HolidayGems
HolidayGems is a UK-based online travel agency selling ATOL-protected package holidays, flights, hotels, and cruises to British families and budget-conscious travelers across 20-plus Mediterranean, North African, Caribbean, and Indian Ocean destinations.
- Company typePrivate
- Founded2007
- HeadquartersPrestatyn, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What HolidayGems does
HolidayGems (legal entity Holiday Gems Ltd, company number 05824929) is a UK-based online travel agency founded in 2007 that sells package holidays, hotel-only bookings, flight-only bookings, and cruises to British consumers. The company is headquartered in Chester (registered office at Unit 14, Telford Court, Chestergates Business Park, Dunkirk) with a website operating address in Stockport, and employs 51-100 people. It is privately held with no disclosed institutional investors, funding rounds, or parent company. Operations are ATOL-protected under license 11462 and comply with the UK Package Travel and Linked Travel Arrangements Regulations 2018, with parallel Republic of Ireland protection under the Package Holidays and Travel Trade Act 1995 via Arcus Solutions.
The platform supports searches across more than 20 destination countries, spanning the Mediterranean (Spain, Balearics, Canaries, Greece, Turkey, Cyprus, Malta, Portugal, Croatia, Bulgaria), North Africa (Egypt, Morocco, Tunisia, Cape Verde), the Middle East (UAE, Oman), the Americas (USA, Mexico, Caribbean), and the Indian Ocean (Goa). HolidayGems differentiates on price competitiveness, advertising savings of up to 40%, a price-match promise against named competitors including Holiday Discount Centre, low deposits from £59 per person, and pay-monthly installment plans. Family-oriented features such as Kids Stay Free are a notable merchandising lever. Supplier relationships span major hotel chains (Barcelo, Melia, Riu, Iberostar) and airlines, with ancillary revenue partners HolidayExtras (insurance, parking, lounges) and Flexible Autos (car rental).
Revenue is generated through transaction-based commission on package holiday bookings via the company's own e-commerce site and phone-based sales channel. Customer segments are primarily families seeking affordable beach and all-inclusive holidays, with secondary segments in couples and solo/single-parent travelers. Marketing relies on organic social across Facebook, Instagram, TikTok, YouTube, and Pinterest, a travel inspiration blog, email newsletter, and SEO for holiday-deal keywords. Core technology is not explicitly disclosed, and no AI/ML capabilities, APIs, SDKs, or proprietary data assets are referenced in the source material.
HolidayGems firmographics
Firmographics- Name
- HolidayGems
- Legal name
- Holiday Gems Ltd
- Website
- https://holidaygems.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HolidayGems is a UK-based online travel agency selling ATOL-protected package holidays, flights, hotels, and cruises to British families and budget-conscious travelers across 20-plus Mediterranean, North African, Caribbean, and Indian Ocean destinations.
- Ownership category
- akta.pro rank
HolidayGems industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510), Travel Agencies (56151)
- akta.pro primary industry
- OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)
- akta.pro secondary industries
- Island, Beach & Resort Travel Agencies (THAKAFAL), Family, Honeymoon & Romance Travel Agencies (THAKABAE), Fly + Cruise + Stay Packages (THAEAHAA)
Keywords
Where HolidayGems is headquartered
LocationHeadquarters
- HQ city
- Prestatyn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
HolidayGems business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Package Holidays: HolidayGems generates revenue through commission on package holidays that combine flights and hotel accommodations. They offer both flight-inclusive packages and hotel-only bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Package holidays with flights and accommodation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HolidayGems product offering
Product offeringCore offering
HolidayGems is a UK-based online travel agency that sells package holidays combining flights and hotel accommodation, plus standalone hotel-only and flight-only bookings, and cruise holidays. Customers search and book through the holidaygems.co.uk website or by phone, with every package protected under the ATOL scheme.
Product overview
HolidayGems is a UK-based online travel agency offering a comprehensive holiday booking platform. The core offering consists of package holidays combining flights and hotel accommodations, supplemented by hotel-only and flight-only booking options. The company also provides cruise booking services acting as both package organizer and agent for third-party cruise operators. Key product features include flexible payment options (Low Deposit from £59pp, Pay Monthly plans), All Inclusive holiday packages, Last Minute deals, and family-focused offerings such as Kids Stay Free promotions. The platform operates under ATOL protection and offers online booking management tools. HolidayGems differentiates through price matching guarantees and direct customer service throughout the booking lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Package Holidays Flight-inclusive holiday packages combining flights and hotel accommodations, protected under the ATOL scheme, sold to UK consumers via the HolidayGems website and phone sales.
- Hotel Only Bookings Standalone hotel accommodation bookings without flight arrangements, available to UK consumers arranging their own travel.
- Flight Only Bookings Flight-only booking arrangements for customers who arrange their own accommodation.
- Cruise Bookings Cruise holiday arrangements where HolidayGems acts as both package organiser and agent for third-party cruise operators.
- All Inclusive Holidays Holiday packages where food and drink are included in the booking, targeted at consumers wanting a fixed-cost break.
