Haro

What Haro does

HARO is a French, privately held financial services firm founded in 2009 that specializes in stock-based financing guarantees for businesses. The company operates exclusively in France through 8 regional offices (HQ in Nantes, with Lyon, Paris, and additional regional branches) and serves approximately 510 active clients whose pledged inventories collectively amount to €880M under HARO surveillance. Its offering spans three legal forms — gage sur stock (with or without depossession), fiducie-sûreté sur stock, and warrant agricole — making HARO the only French provider covering the full range of inventory-collateral securities.

HARO's core differentiator is its proprietary Mongage.com platform, a web-based collaborative application launched in 2010 and rebuilt as a mobile-optimized V2 in October 2022. The platform enables 24/7 real-time stock monitoring, daily or weekly digital inventory declaration, multi-form pledge adaptation, electronic signature, and automated alerts for insufficient stock, data defects, or document expiry. A lean team of approximately 20-25 staff — including founders, regional directors, commercial delegates, stock auditors, and administrative/legal staff — operates the system and conducts monthly on-site stock audits.

HARO's business model is usage-based: it charges an annual pledge fee of 0.1%-0.9% of pledged stock value, with average financing quotity of roughly 50% (€2 of stock per €1 borrowed) and a typical minimum financing threshold of €100K. Revenue is generated primarily via pledge/guarantee fees on the gage sur stock book and via managed-service fees for fiducie-sûreté engagements, in which HARO acts as the single interface coordinating the fiduciaire, lawyer, and accountant. Distribution is exclusively direct and field-based: regional directors and commercial delegates prospect a banking prescriber network (90% of referrals come from bank branches), develop enterprise relationships on-site, and manage the pledge lifecycle from feasibility study through ongoing surveillance. Vertical focus is concentrated in viticulture/spirits, automotive, bois/BTP, aerospace/defense, and general négoce — all sectors whose non-perishable inventory is well suited to stock-pledge financing.

Name

Haro

Legal name

HARO

Website

https://harogage.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Haro is a French financial-services firm specializing in stock-based financing guarantees (gage sur stock, fiducie-sûreté, warrant agricole) for enterprises across viticulture, automotive, and industrial verticals, using its proprietary Mongage.com platform to monitor pledged inventories across 510 active clients.

Ownership category

akta.pro rank

Product category

Stock Pledge Financing & Inventory Collateral Services

NAICS

Credit Intermediation and Related Activities (522)

SIC

Loan Brokers (6163), Finance Services (6199)

akta.pro primary industry

Asset-Based Lending (ABL) (FSANADAD)

akta.pro secondary industries

Direct Lending — Asset-Based Lending (ABL) (FSAHAJAE), Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE)

Keywords

• Stock pledge financing
• Inventory-backed lending
• Fiduciary security services
• Collateral monitoring platform
• Agricultural warrant services

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pledge/Guarantee Fees ( Gage sur stock ): HARO charges an annual fee for pledge management and monitoring services. The fee is calculated as a percentage of the pledged stock value, making it usage-based in proportion to the size of the guarantee. The company maintains a lean operational structure and digital platform to minimize costs and offer competitive pricing.
2. Stock Guarantee Services (fiducie-sûreté): For fiducie-sûreté on stock arrangements (property transfer as guarantee), HARO acts as the single interface coordinating the fiduciaire, lawyer, and accountant, earning fees for feasibility studies, implementation, and ongoing surveillance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

HARO provides stock pledge financing and monitoring services that enable French enterprises to use their inventory as collateral for bank credit. Its core offerings include "gage sur stock" (pledge with or without dispossession) and "fiducie-sûreté sur stock" (fiduciary transfer of ownership as security), supported by the proprietary Mongage.com platform for 24/7 real-time monitoring, document management, and anomaly alerts. HARO charges an annual fee of 0.1%–0.9% of pledged stock value, delivering feasibility studies within 5 days and full implementation typically within 15 days.

Product overview

HARO offers two core financial guarantee products — gage sur stock (inventory pledge) and fiducie-sûreté sur stock (fiduciary security on inventory) — both supported by its proprietary web platform mongage.com. The platform serves as the central collaborative tool providing real-time stock monitoring, document management, and alert functionality, accessed via the customer Extranet portal. HARO positions itself as the only pledge service provider offering all forms of inventory securities, combining human expertise with technology to secure financing for businesses.

Differentiator

Problem solved

Functional benefit

Brands

• mongage.com: Collaborative web platform for stock guarantee monitoring and management, providing real-time tracking of pledged inventories without human intervention.

