What Jasper Inn does

Jasper Inn & Suites operates a 145-key full-service hotel at 98 Geikie Street in Jasper, Alberta, situated within Jasper National Park, a UNESCO World Heritage Site in the Canadian Rockies. The property offers ten distinct room configurations ranging from standard two-double rooms to the Cavell Penthouse Suite, with pet-friendly options, kitchenettes in select units, and family suites. On-site amenities include an indoor pool, hot tub, sauna, steam room, complimentary parking and WiFi, and an EV charging station. Revenue is generated across four primary streams: room rentals (primary), casual Canadian-inspired dining at The INN Grill (breakfast buffet and dinner with lounge, patio, and function rooms), meetings and events across three configurable spaces (Pyramid Room, Upstairs at the INN, Sunrise Boardroom), and wedding/social catering utilizing the banquet room and Outdoor Garden Terrace.

The business is owned and operated by INNhotels, a second-generation family-run Canadian hospitality group headquartered in Stony Plain, Alberta, with a portfolio of eight properties across Alberta and British Columbia (including Jasper Inn & Suites, Copper Point Resort, Invermere Inn, Terracana Ranch Resort, Canmore Rocky Mountain Inn, Grande Cache Inn, Best Western Sunrise Inn, and Stony Plain Ramada). Jasper Inn & Suites distributes exclusively through direct-to-consumer channels — its own WebRez-powered booking engine, toll-free and local phone reservations, and a 24-hour front desk — with no disclosed OTA or third-party travel-agent reliance. Marketing is organic and content-led via the company website, Facebook, Instagram, an INNhotels blog, and email newsletter. Sustainability is a central operating principle, formalized through the StayINN Green sub-brand, GreenStep certification, a Veritree reforestation partnership, and a September 2025 SOFIAC-financed $5.9 million decarbonization project across all eight INNhotels properties targeting approximately 30% energy reduction.

The customer base is a long tail of individual leisure travelers (hiking, wildlife viewing, skiing at Marmot Basin, Canadian Rockies exploration), families and multi-generational groups, transient corporate and small-meeting clients, and wedding and special-event hosts. Demand is structurally seasonal, concentrated in summer park visitation and winter ski season, with the Jasper-area geography creating both a structural location advantage and a single-catchment vulnerability — most recently demonstrated by the 2024 wildfire disruption.

Name

Jasper Inn

Legal name

Jasper Inn & Suites

Website

https://jasperinn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jasper Inn & Suites is a 145-key full-service hotel inside Jasper National Park (UNESCO site), Alberta, operated by INNhotels' 8-property Western Canadian portfolio, generating revenue from rooms, on-site dining, meetings, and weddings via direct booking.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Boutique Inns (THAGAHAB)

akta.pro secondary industry

Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Hotel accommodations
• Mountain resort lodging
• Wedding and event venues
• Pet-friendly hotel
• Sustainable hospitality

Headquarters

HQ city

Jasper

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guest Rooms & Accommodations: The primary revenue stream comes from 145 guest rooms and suites available for nightly stays. Room types include Standard Two Double Beds, Studio Queen Room, One Bedroom Suite, Loft Queen Suite, Two Bedroom Family Suite, Executive 2 Queen Suite, Tower Suite King, Executive Suite King and Two Twins, Executive King Suite, Cavell Penthouse Suite, and King Suite with Fireplace. Pet-friendly rooms are available.
2. On-Site Dining - The INN Grill Restaurant: The INN Grill restaurant, located in the courtyard, serves breakfast buffet and dinner with Canadian-inspired cuisine. Features include a cozy lounge, open-plan restaurant, dog-friendly summer patio, and two large function rooms. Dining reservations available via phone or email.
3. Meetings & Events Venue Rental: Three meeting spaces are available for rental: Pyramid Room (820 sq ft, up to 45 guests), Upstairs at the INN (1,126 sq ft, up to 75 guests), and Sunrise Boardroom (320 sq ft, 10-15 guests). Catering services available for events.
4. Wedding & Catering Services: Wedding venues include Upstairs at The Inn banquet room (up to 60 guests) with full-service bar, oak hardwood dance floor, and private washrooms, plus Outdoor Garden Terrace for intimate ceremonies. Full catering services from casual finger foods to formal seated dinners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jasper Inn & Suites is a 145-room full-service hotel in Jasper National Park, Alberta, offering overnight accommodation across 11 room and suite categories, on-site dining at The INN Grill restaurant, three meeting and event spaces for corporate and private functions, and dedicated wedding venue services with catering.

Product overview

Jasper Inn & Suites is a hotel property offering a portfolio of accommodation products including 10 distinct room and suite types ranging from standard rooms to penthouse suites, complemented by on-site dining at The INN Grill restaurant, meeting and event spaces for corporate and social gatherings, and wedding venue services with catering. The property is part of the INNhotels chain and participates in the StayINN Green sustainability program. Amenities include an indoor pool, hot tub, sauna, steam room, EV charging, and complimentary parking and WiFi.

