GREEN Estate
GREEN Estate is a Greek real estate brokerage (operating as TOPO G.E.S IKE) founded in 2018 in Athens, providing buying, selling, and renting services for residential properties via a digital-first multilingual platform, with bundled technical, legal, and energy upgrade services.
- Company typePrivate
- Founded2018
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GREEN Estate does
GREEN Estate is a Greek real estate brokerage operating under the legal entity TOPO G.E.S IKE, founded in 2018 and headquartered in Athens, Greece. The firm provides buying, selling, and renting services for residential properties, primarily serving the Athens metropolitan area and Attica region, with a partner-led structure (9 disclosed partners including founders Kalogiannakis Michalis and Kentros Efstratios) and 11-50 total employees across two physical offices in Zografou and Akropoli.
The company's core product is a digital-first property search platform featuring multi-criteria filtering, virtual tours, loan calculators, and transfer tax calculators, accessible via a multilingual website supporting 15+ languages to capture international buyers. Beyond search, GREEN Estate operates an in-house technical department bundling engineers, lawyers, and notaries into the transaction flow, plus energy upgrade consulting services (with disclosed outcomes including EUR 4,000 investments yielding 2 energy class upgrades and 45% annual bill savings). Distribution combines direct-to-consumer digital channels, an internal sales team of real estate advisors, and a network of collaborating real estate offices across Greece.
Revenue is generated primarily through commission-based brokerage fees on completed property sales and rentals (transaction-fee model), supplemented by professional services revenue from valuation, renovation planning, energy upgrade consulting, and legal coordination. The firm markets through website listings, blog content, social media (Facebook), and a collaborating-offices referral network. No external funding, institutional backing, or acquisition history is disclosed.
GREEN Estate firmographics
Firmographics- Name
- GREEN Estate
- Legal name
- TOPO G.E.S IKE
- Website
- https://green-estate.gr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GREEN Estate is a Greek real estate brokerage (operating as TOPO G.E.S IKE) founded in 2018 in Athens, providing buying, selling, and renting services for residential properties via a digital-first multilingual platform, with bundled technical, legal, and energy upgrade services.
- Ownership category
- akta.pro rank
GREEN Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where GREEN Estate is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
GREEN Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Brokerage Commission: Commission-based revenue from property sales and rental transactions. The company acts as a real estate intermediary facilitating property transactions between buyers and sellers, earning a percentage commission on completed deals.
- Property Services: Additional revenue from technical services including property valuation, renovation planning, energy upgrade consulting, and coordination of legal/notary services for property transactions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GREEN Estate product offering
Product offeringCore offering
GREEN Estate is a Greek full-service real estate brokerage that facilitates residential and commercial property buying, selling, and renting through a digital-first platform. Core services include a multilingual property search portal with virtual tours, free property valuation, mortgage and transfer-tax calculators, and an in-house technical department providing legal, notary, engineering, renovation, and energy upgrade support across the transaction lifecycle.
Product overview
GREEN Estate is a Greek real estate agency operating as a digital-first property platform. The core offering consists of a property search platform where users can browse and filter residential and commercial listings for sale or rent across Greece. Supporting services include property valuation tools, loan calculators, and transfer tax calculators. The company also provides end-to-end transaction services leveraging digital processes, along with an in-house technical department offering engineering, legal, and notary support for building renovations and energy upgrades. The platform supports multiple languages and enables remote/digital property transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Platform Comprehensive online property listing portal allowing users to search for residential and commercial properties for sale or rent across Athens and Greece, with filtering by area, price, size, floor, heating type, and property features, including virtual tour capability.
- Property Valuation Tool Online tool allowing property owners to request a free property valuation estimate by submitting property details to be assessed by a local GREEN Estate agent.
- Loan Calculation Tool Calculator that helps users estimate monthly mortgage payment based on loan amount, duration, and interest rate.
- Transfer Tax Calculation Tool Calculator that determines property transfer tax based on sale price or objective value, whichever is higher.
- Digital Real Estate Transaction Services End-to-end digital processes for property transactions including buying, selling, and renting, leveraging digital technologies for convenience, accuracy, transparency, speed, and effectiveness, including contactless/remote closing capability.
- Technical Department Services In-house technical support including experienced engineers, lawyers, and notaries assisting clients throughout the property purchase process, including renovation planning and energy efficiency upgrade consulting.
