AT Home Care Staffing

What AT Home Care Staffing does

AT Home Care Staffing is a Virginia-based, family-women owned provider of in-home personal care and healthcare staffing services, operating continuously since 1996. The company delivers three core service lines: (1) Medicaid Personal & Respite Care, providing 24/7 certified home aide services to Medicaid-eligible patients; (2) Private Duty In-home Care, offering companionship, ADL assistance, meal preparation, medication reminders, transportation, and respite care to elderly and disabled individuals; and (3) Facility Staffing, supplying RNs, LPNs, CNAs, and PCAs to hospitals, nursing facilities, rehab centers, assisted living communities, and independent living communities facing staffing shortages. Services are delivered directly to client residences and partner facilities across four branch locations — Charlottesville, Fredericksburg, Richmond, and Tri-Cities (Colonial Heights) — with coverage 24 hours per day, 7 days per week.

The business model is a service-fee / per-visit model, funded through two primary payment streams: Virginia Medicaid reimbursements for personal care services rendered to eligible patients, and private pay arrangements with individuals and families who do not qualify for Medicaid. A secondary B2B revenue stream comes from healthcare facility staffing contracts. The company holds Virginia Home Care Organization license HCO-0000789 and is certified by the Virginia Association of Home Care (VAHC) and the Virginia Association of Personal Care Providers (VAPCP). There is no proprietary technology platform disclosed — service delivery, scheduling, recruiting (via athcs.ersp.biz application portal), and payments (via PayTrace) are conducted through standard off-the-shelf tools and phone-based inquiry.

The company's go-to-market is direct-to-consumer and direct-to-facility, relying on a localized branch structure, organic social media presence (Facebook, X, Instagram), a content/SEO website, and word-of-mouth referrals within the Virginia healthcare community. In 2024, ownership transitioned to Crystal Evatt (Owner/President) and Tammy Franey (Owner/Vice President), both long-tenured internal operators who progressed through marketing, operations, HR, and finance roles before assuming co-ownership. The company has no disclosed external investment, parent organization, acquisitions, or subsidiaries, indicating an independently held, organically funded operating model.

Name

AT Home Care Staffing

Legal name

AT Home Care Staffing

Website

https://athomecarestaffing.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

AT Home Care Staffing is a Virginia-based, family-women owned home healthcare provider founded in 1996, delivering Medicaid personal care, private duty in-home care, and healthcare facility staffing through four branches across Charlottesville, Fredericksburg, Richmond, and Tri-Cities.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Home Health Care Services (62161), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Private-Duty Caregiver Staffing Agencies (HSABAMAB), Home Care Staffing & Nurse Registry Services (HLAFAEAK), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Home healthcare services
• Personal care assistance
• Medicaid home care
• Private duty nursing
• Healthcare facility staffing

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Medicaid Personal Care Services: Licensed Medicaid home health provider offering personal care services to Medicaid-eligible patients, including bathing, dressing, grooming, meal preparation, transportation, and respite care.
2. Private Pay Personal Care Services: Private duty in-home care services paid directly by clients or families for those who do not qualify for Medicaid coverage.
3. Facility Staffing Services: Provides healthcare facilities with RNs, LPNs, CNAs, and PCAs to address staffing shortages in hospitals, nursing facilities, and other healthcare settings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AT Home Care Staffing provides Medicaid-certified personal care, private duty in-home care, and healthcare facility staffing services across four Virginia locations. The company dispatches licensed, bonded, and background-checked home aides, Certified Nurse Assistants (CNAs), and Personal Care Aides (PCAs) to deliver 24/7 care including bathing, dressing, grooming, meal preparation, medication reminders, transportation, respite care, and companionship to elderly and disabled individuals in their homes, nursing facilities, assisted living communities, and independent living settings.

