TATSoul
TATSoul is a US-based, privately held e-commerce retailer and manufacturer of premium professional tattoo supplies, equipment, and studio furniture, founded in 2006 and serving tattoo artists globally through its own website and proprietary brands including Envy and ENSO.
- Company typePrivate
- Founded2006
- HeadquartersBaldwin Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What TATSoul does
TATSoul is a US-domiciled, privately held retailer and manufacturer of professional tattoo supplies and studio furniture, founded in 2006 and operating primarily as a direct-to-consumer e-commerce business at tatsoul.com. The company sells to professional tattoo artists globally, offering free shipping on orders above $149, a mobile app with a 10% buyer discount, and Affirm buy-now-pay-later financing for higher-ticket equipment purchases. Its catalog spans four main categories: tattoo supplies (needles, cartridges, machines, inks, power supplies, tubes/grips, stencil products), furniture (client chairs, artist chairs, arm rests, workstations, lighting), medical supplies (gloves, disposables, aftercare, infection control), and permanent makeup equipment. TATSoul both manufactures proprietary in-house brands and resells third-party brands, combining owned production with multi-brand distribution.
The proprietary portfolio includes Envy Gen 2 cartridges (medical-grade stainless steel, 30-point inspection process), ENSO needles (forged Japanese steel), the Wrath tubes/grips line, the Brick power supply line, the Oros furniture line, and the value-oriented Prime tattoo pen and cartridge line. Carried third-party brands include Bishop Tattoo Supply, Critical Tattoo Supply, Cheyenne, FK Irons, Kwadron, and a wide range of professional inks (Eternal, Dynamic, Intenze, Solid, Fusion). In 2025, TATSoul introduced multiple new products including the PRIME X Critical Adjustable Pen Machine, the Critical Torque Lite, the Cheyenne Sol Nova II Wireless Pen, and Jet Black Supply Derm Film, alongside a 20th anniversary commercial program in 2026.
TATSoul is part of a family of companies that includes Critical Tattoo Supply, Eternal Tattoo Supply, Kingpin Tattoo Supply, Barber DTS (UK), and the Tattoo Heritage Project, giving it multi-brand reach across the tattoo supply market. The company employs a horizontal segmentation approach targeting professional tattoo artists and runs top-of-funnel channels including an email VIP list, an Artist Family ambassador program, and convention presence, with the e-commerce site as the primary bottom-of-funnel conversion channel. No financial metrics, headcount, ownership details, or AI capabilities are publicly disclosed.
TATSoul firmographics
Firmographics- Name
- TATSoul
- Legal name
- TATSoul
- Website
- https://tatsoul.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TATSoul is a US-based, privately held e-commerce retailer and manufacturer of premium professional tattoo supplies, equipment, and studio furniture, founded in 2006 and serving tattoo artists globally through its own website and proprietary brands including Envy and ENSO.
- Ownership category
- akta.pro rank
Where TATSoul is headquartered
LocationHeadquarters
- HQ city
- Baldwin Park
- HQ country
- United States
- HQ region
- North America
Markets served
TATSoul business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail Sales: TATSoul generates revenue through direct online sales of tattoo supplies, equipment, and furniture to professional tattoo artists. Products include needles, cartridges, machines, inks, medical supplies, and studio furniture across multiple price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
TATSoul product offering
Product offeringCore offering
TATSoul manufactures and distributes premium professional tattoo supplies, including proprietary needle cartridges (Envy, ENSO), tattoo machines, inks, power supplies, tubes/grips, stencil products, and studio furniture, alongside retailing third-party brands such as Bishop, Critical, Cheyenne, and FK Irons. The company sells directly to professional tattoo artists and studios worldwide through its e-commerce website tatsoul.com, with offerings spanning supplies, furniture, medical supplies, and permanent makeup equipment.
Product overview
TATSoul is a premium tattoo supply company that has operated since 2006, celebrating 20 years in business. The company operates as a multi-brand e-commerce retailer and manufacturer of professional tattoo equipment. Their product portfolio includes proprietary in-house brands (Envy Gen 2 cartridges, ENSO Japanese steel needles, and TATSoul furniture) alongside carried third-party brands (Bishop, Critical, Cheyenne, FK Irons, Prime, Kwadron). The offering spans four main categories: tattoo supplies (needles, cartridges, machines, inks, power supplies, tubes/grips, stencil products), furniture (client chairs, artist chairs, arm rests, workstations, lighting), medical supplies (gloves, disposables, aftercare, infection control), and permanent makeup equipment. TATSoul positions itself as a B2B supplier serving professional tattoo studios with a focus on premium quality and customer service.