Quantifiable outcome
- Energy upgrade cost estimation: 4,000 EUR investment can upgrade property by at least 2 energy classes, saving 45% on energy bills annually (1,166 EUR/year), with 4-year payback period
Companies that use GREEN Estate
Customer profileSegments4 records
Ideal customer profiles4 records
GREEN Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GREEN Estate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TOPO G.E.S IKEcoreTOPO G.E.S IKE is the legal entity under which GREEN Estate operates as a real estate brokerage. This is the parent/operating company rather than an external partnership.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
GREEN Estate competitors and assessment
Company assessmentRegional players
- Idealista: Leading Southern-European property portal headquartered in Spain and expanding internationally. Comparable to GREEN Estate at the listing-aggregation and lead-generation layer; represents the regional portal-disintermediation threat to Athens brokerages.
Direct peers
- Sotheby's International Realty (Greece): Luxury-focused global residential brokerage active in Greece. Competes for the same premium and international-buyer segments GREEN Estate targets, leveraging a globally recognised brand and exclusive-listing model.
- Engel & Völkers (Greece): International real estate franchise serving the Greek market with a residential brokerage model. Direct competitor for cross-border and luxury residential mandates in Athens, overlapping GREEN Estate on buyer/seller brokerage services and multilingual international-client focus.
- RE/MAX (Greece): Global real estate franchise with established Greek operations. Closest peer to GREEN Estate — both sell and rent residential property in Athens with a multi-agent advisory model. RE/MAX offers comparable commission-based brokerage services with broader geographic coverage and stronger brand.
- Coldwell Banker (Greece): International residential and commercial real estate franchise with Greek operations. Directly comparable service offering — residential brokerage, agent network, and cross-border buyer focus — overlapping GREEN Estate in the Athens market.
- Century 21 (Greece): Long-established global residential brokerage franchise operating in Greece. Competes directly with GREEN Estate in residential sales and rentals, with comparable commission-based economics and similar advisor-driven service model.
- Barnes International Realty: International luxury real estate network operating in Mediterranean markets including Greece. Targets the same high-net-worth foreign-buyer segment as GREEN Estate, with comparable advisory and premium-residential brokerage services.
Broad incumbents
- Spitogatos.gr: Leading Greek real estate classifieds portal listing properties across Attica. Overlaps GREEN Estate on listing discovery and lead generation; brokers on the platform directly compete with GREEN Estate advisors for buyer inquiries in Athens.
- Spiti.gr: Major Greek property portal aggregating listings from agencies and private sellers nationwide. Disrupts brokerage economics by giving buyers direct access to inventory, increasing pressure on smaller brokerages like GREEN Estate to add differentiated services beyond listing exposure.
Emerging players
- eXp Realty: Cloud-based, tech-enabled brokerage with a distributed agent model and strong digital platform. Functionally comparable to GREEN Estate in its reliance on digital tools and remote transaction capability, though operating globally rather than regionally in Greece.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GREEN Estate social profiles
Digital presenceGREEN Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
GREEN Estate leadership team
Management profileNumber of profiles
Profiles9 records
GREEN Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GREEN Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GREEN Estate
What does GREEN Estate do?
GREEN Estate is a Greek full-service real estate brokerage that facilitates residential and commercial property buying, selling, and renting through a digital-first platform. Core services include a multilingual property search portal with virtual tours, free property valuation, mortgage and transfer-tax calculators, and an in-house technical department providing legal, notary, engineering, renovation, and energy upgrade support across the transaction lifecycle.
Is GREEN Estate a public or private company?
GREEN Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GREEN Estate founded?
GREEN Estate was founded in 2018. It employs 11 to 50 people.
Where is GREEN Estate based?
GREEN Estate is headquartered in Athens, Greece, in the Europe region.
How does GREEN Estate make money?
Two revenue lines are on record. Real Estate Brokerage Commission is the primary driver. The others are property Services.
Who are GREEN Estate's main competitors?
Idealista is listed as a regional player. Direct peers are Sotheby's International Realty (Greece), Engel & Völkers (Greece), RE/MAX (Greece), Coldwell Banker (Greece), Century 21 (Greece) and Barnes International Realty. Broad incumbents are Spitogatos.gr and Spiti.gr. eXp Realty is listed as an emerging player.
Does GREEN Estate have an API?
No public API is recorded for GREEN Estate.
What industry is GREEN Estate in?
GREEN Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531390 and its SIC code is 6531.