FishEx

Name

FishEx

Legal name

FishEx Seafoods

Website

https://fishex.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Seafood Retail

NAICS

Fish and Seafood Retailers (44525)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Alaska seafood retail
• Wild-caught seafood
• Seafood gift boxes
• Online seafood market
• Frozen seafood delivery

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Seafood Product Sales: FishEx generates revenue through direct-to-consumer sales of wild-caught Alaska seafood products. Revenue is earned through per-unit pricing (per pound, per dozen, per package) with additional revenue from bulk case purchases at discounted rates. The company also earns revenue from prepared seafood items, gift boxes, and corporate gift orders.
2. Bulk Case Sales: Significant revenue stream from 10 lb and 20 lb cases of crab, salmon, halibut, and other seafood with bulk discounts. Case purchases include free overnight shipping, offering convenience and savings for families stocking freezers or hosting events.
3. Gift Box Sales: Pre-made and customizable gift boxes featuring premium crab, salmon, and seafood combinations for holidays, celebrations, and corporate gifting. Gift boxes are priced below individual product costs, providing convenience and perceived savings for gift-givers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FishEx is a direct-to-consumer online seafood retailer specializing in premium wild-caught Alaska seafood, including king crab, snow crab, salmon, halibut, scallops, shrimp, and whitefish. Products are sold by the pound or in bulk cases with overnight shipping nationwide from the company's Anchorage, Alaska headquarters. The company also offers prepared seafood items, customizable gift boxes, corporate gifting programs, and bulk wedding/event seafood delivery services.

Product overview

FishEx is a direct-to-consumer e-commerce retailer specializing in wild-caught Alaska seafood, founded by an Alaskan crab fisherman. The company operates as a single unified e-commerce platform offering overnight delivery of premium seafood across the United States. The product portfolio centers around five core categories: (1) Alaska Crab including Red King Crab, Golden King Crab, Snow/Bairdi Crab, Dungeness Crab, and Split Crab Legs; (2) Wild Salmon including Copper River Salmon, King/Chinook Salmon, Sockeye Salmon, Coho Salmon, and Smoked Salmon; (3) Shrimp & Scallops including Spot Prawns, Sidestripe Shrimp, and Alaska Scallops; (4) Whitefish including Black Cod/Sablefish, Alaska Cod, Alaska Halibut, and Alaska Pollock; and (5) Prepared Foods including Crab Cakes, Crab Bisque, and Crab & Artichoke Dip. Additional offerings include specialty items like Alaska Reindeer Sausage, crab shelling tools, and dipping butters. The company also offers gift box customization, corporate gifting programs, and bulk wedding/event seafood delivery services. All products are either flash-frozen (using sub-zero freezers) or fresh/never-frozen, with overnight shipping throughout the U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• Alaska King Crab

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wild Alaskan Company: Subscription-based DTC seafood company focused on wild-caught Alaska seafood. Most direct competitor to FishEx, targeting the same Alaskan sourcing narrative and U.S. consumer base via e-commerce.
• Chicago Seafood & Restaurant Supply: Multi-channel seafood retailer with a strong online storefront serving residential and business customers. Comparable in offering an online retail channel for premium seafood alongside foodservice accounts.
• Sea to Table: U.S. DTC company selling wild-caught American seafood (including Alaska species) directly to consumers. Comparable in sustainable sourcing positioning and direct e-commerce GTM.
• Vital Choice Seafoods: Long-running DTC retailer of wild-caught Alaska seafood (salmon, halibut, sablefish, shellfish). Overlaps with FishEx in product mix, sustainability messaging, and direct-to-consumer gourmet positioning.

Emerging players

• SeaBear Smokehouse: Pacific Northwest DTC producer of smoked salmon and seafood specialties with a strong gift-box business. Comparable in wild Alaska-style seafood, smoked product overlap, and gift-occasion merchandising.
• Rastelli's: Online retailer of premium meats and seafood including wild-caught fish. Comparable in DTC premium protein gifting (especially around holidays), though broader in category mix than FishEx.

Broad incumbents

• Fulton Fish Market: Iconic New York seafood market now operating an online storefront shipping nationwide. Comparable in e-commerce retail of premium seafood, though broader in assortment and historically B2B-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FishEx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FishEx