What beyond real estate does

beyond real estate is a privately-held, full-service residential real estate company headquartered in Düsseldorf, Germany, operating under the legal entity beyond HOLDING GmbH. The firm serves affluent property buyers and investors, individual sellers, and other property developers in the Düsseldorf metropolitan area and the broader North Rhine-Westphalia region, with selected listings extending to other German cities (Cologne, Munich) and select international markets (Croatia, Spain). Its offering spans four core pillars: Immobilienvertrieb (brokerage of existing residential properties), Immobilienentwicklung (own property development), Developer Services (B2B support to other developers covering acquisition, marketing, and new-construction sales), and Immobilienmarketing (real estate marketing including 3D visualization).

The company's technical differentiator sits in beyond REALITY GmbH, a wholly-owned 3D visualization subsidiary founded in 2014 that produces photorealistic architectural renderings, 3D homestaging, and 360° virtual tours used both internally for marketing and sold to external clients; it is described as a leading provider of such visualization in the DACH region. This capability underpins differentiated service lines such as 3D-Modernisierung (renovation concepts rendered before physical work) and 3D-Homestaging for rental assets, which the company positions as tools to shorten vacancy periods and defend sale prices on dated stock. Adjacent subsidiaries include on-Home KG (open-source smart-home automation), pure collections (lighting and textiles), and a founding stake in the DESIGN.SMART.HOME showroom network of approximately 30 partner companies across six Rheinland locations.

The business model is primarily transaction-based: buyer-side commissions are quoted at approximately 3.57% (including 19% VAT), supplemented by margins on own development projects, fees for developer services, professional-services revenue from 3D visualization, and consulting/valuation income. Pricing is largely bespoke and quoted on request, consistent with a premium, relationship-led advisory model. Distribution is direct, combining the corporate website, active social media presence, six physical showroom locations, off-market discreet sales for high-net-worth clients, and a referral network. The company reports 1–10 employees, is privately held without disclosed institutional investors, and has not announced any external funding rounds.

Name

beyond real estate

Legal name

beyond HOLDING GmbH

Website

https://beyond-real-estate.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

beyond real estate is a privately-held Düsseldorf-based full-service residential real estate firm under beyond HOLDING GmbH, serving affluent buyers, sellers, and property developers in NRW via brokerage, own development, developer services, and proprietary 3D visualization.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Development

NAICS

Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), New Construction & Builder Sales (BPAJAAAB), Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate brokerage
• Property development services
• Real estate marketing
• 3D architectural visualization
• Off-market property sales

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Property Sales & Marketing: Traditional real estate brokerage for residential properties including apartments, single-family homes, villas, and investment properties. The company earns commission on successful transactions, typically 3.57% including 19% VAT for buyer-side representation.
2. Property Development: The company develops its own real estate projects including new construction and renovation of existing properties. Revenue is generated through property sales at market prices, with projects spanning across NRW.
3. Developer Services: Provides services to other property developers including property acquisition, 3D visualization, marketing, and new construction sales. Acts as a project partner for builders and developers.
4. Property Valuation & Consulting: Professional consultation services including market valuation, sales strategy development, and comprehensive support through the sales process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

beyond real estate is a Düsseldorf-based real estate company that develops, sells, and markets premium residential properties in the North Rhine-Westphalia region of Germany. Its core activities span brokerage of existing and new-construction residential properties, in-house property development, B2B developer services for other builders, and end-to-end real estate marketing powered by a proprietary 3D visualization subsidiary.

Product overview

beyond real estate is a German real estate company operating as a holding structure under beyond HOLDING GmbH. The company offers a comprehensive portfolio of real estate services organized around four core pillars: Immobilienvertrieb (property sales), Immobilienentwicklung (property development), Developer Services, and Immobilienmarketing (real estate marketing). The offering is complemented by several specialized subsidiaries including beyond REALITY GmbH for architectural visualization and 3D rendering, DESIGN.SMART.HOME for smart home showrooms, and on-Home KG for smart home automation. The company specializes in luxury and premium residential properties primarily in the Düsseldorf area and NRW region, offering services from property sales and development to comprehensive marketing solutions including 3D modernization concepts for aging properties.

