Counseling Partners

What Counseling Partners does

Counseling Partners of Los Angeles (CPLA) is a 501c3 nonprofit corporation founded in 2012 and headquartered in Los Angeles, California, that delivers school-based mental health counseling services to elementary and high school students in underserved areas of Los Angeles County. The organization's core product is on-site, embedded counseling delivered by trauma-informed, culturally responsive clinicians throughout the school year, with auxiliary lines of service extending to parents (counseling and coaching), teachers and school staff (counseling, professional development, and mental health training), and whole-school communities during crises (presentations, consultations, and resources). The underlying service model is human-delivered, in-person clinical care; there are no AI, app, API, or proprietary software products in the offering.

CPLA's revenue model is entirely donation-driven, as the organization explicitly receives no government funding. It operates an 'Adopt-a-School' sponsorship program that allows donors and corporate partners to underwrite counseling at specific schools, alongside one-time and recurring individual donations, employer matching gifts, and gifts in kind, with disclosed donation tiers ranging from $50 (play therapy tool box) to $8,000 (school-wide professional development). The go-to-market is community-led: CPLA enters partnership agreements with schools, deploys counselors into them, and accepts referrals from families, faculty, and students. The organization runs a Counselor Traineeship Program to build its clinical pipeline (currently hiring for an August 2026 cohort) and publishes case-driven 'Stories of Hope' content for credibility-building and donor acquisition.

Operationally, CPLA is small and regional, with 51-100 staff and a single LA office at 2016 W. Washington Blvd; there is no disclosed parent company, no institutional investors, no M&A history, and no documented geographic expansion beyond Los Angeles County. Strategic posture is that of a mission-driven, donor-supported social enterprise rather than a venture-scaled business, with growth contingent on community partnerships, fundraising, and incremental counselor hiring rather than external capital.

Name

Counseling Partners

Legal name

Counseling Partners of Los Angeles

Website

https://counselingpartnersofla.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Counseling Partners of Los Angeles (CPLA) is a 501c3 nonprofit founded in 2012 that provides school-based mental health counseling to elementary and high school students in underserved Los Angeles schools, supported by donations and Adopt-a-School sponsorships.

Ownership category

akta.pro rank

Product category

School-Based Mental Health Counseling Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

School Counseling Services (Individual & Group) (EDAKAMAB)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• School-based counseling
• Mental health services
• Youth counseling
• Nonprofit mental health
• School mental health

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: As a 501c3 nonprofit corporation that receives no government funding, CPLA relies entirely on donations from individuals and organizations. They accept one-time and monthly donations, matching gifts through employer programs, gifts in kind, and corporate sponsorships through school adoption programs.
2. School Partnership Funding: Schools can 'adopt' CPLA services, with funding covering counseling services at partner schools. The Adopt a School program allows donors to fund schools on the waiting list that lack resources for counseling services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Counseling Partners of Los Angeles (CPLA) is a 501c3 nonprofit that provides school-based mental health counseling services delivered by on-site counselors at partner elementary and high schools in underserved areas of Los Angeles. The organization offers direct counseling to students, parent counseling and coaching, teacher counseling, crisis support, presentations, and a counselor traineeship program. All services are funded through charitable donations and the Adopt a School corporate sponsorship program.

Product overview

Counseling Partners of Los Angeles (CPLA) is a nonprofit organization providing school-based mental health counseling services. The organization operates a single integrated service model consisting of multiple counseling programs: school-based counseling for elementary and high school students, parent counseling and coaching services, and teacher counseling services. CPLA also provides crisis support, consultations, presentations, and professional development training for counselors through their traineeship program. The core service is school-based mental health support for children and adolescents in underserved areas of Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• School-Based Counseling Services On-site mental health counseling services provided at partner Los Angeles elementary and high schools throughout the school year. Includes individual student counseling, crisis support, consultations, and presentations for students, faculty, and families in underserved areas.
• Parent Counseling and Coaching Services Counseling and coaching services for parents and caregivers of elementary school students, aimed at improving family relationships, communication, stress management, and parenting skills.
• Teacher Counseling Mental health support and counseling services for teachers and school staff to address occupational stress, burnout, and well-being, including professional development on mental health topics.
• Counselor Traineeship Program Supervised traineeship program for aspiring counselors offering practical experience in school-based mental health settings, with structured onboarding and triadic supervision available. The next cohort begins August 28, 2026.

Quantifiable outcome

• Students who receive social-emotional support and prevention services achieve better academically in school

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Los Angeles Schools (Partner Schools)coreStrategic or Co-development PartnerCPLA has established partnerships with Los Angeles area schools, providing on-site mental health counseling services at elementary and high schools in underserved areas.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Erika's Lighthouse: Nonprofit dedicated to adolescent and young adult depression and mental health, with school-based programs, educator resources, and parent programming. Closely mirrors CPLA's school-anchored model and multi-stakeholder (student/parent/teacher) approach, though Erika's Lighthouse emphasizes curriculum and awareness over direct clinical services.
• Pacific Clinics: Large California-based behavioral health nonprofit serving children, youth, and families through school-linked and community programs. Comparable to CPLA in trauma-informed, culturally responsive school-based service delivery, but at substantially greater scale and geographic reach across California.
• Active Minds: National nonprofit that supports mental health awareness and programming in K-12 and college settings. Comparable to CPLA in its school-embedded, mission-driven delivery model and focus on student mental health support, though it operates more as an awareness/chapter network than on-site clinician provider.
• The Trevor Project: National nonprofit providing crisis intervention and mental health support to LGBTQ+ youth, with school-based outreach and educator training. Comparable youth mental health nonprofit with school engagement, though specialized by population and more crisis-line focused than on-site counseling.
• Didi Hirsch Mental Health Services: LA-based nonprofit providing mental health and substance use services including school-based programs, crisis intervention, and youth counseling. Operates in the same geography and serves overlapping youth populations with a comparable mix of counseling, crisis response, and community education.

Emerging players

• Bring Change to Mind: Youth mental health nonprofit that builds high school student-led clubs and conducts school and community education programs. Overlaps with CPLA in school-based mental health delivery and teen-focused mission, though it operates through peer-led clubs rather than clinical counseling.
• Sandy Hook Promise: National nonprofit delivering school-based violence prevention, mental health, and youth wellness programs. Comparable through school-anchored mental health programming and educator training, with overlapping parent and student education touchpoints.

Broad incumbents

• Child Mind Institute: National nonprofit providing children's mental health care, research, and school and parent education. Larger, more established organization that overlaps with CPLA's mission of accessible child/adolescent mental health support, but with broader clinical and research operations rather than on-site LA school counseling.
• JED Foundation: National nonprofit protecting teen and young adult emotional health, partnering with schools and universities on mental health programming. Comparable school-anchored mental health mission, though primarily focused on older teens and college populations and on systems-level change rather than direct clinical service.

Regional players

• Stars Behavioral Health Group: California-based behavioral health provider offering school-linked mental health, outpatient, and community-based services for children and families. Directly comparable in California school-based mental health delivery model and child/family service mix, with broader program breadth across the state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cplacounselors
• Instagraminstagram.com/counseling_partners_of_la
• LinkedInlinkedin.com/company/counseling-partners-of-los-angeles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counseling Partners