D'Marie

What D'Marie does

D'Marie is a Guatemalan family-founded manufacturer and installer of custom window treatments, solar protection systems, and motorized shading solutions, operating in Guatemala City since 1985. The company designs, manufactures, sells, and professionally installs a broad product portfolio spanning interior and exterior roller shades (manual and motorized), Roller Eclipse dual-layer shades, sliding panel systems, horizontal and vertical blinds, multiple curtain styles (grommet, French pleat, Roman, broche), solar control film, sandblast finishes, and outdoor awnings, complemented by motorization solutions leveraging authorized-distributor status for Somfy and Vertilux motors and fabrics. All products are custom-made to measure using imported materials, with technical differentiators including up to 90% UV protection on exterior fabrics and integration of premium global motor brands into locally manufactured systems.

D'Marie serves three primary customer segments: residential homeowners seeking privacy, aesthetics, and UV/heat protection; commercial spaces such as retail stores and restaurants requiring solar control and brand-aligned aesthetics; and corporate/enterprise clients running multi-floor installations with automated systems. Its go-to-market is showroom-anchored direct sales supplemented by WhatsApp, phone, and website contact channels, with the company relying on word-of-mouth referrals, project portfolio case studies, and an indirect channel of architects, decorators, and design professionals. Pricing is entirely quote-based given the custom-made-to-measure nature of the product, with revenue streams consisting of one-time product sales bundled with professional installation and an add-on recurring maintenance and repair service.

The business is founder-owned and private, has served over 1,000 clients in its 35+ year history, and operates from a single warehouse/operations facility in Mixco, Guatemala City alongside a former Plaza Ferco showroom. D'Marie has exhibited at Guatemala's ExpoMueble trade show in 2007 and 2018 (the latter coinciding with a corporate rebranding) but shows no evidence of external institutional investment, geographic expansion beyond Guatemala, or modern technology investment in software, AI, or digital channels beyond a basic Odoo-built website.

Name

D'Marie

Legal name

D'Marie

Website

https://dmarie.com.gt

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

D'Marie is a Guatemala City-based, founder-owned manufacturer and installer of custom window treatments and solar protection systems, serving residential, commercial, and corporate clients since 1985 with motorized and manual shading solutions powered by Somfy and Vertilux technologies.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro industry

PRIMARYCRAIAKAB

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar)

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

SECONDARYIMAOAKAC

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYIMADAIAN

Window Treatments & Shading Systems (Blinds, Shades, Awnings)

Industrials, Manufacturing & Construction/Building Materials & Products/Doors, Windows & Architectural Openings

SECONDARYHSAGAHAC

Curtains, Blinds & Window Treatment Installation

Home & Personal Services/Home Repair, Maintenance & Handyman/Furniture Assembly, Mounting & Installation

SECONDARYHSAHADAD

Motorized Shades, Blinds & Curtain Automation

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

Keywords

• Window treatments
• Solar protection systems
• Custom curtains
• Roller shades
• Motorized blinds

Headquarters

HQ city

Ciudad De Guatemala

HQ country

Guatemala

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Window Treatment Sales: Design, manufacture, and sale of custom-made curtains, roller shades, blinds, and solar protection products. Products are made to measure with various fabric options including screen, blackout, and specialty weaves.
2. Professional Installation Services: Professional installation services for all window treatment products, included as part of the customer experience
3. Maintenance and Repair Services: Ongoing maintenance services including repair and washing of curtains with prior expert evaluation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

D'Marie manufactures, markets, and installs custom-made window coverings, solar control, and protection systems for residential, commercial, and corporate clients in Guatemala. The company designs and fabricates roller shades (interior and exterior, manual and motorized), curtains in multiple pleat styles, sliding panels, horizontal and vertical blinds, dual-layer roller eclipse shades, awnings, and solar film/sandblast finishes, integrating Somfy and Vertilux motor systems for automated control, and bundles professional installation and maintenance services with every sale.