Products and services

• Gage sur stock Financial security allowing a company to mobilize its inventory as collateral for a credit line. Offered in two forms: with dispossession (stock held by a third-party pledgekeeper) and without dispossession (stock freely stored at the company). For French enterprises holding non-perishable stock looking to access bank credit.
• Fiducie-sûreté sur stock Financial security allowing a company to transfer ownership of all or part of its goods to a fiduciary trustee as collateral. The trustee manages the stock until full debt repayment. For French enterprises seeking the most powerful guarantee available under French law.
• Warrant agricole An ancient form of pledge without dispossession reserved for the agricultural sector, offering a proven and solid guarantee mechanism for agricultural businesses in France.
• mongage.com platform Proprietary collaborative web platform providing real-time inventory pledge monitoring, document management, 24/7 stock valuation surveillance, and email alerts for anomalies. Serves as the central operational interface between companies, banks, and HARO for managing stock guarantees. The platform also includes a customer Extranet portal providing 24/7 access to complete dossier files.

Quantifiable outcome

• 100% effectiveness on activated guarantees (all guarantees performed as expected when triggered)
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Enfants du MékongminorOthersHARO supports the Batang Mekong (Enfants du Mékong) project and Inayawan nurseries in the Philippines through its corporate social responsibility program. The company supports 5 nurseries and sponsors 50 children. Employees collectively and individually contribute to the operation of these small schools. The partnership was initiated as a way to share company success with disadvantaged communities and demonstrate alignment of values with actions.
• Fiduciaire Partners (for fiducie-sûreté)coreStrategic or Co-development PartnerFor fiducie-sûreté on stock operations, HARO coordinates with specialized fiduciaires (fiduciaries) who manage the separate assets in the fiducie. The fiduciaire is the most important actor in the arrangement, mandated to manage pledged stocks in the interest of both the borrower (constituant) and creditor (bénéficiaire), and acts as arbiter in the potential realization of the guarantee.
• Avocat / Legal Counsel PartnerscoreImplementation/ SI/ Consulting PartnerLawyers are responsible for the legal and contractual structuring of fiducie-sûreté on stock operations. HARO works with specialized legal counsel (such as Me Jean-François Quievy of Épron Quievy & Associés) to draft and validate the contractual documentation and defend pledge validity in court proceedings.
• Expert-Comptable Partners (Accountants)coreImplementation/ SI/ Consulting PartnerAccountants facilitate understanding of the accounting and fiscal implications of the fiducie for all parties (constituant, fiduciaire, beneficiary) and accompany the fiduciaire and HARO team in establishing, monitoring, and controlling the autonomous accounting of the fiducial estate.
• GT CLASSIC CARSminorOthersGT CLASSIC CARS, a French luxury car dealer (primarily Porsche, also Ferrari, Lamborghini, Aston Martin, McLaren), partnered with HARO to finance its exceptional vehicle inventory. The company was named French Growth Champion 2023 by Les Echos. Six banks participated in financing with HARO's pledge guarantee. The relationship is based on shared values of integrity, reactivity, and service quality.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unifactoring (Natixis): Factoring and trade receivables management unit of Natixis (BPCE Group). Comparable to HARO as a French institutional asset-based financing provider addressing working-capital needs through collateral-supported lending.
• BNP Paribas Factor: BNP Paribas's dedicated factoring arm and one of France's largest providers of receivables and asset-based financing to mid-market companies. Comparable to HARO because it serves the same working-capital financing need and accesses comparable corporate clients, although via factoring rather than stock pledge.
• Crédit Agricole Factor: Factoring subsidiary of Crédit Agricole, providing working capital and trade receivables financing across France. Relevant because it operates in the same asset-based financing category as HARO and is frequently the bank-side originator of stock-pledge referrals.
• Société Générale Factoring: A leading French factoring and receivables financing provider linked to one of HARO's largest bank partners. Competes for the same corporate financing dollar and likely collaborates on pledge arrangements for larger clients.
• Coface: French-headquartered trade credit insurance and debt collection provider with related factoring/financing activities. Relevant for its role in mitigating and financing trade-related credit risk for the same corporate base HARO serves.
• CM-CIC Factor: Factoring arm of Crédit Mutuel-CIC, providing financing to French corporates via receivables and collateral-based structures. Comparable as a French incumbent offering asset-based working-capital solutions.
• Bibby Financial Services France: International factoring and asset-based lender serving French SMEs with working capital facilities. Comparable because it addresses the same inventory- and receivables-driven financing need as HARO, though via factoring rather than stock pledge.
• Eurofactor: European factoring subsidiary of Crédit Agricole Group, operating in Spain, Portugal and France. Comparable via its asset-based working-capital model and corporate client overlap with HARO.

Regional players

• Frulino (former Compagnie Générale de Gage): French specialist gage sur stock / inventory pledge operator providing collateral monitoring services. Most directly comparable to HARO as a same-market, same-product specialist competing in the niche.

Emerging players

• Hilco Capital: Specialist asset-based lender with European reach. Comparable to HARO because it focuses on collateralized working-capital facilities (often inventory-heavy) for mid-market and turnaround situations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haro