What PharmHouse Wellness does

PharmHouse Wellness is a single-location cannabis dispensary and adjacent cultivation operation based in Grand Rapids, Michigan, founded in 2020 by Casey Kornoelje. The dispensary at 831 Wealthy St SW serves both medical patients (subject to a 6% Michigan excise tax) and recreational consumers (subject to a 40% Michigan excise tax), and is paired with 'The Grow,' an in-house cultivation facility located three buildings east of the retail site, providing partial vertical integration of flower supply. The company carries Tier 1 Equity Applicant status under Michigan's cannabis social equity framework and was the first recipient of the CRA Gold Award for social equity.

The business model is straightforward retail cannabis: foot-traffic and basic online ordering across medical and recreational channels, anchored by a 'locally owned and locally grown' brand proposition that differentiates it from multi-state operators in the Grand Rapids market. The company employs on the order of 9-20 staff depending on source, partners with Essential TeleHealth for medical-card processing, and distributed approximately 1,000 free medical cards in 2025 as a patient-acquisition initiative.

Recent strategic actions include exiting a secondary New Buffalo location in September 2025 to consolidate operations, refocusing on medical patient acquisition via telehealth onboarding, and preparing for a 24% wholesale excise tax effective January 1, 2026 that will pressure margin on externally sourced product and increase reliance on the in-house grow.

Name

PharmHouse Wellness

Legal name

Pharmhouse Wellness

Website

https://pharmhousewellness.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PharmHouse Wellness is a Grand Rapids, Michigan cannabis dispensary founded in 2020 by Casey Kornoelje that sells medical and recreational cannabis from a single flagship store, supported by an adjacent in-house cultivation facility called 'The Grow.'

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Pharmacies and Drug Retailers (45611), Medicinal and Botanical Manufacturing (325411)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Independent/Single-Location Cannabis Dispensaries (CRANAFAE), Medical Cannabis Dispensaries (CRANAFAB), Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

Keywords

• Retail cannabis dispensary
• Medical marijuana dispensary
• Recreational cannabis retail
• Cannabis cultivation operations
• Cannabis product distribution

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Cannabis Sales: Pharmhouse Wellness generates revenue through retail sales of cannabis products including flower, edibles, concentrates, vaporizers, and topicals to both medical patients and recreational consumers. Medical patients pay 6% sales tax while recreational customers pay 6% sales tax plus 34% excise tax.
2. Medical Card Processing: The company facilitates medical marijuana card applications through partnerships with telehealth providers. While the $104.50 total cost goes primarily to Essential TeleHealth (physician visit and state filing fees), this drives medical patient traffic who pay lower tax rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PharmHouse Wellness is a dual-purpose medical and recreational cannabis dispensary located at 831 Wealthy St SW in Grand Rapids, Michigan. The company sells cannabis flower, pre-rolls, vaporizers and cartridges, edibles, concentrates, and topicals through in-store shopping, curbside pickup, and online ordering. It also operates its own on-site cultivation facility ("The Grow") that produces PHW-branded cannabis strains quarterly and offers ancillary services including medical marijuana card assistance through telehealth partners.

Product overview

PharmHouse Wellness operates a dual-purpose retail dispensary in Grand Rapids, Michigan, offering both medical cannabis (to cardholding patients) and recreational cannabis to adult consumers. The business model combines retail dispensary operations with on-site cannabis cultivation, making it the only 100% locally owned and operated dispensary in Grand Rapids that grows its own product. The product portfolio centers on cannabis flower and derivatives including pre-rolls, vaporizers/cartridges, edibles, concentrates, and topicals. The company carries both its own PHW cultivated cannabis strains and third-party brands. Services include in-store shopping, curbside pickup, medical card assistance, a rewards program, daily deals, and free event parking for the nearby Acrisure Amphitheater. The business prioritizes medical marijuana offerings, believing cannabis is medicinal, and maintains separate menus for medical and recreational customers with different pricing structures (6% tax for medical vs. 40% for recreational).

Differentiator

Problem solved

Functional benefit

Brands

• PharmPham Rewards: Loyalty rewards program for customers offering points on purchases with various demographic discounts including seniors, veterans, students, and cannabis felons/misdemeanants.
• Westpharm Reinvestment Fund

Products and services

• PharmHouse Wellness Dispensary (Core Retail)
• Cannabis Flower
• Pre-rolls
• Vaporizers and Cartridges
• Edibles
• Concentrates
• Topicals
• PHW (PharmHouse Wellness) Cultivated Cannabis
• Escape Artists Topicals
• Curbside Pickup
• Medical Marijuana Card Services
• PharmPham Rewards Program
• Daily Deals

