Clenzoil

Name

Clenzoil

Legal name

Clenzoil Unlimited

Website

https://clenzoil.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Clenzoil is a veteran-owned, US-based manufacturer founded in 1948 that produces CLP (Clean, Lubricate, Protect) cleaning and maintenance products for firearms, marine equipment, and bicycles, selling through 862 authorized dealers, major outdoor retailers, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Firearm Cleaning & Maintenance Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industry

Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)

Keywords

• Firearm cleaning products
• Gun care solutions
• Marine maintenance products
• CLP lubricants
• Bicycle drivetrain cleaners

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales through Clenzoil's e-commerce website and authorized dealer network. Products include CLP solutions, cleaning kits, accessories, and specialty maintenance products. Revenue generated through individual product purchases at various price points ranging from $2.99 to $179.99.
2. Wholesale/Dealer Distribution: Sales to authorized dealers, gun shops, ranges, tackle retailers, sporting goods stores, and online retailers who resell Clenzoil products to end consumers. The dealer network includes 862 locations nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Clenzoil manufactures and sells the original 3-in-1 CLP (Clean, Lubricate, Protect) gun care formula and a broader catalog of cleaning, lubrication, and corrosion-protection products for firearms, marine/fishing equipment, and bicycle drivetrains. Offerings span liquids (CLP, Carbon Cleaner, Copper Cleaner, Synthetic Gun Oil, Synthetic Gun Grease, Ultrasonic Solution, Marine CLP, Reel Grease, Chain & Sprocket CLP), pre-saturated wipes and patches, single-pass Bore Stix, cleaning kits and range bags, bore cleaning rods and the Cobra Bore Cleaning System. Sold direct via clenzoil.com and through 862 authorized dealers in North America.

Product overview

Clenzoil is a veteran-owned manufacturer of cleaning and maintenance products founded in 1948, offering a diverse portfolio spanning three main verticals: Firearm Maintenance (Field & Range), Marine & Tackle, and Bike Maintenance (Chain & Sprocket). The core product line centers on the original CLP (Clean, Lubricate, Protect) formula available in multiple sizes and applicator formats (needle oilers, pump sprayers, trigger sprayers, aerosol cans, squeeze bottles, and 1-gallon bulk jugs), complemented by specialized cleaners (Carbon Cleaner, Copper Cleaner, Ultrasonic Solution), lubricants (Synthetic Gun Oil, Synthetic Gun Grease, Marine Reel Grease), and pre-saturated wipes/patches. The portfolio extends into organized cleaning kits for specific platforms (Pistol, Rifle, AR-15, AR-10/AK-47, Shotgun, Universal), premium accessories (Carbon Fiber Bore Rods, Cobra Bore Cleaning System, Cotton Patches, Cleaning Mats), and lifestyle gear (apparel, hats, decals). With over 100 SKUs across the product catalog, Clenzoil serves markets ranging from individual shooters and anglers to professional gunsmiths, armorers, and commercial operations.

Differentiator

Problem solved

Functional benefit

Brands

• Field & Range: Firearm maintenance product line including CLP solutions, cleaners, lubricants, and cleaning kits.
• Marine & Tackle
• Chain & Sprocket