Differentiator

Problem solved

Functional benefit

Brands

• beyond DEVELOPMENTS: Property development brand focusing on project development for residential real estate including single-family homes and townhouses.
• beyond REALITY

Products and services

• Immobilienentwicklung (Property Development) Development of real estate projects and land development for investors and owner-occupiers with special requirements across attractive residential locations in Germany.
• Immobilienvertrieb (Property Sales) Sales and marketing of residential properties including apartments, houses, villas, and investment properties for affluent buyers and capital investors in the Düsseldorf region.
• Developer Services

Quantifiable outcome

• Higher sale prices through 3D modernization visualization showing renovation potential, preventing buyers from factoring excessive renovation costs into negotiations
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• beyond REALITY GmbHcoreStrategic or Co-development Partner · 1 January 2014Founded in 2014 as a 3D visualization agency. Considered among the leading providers for photorealistic architectural visualization in the DACH region. Provides in-house 3D rendering services for all company property marketing and offers services to external clients.
• on-Home KG (Heimautomation)coreTechnology or IntegrationSmart home automation company specializing in comfort, entertainment, and security technologies. Uses open-source systems for manufacturer-independent networking. Founded partner with beyond HOLDING GmbH. Operates smart home showrooms.
• DESIGN.SMART.HOMEcoreStrategic or Co-development PartnerShowroom concept for extraordinary living ideas. beyond is founding partner. Six locations across Rheinland (Düsseldorf, Essen, Köln, 2x Bonn, Bad Honnef). Network of approximately 30 owner-managed companies from various trades providing comprehensive home services from planning through execution.
• beyond DEVELOPMENTScoreStrategic or Co-development PartnerProperty development arm responsible for new construction projects including single-family homes and multi-family residential developments in Düsseldorf.
• on-Home KGminorChannel Partner/ Reseller/ DistributorSmart home experts in Düsseldorf offering security technology, home cinema design, and comprehensive home automation solutions. Partner for smart living technology in property sales.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Grossmann & Berger: Hamburg-headquartered traditional residential and commercial real estate firm with a regional Northern German footprint. Comparable on full-service brokerage, marketing, and valuation, though primarily serves the Hamburg/Northern Germany market rather than competing directly in Düsseldorf/NRW.

Direct peers

• Engel & Völkers: Global luxury residential brokerage and development franchise headquartered in Hamburg with a strong German and NRW presence. Directly comparable as a premium-residential real estate firm combining brokerage, project marketing, and developer services — the same core stack beyond real estate offers.
• Sotheby's International Realty: Global luxury residential network with German affiliates serving high-net-worth buyers and sellers of premium homes. Directly comparable to beyond real estate's luxury / off-market positioning and its emphasis on discreet, advisor-led sales for premium residential assets.
• Von Poll Immobilien: Frankfurt-based upscale residential brokerage with a dense German shop network including NRW. Competes head-to-head for premium and luxury listings, affluent buyers, and investor clients, making it one of beyond real estate's closest direct comparables in the German luxury segment.
• Dahler & Company: Hamburg-headquartered luxury residential brokerage with German-wide presence and project-marketing capability. Closely aligned with beyond real estate's premium positioning, full-service brokerage model, and focus on affluent buyers and investment properties in Germany's top metros.

Others

• ImmoScout24: Germany's largest online real estate marketplace, providing listing infrastructure and audience reach used by brokers like beyond real estate. Relevant as an ecosystem enabler — adjacent rather than competing — that channels buyer demand into broker pipelines including beyond real estate's.

Broad incumbents

• Coldwell Banker Germany: International residential real estate franchise with German operations serving mainstream and premium buyers. Comparable on brokerage and marketing services for residential property, though positioned broader and more standardized than beyond real estate's luxury boutique focus.
• Knight Frank: International real estate consultancy with global luxury residential coverage and German operations. Comparable on premium residential brokerage and developer services, though Knight Frank operates as a broader diversified real estate firm rather than a regional boutique like beyond real estate.
• CENTURY 21 Germany: Global franchise brokerage with a sizable German residential network covering brokerage and marketing services. Overlaps with beyond real estate's residential brokerage and marketing stack, but CENTURY 21 operates as a mass-market franchised incumbent rather than a luxury boutique.

Emerging players

• McMakler: Berlin-headquartered German proptech residential brokerage using technology-driven marketing and digital channels. Represents the emerging digital-native model competing for the same residential sellers and buyers, though it targets mass-market rather than beyond real estate's premium / luxury segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beyond_Germany
• Facebookfacebook.com/beyond.real.estate.germany
• Instagraminstagram.com/beyondrealestate

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beyond real estate