Walking Duck
Walking Duck is a full-service B2B video production company based in San Francisco and Los Angeles that produces Zoominars, podcasts, news segments, focus group programming, and IPO roadshow videos for media, corporate, and political clients.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Walking Duck does
Walking Duck is a full-service B2B video production company founded in 2020 and headquartered in San Francisco, with an additional office in Los Angeles. The firm is structured as a subsidiary of Upright Position Communications, a public relations firm also founded by co-founder Paul Wilke, which provides operational and client-pipeline integration. Walking Duck produces a range of video and audio content for media, corporate, and political clients, including Zoominars (virtual events), PR video, focus group programming, news and podcast production, and IPO roadshow videos. Service offerings extend to full editing and copywriting, indicating a turnkey production model rather than a narrow specialist role.
The company's underlying technology stack is conventional broadcast and digital video production tooling rather than a proprietary software platform; differentiation rests on the founding team's 30+ years of combined media experience, partnerships with established journalists such as Mark Halperin (Focus Group, The Embargoed, The Upright Uptake), and integration with the parent PR firm's client relationships. Walking Duck also operates an owned social channel (@walkingducknews) for distribution and brand visibility.
The business model is project-based professional services with custom, non-publicly-disclosed pricing, reflecting bespoke deliverables rather than standardized product SKUs. Go-to-market is sales-led and direct, driven through the walkingduck.com website and leveraging the parent company's PR network. Revenue mechanics are anchored by a small team (1–10 employees, including co-founders Paul Wilke, Audra Wilke, and a third co-founder), implying a boutique firm where revenue is tied closely to founder-led client engagements. No external funding rounds, revenue figures, or public valuation markers are disclosed, consistent with a privately held, founder-operated subsidiary.
Walking Duck firmographics
Firmographics- Name
- Walking Duck
- Legal name
- Walking Duck
- Website
- https://walkingduck.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Walking Duck is a full-service B2B video production company based in San Francisco and Los Angeles that produces Zoominars, podcasts, news segments, focus group programming, and IPO roadshow videos for media, corporate, and political clients.
- Ownership category
- akta.pro rank
Where Walking Duck is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Walking Duck business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Production Services: Project-based professional services for video production including Zoominars, PR content, focus groups, news/podcast production, IPO roadshow videos, and editing/copywriting. Revenue is generated through custom project engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Walking Duck product offering
Product offeringCore offering
Walking Duck is a full-service video production company that transforms raw content into multi-channel video assets for businesses and organizations worldwide. Its service portfolio spans six offerings: Zoominars + Short Viral Content (audience discussion videos repurposed for social), PR (strategic messaging and media outreach), Focus Groups (qualitative customer insight videos with quick turnaround), News & Podcast Production, IPO Roadshow Videos (virtual investor presentations), and Full Editing and Copywriting.
Product overview
Walking Duck is a full-service video production company that offers a unified portfolio of six distinct video production services. The core offerings include Zoominars + Short Viral Content (audience discussion videos and social media content), PR Services (strategic messaging and media outreach), Focus Groups (customer insight videos), News & Podcast Production, IPO Roadshow Videos, and Full Editing and Copywriting. These services work together to transform raw content into multi-channel video ready for marketing needs, enabling clients to make sound business decisions based on qualitative results.
Differentiator
Problem solved
Functional benefit
Products and services
- Zoominars + Short Viral Content Audience discussions about pertinent current issues captured as expertly produced video content, with the same footage repurposed as short-form engaging visual content for clients' social media channels and websites. Targeted at organizations seeking both long-form and viral short-form video from a single production effort.
- PR Services
- Focus Groups
- News & Podcast Production
- IPO Roadshow Videos
- Full Editing and Copywriting
Companies that use Walking Duck
Customer profileSegments1 record
Ideal customer profiles1 record
Walking Duck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Walking Duck partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Upright Position CommunicationscoreWalking Duck is a subsidiary of Upright Position Communications, a leading public relations and communications firm in Silicon Valley and Coachella Valley. This parent company relationship provides integrated PR and video production capabilities.
- Mark Halperin (Focus Group, The Embargoed, The Upright Uptake)corePaul Wilke has produced nearly 100 episodes of Mark Halperin's Focus Group, The Embargoed podcast, and The Upright Uptake. This represents a key content production partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Walking Duck competitors and assessment
Company assessmentDirect peers
- Lemonlight: Lemonlight is a B2B video production company offering end-to-end video services for brands and enterprises, comparable to Walking Duck's full-service B2B video production model across marketing, social, and branded content.
- Wyzowl: Wyzowl is a B2B video production company producing explainer, animated, and branded video content for businesses — closely aligned with Walking Duck's B2B video production services and customer base.
- Switch Video: Switch Video is a B2B video production agency specializing in explainer, brand, and corporate videos, directly comparable to Walking Duck's corporate video production services and target market of organizations seeking high-quality video content.
- WowMakers: WowMakers is a corporate video production company producing brand, explainer, and product videos for B2B clients, directly comparable to Walking Duck's B2B video production positioning and service mix.
- Yum Yum Videos: Yum Yum Videos is a B2B video production agency specializing in explainer, brand, and corporate videos — directly comparable to Walking Duck's B2B video production and editing/copywriting services.
- Casual Films: Casual Films is a global B2B video production agency producing brand, internal comms, and event videos for enterprise clients — closely aligned with Walking Duck's corporate video and event-style content (Zoominars) focus.
- Epipheo: Epipheo is a video production and animation studio serving businesses with explainer and brand videos — a direct peer to Walking Duck's B2B video production offering for organizations.
- Bluewater Media: Bluewater Media is a corporate video production and media agency serving enterprise clients with branded and event video — a comparable B2B video production peer to Walking Duck's full-service model.
- Demo Duck: Demo Duck is a B2B explainer and brand video production studio serving companies and organizations, directly comparable to Walking Duck's B2B video + animation + storytelling service offering.
Broad incumbents
- Edelman: Edelman is a global public relations and communications firm that, like Walking Duck's parent Upright Position Communications, integrates PR strategy with content production (including video) for enterprise clients at much larger scale — a broader incumbent in the integrated PR + video space Walking Duck competes in.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Walking Duck social profiles
Digital presenceWalking Duck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walking Duck leadership team
Management profileNumber of profiles
Profiles2 records
Walking Duck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walking Duck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walking Duck
What does Walking Duck do?
Walking Duck is a full-service video production company that transforms raw content into multi-channel video assets for businesses and organizations worldwide. Its service portfolio spans six offerings: Zoominars + Short Viral Content (audience discussion videos repurposed for social), PR (strategic messaging and media outreach), Focus Groups (qualitative customer insight videos with quick turnaround), News & Podcast Production, IPO Roadshow Videos (virtual investor presentations), and Full Editing and Copywriting.
Is Walking Duck a public or private company?
Walking Duck is a private company. It is classified as corporate owned and is currently operating.
When was Walking Duck founded?
Walking Duck was founded in 2020. It employs 1 to 10 people.
Where is Walking Duck based?
Walking Duck is headquartered in San Francisco, United States, in the North America region.
How does Walking Duck make money?
One revenue line is on record: video Production Services.
Who are Walking Duck's main competitors?
Direct peers on record are Lemonlight, Wyzowl, Switch Video, WowMakers, Yum Yum Videos, Casual Films, Epipheo, Bluewater Media and Demo Duck. Edelman is listed as a broad incumbent.
Does Walking Duck have an API?
No public API is recorded for Walking Duck.