Products and services

• Field & Range CLP Solution The original Clenzoil CLP (Cleans, Lubricates, Protects) 3-in-1 gun care solution, available in multiple sizes and applicator formats including 1 oz needle oiler, 2 oz pump sprayer, 4 oz squeeze bottle, 6 oz aerosol, 8 oz trigger sprayer, and 1 gallon bulk jug. For shooters, hunters, military, and law enforcement performing routine firearm maintenance.
• Carbon Cleaner High-performance, water-based carbon fouling remover that breaks down stubborn carbon buildup without harsh solvents or ammonia. Safe on bore steel and all metal surfaces. Available in 2 oz, 4 oz, 8 oz, 16 oz, and 1 gallon sizes. For shooters and gunsmiths needing safe, effective carbon removal.
• Copper Cleaner Premium copper fouling remover using chelating agents instead of harsh chemicals. Ammonia-free, odorless, biodegradable, and leaves a protective after-film. Safe on bore steel. 4 oz pump sprayer format. For shooters and gunsmiths removing copper fouling safely.
• Synthetic Gun Oil Advanced synthetic lubricant engineered for maximum wear reduction and corrosion resistance in extreme conditions. Temperature-stable formula. Available in 1 oz needle oiler, 2 oz, and 4 oz squeeze bottles. For shooters and gunsmiths needing premium synthetic lubrication.
• Synthetic Gun Grease Full synthetic grease for high-friction areas and extreme environments, with an operating temperature range from -40°F to 495°F. Resists migration, washout, and breakdown under pressure. Packaged in a 0.5 oz precision syringe for accurate application. For shooters and gunsmiths lubricating slides, bolts, and high-wear components.
• Ultrasonic Solution High-strength gun parts cleaning concentrate specifically formulated for use in ultrasonic cleaners. Water-based formula that penetrates and lifts carbon, lead fouling, grease, and powder residue. Dilutes at 1:5 ratio. Safe on metal, aluminum, and internal assemblies. For gunsmiths and armorers using ultrasonic cleaning equipment.
• Pre-Saturated CLP Wipes Pre-moistened gun cleaning wipes combining the 3-in-1 CLP formula in a disposable format. Lint-free and safe on all firearm finishes including blued steel, stainless, polymer, wood, Cerakote, and leather. Available in 75-count canister and 10-pack single-use packets. For shooters needing portable, on-the-go cleaning at the range or in the field.
• Bore Stix CLP-infused single-pass bore cleaning swabs with flexible bamboo handles for bore cleaning without complete firearm disassembly. Available in .22/5.56MM (75-pack), .38/9MM (50-pack), .40/10MM (30-pack), and .44/.45 Cal (25-pack). For shooters seeking fast bore cleaning between range sessions.
• Field & Range 1 Gallon CLP (Bulk) Bulk 1-gallon refill jug of the original 3-in-1 CLP formula. For high-volume users, professional gunsmiths, armorers, and dealers restocking smaller applicator bottles. Priced at $179.99.
• Pistol Essentials Cleaning Kit Complete pistol cleaning kit with 1 oz pump sprayer, 1 oz needle oiler, Cobra bore cleaner, bronze bore brush, 12-inch aluminum rod set with handle, scrubbing brush, and microfiber towel. Available for .22, .357/.38/9MM, .40/10MM, and .44/.45 calibers. For handgun owners needing a turn-key cleaning kit.
• Rifle Essentials Cleaning Kit Complete rifle cleaning kit with 1 oz needle oiler and 32-inch pull-through cable with handle. Available for .22/5.56mm, .25/6.5mm, .270/7mm, and .30/7.62mm calibers. For rifle owners needing a turn-key cleaning kit.
• AR-15 Cleaning Kit Purpose-built AR-15/M4 platform cleaning kit with rod-driven and cable pull-through systems, .223/5.56mm brass bore brush, AR-15 chamber brush, 12-inch aluminum rod set, 36-inch pull-through cable, and a nylon water-resistant case. For AR-15/M4 owners.
• AR-10 / AK-47 Cleaning Kit Comprehensive cleaning kit for AR-10 and AK-47 platforms with rod and cable pull-through systems, .30/7.62mm bronze bore brush, and AR-10/AK-47 chamber brush. Nylon case included. For AR-10 and AK-47 owners.
• Universal Gun Care Range Bag MOLLE-compatible range bag containing 2 oz pump sprayer, 0.5 oz synthetic gun grease, brass bore brushes for multiple calibers, cotton mops, patch pullers, polishing cloth, 39- and 32-inch pull cables, double-ended brush, aluminum rod set, and 28x12 inch cleaning mat. Available in black and tan. For range-goers and firearms instructors.
• Pistol Basics Multi-Caliber Cleaning Kit Entry-level multi-caliber pistol cleaning kit covering .22, .357/.38/9MM, .40/10MM, and .44/.45 calibers. Includes 0.5 oz CLP bottle, bronze and nylon bore brushes, bore mop, bronze patch puller, and cotton patches. For new gun owners seeking an affordable starter kit.
• Field & Range Pro Pack Bundle Complete CLP maintenance bundle priced at $79.99, including 8 oz trigger spray, 75-count saturated wipes, 1 oz needle oiler, 2 oz pump sprayer, synthetic gun grease, nylon brush, pick set, and 12x12 inch microfiber towel. For shooters seeking a comprehensive maintenance bundle at a value price.
• Carbon Fiber Bore Cleaning Rods Premium carbon fiber bore cleaning rods with ergonomic handles and dual ball bearing sets for smooth bore cleaning. Available in Pistol 12", Rifle 36", Rifle 39", and Shotgun 45" lengths. Each includes a 0.5 oz CLP solution and brass patch pullers. For precision shooters and gunsmiths.
• Cobra Bore Cleaning System Quick bore cleaning system without rods. Pull-through design scrubs and polishes the bore in a single pass. Available in Rifle/Pistol and Shotgun versions. For range shooters who want fast bore cleaning between strings of fire.
• Premium Cotton Gun Cleaning Patches 100% cotton flannel patches with superior absorption. Available in 9 sizes and shapes, including squares (3/4" to 3") and circles (1" to 2.5"). Lint-free and safe on all firearm finishes. For shooters and gunsmiths using bore cleaning rods.
• Marine & Tackle CLP Marine-specific CLP formula with enhanced rust and corrosion inhibitors for saltwater environments. Available in 1 oz needle oiler, 2 oz pump sprayer, 6 oz aerosol, 16 oz trigger sprayer, and 1 gallon jug. For saltwater and freshwater anglers, charter captains, and boat owners needing saltwater-grade corrosion protection.
• Marine & Tackle Reel Care Kit Complete fishing reel maintenance kit including 2 oz pump sprayer, nylon brush, needle oiler, synthetic reel grease syringe, and microfiber towel. For anglers maintaining saltwater and freshwater fishing reels.
• Synthetic Reel Grease Saltwater-resistant synthetic grease for fishing reel gears and bearings. Available in 0.5 oz precision syringe and 5 oz jar bulk sizes. For anglers needing long-lasting reel lubrication in marine environments.
• Chain & Sprocket CLP One-step cleaner, lubricant, and rust preventative for bicycle drivetrains including chains, sprockets, derailleurs, and cables. Features rust and corrosion inhibitors for extreme weather conditions. 4 oz squeeze bottle. For road cyclists, mountain bikers, and casual cyclists.
• Chain & Sprocket Cleaning Kit Bundle Complete bike drivetrain cleaning kit including 4 oz Chain & Sprocket CLP, 0.5 oz precision needle oiler, microfiber towel, and brush set for drivetrain and detail cleaning. For cyclists needing a complete drivetrain maintenance solution.

