Marmot Basin
Marmot Basin is a privately held ski resort in Jasper National Park, Alberta, operating since 1964 and serving individual, family, and corporate skiers via lift tickets, multi-tier season passes, lessons, rentals, F&B, and retail. It is a member of the Mountain Collective alliance of 27 global ski destinations.
- Company typePrivate
- Founded1964
- HeadquartersJasper, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
Marmot Basin firmographics
Firmographics- Name
- Marmot Basin
- Legal name
- Marmot Basin LTD Partnership
- Website
- https://skimarmot.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Marmot Basin is a privately held ski resort in Jasper National Park, Alberta, operating since 1964 and serving individual, family, and corporate skiers via lift tickets, multi-tier season passes, lessons, rentals, F&B, and retail. It is a member of the Mountain Collective alliance of 27 global ski destinations.
- Ownership category
- akta.pro rank
Marmot Basin industry classification
Industry- Product category
- Ski Resort Operations
- NAICS
- Skiing Facilities (71392), Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industries
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)
Keywords
Where Marmot Basin is headquartered
LocationHeadquarters
- HQ city
- Jasper
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Marmot Basin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Season Passes: Annual and seasonal pass sales providing unlimited access to the mountain. Pricing tiers for adults, students, youth, juniors, seniors, super seniors, and families. Corporate passes available for business clients.
- Lift Tickets: Daily lift ticket sales at varying price points. Discounted tickets available through Marmot Escape Card program.
- Equipment Rentals: Ski and snowboard rental equipment including high-performance options. 20% discount for Mountain Collective passholders.
- Ski & Snowboard Lessons: Group and private lessons for all ability levels. 10% discount on select Snow School lessons for Mountain Collective passholders.
- On-Mountain Food & Beverage: Dining establishments on-mountain offering food and non-alcoholic beverages. 10% off for Mountain Collective passholders.
- Merchandise & Retail: On-site retail store selling Marmot Basin merchandise, repair services, and accessories. 10% off for Mountain Collective passholders.
- Mountain Collective Pass Revenue: Revenue share from Mountain Collective alliance pass sales providing access to 27 global ski resorts with reciprocal pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adult Season Pass (18-64) |
| Subscription | Annual | Student Season Pass (18-24) |
| Subscription | Annual | Youth Season Pass (13-17) |
| Subscription | Annual | Junior Season Pass (6-12) |
| Subscription | Annual | Senior Season Pass (65-79) |
| Subscription | Annual | Super Senior Season Pass (80+) |
| Subscription | Annual | Midweek Season Pass (Mon-Fri) |
| Subscription | Annual | Mini Midweek Season Pass (Tues-Thurs) |
| Subscription | Annual | Family Season Pass |
| Subscription | Annual | Family/Student Add-On |
| Subscription | Annual | Single Parent Family Season Pass |
| Subscription | Annual | Corporate Season Pass |
| Subscription | Annual | Marmot Escape Card |
| Subscription | Annual | Mountain Collective Pass |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Marmot Basin product offering
Product offeringCore offering
Marmot Basin operates a four-season Rocky Mountain ski resort in Jasper National Park, Alberta, selling lift access through daily Lift Tickets, multi-tier Season Passes (Adult, Student, Youth, Junior, Senior, Super Senior, Midweek, Family, Single-Parent Family, Corporate), the Marmot Escape Card (half-price lift tickets), and the Mountain Collective multi-resort pass. Ancillary paid services include ski and snowboard Lessons, Rental Equipment, Locker Rentals, Child Care, on-mountain Food & Beverage, and Retail Merchandise with Gift Certificates. An RFID card system powers contact-free lift access and a reloadable online wallet.
Product overview
Marmot Basin is a Rocky Mountain ski resort in Jasper, Alberta, Canada offering a unified portfolio of recreational skiing and snowboarding products. The core offerings center on lift access products including daily Lift Tickets, Season Passes (with multiple tiers), the Marmot Escape Card for discounted access, and Mountain Collective Pass for multi-resort skiing across 27 destinations. Supporting services include Lessons (ski and snowboard instruction), Rental Equipment, Locker Rentals, Child Care, Food & Beverages, and an Online Store for merchandise and gift certificates. The resort also offers group programs and family packages. A reloadable RFID Card system enables cashless on-mountain payments and seamless lift access. Pass holders receive exclusive perks including reciprocal deals at partner resorts, hotel discounts, and on-mountain savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Lift Tickets Single-day or multi-day lift tickets granting skiing and snowboarding access to Marmot Basin's mountain terrain, sold online and at on-mountain ticket windows.
- Season Passes
Quantifiable outcome
- 50% off all Mountain Collective destinations
- +1 more outcomes
Companies that use Marmot Basin
Customer profileSegments3 records
Ideal customer profiles3 records
Marmot Basin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Marmot Basin partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mountain CollectivecoreAlliance of 27 world-class ski resorts providing reciprocal passholder benefits. Marmot Basin offers Mountain Collective passholders 20% off rentals, 20% off repairs, 10% off lessons, 10% off merchandise, and 10% off food & beverages. Pass holders receive two free days at each resort with no blackout dates and 50% off additional days.
- Jasper Riding StablesminorSummer 2026 partnership offering 10% off trail rides for 25/26 and 26/27 season passholders. Pass holders present their pass or email confirmation at Jasper Adventure Centre or directly at Stables to redeem.
- Fairmont Jasper Park LodgecoreMountain Collective partner lodge offering 20% off Sunday-Thursday stays and 15% off Friday/Saturday. Includes $50 spa gift certificate. Exclusions apply during peak holiday periods.
