Redmond

What Redmond does

Redmond Equine is a division of a privately held, multi-divisional natural minerals company headquartered in central Utah. The equine division manufactures and distributes natural mineral-based nutritional supplements for horses, with products including Daily Red (daily mineral), Redmond Rock (loose salt), Daily Gold (stress and digestive support), and bundled offerings such as the Daily Duo system. Core inputs are sourced from an ancient mineral deposit in central Utah — geologically attributed to the Sundance Sea and preserved by volcanic ash — and the division leverages this single-source provenance as its primary product and brand narrative.

The product portfolio is organized across six categories: Minerals, Hydration, Gut Health, Recovery, Situational, and Fly and Tick Control. The division sells direct-to-consumer through its own e-commerce site and simultaneously through an independent dealer and retailer network, supported by an active content and social presence across blog, Facebook, Instagram, YouTube, and email. Customer acquisition and retention are reinforced by a 'Love It or Return It' money-back guarantee and a Daily Duo Challenge promotion offering a double refund. The reference customer signal in the input is an individual recreational rider (Kyra Boling), indicating Redmond Equine serves the long tail of individual horse owners and equestrian enthusiasts rather than enterprise or institutional buyers.

The parent entity also operates Living, Agriculture, and Hunt divisions, sharing the same mineral asset base across human, animal, and outdoor end-markets. Redmond Equine's business model is therefore a hybrid of branded DTC e-commerce and wholesale channel sales within a larger vertically integrated natural minerals platform, with no disclosed pricing, revenue, headcount, or funding data in the available input.

Name

Redmond

Legal name

Redmond

Website

https://redmondequine.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Redmond Equine is the equine nutrition division of a privately held natural minerals company, selling mineral-based horse supplements sourced from a Utah deposit via DTC e-commerce and a dealer network, serving individual horse owners.

Ownership category

akta.pro rank

Product category

Equine Nutritional Supplements

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

akta.pro secondary industries

Equine Nutrition & Therapeutic Diets (HLAMAHAE), Mineralized Commodity Feed Blends (Salt/Mineral fortified) (AFADAIAH)

Keywords

• Equine mineral supplements
• Natural horse supplements
• Bentonite clay products
• Horse gut health
• Equine hydration products

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Equine Mineral Supplements: Sale of natural mineral supplements for horses including Daily Red loose mineral salt, Redmond Rock salt blocks, Daily Gold gut supplement, and topical poultice products. Products are purchased directly through e-commerce or through dealer/retailer network.
2. Equine Health Products: Sale of specialized equine health products across categories: Minerals, Hydration, Gut Health, Recovery, Situational, and Fly and Tick Control. One-time purchase items with a 'Love It or Return It' satisfaction guarantee.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Redmond Equine mines and sells natural mineral supplements for horses, sourced from ancient sea salt and bentonite clay deposits preserved underground in central Utah. Its flagship Daily Duo system combines Daily Red loose mineral salt, free-choice Redmond Rock, and Daily Gold bentonite-clay gut supplement to support foundational hydration and digestive wellness, alongside categorized offerings in Minerals, Hydration, Gut Health, Recovery, Situational, and Fly and Tick Control, plus a topical bentonite-and-peppermint poultice clay.

Product overview

Redmond Equine offers natural mineral supplement products for optimal horse health, organized into a platform-plus-modules architecture. The core offering is the Daily Duo system, which combines Daily Red loose mineral salt and free-choice Redmond Rock with Daily Gold gut supplement to support foundational horse wellness through comprehensive hydration and optimal gut performance. Additional product categories include Minerals, Hydration, Gut Health, Recovery, Situational, and Fly and Tick Control products. The products are sourced from Redmond's ancient mineral deposit in Utah and are free of fillers and artificial additives, all backed by a 'Love It or Return It' guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Daily Duo: Simplified equine supplement system combining Daily Red loose mineral salt with Daily Gold gut supplement
• Daily Red
• Redmond Rock
• Daily Gold

Products and services

• Daily Duo

Quantifiable outcome

• Every purchase backed by 'Love It or Return It' promise; Daily Duo Challenge offers double refund if not satisfied

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Standlee Premium Western Forage: Standlee sells premium forage, feeds, and equine supplements with a natural-origin positioning similar to Redmond's, and overlaps with Redmond Equine in serving health-conscious horse owners via DTC and dealer channels.

Direct peers

• Hilton Herbs: Hilton Herbs is a UK-based natural equine herbal supplement brand targeting the same clean-label, holistic wellness positioning that Redmond Equine uses, making it a strong international direct peer.
• Manna Pro: Manna Pro is a leading equine nutrition and supplement brand offering minerals, electrolytes, gut, and recovery products across multiple price tiers through national retail and DTC channels, making it the closest like-for-like competitor to Redmond Equine.
• Kentucky Equine Research: KER develops and sells equine nutrition products including mineral and electrolyte supplements, competing directly with Redmond Equine in the natural equine wellness category and serving similar horse-owner and professional trainer segments.
• Excel Supplements: Excel Supplements markets premium equine mineral and electrolyte products with an emphasis on natural ingredients and performance horses, directly comparable to Redmond Equine's mineral salt and hydration positioning.
• Uckele Health & Nutrition: Uckele Health & Nutrition formulates and sells equine and companion-animal mineral and gut-health supplements, overlapping Redmond Equine on mineral salts, gut support, and poultice-style products.
• Tribute Equine Nutrition: Tribute Equine Nutrition produces premium equine feeds and supplements with a focus on digestive and mineral health, overlapping with Redmond Equine's gut health, mineral, and hydration categories.
• AniMed: AniMed produces equine and small-animal supplements and topical products including poultices and mineral formulations, comparable to Redmond Equine's gut, mineral, and topical offerings.

Broad incumbents

• Purina Animal Nutrition: Purina Animal Nutrition, part of Nestlé, is a broad incumbent offering equine feeds and supplements through extensive retail and dealer networks, competing with Redmond Equine on mineral and electrolyte SKUs with materially larger scale.
• Farnam: Farnam, owned by Central Garden & Pet, is a broad incumbent across equine supplements, fly control, and care products with deep retail and farm-store distribution; it competes with Redmond Equine across minerals, hydration, and topical categories at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@redmondequine
• Facebookfacebook.com/redmondequine
• Instagraminstagram.com/redmondequine
• Xx.com/redmondequine
• LinkedInlinkedin.com/company/redmond-equine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redmond