Bigger Bolder Baking

What Bigger Bolder Baking does

Bigger Bolder Baking is a digital-first baking media brand founded in 2015 by Irish chef Gemma Stafford and her husband Kevin Kurtz, operating under Taste Buds Entertainment LLC. The company produces baking-focused video content, recipes, cookbooks, and physical kitchen products aimed at home bakers globally, with an audience exceeding 8 million YouTube followers, 2.7 million YouTube subscribers, 500 million cumulative video views, and a self-reported base of more than one million bakers served.

The core product is a multi-platform content library of more than 1,400 recipes and nearly eleven years of weekly video output, distributed across YouTube, Facebook, Instagram, TikTok, and Pinterest, supplemented by two cookbooks (published in 2016 and 2022) and a podcast called Knead To Know. The underlying technical surface is a creator-led media operation rather than a software platform; production relies on standard video publishing workflows with multi-channel distribution and a recipe website handling 2-3M monthly visitors.

Revenue is generated through brand partnerships and sponsorships with major consumer brands (GoodCook, Ghirardelli, Walmart, Wayfair, KitchenAid, LG, Keurig), cookbook sales, Amazon affiliate commissions on kitchen-product recommendations, and a newly launched physical product line (GemmaMade) sold through QVC under a partnership with Xcel Brands. The company is based in Santa Monica, California, with a team of 51-100 employees.

Name

Bigger Bolder Baking

Legal name

Taste Buds Entertainment LLC

Website

https://biggerbolderbaking.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Bigger Bolder Baking is a creator-led baking media brand founded in 2015, producing video recipes, cookbooks, and the GemmaMade product line for an audience of more than 8 million home-baking followers across YouTube, Instagram, TikTok, Facebook, and Pinterest.

Ownership category

akta.pro rank

Product category

Digital Cooking Media & Baking Content

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Baking & Pastry Arts (EDAOAKAB)

Keywords

• Baking recipes
• Cooking content
• Digital food media
• Cookbook publishing
• Kitchen products

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Brand Partnerships & Sponsorships: Gemma Stafford serves as brand ambassador for GoodCook and engages in spokesperson work, media engagements, and multi-platform brand campaigns with various partners including Ghirardelli, Walmart, Wayfair, KitchenAid, LG, and Keurig
2. Cookbook Sales: Two published cookbooks: 'Bigger Bolder Baking Every Day' (125 recipes) and original 'Bigger Bolder Baking' cookbook (115 recipes with 2000+ Amazon reviews). Sold via Amazon affiliate links.
3. GemmaMade Product Line: Creator-led consumer products brand launched on QVC including signature kitchen tools (Magic Bowls, Mugs) and Traditional Irish Scones, leveraging Xcel Brands' retail infrastructure
4. Amazon Associates Affiliate: Participant in Amazon Services LLC Associates Program, earning advertising fees from qualifying purchases through affiliate links in posts

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Bigger Bolder Baking is a digital-first media brand that publishes 1400+ tested baking recipes, weekly YouTube video episodes, podcasts, and educational baking content aimed at home bakers. It extends into physical goods through the GemmaMade product line of kitchen tools and food products (Magic Bowls, Mugs, Traditional Irish Scones) sold via QVC, and earns additional revenue through two cookbooks sold on Amazon and brand sponsorships.

Product overview

Bigger Bolder Baking is a digital-first media brand built around Chef Gemma Stafford, offering a comprehensive baking content platform. The core product is the BiggerBolderBaking.com website featuring 1400+ recipes, complemented by the YouTube channel (8M+ followers), Knead To Know podcast, and two cookbooks. The GemmaMade product line (kitchen tools and food products) extends the brand into physical consumer goods through QVC retail partnerships. The Bold Baking Network encompasses all video, podcast, and social media content, while the Email Newsletter provides direct audience engagement.

Differentiator

Problem solved

Functional benefit

Brands

• GemmaMade: Kitchen tools and food products for better home baking, including signature Magic Bowls, Mugs, and Traditional Irish Scones.