- Last Minute Holidays Holidays departing within short timeframes, including departures this week and the next day.
- Cruise Latest Offers Current cruise holiday deals surfaced via the dedicated Cruise Latest Offers landing page on the HolidayGems site.
- Winter Sun Holidays Curated sun-destination holidays targeted at UK consumers during winter travel periods.
- Summer Holiday Deals Curated summer holiday packages spanning Mediterranean, Canaries, North Africa, and long-haul destinations.
- City Breaks Short city-break holiday packages offered alongside beach and resort packages.
- Kids Stay Free Holidays Family holiday packages offering free child accommodation at selected hotels, targeted at UK families.
- Water Park Holidays Holiday packages at resorts featuring water parks, marketed primarily at families.
- Single Parent Holidays Holiday packages tailored to single-parent travellers, providing affordable family options.
- Online Booking Management Self-service portal where customers manage existing bookings, including itinerary changes and account access.
Quantifiable outcome
- Save up to 40% on holiday bookings
Companies that use HolidayGems
Customer profileSegments3 records
Ideal customer profiles3 records
HolidayGems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HolidayGems partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Various Hotel PartnerscoreHolidayGems partners with hundreds of hotels across their covered destinations including major chains like Barcelo, Melia, Riu, and Iberostar. These are supplier partnerships for inventory access.
- AirlinescoreFlight suppliers providing air travel for package holidays. ATOL protection applies to flight-inclusive packages.
- HolidayExtrasminorPartner for holiday add-ons including travel insurance, airport parking, airport hotels, airport lounges, and car rental services
- Flexible AutosminorCar rental partner integrated into the booking flow for airport transfers and holiday transportation
Recent moves1 record
Expansion highlights6 records
HolidayGems competitors and assessment
Company assessmentDirect peers
- loveholidays: UK-based online travel agency selling low-cost package holidays to beach and city destinations, owned by a US private equity sponsor. Closely comparable online-only OTA model targeting similar UK value-driven holidaymakers.
- Jet2holidays: Package holiday arm of Jet2, one of the largest ATOL-protected UK tour operators offering flight + hotel packages to Mediterranean and Canary Island destinations. Directly comparable on product type, customer base, and ATOL-licensed package model.
- On the Beach: UK-listed online travel agency focused on low-cost beach and city package holidays departing from the UK, serving very similar family and couple customer segments. Closest direct peer given overlapping value proposition on price and destination mix.
- Travel Republic: UK online travel agency selling package, hotel-only, and flight-only holidays to Mediterranean and long-haul destinations. Highly comparable online-only OTA targeting UK value holidaymakers.
- Holiday Discount Centre: UK online travel agency selling low-cost package holidays to similar Mediterranean and North African destinations, named explicitly in HolidayGems' own price match promise. Nearest like-for-like competitor in the value package segment.
- Hays Travel:
- easyJet holidays: Package holiday offering from easyJet, combining the carrier's flight inventory with hotel packages across Mediterranean and North African destinations. Directly comparable ATOL-protected UK package holiday product.
Broad incumbents
- Expedia: Global OTA offering flights, hotels, packages, and cruises including in the UK market. Competes on UK package holiday search demand and represents a well-capitalised broad incumbent.
- Booking.com: Global online travel agency dominant in hotel and accommodation booking, increasingly offering flight + hotel packages. Overlaps with HolidayGems' hotel-only and package offerings as a much larger, broad incumbent.
- TUI UK & Ireland: Largest UK tour operator offering package holidays, cruises, and own-brand hotels. Overlaps substantially on product and customer but operates at much larger scale with proprietary airline and hotel assets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HolidayGems social profiles
Digital presenceHolidayGems compliance and trust
Trust signalCompliance3 records
HolidayGems financial estimates
Financial estimateRevenue estimate
Valuation estimate
HolidayGems leadership team
Management profileNumber of profiles
HolidayGems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HolidayGems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HolidayGems
What does HolidayGems do?
HolidayGems is a UK-based online travel agency that sells package holidays combining flights and hotel accommodation, plus standalone hotel-only and flight-only bookings, and cruise holidays. Customers search and book through the holidaygems.co.uk website or by phone, with every package protected under the ATOL scheme.
Is HolidayGems a public or private company?
HolidayGems is a private company. It is classified as unknown and is currently operating.
When was HolidayGems founded?
HolidayGems was founded in 2007. It employs 51 to 100 people.
Where is HolidayGems based?
HolidayGems is headquartered in Prestatyn, United Kingdom, in the Europe region.
How does HolidayGems make money?
One revenue line is on record: package Holidays.
Who are HolidayGems's main competitors?
Direct peers on record are loveholidays, Jet2holidays, On the Beach, Travel Republic, Holiday Discount Centre, Hays Travel and easyJet holidays. Broad incumbents are Expedia, Booking.com and TUI UK & Ireland.
Does HolidayGems have an API?
No public API is recorded for HolidayGems.
What industry is HolidayGems in?
HolidayGems's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAAAE, OTA Package Holiday Platforms (Dynamic Packaging), with a secondary code of THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 561510.