Product overview

D'Marie is a Guatemalan company offering a comprehensive portfolio of window treatments and solar protection solutions. The core product line includes Roller Shade systems (interior and exterior, manual and motorized), Roller Eclipse dual-layer shades, Sliding Panel systems, Horizontal and Vertical blinds, and various curtain styles (Broches, French Pleat, Grommet, Roman). Additional offerings include Film/Sandblast window treatments and outdoor awnings. The company also provides motorized control systems using Somfy and Vertilux motors, plus maintenance services. Products are custom-manufactured to measure with imported materials and are distributed through a network of architects, decorators, and professionals for residential, commercial, and corporate projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Roller Shades (Manual and Motorized) Enrollable interior shade system providing balance between transparency, privacy, and solar protection. Available in various fabric types (screen, blackout, specialty weaves), styles, colors, and designs; offered in manual and motorized versions using Somfy/Vertilux motors. Targeted at residential, commercial, and corporate interiors.
• Exterior Roller Shades (Manual and Motorized) Weather-resistant outdoor roller shade system with waterproof, solar-protective, anti-mold fabric that is insect, dust, and rain proof. Breathable fabric filters light and provides up to 90% UV protection. Designed for outdoor installations at homes and commercial buildings.
• Roller Eclipse Dual-Layer Shades Dual-layer shade system combining transparent and opaque horizontal fabrics that alternate to provide simultaneous subtle light control and external privacy. Combines roller shade practicality with horizontal blind functionality.
• Sliding Panel System Linear and minimalist sliding panel system operating through upper rail tracks where panels slide and overlap each other. Available in various fabric types allowing customization of opacities and clarity levels.
• Horizontal and Vertical Blinds Horizontal and vertical blinds providing a warm environment with delicate balance between nature and functionality. Made with premium quality materials in both horizontal and vertical designs offering a natural touch to interior spaces.
• Broches Curtains (Pleated Curtains)

Quantifiable outcome

• 90% UV ray protection with exterior roller shade fabrics
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SomfycoreTechnology or IntegrationD'Marie is an authorized distributor of Somfy motors, which are used in their motorized roller shade systems. Somfy is a world-renowned manufacturer of motorized window treatment systems, providing remote-controlled automation for interior and exterior solar protection products.
• VertiluxcoreTechnology or IntegrationVertilux motors are integrated into D'Marie's roller and panel products for automated solar control. Vertilux provides the motorized systems and fabric technologies including screen and blackout options used in D'Marie's window treatment products.

Scale indicators4 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Comfortex Window Fashions: Manufacturer of custom window treatments including cellular shades, roller shades, and motorized systems. Comparable as a specialty manufacturer competing in similar product categories (especially cellular/roller shades and motorization) targeted at residential and commercial buyers.
• 3 Day Blinds: U.S.-based designer and manufacturer of custom blinds, shades, shutters, and drapes with in-home consultation and installation. Comparable to D'Marie across product breadth, custom manufacturing, and turnkey installation services.
• Budget Blinds: North American franchise model for custom window coverings with in-home consultation and professional installation. Closely matches D'Marie's consultative, custom-measure-and-install service model across blinds, shades, shutters, and drapery.
• Lafayette Interior Fashions: Custom window treatment manufacturer and installer serving residential and commercial markets with a similar made-to-measure, full-service model. Highly comparable to D'Marie in business model (custom manufacture + installation), though operating primarily in the United States.
• Vertilux: Manufacturer of window covering fabrics, motors, and automated shading systems, primarily serving Latin American and U.S. markets. Both a key supplier to D'Marie and a direct peer in the roller shade, panel, and motorized solar protection product categories.

Broad incumbents

• Hunter Douglas: The world's largest manufacturer of custom window treatments (blinds, shades, shutters) and a global incumbent. Directly comparable to D'Marie as a premium window covering manufacturer, but operating at vastly larger scale with broader product portfolio and global distribution.
• Graber (Springs Window Fashions): Established North American brand of custom window treatments (cellular shades, Roman shades, wood blinds, motorized). Comparable to D'Marie in custom shade manufacturing and product categories, but operating at significantly larger scale as part of Springs Window Fashions.
• Lutron Electronics: Global leader in lighting control and motorized shading systems for residential and commercial applications. Comparable to D'Marie in the motorized, automated solar/privacy control space — particularly Lutron's shading solutions — but with a focus on integrated smart-home/building control.
• Somfy Systems: Global leader in motorized window treatment operators and smart shading. While D'Marie is a Somfy distributor/partner, Somfy also sells directly into commercial and residential projects, making it both a partner and a partial competitor in the motorization space.

Others

• Crestron Electronics: Provider of integrated building automation and shading control solutions for commercial and luxury residential projects. Comparable to D'Marie in delivering automated solar control systems as part of larger projects, but operating in the broader smart-building/AV integration ecosystem rather than window treatments alone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DmarieGt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D'Marie