Quantifiable outcome

• Medical cardholders save approximately $612 annually on $150/month cannabis spend by avoiding the 34% recreational excise tax
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Grand Rapids LGBTQ+ Healthcare ConsortiumcoreStrategic or Co-development Partner · 1 June 2025Pride Month partnership to raise money and support healthcare opportunities for LGBTQ+ people. Participating brand partners include Bud & Mary's, Batch, Fresh Coast, Splash, Ritual, Rise, and PotPots who contribute portion of proceeds.
• Artist VendorsminorChannel Partner/ Reseller/ Distributor · 1 June 2025Local artists and artisans participate in PHARMERS Market events, selling crafts, art, jewelry, and cannabis accessories. Event held June 14, 2025 from 10am-4pm.
• Essential TeleHealthcoreStrategic or Co-development PartnerPartnership to provide instant, risk-free medical card approvals for customers. Includes physician video visit, state filing, and 15-minute digital ID approval. Total cost $104.50 covering physician visit and all state filing fees. Also offers on-site private telehealth station at the dispensary.
• Green Cross PartnerscoreChannel Partner/ Reseller/ DistributorReferral partner for medical card assistance in Grand Rapids. Offers telemedicine consultation ($70) or full-service option ($130 including state filing). Available 10am-6pm.
• West Michigan Cannabis GuildcoreStrategic or Co-development PartnerCollaboration for 7/10 (710) Oil Day celebrations featuring vendors and concentrate-focused events at the dispensary.
• Great Lakes Expungement Network (GLEN)majorStrategic or Co-development PartnerPartnership to host expungement events helping individuals clear records of past cannabis convictions. Supports company's social equity mission.
• Aligned PlanningminorImplementation/ SI/ Consulting PartnerWoman-owned business based in Grand Rapids that assisted in developing Pharmhouse Wellness's comprehensive social equity plan.
• Redemption CannabiscoreGTM or Marketing PartnerDiscount partnership offering 5% off for medical patients with cannabis misdemeanors and 10% off for those with felonies. Redemption Cannabis has mission to support those affected by the war on cannabis.
• John Ball Neighborhood AssociationminorStrategic or Co-development PartnerCollaboration on neighborhood projects including the Neighborhood Match Grant for a Native Species Habitat House, engaging over 100 people in creating a more vibrant environment.

Scale indicators3 records

Recent moves9 records

Expansion highlights3 records

Emerging players

• Stiiizy: California-rooted cannabis brand carried by Pharmhouse and expanding into retail in multiple states. Comparable as a vertically integrated vaporizer/concentrate brand competing for shelf space and dispensary customers in adult-use markets.
• Redemption Cannabis: Social-equity-focused cannabis brand partnered with Pharmhouse to offer discounts to individuals with cannabis convictions. Comparable mission-driven, equity-aligned positioning in the Michigan cannabis market.

Direct peers

• JARS Cannabis: Michigan-founded cannabis retail chain operating dispensaries across the Midwest. Directly competes with Pharmhouse on retail format, omnichannel ordering, and daily deal-driven pricing in Michigan markets.
• High Mountain Health: Michigan-based cannabis dispensary operator serving West Michigan markets. Direct competitor to Pharmhouse in overlapping geographies with similar medical-and-recreational retail model and community-focused positioning.
• Green Pharm Pharmacies: Michigan medical-cannabis-focused dispensary operator emphasizing the medical patient channel, comparable to Pharmhouse's recent medical pivot and on-site telehealth onboarding flow.
• New Standard Michigan: Michigan-based cannabis retailer with both medical and recreational licenses and in-house cultivation. Comparable vertically integrated dispensary model serving overlapping Grand Rapids / West Michigan customer base.

Broad incumbents

• Cookies Michigan Dispensaries: National cannabis retail brand with Michigan storefronts operated under licensing. Competes for the same adult-use customer as Pharmhouse but with a celebrity-brand-driven, broader-assortment strategy.
• Lume Cannabis Co. Michigan-headquartered multi-state cannabis operator with dispensary and cultivation footprint across the Midwest. Directly comparable to Pharmhouse as a Michigan retail competitor, but at significantly larger scale and with broader geographic reach.
• Common Citizen: Michigan cannabis operator combining cultivation, processing, and retail. Comparable vertical integration structure (grow-to-shelf) similar to Pharmhouse's The Grow operation, though at materially larger scale.

Regional players

• Lake Effect Cannabis: Independent Michigan cultivator and dispensary operator with community-rooted branding similar to Pharmhouse's locally-grown positioning. Comparable single-state focus on West Michigan / regional Michigan retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pharmhousew
• YouTubeyoutube.com/channel/UCt0iMTa3DZ1hIDhIHIzuNFQ
• Facebookfacebook.com/pharmhousewellness
• Instagraminstagram.com/pharmhousewellness
• LinkedInlinkedin.com/company/pharmhouse-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PharmHouse Wellness