Product overview

AT Home Care Staffing offers a unified portfolio of home healthcare services centered on compassionate, quality care delivery. The company provides three interconnected service lines: Medicaid Personal & Respite Care (certified home care for Medicaid and Private Duty patients available 24/7), Private Duty In-home Care (comprehensive assistance for elderly and disabled individuals including personal care, companionship, meal preparation, transportation, and respite services), and Facility Staffing (providing qualified healthcare professionals including RNs, LPNs, CNAs, and PCAs to healthcare facilities experiencing staffing shortages). All services are delivered through certified, licensed, and bonded staff across four strategically located branches in Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicaid Personal & Respite Care Certified home care services for Medicaid-eligible and Private Duty patients, providing compassionate 24/7 home care from licensed home aides to handle a wide assortment of home care needs including bathing, dressing, grooming, meal preparation, transportation, and respite care for family caregivers.
• Private Duty In-home Care Essential home care services for elderly and disabled individuals offering personalized assistance including companionship, bathing, dressing, meal preparation, transportation, medication reminders, light housekeeping, and respite care delivered in the client's home, nursing facility, rehab facility, assisted living community, or independent living community.
• Facility Staffing Healthcare facility staffing services providing RNs, LPNs, CNAs, and PCAs to meet healthcare organization staffing needs, ensuring continuity, quality, and compassion in every shift at hospitals, nursing facilities, rehab facilities, assisted living communities, and independent living communities.

Quantifiable outcome

• Helps clients avoid costly hospital visits by providing specialized care at home or in facility settings

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Virginia Association of Home Care (VAHC)coreOthersAT Home Care Staffing is a member of VAHC, a state-level industry association for home care providers in Virginia. Membership indicates compliance with industry standards and provides networking and advocacy benefits.
• Virginia Association of Personal Care Providers (VAPCP)coreOthersAT Home Care Staffing is a member of VAPCP, an industry association representing personal care providers in Virginia. Membership demonstrates commitment to quality personal care services.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• BrightStar Care: National franchise offering both medical and non-medical in-home care and medical staffing. Operates Virginia-area locations providing personal care, respite, and skilled services directly comparable to AT Home Care Staffing's three service lines.
• Help at Home: PE-backed personal care services company providing Medicaid-reimbursed home and community-based services across multiple states. Comparable to AT Home Care Staffing in payer mix (Medicaid-heavy), service scope, and operating model.
• Visiting Angels: National franchise focused on non-medical senior home care, including personal care, companionship, and respite. Multiple Virginia franchises (Richmond, Charlottesville, Fredericksburg) compete head-to-head with AT Home Care Staffing for private-pay and Medicaid clients.
• Maxim Healthcare Services: National provider of home health, personal care, and medical staffing (RNs/LPNs/CNAs) to homes and facilities. Operates extensively in Virginia, directly comparable to AT Home Care Staffing's facility staffing and private duty services.
• Home Instead Senior Care: National franchise specializing in non-medical personal care, companionship, and dementia support for seniors delivered in the home. Operates multiple Richmond and Virginia-area franchises that compete for the same Medicaid and private-pay clients AT Home Care Staffing serves.
• Comfort Keepers: National franchise providing in-home personal care, companionship, and respite for seniors, with active Virginia franchise locations. Overlaps directly with AT Home Care Staffing's private duty and Medicaid personal care offerings.

Broad incumbents

• Interim HealthCare: National home health, hospice, and personal care staffing franchise with Virginia locations offering skilled nursing, personal care, and facility staffing. Competes across both AT Home Care Staffing's consumer and B2B staffing channels.
• Addus HomeCare: Public personal care and home health provider focused on Medicaid-reimbursed personal care services. Strong overlap with AT Home Care Staffing's Medicaid Personal Care stream and operates in adjacent Mid-Atlantic states.
• Bayada Home Health Care: One of the largest U.S. home health and personal care providers with multi-state operations including Virginia; competes directly with AT Home Care Staffing for Medicaid personal care, private duty, and skilled home health cases in overlapping Virginia markets.
• Aveanna Healthcare: Public home health and personal care company with adult and pediatric skilled and non-skilled services across the U.S., including Virginia. Comparable mix of Medicaid personal care plus facility/home health staffing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AthcStaffing
• Facebookfacebook.com/ATHomeCareStaffing
• Instagraminstagram.com/athomecarestaffing/?hl=en
• LinkedInlinkedin.com/company/home-care-staffing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Home Care Staffing