- Jasper Inn & SuitesminorMountain Collective partner offering 25% off Sunday-Thursday stays. Exclusions apply during holiday periods and long weekends.
- Tonquin InnminorMountain Collective partner offering 25% off Sunday-Thursday and 15% off Friday/Saturday stays. Exclusions apply during peak holiday periods.
- Whistlers InnminorMountain Collective partner offering 15% off Sunday-Thursday and 10% off Friday/Saturday stays. Blackout periods apply.
- Astoria HotelminorMountain Collective partner offering 20% off rack rate for direct bookings. Exclusions apply during December 26 - January 2.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Marmot Basin competitors and assessment
Company assessmentBroad incumbents
- Vail Resorts: Vail Resorts operates the largest portfolio of North American ski resorts through its Epic Pass and is the dominant multi-resort pass competitor to Mountain Collective (which Marmot Basin participates in). Its scale, season-pass pricing, and capital base set the competitive benchmark for destination-skier acquisition globally.
- Telluride Ski Resort: Telluride is a destination ski resort in Colorado and a Mountain Collective partner. It is comparable to Marmot Basin as a premium mountain resort competing for international destination demand within the same multi-resort alliance.
- Alterra Mountain Company: Alterra is the operator of the Ikon Pass, the principal global competitor to both Epic Pass and the Mountain Collective alliance in which Marmot Basin participates. It owns a portfolio of major destination resorts and influences multi-resort pass pricing and partner dynamics across North America.
- Jackson Hole Mountain Resort: Jackson Hole is a major destination ski resort in Wyoming offering seasonal lift access and Mountain Collective membership. Comparable to Marmot Basin in targeting expert-terrain destination skiers and leveraging multi-resort pass products for inbound demand.
- Whistler Blackcomb: Whistler Blackcomb is the largest ski resort in Canada and North America's biggest destination resort. Operated by Vail Resorts, it competes with Marmot Basin for international destination skiers, particularly those considering multi-resort Canadian itineraries, and for the Mountain Collective cross-resort audience.
- Aspen Snowmass: Aspen Snowmass is a four-mountain destination ski resort in Colorado and a Mountain Collective alliance partner. It competes with Marmot Basin for premium destination skiers traveling across the Mountain Collective network, and serves as a high-end pricing benchmark in the alliance.
Direct peers
- Mt. Norquay Ski Resort: Mt. Norquay is a smaller Banff-area ski resort operating day tickets, season passes, and lessons from the same regional Alberta market as Marmot Basin. It competes for local skiers and family day-trip demand along the Bow Valley corridor.
- Nakiska Ski Resort: Nakiska operates in Kananaskis Country, Alberta, and sells season passes, lessons, and rentals to the same Calgary/Alberta market as Marmot Basin. It is a smaller day-and-season-pass ski operation directly comparable in product mix and customer base.
- Sunshine Meadows Ski Resort: Sunshine Village, also in Banff National Park, competes head-to-head with Marmot Basin for Canadian Rockies skiers and destination visitors. It is also a Mountain Collective partner, making the two resorts direct comparators on both lift product and alliance-driven demand.
- Lake Louise Ski Resort: Lake Louise is the largest ski resort in Banff National Park, Alberta, and the closest direct competitor to Marmot Basin. Both serve the same Canadian Rockies destination-skier market, sell competing season passes, and rely on the regional Edmonton/Calgary feeder drive market and inbound tourism to Banff-Jasper corridor visitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marmot Basin social profiles
Digital presenceMarmot Basin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marmot Basin leadership team
Management profileNumber of profiles
Profiles1 record
Marmot Basin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marmot Basin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marmot Basin
What does Marmot Basin do?
Marmot Basin operates a four-season Rocky Mountain ski resort in Jasper National Park, Alberta, selling lift access through daily Lift Tickets, multi-tier Season Passes (Adult, Student, Youth, Junior, Senior, Super Senior, Midweek, Family, Single-Parent Family, Corporate), the Marmot Escape Card (half-price lift tickets), and the Mountain Collective multi-resort pass. Ancillary paid services include ski and snowboard Lessons, Rental Equipment, Locker Rentals, Child Care, on-mountain Food & Beverage, and Retail Merchandise with Gift Certificates. An RFID card system powers contact-free lift access and a reloadable online wallet.
Is Marmot Basin a public or private company?
Marmot Basin is a private company. It is classified as unknown and is currently operating.
When was Marmot Basin founded?
Marmot Basin was founded in 1964. It employs 251 to 500 people.
Where is Marmot Basin based?
Marmot Basin is headquartered in Jasper, Canada, in the North America region.
How does Marmot Basin make money?
Seven revenue lines are on record. Season Passes are the primary driver. The others are lift Tickets, equipment Rentals, ski & Snowboard Lessons, on-Mountain Food & Beverage, merchandise & Retail and mountain Collective Pass Revenue.
Who are Marmot Basin's main competitors?
Broad incumbents on record are Vail Resorts, Telluride Ski Resort, Alterra Mountain Company, Jackson Hole Mountain Resort, Whistler Blackcomb and Aspen Snowmass. Direct peers are Mt. Norquay Ski Resort, Nakiska Ski Resort, Sunshine Meadows Ski Resort and Lake Louise Ski Resort.
Does Marmot Basin have an API?
No public API is recorded for Marmot Basin.
What industry is Marmot Basin in?
Marmot Basin's product category is Ski Resort Operations. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 71392 and its SIC code is 7900.