TATSoul

What TATSoul does

TATSoul is a US-domiciled, privately held retailer and manufacturer of professional tattoo supplies and studio furniture, founded in 2006 and operating primarily as a direct-to-consumer e-commerce business at tatsoul.com. The company sells to professional tattoo artists globally, offering free shipping on orders above $149, a mobile app with a 10% buyer discount, and Affirm buy-now-pay-later financing for higher-ticket equipment purchases. Its catalog spans four main categories: tattoo supplies (needles, cartridges, machines, inks, power supplies, tubes/grips, stencil products), furniture (client chairs, artist chairs, arm rests, workstations, lighting), medical supplies (gloves, disposables, aftercare, infection control), and permanent makeup equipment. TATSoul both manufactures proprietary in-house brands and resells third-party brands, combining owned production with multi-brand distribution.

The proprietary portfolio includes Envy Gen 2 cartridges (medical-grade stainless steel, 30-point inspection process), ENSO needles (forged Japanese steel), the Wrath tubes/grips line, the Brick power supply line, the Oros furniture line, and the value-oriented Prime tattoo pen and cartridge line. Carried third-party brands include Bishop Tattoo Supply, Critical Tattoo Supply, Cheyenne, FK Irons, Kwadron, and a wide range of professional inks (Eternal, Dynamic, Intenze, Solid, Fusion). In 2025, TATSoul introduced multiple new products including the PRIME X Critical Adjustable Pen Machine, the Critical Torque Lite, the Cheyenne Sol Nova II Wireless Pen, and Jet Black Supply Derm Film, alongside a 20th anniversary commercial program in 2026.

TATSoul is part of a family of companies that includes Critical Tattoo Supply, Eternal Tattoo Supply, Kingpin Tattoo Supply, Barber DTS (UK), and the Tattoo Heritage Project, giving it multi-brand reach across the tattoo supply market. The company employs a horizontal segmentation approach targeting professional tattoo artists and runs top-of-funnel channels including an email VIP list, an Artist Family ambassador program, and convention presence, with the e-commerce site as the primary bottom-of-funnel conversion channel. No financial metrics, headcount, ownership details, or AI capabilities are publicly disclosed.

Name

TATSoul

Legal name

TATSoul

Website

https://tatsoul.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

TATSoul is a US-based, privately held e-commerce retailer and manufacturer of premium professional tattoo supplies, equipment, and studio furniture, founded in 2006 and serving tattoo artists globally through its own website and proprietary brands including Envy and ENSO.

Ownership category

akta.pro rank

Headquarters

HQ city

Baldwin Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: TATSoul generates revenue through direct online sales of tattoo supplies, equipment, and furniture to professional tattoo artists. Products include needles, cartridges, machines, inks, medical supplies, and studio furniture across multiple price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TATSoul manufactures and distributes premium professional tattoo supplies, including proprietary needle cartridges (Envy, ENSO), tattoo machines, inks, power supplies, tubes/grips, stencil products, and studio furniture, alongside retailing third-party brands such as Bishop, Critical, Cheyenne, and FK Irons. The company sells directly to professional tattoo artists and studios worldwide through its e-commerce website tatsoul.com, with offerings spanning supplies, furniture, medical supplies, and permanent makeup equipment.

Product overview

TATSoul is a premium tattoo supply company that has operated since 2006, celebrating 20 years in business. The company operates as a multi-brand e-commerce retailer and manufacturer of professional tattoo equipment. Their product portfolio includes proprietary in-house brands (Envy Gen 2 cartridges, ENSO Japanese steel needles, and TATSoul furniture) alongside carried third-party brands (Bishop, Critical, Cheyenne, FK Irons, Prime, Kwadron). The offering spans four main categories: tattoo supplies (needles, cartridges, machines, inks, power supplies, tubes/grips, stencil products), furniture (client chairs, artist chairs, arm rests, workstations, lighting), medical supplies (gloves, disposables, aftercare, infection control), and permanent makeup equipment. TATSoul positions itself as a B2B supplier serving professional tattoo studios with a focus on premium quality and customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Envy: Premium needle on bar and cartridge brand known for its industry-exclusive 30-point inspection process.
• ENSO
• Prime
• Wrath
• Brick
• Oros

Products and services

• Envy Gen 2 Cartridges

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• Critical Tattoo SupplyminorOthersCritical Tattoo Supply is part of TATSoul's family of companies, along with Barber DTS (UK), Eternal Tattoo Supply, and Kingpin Tattoo Supply.
• Barber DTSminorOthersUK-based tattoo supply company that is part of TATSoul's family of companies.
• Eternal Tattoo SupplyminorOthersEternal Tattoo Supply is part of TATSoul's family of companies.
• Kingpin Tattoo SupplyminorOthersKingpin Tattoo Supply is part of TATSoul's family of companies.
• AffirmminorGTM or Marketing PartnerTATSoul partners with Affirm to offer buy now, pay later financing options for customers purchasing tattoo equipment.
• Tattoo Heritage ProjectminorOthersTATSoul supports the Tattoo Heritage Project, a cultural initiative in their family of companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Critical Tattoo Supply: Part of the TATSoul family of companies; produces tattoo power supplies, pen machines, and accessories that TATSoul both carries and competes alongside.
• Barber DTS: UK-based tattoo supply distributor in the TATSoul family of companies, offering comparable product categories to professional artists in the European market.
• Painful Pleasures: Established multi-brand e-commerce retailer of tattoo and piercing supplies with comparable catalog breadth and professional-artist focus.
• Kingpin Tattoo Supply: Sibling brand within the same family of companies as TATSoul, also selling tattoo supplies and equipment through direct e-commerce to professional artists.
• Eternal Tattoo Supply: Sibling company in the TATSoul family focused on tattoo inks and supplies, serving the same professional artist customer base with overlapping categories.

Emerging players

• FK Irons: Tattoo machine and equipment manufacturer (Flux Max, Spektra) carried by TATSoul and competing in the same professional pen-machine segment.
• Mad Rabbit: Adjacent tattoo-care brand focused on aftercare products with a strong DTC and content-marketing model, expanding into tattoo consumer supplies.
• Cheyenne Tattoo Supply: German manufacturer of premium tattoo pen machines and cartridges, carried by TATSoul and overlapping in the high-end cartridge/machine category.
• Kwadron: Polish-based cartridge needle brand carried by TATSoul, competing directly with Envy and Bishop cartridges for the same professional-artist buyers.
• Bishop Tattoo Supply: Premium tattoo machine and cartridge brand carried by TATSoul; competes with TATSoul's own proprietary brands (Envy, ENSO, Prime) while also being distributed by TATSoul.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TATSoul
• Facebookfacebook.com/TATSoul
• LinkedInlinkedin.com/company/tatsoul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TATSoul