Differentiator

Problem solved

Functional benefit

Brands

• StayINN Green: INNhotels' commitment to sustainability, focusing on reducing carbon footprint, conserving resources, and supporting community environmental projects.

Products and services

• Guest Rooms and Suites
• The INN Grill Restaurant
• Meeting & Event Spaces
• Wedding Venue and Catering Services

Quantifiable outcome

• Towel and linen reuse program saves over 480,000 gallons of water and 3,120 gallons of laundry soap annually
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• SOFIACmajorStrategic or Co-development Partner · 1 September 2025INNhotels and SOFIAC joined forces in September 2025 to launch a $5.9 million decarbonization project spanning 8 family-owned hotel properties across Alberta and British Columbia. The investment, fully financed by SOFIAC, aims to reduce energy consumption by nearly 30% while improving guest comfort. This partnership represents INNhotels' commitment to environmental sustainability and positions the company as a leader in sustainable tourism.
• Levasseur Community TrustminorGTM or Marketing Partner · 1 January 2021Community trust launched in 2021 in honor of company founder Gerry Levasseur to help local community charities. Demonstrates company's commitment to giving back to communities where they operate.
• GreenStepcoreStrategic or Co-development PartnerINNhotels is committed to the Sustainable 2030 Pledge in partnership with GreenStep, performing thorough green assessments to certify all properties. GreenStep evaluates and creates action plans to enhance environmental practices, helping organizations make a positive impact on the planet.
• VeritreeminorStrategic or Co-development PartnerPartnership with Veritree focuses on tangible, measurable reforestation efforts to help rejuvenate ecosystems and promote biodiversity. INNhotels' collaboration with Veritree underscores their commitment to environmental restoration.
• Soap For HopeminorGTM or Marketing PartnerThrough the Soap for Hope program, unused bar soap and bathroom amenities are collected and donated to support those in need. The program operates on the belief that hygiene shouldn't be a privilege but should be accessible to all.
• Pitch-In CanadaminorGTM or Marketing PartnerINNhotels participates in the yearly Pitch-In program, bringing teams and local communities together for organized Spring Clean-Up events. A friendly contest between properties is held with a celebratory BBQ for volunteers.
• ShopINN LocalminorGTM or Marketing PartnerShopINN Local fosters community development through local engagement. This program supports and promotes local businesses in Alberta and British Columbia, offering guests a unique local shopping experience that directly benefits surrounding areas.
• Rocky Mountain Art TourminorGTM or Marketing PartnerSelf-guided art tour initiative that celebrates and supports local artists, enhancing cultural experiences for guests while contributing to the artistic heritage of the region.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Best Western Sunrise Inn: Sister INNhotels property operated under a soft brand affiliation; comparable rooms-and-suites product and leisure traveler focus. Useful for benchmarking internal portfolio performance.
• Fairmont Jasper Park Lodge: Iconic luxury resort located within Jasper National Park, directly competing for leisure, wedding, and group business in the same destination market. Operates at a higher luxury tier but competes for the same guest demand pool visiting Jasper.
• Canmore Rocky Mountain Inn: Sister INNhotels property in Canmore, Alberta targeting mountain leisure travelers in the Bow Valley region. Comparable in scale, product, and customer segment.
• Lobstick Lodge: Jasper townsite hotel with rooms, dining, and event facilities serving leisure travelers to Jasper National Park. Direct overlap on product offering and guest segment.
• Copper Point Resort: Sister INNhotels property in Invermere, BC offering full-service resort accommodations. Most directly comparable due to shared brand standards, operating model, and parent-company leverage.
• Pyramid Lake Resort: Mountain lodge-style resort near Jasper with cabin and lodge accommodations targeting outdoor enthusiasts. Closely comparable in target customer (nature/leisure travelers) and Rocky Mountain positioning.
• Marmot Lodge: Jasper hotel offering mountain-view accommodations with similar amenity set (pool, on-site dining, meeting space). Direct competitor for mid-tier leisure and family travel in Jasper.
• Sawridge Inn & Conference Centre: Jasper-based full-service hotel and conference centre offering rooms, dining, and meeting facilities. Directly comparable in scale and product mix, competing for the same leisure and corporate group demand in Jasper.

Broad incumbents

• Banff Caribou Lodge & Spa: Established Banff-area resort hotel with rooms, dining, spa, and meeting facilities. Competes for the broader Canadian Rockies leisure traveler; larger brand and broader amenity set create upstream competition for Jasper-bound guests.

Regional players

• Mount Robson Inn: Jasper townsite hotel with similar room-and-suite accommodations and leisure traveler focus; comparable in scale and product, useful for local-market competitive benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Jasperinnandsuites
• LinkedInlinkedin.com/company/jasper-inn
• Instagraminstagram.com/jasperinnandsuites

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasper Inn