Products and services

• BiggerBolderBaking.com Website Digital baking content hub featuring 1400+ trusted recipes, weekly video episodes, baking techniques, and a community of Bold Bakers. Filterable by category, dietary preference, and seasonal collection.
• GemmaMade Product Line Creator-led consumer products brand of kitchen tools and food products including Magic Bowls, Magic Mugs, and Traditional Irish Scones, distributed through QVC in partnership with Xcel Brands.
• Bigger Bolder Baking YouTube Channel YouTube channel with 8M+ followers, 2.7M+ subscribers, and 500M+ total video views, featuring weekly recipe videos and baking technique tutorials.
• Knead To Know Podcast Weekly podcast covering baking trends, news, celebrity highlights, and expert tips, co-hosted by Gemma Stafford with Culinary Director Ami Shukla and Tianna Cohen. Available on Apple Podcasts, Spotify, and YouTube.
• Bigger Bolder Baking Every Day Cookbook Second cookbook featuring 125 new and fan favorite recipes covering every craving and occasion, designed to help bakers cook with confidence any day of the week. Sold via Amazon.
• Bigger Bolder Baking Cookbook (First Edition) First cookbook featuring 115 new and classic dessert recipes with bold twists on cakes, cookies, ice cream, and more; holds 2000+ five-star reviews on Amazon.
• Email Newsletter Free weekly email newsletter delivering new recipes, expert baking tips, and professional insights to subscribers.

Quantifiable outcome

• 8+ million combined social media followers across platforms
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Xcel BrandscoreStrategic or Co-development Partner · 24 April 2026Xcel Brands (Nasdaq-listed media and consumer products company) is launching GemmaMade by Gemma Stafford on QVC. The collection premieres April 26, 2026, and includes signature kitchen tools like Magic Bowls and Mugs, as well as Traditional Irish Scones. This is a creator-led brand partnership leveraging Xcel's retail infrastructure and Gemma's social media audience.
• GoodCookcoreGTM or Marketing PartnerGemma Stafford serves as brand ambassador for GoodCook, sharing favorite products to help bakers bake anytime, anywhere. Featured recipes and product recommendations on the website shop page.
• CMI Marketing Inc. (CafeMedia)minorGTM or Marketing PartnerAdvertising partnership for placing advertisements on the Bigger Bolder Baking website. CafeMedia collects and uses data for advertising purposes.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerAffiliate advertising program where Bigger Bolder Baking earns advertising fees from qualifying purchases through links to Amazon.com.
• GhirardelliminorGTM or Marketing PartnerBrand partnership featuring Ghirardelli products in recipes on the Bigger Bolder Baking platform.
• WalmartminorGTM or Marketing PartnerBrand partnership with Walmart for recipe content featuring Walmart products.
• WayfairminorGTM or Marketing PartnerBrand partnership with Wayfair for kitchen and home product recommendations.
• KitchenAidminorGTM or Marketing PartnerBrand partnership featuring KitchenAid products in recipe content.
• LGminorGTM or Marketing PartnerBrand partnership with LG for appliance-related content.
• KeurigminorGTM or Marketing PartnerBrand partnership with Keurig for beverage-related recipe content.
• Google HomeminorGTM or Marketing PartnerBrand partnership featuring Google Home products in recipe and baking content.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sally McKenney / Sally's Baking Addiction: Direct creator-led competitor: home-baking blog/YouTube channel with cookbooks and brand partnerships, very comparable audience size, content format, and monetization model.
• Preppy Kitchen / John Kanell: Chef-led baking content brand with YouTube, blog, cookbooks, and branded bakeware sold direct; nearly identical creator-economy business model and audience demographic.
• Food52: Creator-driven food media brand that combines editorial recipes, community content, and a multi-category housewares marketplace — directly analogous creator-to-commerce model.
• Half Baked Harvest / Tieghan Gerard: Creator-led baking and comfort-food brand with cookbooks, blog, and brand deals; directly comparable in audience, vertical, and D2C monetization approach.

Emerging players

• Magnolia (Joanna Gaines): Creator-led food/lifestyle brand extending into cookbooks, kitchen products, and retail — comparable creator-to-product playbook with a stronger food/lifestyle overlap.
• Yummly: Digital recipe discovery platform with personalization and smart-kitchen integrations — adjacent peer operating in the same digital baking/recipe-discovery category.

Broad incumbents

• Tasty (BuzzFeed): Video-first food media brand with massive social reach and branded product extensions — comparable in audience scale and creator-led food video content strategy.
• America's Test Kitchen: Multi-format food content brand (TV show, cookbooks, subscription site, app) — comparable as a content-first baking/cooking brand that monetizes via subscription and IP licensing.
• King Arthur Baking Company: Established baking brand combining branded ingredients, recipe content, baking education, and community — overlaps with BBB's content-plus-product strategy at much larger scale.
• NYT Cooking: Subscription recipe platform combining editorial recipes, branded content, and a large user community — analogous digital recipe destination with subscription monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/bigboldbaking
• YouTubeyoutube.com/user/GemmaStafford
• Facebookfacebook.com/BiggerBolderBaking
• InstagramInstagram.com/BiggerBolderBaking
• PinterestPinterest.com/BiggerBolderBaking
• TikToktiktok.com/@biggerbolderbaking

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigger Bolder Baking