WAAW by Alok

What WAAW by Alok does

WAAW by Alok, legally Ww Comercio Eletronico Ltda (CNPJ 54.169.135/0001-04), is a Brazilian direct-to-consumer e-commerce brand selling Bluetooth and wired audio equipment, headquartered in São José dos Pinhais, Paraná. The company sells headphones, TWS earphones, portable and tower Bluetooth speakers, and microphones under a brand built around Brazilian DJ and music producer Alok, who serves as the namesake and brand ambassador. Its product portfolio spans roughly 25+ SKUs across categories including TWS earphones (MOB 100/200/500 ANC), gaming earphones (ENERGY 10/100), sport earphones (MOVE 100/200), over-ear headphones (SENSE 100/200/210/300/310, ESSENCE 200/300), wired earphones (VIB 100), portable speakers (BOOM, HYPERBOOM, ME, US, EASY series), tower speakers (INFINITE 100/200/700/1000), and a Bluetooth microphone for creators (VOCAL 100 PRO).

The technical foundation is built on Bluetooth 5.0/5.3 wireless connectivity, TWS (True Wireless Stereo) technology branded as WAAW PLUS, active noise cancellation (ANC) in select models, low-latency gamer mode, IPX4–IPX7 water/sweat resistance ratings, and multi-point device connection. Products are ANATEL-certified for the Brazilian market and the company holds a Reclame Aqui RA 1000 customer service rating and a Great Place to Work certification. The proprietary value proposition is the combination of feature-rich specifications at accessible price points (R$49.90–R$5,499.90) under a celebrity-endorsed lifestyle brand.

The business model is pure direct-to-consumer hardware sales through a single Shopify-powered online storefront at waaw.com.br, with nationwide Brazilian shipping (free above R$199.99) and payments via credit card (up to 10x interest-free installments), PIX, and boleto. The company employs 11–50 staff, targets four customer segments (general consumer as primary, plus gamers, sports enthusiasts, and content creators), and has no disclosed revenue, funding rounds, or international operations.

Name

WAAW by Alok

Legal name

Ww Comercio Eletronico Ltda

Website

https://waaw.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

WAAW by Alok is a Brazilian direct-to-consumer e-commerce brand selling Bluetooth headphones, earphones, speakers, and microphones under a celebrity-endorsed lifestyle label associated with DJ Alok, targeting mass-market Brazilian consumers across general, gaming, sports, and content creator use cases.

Ownership category

akta.pro rank

Product category

Consumer Audio Electronics

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

akta.pro secondary industries

True Wireless Earbuds (TWS) (CRACANAA), Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)

Keywords

• Consumer audio equipment
• Wireless earphones
• Bluetooth headphones
• Portable speakers
• Gaming headsets

Headquarters

HQ city

São José Dos Pinhais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time sale of audio hardware products including earphones, headphones, speakers, and microphones through direct e-commerce. Products are sold at various price points from R$49.90 to R$5,499.90 with installment payment options up to 10x without interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WAAW by Alok designs, sources and sells consumer audio hardware, including Bluetooth and wired earphones, over-ear headphones, portable and tower Bluetooth speakers, and a Bluetooth microphone, under the brand name associated with Brazilian DJ Alok. The company operates as a direct-to-consumer e-commerce retailer in Brazil, selling its own-branded products via its Shopify storefront at waaw.com.br with nationwide shipping, installment payments, and free shipping above R$199.99.

Product overview

WAAW by Alok is a Brazilian audio equipment brand offering a portfolio of wireless and wired headphones, earphones, portable speakers, and microphones. The product lineup includes: (1) TWS earphones under the MOB series (MOB 100, MOB 200, MOB 500 ANC) featuring Bluetooth connectivity, touch controls, gaming modes, and active noise cancellation; (2) Gaming earphones under the ENERGY series (ENERGY 100 wireless, ENERGY 10 wired) with low-latency modes; (3) Sport earphones under the MOVE series (MOVE 100, MOVE 200) with water resistance and ear hooks; (4) Over-ear headphones under the SENSE and ESSENCE series with various features including noise cancellation and multipoint connectivity; (5) Wired earphones under the VIB series; (6) Portable Bluetooth speakers under BOOM, HYPERBOOM, ME, and US series; (7) Tower speakers under the INFINITE series; (8) A Bluetooth microphone (VOCAL 100 PRO). The products primarily use Bluetooth technology (5.0, 5.3) and TWS (True Wireless Stereo) for wireless audio. The brand is associated with Brazilian DJ Alok and operates primarily in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• WAAW MOB 100

Quantifiable outcome

• Up to 36 hours of battery life on MOB 500 ANC model
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Alok (DJ)coreOthersAlok is the Brazilian DJ and music producer after whom the WAAW brand is named. He serves as the brand ambassador and face of the products, providing celebrity endorsement and lifestyle association. The brand leverages his music career and fanbase for marketing. The Instituto Alok (Alok Institute) is also referenced, suggesting social/ESG initiatives associated with the brand.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bose: Premium audio brand with headphones, earbuds, and speakers in Brazil. Competes primarily at the upper end of WAAW's price range (QuietComfort, SoundLink) but defines the aspirational benchmark for WAAW's ANC and premium products.
• JBL (HARMAN): Global audio incumbent with strong Brazilian retail presence across headphones, TWS earbuds, and Bluetooth speakers. Competes head-to-head with WAAW's MOB, SENSE, and BOOM series at overlapping price points.
• Sennheiser: Premium audio brand with Momentum and ACCENTUM headphone/earbud lines. Competes with higher-end WAAW SENSE and ESSENCE models on sound quality and ANC.
• Sony (Audio): Premium audio incumbent with WH, WF, and SRS lines widely available in Brazil. Competes with WAAW ESSENCE and SENSE ANC over-ear headphones and selected speaker SKUs at higher price points.
• Philips Audio: Established consumer audio brand with TWS earbuds and Bluetooth speakers distributed in Brazilian retail. Overlaps with WAAW's mid-range audio portfolio at similar price points.
• Xiaomi (Audio): Global smartphone and consumer electronics brand with a popular Redmi/Mi audio line (TWS, neckband, speakers) distributed in Brazil. Competes with WAAW on entry-level and mid-range Bluetooth earphones.

Emerging players

• Shokz: Bone conduction and open-ear sports audio brand. Directly competes with WAAW's MOVE sport line on the use case of secure, sweat-resistant audio for running and workouts.
• Edifier: Audio brand offering TWS earbuds, headphones, and speakers with strong specs-to-price positioning. Targets the same value-conscious consumer that WAAW serves through its mid-range earbuds and speaker lines.

Direct peers

• QCY: Chinese DTC audio brand specializing in affordable TWS earbuds and Bluetooth headphones with strong e-commerce presence in Latin America. Directly competes with WAAW MOB and ENERGY series on price and feature set.
• Pulse (Brazil): Brazilian audio brand selling headphones, earphones, and speakers directly to consumers, frequently by celebrity association. Closest analogue to WAAW's locally-rooted, DTC celebrity-powered model in the same Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/waawoficial
• Facebookfacebook.com/waaw.oficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAAW by Alok