Differentiator
Problem solved
Functional benefit
Brands
- Envy: Premium needle on bar and cartridge brand known for its industry-exclusive 30-point inspection process.
- ENSO
- Prime
- Wrath
- Brick
- Oros
Products and services
- Envy Gen 2 Cartridges
Companies that use TATSoul
Customer profileSegments1 record
Ideal customer profiles1 record
TATSoul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TATSoul partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Critical Tattoo SupplyminorCritical Tattoo Supply is part of TATSoul's family of companies, along with Barber DTS (UK), Eternal Tattoo Supply, and Kingpin Tattoo Supply.
- Barber DTSminorUK-based tattoo supply company that is part of TATSoul's family of companies.
- Eternal Tattoo SupplyminorEternal Tattoo Supply is part of TATSoul's family of companies.
- Kingpin Tattoo SupplyminorKingpin Tattoo Supply is part of TATSoul's family of companies.
- AffirmminorTATSoul partners with Affirm to offer buy now, pay later financing options for customers purchasing tattoo equipment.
- Tattoo Heritage ProjectminorTATSoul supports the Tattoo Heritage Project, a cultural initiative in their family of companies.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
TATSoul competitors and assessment
Company assessmentDirect peers
- Critical Tattoo Supply: Part of the TATSoul family of companies; produces tattoo power supplies, pen machines, and accessories that TATSoul both carries and competes alongside.
- Barber DTS: UK-based tattoo supply distributor in the TATSoul family of companies, offering comparable product categories to professional artists in the European market.
- Painful Pleasures: Established multi-brand e-commerce retailer of tattoo and piercing supplies with comparable catalog breadth and professional-artist focus.
- Kingpin Tattoo Supply: Sibling brand within the same family of companies as TATSoul, also selling tattoo supplies and equipment through direct e-commerce to professional artists.
- Eternal Tattoo Supply: Sibling company in the TATSoul family focused on tattoo inks and supplies, serving the same professional artist customer base with overlapping categories.
Emerging players
- FK Irons: Tattoo machine and equipment manufacturer (Flux Max, Spektra) carried by TATSoul and competing in the same professional pen-machine segment.
- Mad Rabbit: Adjacent tattoo-care brand focused on aftercare products with a strong DTC and content-marketing model, expanding into tattoo consumer supplies.
- Cheyenne Tattoo Supply: German manufacturer of premium tattoo pen machines and cartridges, carried by TATSoul and overlapping in the high-end cartridge/machine category.
- Kwadron: Polish-based cartridge needle brand carried by TATSoul, competing directly with Envy and Bishop cartridges for the same professional-artist buyers.
- Bishop Tattoo Supply: Premium tattoo machine and cartridge brand carried by TATSoul; competes with TATSoul's own proprietary brands (Envy, ENSO, Prime) while also being distributed by TATSoul.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TATSoul social profiles
Digital presenceTATSoul financial estimates
Financial estimateRevenue estimate
Valuation estimate
TATSoul leadership team
Management profileNumber of profiles
TATSoul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TATSoul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TATSoul
What does TATSoul do?
TATSoul manufactures and distributes premium professional tattoo supplies, including proprietary needle cartridges (Envy, ENSO), tattoo machines, inks, power supplies, tubes/grips, stencil products, and studio furniture, alongside retailing third-party brands such as Bishop, Critical, Cheyenne, and FK Irons. The company sells directly to professional tattoo artists and studios worldwide through its e-commerce website tatsoul.com, with offerings spanning supplies, furniture, medical supplies, and permanent makeup equipment.
Is TATSoul a public or private company?
TATSoul is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TATSoul founded?
TATSoul was founded in 2006. It employs 51 to 100 people.
Where is TATSoul based?
TATSoul is headquartered in Baldwin Park, United States, in the North America region.
How does TATSoul make money?
One revenue line is on record: E-commerce Retail Sales.
Who are TATSoul's main competitors?
Direct peers on record are Critical Tattoo Supply, Barber DTS, Painful Pleasures, Kingpin Tattoo Supply and Eternal Tattoo Supply. Emerging players are FK Irons, Mad Rabbit, Cheyenne Tattoo Supply, Kwadron and Bishop Tattoo Supply.
Does TATSoul have an API?
No public API is recorded for TATSoul.