Quantifiable outcome

• Over 75 years of trusted performance
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Authorized Dealer NetworkcoreChannel Partner/ Reseller/ DistributorClenzoil maintains a network of 862 authorized dealers across North America including brick-and-mortar gun shops, ranges, tackle/outdoor retailers, sporting goods stores, and online e-commerce sellers. Dealers receive competitive pricing, MAP protection, marketing assets, and merchandising support.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hoppe's: Hoppe's is the most established name in firearm cleaning solvents and oils (No. 9 solvent, lubricating oil), making it the most directly comparable peer to Clenzoil's Field & Range line. Both compete for the same dealer shelf space at gun shops, ranges, and sporting goods retailers.
• Muc-Off: Muc-Off is a leading bicycle drivetrain and chain care brand, directly comparable to Clenzoil's Chain & Sprocket sub-brand. Both target road and mountain bikers through bike shops and online channels with formulated cleaners and lubricants.
• Ballistol: Ballistol is a long-heritage multi-purpose lubricant/cleaner sold into firearms, marine, and industrial use cases. Comparable to Clenzoil in its CLP-style multi-purpose positioning and broad channel presence in sporting goods and outdoor retail.
• Star brite: Star brite is a leading marine maintenance and cleaning products brand (saltwater cleaners, corrosion protection, reel care). Directly comparable to Clenzoil's Marine & Tackle sub-brand in addressing saltwater corrosion and fishing reel maintenance.
• Break-Free: Break-Free CLP is the namesake competitor in the cleaner-lubricant-protectant category and has long-standing military and law enforcement adoption. Direct head-to-head competition with Clenzoil's original CLP across military, LE, and consumer channels.
• Finish Line: Finish Line is a long-established bike-specific chain lubricant and cleaning brand. Directly comparable to Clenzoil's Chain & Sprocket CLP in terms of drivetrain cleaning and lubrication use cases for road and mountain biking.
• Boeshield T-9: Boeshield T-9 is a corrosion-protection and lubricant product popular with marine, firearms, and outdoor enthusiasts. Comparable to Clenzoil's marine and firearm corrosion-protection offerings, particularly the Marine & Tackle and Synthetic Gun Grease lines.
• Militec-1: Militec-1 is a specialty gun oil and lubricant brand competing in the premium firearm maintenance segment. Comparable to Clenzoil's Synthetic Gun Oil and Grease SKUs in targeting high-performance shooters, armorers, and military/LE buyers.

Broad incumbents

• Lucas Oil: Lucas Oil is a much larger lubricants and additives brand with a firearm care line (Lucas Oil Extreme Duty CLP). Comparable as a broader lubricants incumbent that competes with Clenzoil on shelf at sporting goods and auto/outdoor retail.
• WD-40: WD-40 is the dominant multi-purpose lubricant brand and has explicitly extended into the bicycle maintenance category (WD-40 Bike). Comparable to Clenzoil as a much larger incumbent offering multi-purpose maintenance chemistries, including in Clenzoil's adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clenzoilusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clenzoil