Flexible Autos
Flexible Autos is a UK-based, trade-only broker that supplies travel agents and tour operators with car hire and motorhome rental inventory aggregated from 23,000+ supplier locations across 170+ countries, earning revenue through booking commissions on the B2B channel.
- Company typePrivate
- Founded2007
- HeadquartersHoddesdon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Flexible Autos firmographics
Firmographics- Name
- Flexible Autos
- Legal name
- Flexiblecarhire.com Ltd
- Website
- https://flexibleautos.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flexible Autos is a UK-based, trade-only broker that supplies travel agents and tour operators with car hire and motorhome rental inventory aggregated from 23,000+ supplier locations across 170+ countries, earning revenue through booking commissions on the B2B channel.
- Ownership category
- akta.pro rank
Flexible Autos industry classification
Industry- Product category
- Travel Trade Car Rental Brokerage
- NAICS
- Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate & Government Contract Car Rental (THADAAAJ)
- akta.pro secondary industry
- Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)
Keywords
Where Flexible Autos is headquartered
LocationHeadquarters
- HQ city
- Hoddesdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Flexible Autos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Car Rental Brokerage: Acts as intermediary between trade customers (travel agents, tour operators) and car rental suppliers worldwide, earning commissions or markups on bookings made through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Flexible Autos product offering
Product offeringCore offering
Flexible Autos operates as a trade-only car hire and motorhome broker, connecting registered travel agents and tour operators to car rental suppliers across more than 170 countries and 23,000 rental locations worldwide. The company earns commissions or markups on each booking made through its proprietary booking platform. It does not own vehicles but serves as an intermediary, providing a single point of access for travel trade professionals arranging vehicle rentals for their end customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Hire Brokering Service
Companies that use Flexible Autos
Customer profileSegments1 record
Ideal customer profiles1 record
Flexible Autos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flexible Autos partnerships and signals
Strategic signalScale indicators2 records
Flexible Autos competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA offering car rental as a category within its travel platform. Comparable as an indirect competitor whose scale and direct supplier relationships pose disintermediation risk to brokers.
- Rentalcars.com (Booking Holdings): World's largest car rental aggregator, owned by Booking Holdings, offering global inventory across consumer and trade channels. Comparable as a direct competitor in the car rental brokerage space but with vastly greater scale and B2C emphasis.
Emerging players
- QEEQ: Tech-enabled global car rental comparison and booking platform. Comparable as a newer-generation aggregator with similar multi-supplier inventory, though more consumer-direct than trade-only.
- Outdoorsy: RV and motorhome rental marketplace with consumer and partner channels. Comparable on the motorhome brokerage side, though peer-to-peer model differs from a traditional supplier aggregator.
Direct peers
- Auto Europe: Trade-oriented car rental broker serving travel agents and consumers across global destinations. Highly comparable as a B2B-focused aggregator with similar multi-supplier model and trade-agent relationships.
- Holiday Autos: Long-standing car rental broker serving travel trade and consumers with global supplier inventory. Comparable given overlapping broker model, though historically consumer-skewed.
- Motorhome Republic: Motorhome and RV rental broker operating a global supplier network. Directly comparable as the motorhome brokerage counterpart to Flexible Autos' motorhome product line.
- DiscoverCars: Car rental comparison and booking platform aggregating global suppliers. Comparable in product offering (multi-supplier car rental brokerage) though more consumer-facing.
- CarTrawler: B2B mobility marketplace powering car rental and ground transport for airlines, OTAs, and travel brands. Comparable as a trade/partner-channel car rental distributor serving similar customer segments.
- Argus Car Hire: UK-based car rental broker serving travel trade partners with multi-country inventory. Directly comparable given its trade-channel focus and similar geographic origins.
Market position
Customer concentration
Flexible Autos social profiles
Digital presenceFlexible Autos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flexible Autos leadership team
Management profileNumber of profiles
Profiles1 record
Flexible Autos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flexible Autos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flexible Autos
What does Flexible Autos do?
Flexible Autos operates as a trade-only car hire and motorhome broker, connecting registered travel agents and tour operators to car rental suppliers across more than 170 countries and 23,000 rental locations worldwide. The company earns commissions or markups on each booking made through its proprietary booking platform. It does not own vehicles but serves as an intermediary, providing a single point of access for travel trade professionals arranging vehicle rentals for their end customers.
Is Flexible Autos a public or private company?
Flexible Autos is a private company. It is classified as unknown and is currently operating.
When was Flexible Autos founded?
Flexible Autos was founded in 2007. It employs 11 to 50 people.
Where is Flexible Autos based?
Flexible Autos is headquartered in Hoddesdon, United Kingdom, in the Europe region.
How does Flexible Autos make money?
One revenue line is on record: car Rental Brokerage.
Who are Flexible Autos's main competitors?
Broad incumbents on record are Booking.com and Rentalcars.com (Booking Holdings). Emerging players are QEEQ and Outdoorsy. Direct peers are Auto Europe, Holiday Autos, Motorhome Republic, DiscoverCars, CarTrawler and Argus Car Hire.
Does Flexible Autos have an API?
No public API is recorded for Flexible Autos.
What industry is Flexible Autos in?
Flexible Autos's product category is Travel Trade Car Rental Brokerage. Its primary akta.pro industry code is THADAAAJ, Corporate & Government Contract Car Rental, with a secondary code of THADAAAH, Specialty Vehicle Rentals (SUVs, Convertibles, 4x4). Its NAICS code is 532111 and its SIC code is 7510.