Promopaper

What Promopaper does

Promopaper is a Dutch design and printing agency headquartered in Ridderkerk, Netherlands, operating since 2020 as a direct-to-consumer provider of custom printed promotional materials and outdoor advertising. Its core offering spans folders, flyers, corporate identity materials, billboards, flags, and banners, with service tiers ranging from large-scale campaigns for shopping centers to single-piece jobs for local shops. The company employs DTP and Graphic Design professionals using current design software and provides end-to-end service from layout and text review through to product delivery or installation.

The business operates two wholly-owned sub-brands, Rouwpost.nl and Rouwkaartenservice.nl, which specialize in funeral and thank-you cards (printed or blank) for both businesses and individual consumers. Promopaper also holds Erkend Leerbedrijf status from the Dutch Education Authority, hosting DTP and Graphic Design apprentices and providing a structural talent pipeline. Customer acquisition runs through its own e-commerce storefront on the MijnWebwinkel SaaS platform, supplemented by direct phone and email service.

Commercially, Promopaper generates revenue through one-off, quote-based transactions on custom print and design work, with no publicly disclosed pricing tiers or subscription/recurring model. The company serves SMB and consumer segments within the Netherlands only, with no international footprint disclosed. Note that the firmographics data lists year_founded as 2005, while the website copyright (2020-2026) and company history both indicate a 2020 establishment date; the 2020 date is treated as the primary founding reference based on first-party website evidence.

Name

Promopaper

Legal name

Promopaper

Website

https://promopaper.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Promopaper is a Dutch design and printing agency in Ridderkerk offering custom printed promotional materials, outdoor advertising, and funeral/thank-you cards via sub-brands Rouwpost.nl and Rouwkaartenservice.nl, serving SMBs and consumers through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Screen Printing (323113), Indoor and Outdoor Display Advertising (54185), Stationery Product Manufacturing (322230)

SIC

Commercial Printing (2750), Services-Advertising (7310), Greeting Cards (2771)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom printing services
• Outdoor advertising
• Promotional materials
• Graphic design
• Funeral cards

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Custom Print Products: Promopaper generates revenue through the production and sale of custom printed materials including folders, flyers, outdoor advertising (signs, flags, banners), and various advertisements. They provide full-service design and layout support with professional text review. Products are available in any desired quantity.
2. Funeral and Thank You Cards (Rouwpost.nl & Rouwkaartenservice.nl): Sale of printed or unprinted funeral and thank you cards to businesses and individuals. Services include professional layout design, text review, and personal attention to create customized cards. Both printed and unprinted options available.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Promopaper is a Dutch printing and graphic design agency that produces custom printed promotional materials — including folders, flyers, outdoor advertising (signs, flags, banners), and corporate identity items — for businesses ranging from shopping centers to corner shops. Through its sub-brands Rouwpost.nl and Rouwkaartenservice.nl, it also provides professionally laid-out printed or unprinted funeral and thank you cards to both businesses and individuals, with full design, text review, and production in any desired quantity.

Product overview

Promopaper is a single unified printing and advertising services company offering printed materials and outdoor advertising solutions. The core Promopaper brand handles folders, flyers, billboards, flags, banners, and advertising campaigns. Two sub-brands, Rouwpost.nl and Rouwkaartenservice.nl, operate under the Promopaper umbrella to provide specialized funeral and memorial card printing services, including layout, text checking, and custom design capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Rouwpost.nl: Mourning cards service for businesses and individuals
• Rouwkaartenservice.nl

Products and services

• Custom Promotional and Outdoor Advertising Print Full-service design and print of custom promotional materials and outdoor advertising — including folders, flyers, corporate identity items, signs, flags, and banners — produced for businesses from large shopping centers down to corner shops, with professional layout, text review, and any desired quantity.
• Graphic Design and DTP Services Professional desktop publishing and graphic design services for ads, posters, brochures, corporate identity materials, and print-ready layouts, delivered as part of Promopaper's end-to-end production workflow or as a standalone design engagement.
• Rouwpost.nl Funeral and Memorial Cards Printed or unprinted funeral and memorial cards offered via the Rouwpost.nl sub-brand to businesses and individuals, with professional layout, text review, and personal service to produce a dignified custom card in any desired quantity.
• Rouwkaartenservice.nl Thank You Cards Printed or unprinted funeral and thank you (bedankkaarten) cards delivered via the Rouwkaartenservice.nl sub-brand to businesses and individuals, with professional layout, text checking, and customizable designs in any desired quantity.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Rouwpost.nlcoreOthersRouwpost.nl is a specialized sub-brand operating under Promopaper, focusing on funeral cards and related print materials for businesses and individuals. Offers professional layout, text review, and quality printing services for funeral announcements.
• Rouwkaartenservice.nlcoreOthersRouwkaartenservice.nl is a specialized sub-brand under Promopaper, providing thank you cards and related print services. Offers both printed and unprinted options with professional design services and text control for businesses and private customers.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Drukwerkdeal: Large Dutch online printer serving businesses with flyers, folders, signage, and promotional print products; competes for the same SMB and retail customer base as Promopaper.
• Printdeal: Benelux online printing platform providing commercial print, signage, and promotional materials; directly comparable on product range, e-commerce model, and SMB focus.
• Reclameland: Dutch online printing platform offering flyers, banners, signage, and advertising materials to SMBs; directly comparable to Promopaper's core promotional printing and outdoor advertising portfolio.
• Helloprint: European online print marketplace with strong Benelux presence; matches Promopaper on product breadth (folders, flyers, banners, signage) and on direct-to-customer e-commerce ordering.

Regional players

• 123inkt: Dutch printing supplies and services retailer; overlaps with Promopaper in print production for Dutch SMBs, though primarily known for printer supplies rather than design-led campaigns.
• Smartphoto: Benelux-focused photo and print products retailer offering personalized cards and prints; competes with Promopaper's Rouwkaartenservice.nl sub-brand in personalized greeting and memorial cards.

Broad incumbents

• Pixartprinting: Large European online printer offering a broad catalog of promotional and commercial print products; competes with Promopaper on product category but operates at substantially greater scale.
• Onlineprinters: European online printing company with a wide catalog of promotional and commercial print products; broad incumbent comparable to Promopaper's product categories at a much larger scale.
• Vistaprint (Vista): Global online printing and marketing services brand offering business cards, flyers, signage, and promotional products; comparable in product mix though vastly larger and more international than Promopaper.

Emerging players

• Moo: Design-led online print brand emphasizing premium business cards, marketing materials, and design quality; comparable on design-forward printing value proposition though at a higher price tier.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/promopaper
• Facebookfacebook.com/promopaper.nl
• LinkedInlinkedin.com/company/promopaper

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promopaper