoon / Accessorize: Established UK heritage retailer of women's apparel and accessories with global DTC; broader assortment and longer operating history but overlapping contemporary fashion positioning.

Emerging players

• Omnes: London-based sustainable contemporary womenswear brand with DTC focus on dresses, tops, and eventwear; overlaps with House of Holland's occasionwear and contemporary pricing.
• For Love & Lemons: US contemporary womenswear and lingerie label with romantic, feminine aesthetic sold DTC; comparable playful, fashion-forward assortment though smaller and more US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HouseOfHolland
• YouTubeyoutube.com/c/houseofholland
• Facebookfacebook.com/HouseofHollandLTD
• Instagraminstagram.com/houseofholland
• TikToktiktok.com/@houseofholland.co.uk
• Pinterestpinterest.co.uk/hohltd
• LinkedInlinkedin.com/company/house-of-holland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Holland