fitnesskids

What fitnesskids does

Kids and Fitness Inc., operating under the "fitnesskids" brand, is described in firmographic data as a company providing in-home play equipment for children with a fitness and health orientation. Its registered base is Paramus, United States, and it was founded in 2010 with a stated headcount band of 11–50 employees. The intended business model, based on the product description, is the sale or distribution of physical children's fitness equipment to parents or caregivers seeking at-home exercise solutions for kids.

However, the available source data indicates the entity is not currently active. The website at fitness-kids.com is a parked domain operated by Above.com Pty Ltd, an Australian domain parking service, and the domain is listed for sale. The operating status is marked as closed, and no products, customers, pricing, management team, funding history, partnerships, M&A activity, or technology stack are documented in the input. No revenue, headcount deltas, or verifiable operational milestones are available to confirm whether the business is dormant, winding down, or has ceased. The gap between the firmographic record (which implies an ongoing SME) and the on-the-ground evidence (parked domain, no operational signals) is the central observation for any investor evaluation.

Name

fitnesskids

Website

https://fitness-kids.com

Company type

Private

Founded year

2010

Operating status

Closed

Headcount range

11–50 employees

Short description

Kids and Fitness Inc. ("fitnesskids") is a US-based, Paramus-headquartered company described as providing in-home play equipment for children's fitness and health; however, its website is a parked domain for sale and no active business operations are evidenced in the available data.

Ownership category

akta.pro rank

Product category

Children's Fitness Equipment

NAICS

Sporting Goods Retailers (45911), Hobby, Toy, and Game Retailers (45912)

SIC

Sporting & Athletic Goods, Nec (3949), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industry

Exercise Equipment Assembly & Installation (treadmills, racks, bikes) (HSAGAHAJ)

Keywords

• Children's fitness equipment
• Indoor play equipment
• Kids exercise products
• Youth fitness gear
• Home play equipment

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain

Core offering

Kids and Fitness Inc. (fitnesskids) provides in-home play equipment intended for children to promote fitness, physical activity, and health. The product line focuses on physical play equipment that families can use at home. The company currently has no active website or operating storefront; the domain fitness-kids.com is parked and listed for sale.

Product overview

The fitness-kids.com domain is listed for sale. No active product or service information is available for this company — the website displays only domain-sale landing pages and Above.com's legal documents (privacy policy and terms of use), which relate to Above.com's domain parking services rather than a fitnesskids-branded product.

Differentiator

Problem solved

Functional benefit

Products and services

• In-home play equipment for children In-home play equipment intended for children, designed to support fitness, physical activity, and health within a household setting. Targeted at parents and caregivers seeking at-home fitness play options for kids.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• GoFit: GoFit designs and sells fitness and active-play products, including lines aimed at children and families for home use. Directly comparable to fitnesskids on the kids' in-home fitness equipment axis.
• Sportcraft: Sportcraft offers indoor active-play and home fitness/game products (e.g., table tennis, basketball, multi-game tables), overlapping with fitnesskids' in-home active equipment for families.
• KidWise: KidWise sells backyard and indoor active-play equipment for children, including swings, slides, and climbing products. Comparable to fitnesskids on the kids' in-home active equipment axis.

Regional players

• Plum Play: Plum Play designs and sells active outdoor and indoor play products for children, primarily in the UK/Europe but expanding in North America. Comparable offering to fitnesskids, with a different primary geography.

Emerging players

• WeeRide: WeeRide produces child-centric balance and ride-on fitness/active products for family use. Smaller, niche brand with overlapping kids' fitness equipment positioning.
• Hape: Hape makes active-play and developmental toys/equipment for young children, including wooden fitness-adjacent play products. Comparable to fitnesskids on the kids' active in-home play axis.

Broad incumbents

• Step2: Step2 manufactures and sells molded plastic indoor/outdoor active-play products for young children and families, overlapping with fitnesskids' in-home play equipment positioning.
• Lifetime Products: Lifetime Products manufactures and retails home fitness equipment (including basketball systems and adjustable tables) and serves family/yard use cases that overlap with fitnesskids' value proposition.
• Little Tikes: Little Tikes is a major incumbent in children's indoor/outdoor active-play equipment, including fitness-adjacent products for the home. It competes in the broader category fitnesskids targets and dwarfs it on scale and distribution.
• Backyard Discovery: Backyard Discovery is a large, established seller of outdoor active-play and fitness-adjacent play sets for children, serving a similar family/home use case as fitnesskids.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat1 record

Key risks1 record

Key highlights2 records

Customer concentration

• Xx.com/KidsAndFitnes
• Facebookfacebook.com/160199137326007
• LinkedInlinkedin.com/company/kids-and-fitness-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fitnesskids